{"id":22146,"date":"2022-11-28T07:55:23","date_gmt":"2022-11-28T07:55:23","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=22146"},"modified":"2026-02-13T19:27:30","modified_gmt":"2026-02-13T19:27:30","slug":"how-to-write-an-email-correcting-a-mistake","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/how-to-write-an-email-correcting-a-mistake\/","title":{"rendered":"How to Write an Email Correcting a Mistake (Tips, Best Practices)"},"content":{"rendered":"

How to write an email correcting a mistake\u00a0will<\/em>\u00a0come up in your email sending career.<\/p>\n

It’s inevitable.<\/p>\n

No matter how careful you are, no matter how many people proofread your messages, no matter how much experience you have \u2014\u00a0mistakes happen<\/strong>.<\/p>\n

So…\u00a0what do you do once you’ve made a mistake<\/strong>\u00a0in an email campaign?<\/p>\n

Here at GMass we’ve helped people send more than 4 billion emails \u2014 and yeah, some of those have been apologies.<\/p>\n

In this article, I’m going to walk you step-by-step through\u00a0the best technique we’ve seen for sending a follow-up after an email mistake<\/strong>.<\/p>\n

I’ll also cover some\u00a0tips for how to assess and plan your correction<\/strong>\u00a0after a mistake in a campaign.<\/p>\n

And hey, no matter what mistake you made, remember this. At least you weren’t Adidas\u00a0sending<\/a>\u00a0runners an email with the subject line, “Congrats, you survived the Boston Marathon!” only a few years after the bombing at the Boston Marathon.<\/p>\n

\"Adidas's<\/a><\/p>\n

How to Write an Email Correcting a Mistake: Table of Contents<\/h2>\n