{"id":22751,"date":"2023-03-07T18:49:51","date_gmt":"2023-03-07T18:49:51","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=22751"},"modified":"2023-12-20T06:48:15","modified_gmt":"2023-12-20T06:48:15","slug":"big-cold-email-ask","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/big-cold-email-ask\/","title":{"rendered":"How to Make a Big Cold Email Ask When You Aren&#8217;t Offering Much Value"},"content":{"rendered":"<p>I won\u2019t say cold email is ever necessarily <em>easy<\/em>\u00a0\u2014 but it\u2019s eas<em>ier<\/em>\u00a0if you have something that\u2019s obviously valuable to your recipient and explicitly solves their pressing problem.<\/p>\n<p>So\u2026 what do you do when your cold email \u201cask\u201d is much bigger than what you can offer?<\/p>\n<p>For example:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/broken-link-outreach-template\/\">Link building<\/a><\/li>\n<li>Pitching guest posts to websites that are more prominent\/bigger names than your own<\/li>\n<li>Reaching out to high-profile podcast guests or potential collaborators<\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-academic\/\">Cold email requests<\/a>\u00a0in academia, like <a href=\"https:\/\/www.gmass.co\/blog\/how-to-email-a-professor\/\">emailing a professor<\/a><\/li>\n<li>Outreach to people to try your untested or unproven app\/service\/business<\/li>\n<\/ul>\n<p>In all of those cases, <strong>you\u2019re asking for more than you\u2019re giving<\/strong>. It\u2019s almost like you\u2019re asking a stranger for a favor, largely out of the kindness of their heart.<\/p>\n<p>Again, cold email is hard enough when you\u2019re offering major value. So when you\u2019re offering negative value? Oof.<\/p>\n<p>Fortunately, <strong>though the process is difficult, it\u2019s not impossible<\/strong>.<\/p>\n<p>Here are <strong>five strategies<\/strong>\u00a0you can use when you\u2019re sending a cold email pitch where your big \u201cask\u201d outweighs what you\u2019re offering in return.<\/p>\n<h2 id=\"the-big-cold-email-a-iezv\">The Big Cold Email Ask: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#5-strategies-for-col-dnvx\">5 Strategies for Cold Email When Your Ask Outweighs Your Offer<\/a><\/li>\n<li id=\"5-strategies-for-col-dnvx\"><a href=\"#using-gmass-to-send-ltdh\">Using GMass to Send Your Cold Email<\/a><\/li>\n<li><a href=\"#the-big-cold-email-a-bych\">The Big Cold Email Ask: Takeaways and Next Steps<\/a><\/li>\n<\/ul>\n<h2>5 Strategies for Cold Email When Your Ask Outweighs Your Offer<\/h2>\n<p>Here are suggestions for proven cold email strategies you can employ in your big \u201cask\u201d outreach messages.<\/p>\n<h3 id=\"reference-your-share-iest\">1. Reference your shared background (especially the same alma mater)<\/h3>\n<p>You and your prospect may not know each other personally. It\u2019s likely you\u2019ve never met.<\/p>\n<p>But if you have a shared connection \u2014 like you grew up in the same hometown, you went to the same college, or you have a mutual friend \u2014 lead with that.<\/p>\n<p>Make sure it\u2019s a good shared connection \u2014 do <em>not<\/em>\u00a0follow George\u2019s advice from Seinfeld.<\/p>\n<p>Jerry: \u201cCheck these out. These are Jerry Lewis\u2019s old cufflinks that he actually wore in the movie <em>Cinderfella<\/em>. I got them at an auction.\u201d<\/p>\n<p>George: \u201cI got some cufflinks I could\u2019ve loaned you.\u201d<\/p>\n<p>Jerry: \u201cNo, Jerry Lewis is gonna be at this Friars Club roast I&#8217;m going to next week. Now I have an \u2018in\u2019 to strike up a conversation with him.\u201d<\/p>\n<p>George: \u201cYou already have an \u2018in.\u2019 You have the same first name. Jerry.\u201d<\/p>\n<figure style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-seinfeld.gif\" alt=\"You need a stronger &quot;in&quot; to make a big request\" width=\"400\" height=\"299\" \/><\/figure>\n<p style=\"text-align: center;\"><em>Via: <\/em><em><a href=\"https:\/\/getyarn.io\/yarn-clip\/dc7ff6ff-5a70-40f9-a827-22a4a87dd555\">GetYarn<\/a><\/em><em>.<\/em><\/p>\n<p>There\u2019s <strong>something in our tribal cave brains that makes us want to help people with whom we share connections<\/strong>. Might as well capitalize on that.<\/p>\n<p>One alternative: If you went to a rival school, you could bring that up as well. I\u2019ve even seen a cold email where someone proposed a bet on an upcoming football game. If their school won, the person they reached out to would agree to have coffee.<\/p>\n<h4 id=\"example-of-referenci-zhfh\">Example of referencing your shared background<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject:<\/strong> Quick question from fellow UT alum<\/p>\n<p><strong>Message:<\/strong> Hello!<\/p>\n<p>My name is Ferris and I\u2019m a fellow UT alum (\u201804, lived in the Stacks in the glory days before they turned the lawn into a parking lot).<\/p>\n<p>Anyway, I\u2019m the host of X. We just hit 75 episodes and we\u2019ve had guests including Y and Z. So I\u2019m finally confident to reach out to you about coming on the show. We could talk about A, B, or, if you have anything else in the works, that as well.<\/p>\n<p>Please let me know if you\u2019re interested!<\/p>\n<p>Ferris<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-sharedbkgr-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-sharedbkgr-tinified.png\" alt=\"Template for reaching out when you have a shared background\" width=\"1202\" height=\"984\" \/><\/a><\/figure>\n<h4 id=\"things-to-note-in-th-mlhe\">Things to note in this template<\/h4>\n<ul>\n<li>I put our <strong>shared background in the subject line<\/strong>. I figured it was my best shot at getting the open.<\/li>\n<li>Notice in the opening line I didn\u2019t just mention we were both alums from the same school, I made a <strong>friendly reference to evoke some nostalgia<\/strong>\u00a0in the recipient.<\/li>\n<li>I pumped up the <strong>recipient\u2019s ego<\/strong>.<\/li>\n<li>I made it clear I had <em>some<\/em>\u00a0<strong>social proof<\/strong>\u00a0(75 episodes, other named guests) so I wasn\u2019t asking this person to come on a brand new, no-name podcast.<\/li>\n<\/ul>\n<h3 id=\"become-an-active-fan-xlvc\">2. Become an active fan before you reach out<\/h3>\n<p>If you\u2019re reaching out to giant celebrities with giant followings, they might not notice you liking all their posts, making high-value comments on those posts, leaving a review about their product, or rising up the ranks of your newsletter referral program.<\/p>\n<p>But everyone else, even one tier down from giant celebrities, <em>will<\/em>\u00a0notice when <strong>the same name keeps popping up over and over<\/strong>. And those highly-engaged fans\u2019 names become embedded in their brains.<\/p>\n<p>So if you\u2019re an active fan for a month or two (or longer) before you reach out, it <strong>makes your cold outreach slightly warmer<\/strong>\u00a0\u2014 and makes it feel like less of an imposition.<\/p>\n<p>More advice: Continue to stay as active <em>after<\/em>\u00a0you make the ask, even if they don\u2019t write back. <strong>Every time your name pops up it will be a little guilt-inducing reminder for them to write back<\/strong>\u00a0to you and makes it more and more likely they\u2019ll eventually respond.<\/p>\n<h4 id=\"example-of-reaching-tifq\">Example of reaching out as an active fan<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject:<\/strong> Quick question from Ferris (@ferrisp on Instagram)<\/p>\n<p><strong>Message:<\/strong> Hello!<\/p>\n<p>My name is Ferris. I\u2019m a big fan of your work (you may have seen @ferrisp in the comments on pretty much everything you post on IG).<\/p>\n<p>I was wondering if you could do me the hugest favor. It\u2019s my wife\u2019s birthday next week and she also loves your stuff. Would you be willing to send a quick video wishing her a happy birthday? Her name is Anita. And her favorite book of yours is <em>Love and Other Mysteries<\/em>.<\/p>\n<p>Please do NOT send the video if it slows you down even 20 seconds on writing the sequel.<\/p>\n<p>Ferris<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-activefan-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-activefan-tinified.png\" alt=\"Template for reaching out when you're an active fan\" width=\"1200\" height=\"988\" \/><\/a><\/figure>\n<h4 id=\"things-to-note-in-th-obyh\">Things to note in this template<\/h4>\n<ul>\n<li>I <strong>included my username in the subject line<\/strong>, hoping they\u2019d recognize it then open the email.<\/li>\n<li>I then opened the email <strong>again referencing my activity<\/strong>\u00a0on their accounts.<\/li>\n<li>I <strong>jumped right into asking the favor<\/strong>, keeping the \u201cask\u201d reasonable from a time commitment standpoint.<\/li>\n<li>I made the last line a joke that, again, shows I\u2019m a big fan and <strong>hopefully breaks down their defenses<\/strong>\u00a0so they do the favor.<\/li>\n<\/ul>\n<h3 id=\"give-legitimate-pers-yiej\">3. Give legitimate, personal insight into their work, company, or product<\/h3>\n<p>Cold emails that open with flimsy, generic praise almost never work \u2014 <em>especially<\/em>\u00a0in a case where your ask outweighs your offer.<\/p>\n<p>But <strong>real insight<\/strong>\u00a0that shows you\u2019ve actually read, processed, and given serious thought to someone\u2019s work? <strong>Real experiences<\/strong>\u00a0as a power user of someone\u2019s software product? Being a <strong>paying customer<\/strong>\u00a0of someone\u2019s company?<\/p>\n<p>Those show you aren\u2019t sending a generic mass email \u2014 <strong>you\u2019re sending them a cold message specifically because you\u2019re actually invested in what they do<\/strong>.<\/p>\n<p>And that\u2019s going to <strong>pique their interest<\/strong>\u00a0and make them more likely to hear you out.<\/p>\n<h4 id=\"example-of-giving-le-syfy\">Example of giving legitimate, personal insight<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject:<\/strong> My 3 best pieces of feedback about MoneySoft (+1 quick question)<\/p>\n<p><strong>Message:<\/strong> Hello!<\/p>\n<p>My name is Ferris. I\u2019ve been on the MoneySoft premium plan since October and it\u2019s become a huge part of my daily workflow.<\/p>\n<p>I wanted to share my feedback (plus one question)&#8230;<\/p>\n<ol start=\"1\">\n<li>I absolutely love the ability to turn any action into a recurring automation. The more powerful you can make this feature, the better.<\/li>\n<li>It would be great if there were a faster way to get info onto the platform from my phone. Email-to-task, mobile Safari extension, anything!<\/li>\n<li>As a power user I lean on keyboard shortcuts. But there aren\u2019t shortcuts for changing the recurrence of a task or text formatting inside of cards.<\/li>\n<\/ol>\n<p>And one question: I am a freelance writer in the SaaS space (here\u2019s my <a href=\"#\">portfolio<\/a>). I would absolutely love to write a post sharing some of my tricks for getting the most out of MoneySoft for your blog. Is that something you\u2019d be interested in?<\/p>\n<p>Ferris<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-legitinterest-tinified.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-legitinterest-tinified.png\" alt=\"Template for reaching out when you have legitimate interest\" width=\"1202\" height=\"1168\" \/><\/a><\/figure>\n<h4 id=\"things-to-note-in-th-bpwd\">Things to note in this template<\/h4>\n<ul>\n<li>I made it clear <strong>I\u2019m a paying user<\/strong>\u00a0and I\u2019m invested in their product.<\/li>\n<li>I am <strong>trying to offer real value to the company here in terms of feedback<\/strong>. That value does not outweigh what I\u2019m asking for, but at least I\u2019m giving something.<\/li>\n<li>I\u2019m really <strong>trying <\/strong><em><strong>not<\/strong><\/em><strong>\u00a0to ambush them with my request<\/strong>\u00a0\u2014 which would make all of the other stuff in this email <strong>seem like it\u2019s in bad faith<\/strong>. That\u2019s why I mention in the subject line and before I give the feedback that I have a question for them. I wanted to <strong>prime them mentally to expect my request<\/strong>.<\/li>\n<li>I didn\u2019t ask for money; it\u2019s implied I\u2019d do this job for free. If I do a good job, this post could lead to paid work with them in the future. And even if it doesn\u2019t, it\u2019s a strong portfolio piece and backlink for me.<\/li>\n<\/ul>\n<h3 id=\"make-a-good-joke-bas-fdho\">4. Make a good joke based on their biographical info<\/h3>\n<p>Odds are your prospect has put out <em>some<\/em>\u00a0funny bit of information somewhere \u2014 whether it\u2019s in their on-site bio or their social media accounts. If you can <strong>reference a deep cut and make a good joke about it, you\u2019ll stand out<\/strong>.<\/p>\n<p>I\u2019ve <a href=\"https:\/\/www.gmass.co\/blog\/aida-formula\/\">mentioned this<\/a>\u00a0in blog posts before, but here at GMass, we all put a few jokes into our bios on the <a href=\"https:\/\/www.gmass.co\/about-us\">About Us<\/a>\u00a0page. That was by design. I put those in there so savvy cold emailers could use them as icebreakers when they reached out to us.<\/p>\n<p>So far, only one person has; she referenced the movie I cited as my \u201cShameful Love.\u201d She made a good joke about also being a fan of <em>Miss Congeniality 2: Armed &amp; Fabulous<\/em>\u00a0which caught my eye and showed me she\u2019d researched me and put some thought into her message. And even though I wasn\u2019t looking for the service she was offering at the time, she\u2019s on my short list to contact when that day arrives.<\/p>\n<h4 id=\"example-of-making-a-rrez\">Example of making a good joke based on someone\u2019s biographical info<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject:<\/strong> Quick question (and a 2nd quick question, about The Waterboy)<\/p>\n<p><strong>Message:<\/strong> Hello!<\/p>\n<p>I\u2019m Ferris and I\u2019m reaching out to a few websites to see if they\u2019d be interested in adding a link to the Greatest Thing I\u2019ve Ever Written to one of their blog posts. (It\u2019s this article, by the way, about <a href=\"https:\/\/www.gmass.co\/about-us\">15 different ways to make chocolate-covered vegetables<\/a>.)<\/p>\n<p>But we have something more important to talk about. I was scrolling through your Twitter and saw your impassioned defense of <em>The Waterboy<\/em>\u00a0as Adam Sandler\u2019s best movie. It\u2019s controversial \u2014 I\u2019ve always leaned <em>Billy Madison<\/em>\u00a0and thought he went a half-step <em>too<\/em>\u00a0over-the-top in <em>Waterboy<\/em>\u00a0 \u2014 but I get where you\u2019re coming from. At least you\u2019re not one of those \u201che\u2019s actually a really good actor have you seen <em>Uncut Gems<\/em>\u201d people. Thank you.<\/p>\n<p>Anyway, let me know if you like my link and you might want to add it or if you want to switch to Will Ferrell and argue about why <em>Talladega Nights<\/em>\u00a0is better than <em>Old School<\/em>.<\/p>\n<p>Ferris<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-biographyjoke-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-biographyjoke-tinified.png\" alt=\"Template for reaching out with a good joke\" width=\"1202\" height=\"1062\" \/><\/a><\/figure>\n<h4 id=\"things-to-note-in-th-ygke\">Things to note in this template<\/h4>\n<ul>\n<li>I took a <strong>very, very casual approach here<\/strong>. I intentionally almost brush off my request to get to all the funny banter about their biographical info.<\/li>\n<li>I <strong>spent the majority of the email on the joke, not my request<\/strong>. I\u2019m trying to <strong>pattern interrupt<\/strong>\u00a0with that technique. I\u2019m sure this person gets plenty of cold email requests. I doubt any have engaged them like mine. Which, I\u2019m hoping, will make them more likely to do me the favor I\u2019m asking.<\/li>\n<li>By the end, I\u2019m hoping <strong>they think of me almost as a friend or peer<\/strong>, making them more likely to write back. And when they write back to banter\u2026 they\u2019ll also have to address my request.<\/li>\n<li>Even if this doesn\u2019t lead to the link, it <strong>could be a networking opportunity<\/strong>\u00a0and establishing a rapport with this contact.<\/li>\n<\/ul>\n<h3 id=\"offer-some-kind-of-a-skwy\">5. Offer some kind of ancillary value<\/h3>\n<p>Your cold email offer might not be great. It might be terrible. But there\u2019s probably <em>something<\/em>\u00a0of value you can offer.<\/p>\n<p>One approach I\u2019ve seen a handful of times is the coffee offer. Instead of asking someone to meet you at a coffee shop, you do the Zoom-era equivalent: You <strong>offer to buy them a coffee during their meeting with you<\/strong>. (Send it via a delivery app, send a coffee gift card, even mail them a bag of coffee grounds \u2014 any of these can work.)<\/p>\n<p>Another approach I\u2019ve seen is link builders offering social or newsletter promotion. If you add a link to their site, they\u2019ll promote your article to their <em>n<\/em>\u00a0number of subscribers or followers.<\/p>\n<p>What you\u2019re doing here is <strong>finding a way to offer <\/strong><em><strong>something<\/strong><\/em><strong>\u00a0of value, even if it\u2019s not directly related to your offer itself<\/strong>. You\u2019re trying to solve a different problem or, in lieu of that, at least showing <strong>you\u2019re not asking for someone\u2019s time for free<\/strong>.<\/p>\n<p>And by finding another means of providing value, you\u2019re <strong>re-balancing the cold email equation<\/strong>\u00a0to make a prospect more likely to respond favorably.<\/p>\n<h4 id=\"example-of-an-ancill-teyw\">Example of an ancillary value add<\/h4>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject:<\/strong> Quick question<\/p>\n<p><strong>Message:<\/strong> Hello!<\/p>\n<p>My name is Ferris and I\u2019m a graduate student at the X. I am currently writing a paper on Y and after reading your research on Z I would love to get your insight on the topic.<\/p>\n<p>Would you be available to do a 20-minute video chat with me sometime in the next few weeks? Normally I\u2019d ask to meet for coffee, but since we\u2019re 2,156 miles apart, I\u2019d love to do the next best thing: Postmates some coffee to you (maybe from Beanz on Main)?<\/p>\n<p>Please let me know if you can fit me into your schedule or if you have any other questions.<\/p>\n<p>Thank you,<\/p>\n<p>Ferris<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-ancillaryvalue-tinified.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-ancillaryvalue-tinified.png\" alt=\"Template for reaching out when you can offer ancillary value\" width=\"1202\" height=\"1058\" \/><\/a><\/figure>\n<h4 id=\"things-to-note-in-th-oecr\">Things to note in the template<\/h4>\n<ul>\n<li>I went back and forth on my subject line quite a bit. Ultimately, <strong>I couldn\u2019t find a succinct way<\/strong>\u00a0to bring my request, the coffee, or both into the subject. So I went with the more generic but (at least for now) still somewhat effective: \u201cQuick question.\u201d<\/li>\n<li>Though I didn\u2019t do it in this message, this would be another situation where <strong>offering a piece of unique insight<\/strong>\u00a0into the recipient\u2019s research would be ideal personalization.<\/li>\n<li id=\"using-gmass-to-send-ltdh\">I cited a specific coffee shop near their campus to <strong>make it clear I\u2019m dead serious<\/strong>\u00a0about the coffee delivery idea.<\/li>\n<li>I would only send this message to one person in a department at a university at a time. Colleagues talk.<\/li>\n<\/ul>\n<h2>Using GMass to Send Your Cold Email<\/h2>\n<p>Once you figure out the strategy you\u2019re going to use to send this \u201cask\u201d email, you\u2019ll need a way to send the message.<\/p>\n<p>And sure, you could fire off a single message from your email account. But if you\u2019re looking for a <strong>more thorough and effective means of sending cold emails<\/strong>, you should take a serious look at GMass.<\/p>\n<p>Here\u2019s <strong>how GMass can help you send your big \u201cask\u201d emails to maximize your odds<\/strong>\u00a0of getting a reply.<\/p>\n<h3 id=\"advanced-mail-merge-hzca\">Advanced mail merge personalization<\/h3>\n<p>You may be sending a single cold email to a single recipient. But there\u2019s also a good chance you\u2019re planning to send your message to several recipients.<\/p>\n<p>With GMass\u2019s advanced <a href=\"https:\/\/www.gmass.co\/gmail-mail-merge\">Gmail mail merge personalization<\/a>\u00a0you can <strong>send your cold emails at scale and make them <\/strong><em><strong>look<\/strong><\/em><strong>\u00a0indistinguishable from one-on-one messages<\/strong>.<\/p>\n<p>You can use GMass to send <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\">individual, personalized messages<\/a>\u00a0to everyone on your outreach list. And you can <strong>customize more than things like name, company, and website<\/strong>. You can send personalized <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/mass-email-with-personalized-attachments\/\">attachments<\/a>, or even <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">entire paragraphs<\/a>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-mailmerge-tinified.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-mailmerge-tinified.png\" alt=\"Using mail merge in GMass\" width=\"1196\" height=\"1060\" \/><\/a><\/figure>\n<p>With GMass you can also use <strong>fallback values<\/strong>\u00a0in case you don\u2019t have merge data for various recipients.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-fallback-tinified.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-fallback-tinified.png\" alt=\"Fallback values in GMass\" width=\"1196\" height=\"304\" \/><\/a><\/figure>\n<p>Another unique feature: If you\u2019re sending your emails to people you\u2019ve corresponded with in the past, GMass can <a href=\"https:\/\/www.gmass.co\/blog\/send-email-campaign-as-reply-to-recent-conversation\/\">send your messages as replies to your last email with each person<\/a>. That\u2019s another way to really sell that these are one-on-one messages.<\/p>\n<h3 id=\"spam-solver-vdbn\">Spam Solver<\/h3>\n<p><strong>Deliverability<\/strong>\u00a0is a big deal for all cold email senders. GMass has a <strong>variety of helpful deliverability tools for cold email campaigns<\/strong>\u00a0like <a href=\"https:\/\/www.gmass.co\/blog\/tracking-domain\/\">custom tracking domains<\/a>\u00a0with <a href=\"https:\/\/www.gmass.co\/blog\/ssl-email-tracking-domains\/\">SSL<\/a>\u00a0and <a href=\"https:\/\/www.gmass.co\/blog\/email-verification-service\/\">email address validation<\/a>.<\/p>\n<p>For your campaign, <a href=\"https:\/\/www.gmass.co\/blog\/spam-solver-tweaks-emails\/\">Spam Solver<\/a>\u00a0can be a huge asset. Before you send your message, test it using GMass\u2019s Spam Solver tool.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-spamsolver-tinified.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-spamsolver-tinified.png\" alt=\"GMass's Spam Solver\" width=\"1576\" height=\"1238\" \/><\/a><\/figure>\n<p>It will <strong>assess whether your message is destined for the inbox or spam folder<\/strong>. And if the verdict is \u201cspam,\u201d Spam Solver will <strong>give you suggestions<\/strong>\u00a0to land in the inbox. Then you can re-test to see if those tweaks make a difference.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/10\/Gif_-Spam-Solver_final_GIF_v05.gif\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10185\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/10\/Gif_-Spam-Solver_final_GIF_v05.gif\" alt=\"\" width=\"960\" height=\"540\" \/><\/a><\/p>\n<h3 id=\"auto-follow-ups-gjwn\">Auto follow-ups<\/h3>\n<p><strong>Persistence is important<\/strong>\u00a0when you\u2019re reaching out for favors. It\u2019s unlikely that your recipients will move your email to the top of their priority list \u2014 and it\u2019s entirely possible they\u2019ll forget all about it.<\/p>\n<p>You\u2019ll need to assess <strong>how persistent you can be without burning the bridge<\/strong>. But at least one, and maybe two or even three, follow-ups could greatly increase your odds of getting a response.<\/p>\n<p>It\u2019s super easy to set up <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">auto follow-ups<\/a>\u00a0with GMass. You can decide how long you want to wait between each follow-up and what trigger should stop the emails (for instance, end the sequence when the person responds).<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-autofollowup-tinified.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-autofollowup-tinified.png\" alt=\"Auto follow-ups in GMass\" width=\"1576\" height=\"1238\" \/><\/a><\/figure>\n<h3 id=\"tracking-tgod\">Tracking<\/h3>\n<p>There\u2019s nothing quite like putting yourself out there with a big \u201cask\u201d in an email\u2026 then <strong>never knowing if the person has even read it<\/strong>.<\/p>\n<p>With GMass you can <a href=\"https:\/\/www.gmass.co\/blog\/gmail-email-tracking-track-opens-clicks\/\">track your email<\/a>, even if you\u2019re just sending to one person.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-reporting-tinified.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/bigask-reporting-tinified.png\" alt=\"Reporting in GMass\" width=\"1600\" height=\"1093\" \/><\/a><\/figure>\n<p><strong id=\"the-big-cold-email-a-bych\">Track whether they opened it, clicked a link, or replied<\/strong>. Take some of the mystery out of the cold email send-and-wait process.<\/p>\n<h2>The Big Cold Email Ask: Takeaways and Next Steps<\/h2>\n<p>A traditional cold email offers significant value to a recipient. But not every outreach message has a ton of value to offer \u2014 <strong>there are scenarios where what you\u2019re asking for is a lot bigger than what you have to give<\/strong>.<\/p>\n<p>So what do you do in those situations? Here are some approaches you can take to improve your success rate:<\/p>\n<ul>\n<li><strong>Reference your shared background<\/strong>\u00a0with the recipient, like the same hometown or school<\/li>\n<li><strong>Become an active fan<\/strong>\u00a0to catch their eye before you reach out<\/li>\n<li>Give <strong>legitimate, personal insight<\/strong>\u00a0into their work, company, or product<\/li>\n<li>Make a <strong>good joke<\/strong>\u00a0based on their biographical info<\/li>\n<li>Offer some kind of <strong>ancillary value<\/strong><\/li>\n<\/ul>\n<p>While your response rate may still not be <em>quite<\/em>\u00a0as good as you\u2019d get from a strong offer, these techniques will <strong>help improve your odds on favor-focused cold emails<\/strong>.<\/p>\n<p>And regardless of which approach you take, <strong>GMass is a great way to improve your cold email outreach<\/strong>.<\/p>\n<p>GMass <strong>works directly inside Gmail<\/strong>, so there\u2019s no new platform to learn. You can <strong>get started on a free trial<\/strong>\u00a0by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a>\u00a0\u2014 <strong>no credit card required<\/strong>. Then you can <strong>use GMass<\/strong> to send up to 50 emails a day during your trial before you <a href=\"https:\/\/www.gmass.co\/pricing\">upgrade to a paid plan<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I won\u2019t say cold email is ever necessarily easy\u00a0\u2014 but it\u2019s easier\u00a0if you have something that\u2019s obviously valuable to your recipient and explicitly solves their pressing problem. So\u2026\u2026<\/p>\n","protected":false},"author":29,"featured_media":22849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,9155],"tags":[],"class_list":["post-22751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Make a Big Cold Email Ask When You Aren&#039;t Offering Much Value<\/title>\r\n<meta name=\"description\" content=\"5 strategies for making a big &quot;ask&quot; in a cold email when you don&#039;t have much (or any, or at least equal) value to offer the recipient.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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