{"id":22858,"date":"2023-03-28T22:58:53","date_gmt":"2023-03-28T22:58:53","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=22858"},"modified":"2026-02-13T19:21:16","modified_gmt":"2026-02-13T19:21:16","slug":"star-chain-hook","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/star-chain-hook\/","title":{"rendered":"Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)"},"content":{"rendered":"<p>The <strong>Star Chain Hook method<\/strong>\u00a0is a copywriting technique that can help you <strong>keep your cold emails tight, eye-catching, and focused around action<\/strong>.<\/p>\n<p>It\u2019s particularly useful if you\u2019re writing short cold emails. You <em>can<\/em>\u00a0go to an average length or longer with it \u2014 but it\u2019s also helpful when you go shorter.<\/p>\n<p>Because it\u2019s succinct, it\u2019s tricky; Star Chain Hook <strong>requires an economy of words<\/strong>\u00a0even more pronounced than many other <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-copywriting\/\">cold email writing techniques<\/a>. (Like the <a href=\"https:\/\/www.gmass.co\/blog\/aida-formula\/\">AIDA formula<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/pas-copywriting\/\">PAS formula<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/before-after-bridge-copywriting\/\">BAB formula<\/a>\u00a0for cold emails.)<\/p>\n<p>It\u2019s also <strong>easy to forget about personalization<\/strong>\u00a0inside its \u201cbold claim\u201d structure.<\/p>\n<p>In this article, I\u2019m going to walk through every step of the Star Chain Hook cold email copywriting method and give <strong>actionable tips and strategies<\/strong>\u00a0for each one.<\/p>\n<p>I\u2019m also going to <strong>analyze a Star Chain Hook cold email I received<\/strong>\u00a0and create a <strong>new, more effective template<\/strong>\u00a0using the framework.<\/p>\n<h2 id=\"star-chain-hook-meth-juar\">Star Chain Hook Method: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#what-is-the-star-cha-uazl\">What Is the Star Chain Hook Copywriting Method?<\/a><\/li>\n<li><a href=\"#1-star-making-a-big-uiwi\">1. Star: Making a Big, Eye-Catching Claim or Promise<\/a><\/li>\n<li id=\"what-is-the-star-cha-uazl\"><a href=\"#2-chain-social-proof-litt\">2. Chain: Social Proof, Case Studies, and Other Justifications for You to Be the Problem Solver<\/a><\/li>\n<li><a href=\"#3-hook-the-call-to-a-nszf\">3. Hook: The Call-to-Action to Close the Deal<\/a><\/li>\n<li><a href=\"#star-chain-hook-copy-uzze\">Star Chain Hook Copywriting for Cold Email: Takeaways and Next Steps<\/a><\/li>\n<\/ul>\n<h2>What Is the Star Chain Hook Copywriting Method?<\/h2>\n<p>Star Chain Hook is a copywriting technique that hooks the prospect with a big, enticing promise or claim, backs up that claim with evidence, then closes the deal.<\/p>\n<ul>\n<li>The <strong>Star<\/strong>\u00a0is the big, often audacious or borderline unbelievable, promise or claim. In a cold email, the Star can be the subject line, opening line of the email, or both.<\/li>\n<li>The <strong>Chain<\/strong>\u00a0is your proof of how you can make the Star promise come true. This could be a case study, notable statistic, or social proof.<\/li>\n<li>The <strong>Hook<\/strong>\u00a0is the call-to-action. Push the prospect toward taking a single action, generally replying or scheduling a meeting.<\/li>\n<\/ul>\n<p>Star Chain Hook can be quite effective when done well \u2014 but <strong id=\"1-star-making-a-big-uiwi\">doing it well isn\u2019t easy<\/strong>. There\u2019s a fine line between effective brevity and easy-to-ignore brevity.<\/p>\n<p>Here\u2019s how to make sure your Star Chain Hook cold emails are the former, not the latter.<\/p>\n<h2>1. Star: Making a Big, Eye-Catching Claim or Promise<\/h2>\n<p>The Star portion of your cold email needs to <strong>catch a prospect\u2019s eye<\/strong>. You <em>need<\/em>\u00a0them to have a visceral reaction to the Star.<\/p>\n<p>If you include the Star in the <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/\">subject line<\/a>\u00a0(which you generally will), it should <strong>motivate your prospect to open the email<\/strong>.<\/p>\n<p>If the Star is the opening line\/paragraph of the email (which it also should be in this method), it should <strong>drive the prospect to read on and get excited<\/strong>\u00a0about what you\u2019re offering.<\/p>\n<h3 id=\"don-t-forget-persona-ywpg\">Don\u2019t forget personalization<\/h3>\n<p>One of the biggest pitfalls I see with the Star Chain Hook method is it makes it too easy to skip personalization.<\/p>\n<p>This copywriting method <strong>naturally lends itself to less personalization than most others<\/strong>.<\/p>\n<p>It\u2019s instinctive to make a big claim or promise in the Star section that\u2019s universal, not targeted.<\/p>\n<p>That Star is then paired with an equally universal Chain of proof.<\/p>\n<p>And the Hook is a call-to-action which isn\u2019t a common spot for personalization (beyond, perhaps, mail merging in the name of the business).<\/p>\n<p>I will encourage you to <strong>keep personalization in mind<\/strong>. That means: Making sure you\u2019re offering a solution to a pain point or pressing need in each prospect\u2019s specific world.<\/p>\n<p>In the example I create throughout this article you\u2019ll see this in action. I\u2019m using a bit of personalization to make Star Chain Hook work even better \u2014 and to make sure each recipient feels like my solution is individually and specifically targeted at them and only them.<\/p>\n<h3 id=\"putting-together-the-pmfs\">Putting together the Star portion of a cold email<\/h3>\n<p>Throughout this article I\u2019m going to review a real Star Chain Hook cold email I received and point out areas where it\u2019s missing the mark.<\/p>\n<p>Then I\u2019m going to write a new version of the email that better employs the Star Chain Hook method.<\/p>\n<h4 id=\"the-star-in-the-orig-pzrb\">The Star in the original email I received<\/h4>\n<p><strong>Subject: <\/strong>Creative + Impactful Videos for GMass<\/p>\n<p><strong>Message:<\/strong>\u00a0Hi Sam,<\/p>\n<p>I\u2019m [redacted], and our production team here at [redacted] specializes in making exciting, impactful videos that will help you stand out from your competition.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-bad-star-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-bad-star-tinified.png\" alt=\"Star Chain Hook: Sample email Star\" width=\"1600\" height=\"427\" \/><\/a><\/figure>\n<p>This email uses a similar Star (or attempted Star) in the subject line and opening line.<\/p>\n<p>The Stars are:<\/p>\n<ul>\n<li>\u201cCreative + Impactful Videos\u201d<\/li>\n<li>\u201cExciting, impactful videos that will help you stand out from your competition\u201d<\/li>\n<\/ul>\n<p>Unfortunately, neither of these Stars is \u201cStar-y\u201d enough.<\/p>\n<p>Everything about these claims is <strong>lukewarm<\/strong>. That subject line <strong>wouldn\u2019t have pushed me to open the email<\/strong>\u00a0(if I weren\u2019t hunting for cold emails to use as examples in articles). I get dozens of cold emails every day promising to help me stand out from my competition in various ways. You\u2019ve got to give me more than that to grab me.<\/p>\n<p>The email also makes the classic mistake of thinking basic mail merge data (my name and my company name) \u201ccounts\u201d as personalization. <strong>Mail merge data should be a supplement to deeper personalization<\/strong>: Understanding my needs, pain points, and pressing problems.<\/p>\n<h4 id=\"my-rewrite-lxtr\">My rewrite<\/h4>\n<p>Here\u2019s how I\u2019m going to rewrite this email to do a better job of catching my attention so I can\u2019t resist opening the message and getting excited about it.<\/p>\n<p><strong>Subject:<\/strong>\u00a0{CompanyName} is great. Why haven\u2019t more people heard of it???<\/p>\n<p><strong>Message:<\/strong>\u00a0It\u2019s March 2023. I <em>just<\/em>\u00a0found {CompanyName} while I was searching for a new {BusinessType}. Which is <em>really <\/em>disappointing. Because I should\u2019ve heard of it years ago \u2014 and thousands of your potential customers should&#8217;ve heard of it too.<\/p>\n<p>We\u2019ve got to fix that.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-good-star-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-good-star-tinified.png\" alt=\"Star Chain Hook: Revised email Star\" width=\"1496\" height=\"600\" \/><\/a><\/figure>\n<p>My Star here is <strong>bold, eye-catching, and actually pretty aggressive<\/strong>. I\u2019m taking aim at an insecurity and problem for most businesses out there: Lack of market penetration, especially amongst potential customers.<\/p>\n<p>That\u2019s my Star: The <strong>big claim that they\u2019re missing name recognition<\/strong>\u00a0and it\u2019s costing them business.<\/p>\n<p>Compare that to the original email. <strong>My Star is packed with benefits. Their Star was packed with features<\/strong>\u00a0(or, more accurately, tepid adjectives).<\/p>\n<p>My Star is also personalized \u2014 \u00a0and not just because I put {CompanyName} in there. It\u2019s <strong id=\"2-chain-social-proof-litt\">personalized because I\u2019ve accurately recognized the pressing pain point<\/strong>\u00a0for my potential customer that I can solve with my offer.<\/p>\n<h2>2. Chain: Social Proof, Case Studies, and Other Justifications for You to Be the Problem Solver<\/h2>\n<p>You\u2019ve caught a prospect\u2019s eye with the Star section. You did it with a bold claim, a big promise, a surprising stat, or another high-quality attention grabber.<\/p>\n<p>It\u2019s now time to <em>quickly<\/em>\u00a0justify why <strong>you<\/strong>\u00a0are the one to solve your prospect\u2019s problem and make your promise come true.<\/p>\n<p>The Chain is where you <strong>share your best piece of evidence to support <\/strong><em><strong>you<\/strong><\/em><strong>\u00a0being the problem solver<\/strong>.<\/p>\n<p>Maybe it\u2019s a <strong>case study<\/strong>. Maybe it\u2019s a <strong>testimonial<\/strong>\u00a0or other <strong>social proof<\/strong>. Maybe it\u2019s a <strong>stat<\/strong>\u00a0about your business\u2019s success. Maybe it\u2019s <strong>your unique approach<\/strong>\u00a0that\u2019s different from everyone else in your industry.<\/p>\n<p>Whatever you choose, make sure it <em>and it alone<\/em>\u00a0is convincing enough to push your prospect to the verge of taking action.<\/p>\n<h3 id=\"putting-together-the-wgxb\">Putting together the Chain portion of a cold email<\/h3>\n<p>Here\u2019s the chain in the email I received and my revised Chain.<\/p>\n<h4 id=\"the-chain-in-the-ori-edsr\">The Chain in the original email I received<\/h4>\n<p><strong>Message: <\/strong>Unlike other production companies, our team handles everything from the ground up \u2014 from developing concepts all the way through putting the final touches on your video.<\/p>\n<p>Are you open to letting us pitch some ideas?<\/p>\n<p>Here\u2019s some of our newest and best work:<\/p>\n<p>[redacted] Video<\/p>\n<p>[redacted]<\/p>\n<p>[redacted] Spot<\/p>\n<p>[redacted] Ad<\/p>\n<p>Full Portfolio<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-bad-chain-tinified.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-bad-chain-tinified.png\" alt=\"Star Chain Hook: Sample email Chain\" width=\"1600\" height=\"853\" \/><\/a><\/figure>\n<p>There\u2019s a lot going on in the Chain section here. Too much, in fact. There\u2019s some good stuff in here, but it\u2019s lost in the clutter.<\/p>\n<p>The first sentence of the Chain is a statement of their business\u2019s differentiator. It\u2019s not bad \u2014 even though I don\u2019t know if I believe it. With a differentiator that sounds unbelievable, it\u2019s best to call attention to potential skepticism. I might even add something like \u201cNo, really!\u201d at the end, making it clear I recognize what a prospect might be thinking.<\/p>\n<p>Then the second sentence of the Chain is a call-to-action. It <strong>feels lost up here<\/strong>\u00a0(especially, as you\u2019ll see, because they have a different question-style CTA in the correct spot later in the email).<\/p>\n<p>The third part of the Chain is a list of five links. I don\u2019t like that. <strong>I don\u2019t want to see their <\/strong><em><strong>work<\/strong><\/em><strong>, I want to see the <\/strong><em><strong>results<\/strong><\/em><strong>\u00a0of their work.<\/strong>\u00a0That\u2019s why a link to a case study about the success of one of these videos would be so much better than this list of videos.<\/p>\n<p>In my rewrite, I\u2019m now going to distill the Chain section into something much tighter.<\/p>\n<h4 id=\"my-rewrite-fivh\">My rewrite<\/h4>\n<p>At [Company], we create unique, memorable videos to hook your target customers. Here\u2019s a <a href=\"#\">case study<\/a>\u00a0on how our video for [Brand] received 550k+ organic viral impressions (driving a 20% YoY increase in paying subscribers).<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-good-chain-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-good-chain-tinified.png\" alt=\"Star Chain Hook: Revised email Star\" width=\"1496\" height=\"788\" \/><\/a><\/figure>\n<p>My Chain is two sentences here.<\/p>\n<p>In the first sentence, I explain what our company does. I didn\u2019t go too long with it because, while I felt it was a necessary bridge from the Star in this email, it\u2019s not going to really move the needle. Anyone can make these claims \u2014 they don\u2019t mean anything until I back them up.<\/p>\n<p>So that\u2019s what I did with the second sentence. I <strong>gave a link to my best available case study<\/strong>. It creates a direct link between the video my (fictitious) company produced and a result that any business would want.<\/p>\n<p>I wanted to make sure <strong>my Chain aligned with the big idea from my Star<\/strong>\u00a0\u2014 in this case, that was spreading the word about the business to potential customers. But\u2026 I also know that brand exposure isn\u2019t the endgame for a business. The goal is to then turn that exposure into paying customers.<\/p>\n<p>That\u2019s why I structured my description of the case study first to cover exposure (550k+ organic viral impressions) and then transition into talking about the outcome of that exposure (20% YoY increase).<\/p>\n<h3 id=\"what-if-you-don-t-ha-epox\">What if you don\u2019t have a case study?<\/h3>\n<p>Case studies are gold \u2014 in fact, <strong>I\u2019ve been seeing an increasing number of cold emailers using case studies in their campaigns<\/strong>.<\/p>\n<p>Case studies <strong>make your claims and promises tangible<\/strong>, serve as <strong>credibility boosters and social proof<\/strong>, <em>and<\/em>\u00a0<strong>help potential customers envision what they\u2019ll get<\/strong>\u00a0from working with you.<\/p>\n<p>But what if you don\u2019t have a case study? Or you have a case study, but it\u2019s not relevant to the offer you\u2019re making?<\/p>\n<p>In those situations, it\u2019s great if you can <strong>use one killer stat<\/strong>\u00a0from a past client or an aggregate stat across your clients.<\/p>\n<p>For instance, in my rewritten example above, let\u2019s say I didn\u2019t have a case study. I could instead make my Chain something like:<\/p>\n<ul>\n<li>\u201cOur video for [Brand] received 550k+ organic viral impressions (driving a 20% YoY increase in paying subscribers).\u201d<\/li>\n<li>\u201cLast year we created videos for 36 different brands who saw an average of 55k organic viral impressions and an average of 10% YoY increase in paying customers.\u201d<\/li>\n<li>\u201cThe three most recent brands we worked with saw an average increase in ROAS of 216%.\u201d<\/li>\n<li>\u201cNine out of 10 brands who work with us once hire us a second time because they\u2019re so happy with the results.\u201d<\/li>\n<\/ul>\n<p>Find one killer stat or other <strong>tangible<\/strong>\u00a0piece of social proof for your Chain. Don\u2019t make it a list of features or adjectives. Anyone can promise features and recite adjectives. <strong id=\"3-hook-the-call-to-a-nszf\">The Chain is where you show results<\/strong>.<\/p>\n<h2>3. Hook: The Call-to-Action to Close the Deal<\/h2>\n<p>Your Star section made a big claim or promise and your Chain section gave hard proof that you\u2019re the one to fulfill it.<\/p>\n<p>Now, in the Hook section, you <strong>give your prospect the final push to take action<\/strong>. That may come in the form of replying, clicking to book a meeting, or clicking for a free trial.<\/p>\n<p>Whatever it is, <strong>the goal is that it\u2019s a no-brainer for the prospect to do it<\/strong>\u00a0\u2014 and yo<strong>ur call-to-action makes it easy and frictionless<\/strong>.<\/p>\n<h3 id=\"putting-together-the-hpiz\">Putting together the Hook portion of a cold email<\/h3>\n<p>Here\u2019s the Hook from our sample email as well as my rewritten Hook section.<\/p>\n<h4 id=\"the-hook-in-the-orig-vzyq\">The Hook in the original email I received<\/h4>\n<p>Are you open to letting us pitch some ideas?<\/p>\n<p>\u2026<\/p>\n<p>Would it make sense to discuss a project?<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-bad-hook-tinified.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-bad-hook-tinified.png\" alt=\"Star Chain Hook: Sample email Hook\" width=\"1600\" height=\"934\" \/><\/a><\/figure>\n<p>This email has two calls-to-action and, as I mentioned earlier, one appears in the middle of the Chain section. The other appears at the end of the email, where a Hook section <em>should<\/em>\u00a0go.<\/p>\n<p>I don\u2019t love either of these calls-to-action. I get what they\u2019re going for with \u201cyes\/no\u201d questions that are relatively non-committal. But both employ weak language. Neither gets me excited to reply.<\/p>\n<p>\u201cAre you open to letting us pitch some ideas?\u201d devalues the offer. It makes it seem like the potential customer is doing this business a favor.<\/p>\n<p><strong>In a good cold email, the mutual benefit of the transaction will feel obvious<\/strong>; neither party should seem like they\u2019re benevolently allowing the other to work with them.<\/p>\n<p>A stronger approach would be, \u201cInterested in hearing our ideas for {CompanyName}?\u201d But, of course, it should come at the end and not in the middle.<\/p>\n<p>For the other call-to-action, \u201cWould it make sense to discuss a project?\u201d is <em>too<\/em>\u00a0non-committal for my liking.<\/p>\n<p>There\u2019s a school of thought amongst some cold emails that your initial message should be a fluffy soft pitch to start a dialogue and not make the prospect feel like they\u2019re committing beyond that. (I don\u2019t prescribe to that school, though many people do.)<\/p>\n<p>But this particular line is calling on a recipient to answer the question \u201cWould it make sense?\u201d If someone\u2019s interested enough to be on the verge of responding, <strong>they want a more exciting prompt<\/strong>\u00a0than <em>that<\/em>.<\/p>\n<h4 id=\"my-rewrite-jtch\">My rewrite<\/h4>\n<p>Here\u2019s my new approach to the Hook.<\/p>\n<p>Interested in hearing our ideas for {CompanyName}? Shoot me a reply and we\u2019ll talk.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-good-hook-tinified.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/03\/sch-good-hook-tinified.png\" alt=\"Star Chain Hook: Revised email Star\" width=\"1496\" height=\"1178\" \/><\/a><\/figure>\n<p>I took the elements I liked from the first call-to-action but made it feel less needy and subordinate. Then I took a casual, conversational approach to soliciting a reply.<\/p>\n<p>I\u2019m <strong>still maintaining a relatively low-committal ask<\/strong>\u00a0here \u2014 I\u2019m not directing the person to schedule a meeting or asking if they have 30 minutes.<\/p>\n<p>But I\u2019m being <strong id=\"star-chain-hook-copy-uzze\">more direct<\/strong>, using more <strong>powerful language<\/strong>, and trying to <strong>get the recipient excited<\/strong>\u00a0about connecting with me.<\/p>\n<h2>Star Chain Hook Copywriting for Cold Email: Takeaways and Next Steps<\/h2>\n<p>Star Chain Hook is a <strong>compact but effective copywriting strategy for cold emails<\/strong>.<\/p>\n<p>In this framework, you present:<\/p>\n<ul>\n<li>A <strong>Star<\/strong>, which is an attention-grabbing subject line and\/or first sentence that makes a big claim or promise.<\/li>\n<li>A <strong>Chain<\/strong>, which is a case study, stat, or other piece of social proof that demonstrates why <em>you<\/em>\u00a0are the right person to fulfill the claim or promise in the Star.<\/li>\n<li>And a <strong>Hook<\/strong>, which is a call-to-action that prompts a prospect to take the next step.<\/li>\n<\/ul>\n<p>Star Chain Hook <strong>benefits tremendously from a good case study and from strategic personalization<\/strong>. If you can incorporate both of those elements into your Star Chain Hook campaign it should be highly successful for you.<\/p>\n<p>And now, as is my tradition in these articles where I break down copywriting strategies, <strong>I\u2019ll use Star Chain Hook (albeit a longer version of Star Chain Hook) to show you why GMass is the best cold email platform<\/strong>\u00a0for sending these campaigns.<\/p>\n<p>Face it: Your current cold email platform <strong>isn\u2019t getting the job done<\/strong>. You keep going to <strong>spam<\/strong>. It\u2019s <strong>missing key features<\/strong>\u00a0you need for better campaigns. It\u2019s so <strong>quirky<\/strong>\u00a0that it takes new employees forever to get up to speed. And it\u2019s really <strong>expensive<\/strong>.<\/p>\n<p>GMass is one of the <strong>most popular cold email platforms<\/strong>\u00a0(and possibly <em>the <\/em>most popular) for a reason \u2014 with more than <strong>400,000 active users<\/strong>\u00a0who\u2019ve given us an untouchable <strong>4.8-star average<\/strong> across <strong>9,000+ reviews<\/strong>.<\/p>\n<ul>\n<li>99% of GMass users report the <strong><a href=\"https:\/\/www.gmass.co\/features\/deliverability-optimization\">best deliverability<\/a><\/strong>\u00a0they\u2019ve ever had.<\/li>\n<li>GMass has a <strong>more robust set of features than any other cold email platform<\/strong>\u00a0on the market \u2014 from <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">automated follow-ups<\/a>\u00a0to <a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">A\/B testing<\/a>\u00a0and everything in between.<\/li>\n<li>GMass works inside Gmail, making it <strong>easy to learn<\/strong>\u00a0\u2014 you can go from rookie to expert in about five minutes flat.<\/li>\n<li>And GMass is somehow still the <strong><a href=\"https:\/\/www.gmass.co\/blog\/cheapest-cold-email\/\">most affordable cold email platform<\/a><\/strong><strong>\u00a0on the market<\/strong>.<\/li>\n<\/ul>\n<p>You can get <strong>started with a free trial of GMass<\/strong>\u00a0\u2014 <strong>no credit card required<\/strong>, and there\u2019s not even a sign-up form required! \u2014 by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a>.<\/p>\n<p>And you\u2019ll be able to <strong>send 50 emails a day<\/strong> during the trial until you\u2019re ready to upgrade to a paid plan with higher sending limits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Star Chain Hook method\u00a0is a copywriting technique that can help you keep your cold emails tight, eye-catching, and focused around action. It\u2019s particularly useful if you\u2019re writing\u2026<\/p>\n","protected":false},"author":29,"featured_media":22894,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,9155],"tags":[],"class_list":["post-22858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-copywriting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)<\/title>\r\n<meta name=\"description\" content=\"The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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