{"id":23338,"date":"2023-08-28T23:14:23","date_gmt":"2023-08-28T23:14:23","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=23338"},"modified":"2025-08-18T22:19:01","modified_gmt":"2025-08-18T22:19:01","slug":"cold-email-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-affiliate-marketing\/","title":{"rendered":"Cold Email Affiliate Marketing: 5 Best Strategies and Templates"},"content":{"rendered":"<p>Cold email affiliate marketing is a <em>spectacular<\/em>\u00a0way to make more sales \u2014 and they\u2019re lucrative sales, since generally your cold emails will generally promote high-paying software products with recurring revenue.<\/p>\n<p>But\u2026 affiliate marketing with cold email is <em>really<\/em>\u00a0hard for most people to do.<\/p>\n<p>It doesn&#8217;t have to be.<\/p>\n<p>In this article:<\/p>\n<ul>\n<li>I\u2019ll cover the <strong>four big things you need to know<\/strong>\u00a0before you start promoting affiliate offers with cold email.<\/li>\n<li>I&#8217;ll share <strong>five strategies<\/strong>\u00a0for a successful affiliate outreach campaign \u2014 tips I&#8217;ve gotten from experts themselves.<\/li>\n<li>I&#8217;ll also share <strong>five sample templates<\/strong>\u00a0you can adapt for your affiliate email marketing campaigns.<\/li>\n<li>And finally, I&#8217;ll show you <strong>how to set up your campaigns in GMass<\/strong>\u00a0so you can <strong>send personalized cold email outreach at scale<\/strong>.<\/li>\n<\/ul>\n<p>Quick plug! <strong>GMass has a fantastic <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/affiliate-program\/\">affiliate program<\/a><\/strong><strong>.<\/strong>\u00a0Get <strong>extremely high recurring payments<\/strong>\u00a0(50% year one for individual plans, 20% of years two and three) with <strong>instant approval<\/strong>\u00a0into the program.<\/p>\n<p>And you can use all the techniques in this article, since <strong>we allow for cold emailing promotions<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23340\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified.png\" alt=\"\" width=\"1804\" height=\"1478\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified.png 1804w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-300x246.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-1024x839.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-768x629.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-1536x1258.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-24x20.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-36x29.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/coldaff-gmassplug-tinified-48x39.png 48w\" sizes=\"auto, (max-width: 1804px) 100vw, 1804px\" \/><\/a><\/p>\n<h2 id=\"cold-email-affiliate-lkwa\"><strong>Cold Email Affiliate Marketing: Table of Contents<\/strong><\/h2>\n<ul>\n<li><a href=\"#what-is-cold-emailin-aaul\">What Is Cold Emailing for Affiliate Marketers?<\/a><\/li>\n<li><a href=\"#4-essential-things-y-kwjt\">4 Essential Things You Need to Know Before You Promote Affiliate Products in an Cold Email Campaign<\/a><\/li>\n<li><a href=\"#strategy-1-be-clear-jxcb\">Strategy #1. Be clear and honest about your relationship to your offer<\/a><\/li>\n<li><a href=\"#2-find-potential-cus-zuqx\">Strategy #2. Find potential customers who are using expensive\/flawed competitors<\/a><\/li>\n<li id=\"what-is-cold-emailin-aaul\"><a href=\"#3-demonstrate-your-e-rwkm\">Strategy #3. Demonstrate your expertise on the affiliate product and connect it to your prospect<\/a><\/li>\n<li><a href=\"#4-create-a-free-down-xroo\">Strategy #4. Create a free downloadable product to supplement your offer<\/a><\/li>\n<li><a href=\"#5-enhance-the-offer-rgwm\">Strategy #5. Enhance the offer by including white glove onboarding<\/a><\/li>\n<li><a href=\"#cold-email-for-affil-myfy\">Cold Email for Affiliate Marketing: Takeaways and Next Steps<\/a><\/li>\n<\/ul>\n<h2><strong>What Is Cold Emailing for Affiliate Marketers?<\/strong><\/h2>\n<p>Cold email for affiliate marketers is outreach to a potential customer who would have an interest in purchasing the affiliate product you\u2019re promoting.<\/p>\n<p>It&#8217;s \u201ccold\u201d because you <strong>don&#8217;t have a prior relationship<\/strong>\u00a0with the people you&#8217;re contacting. Much like <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-vs-cold-call\/\">cold calling<\/a>, you&#8217;re reaching out to <strong>targeted prospects who have a clear need<\/strong>\u00a0for what you&#8217;re promoting.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-vs-spam\/\">Cold emails are not spam emails<\/a>\u00a0when you&#8217;re sending a <strong id=\"4-essential-things-y-kwjt\">personalized and relevant message<\/strong>\u00a0to each prospect.<\/p>\n<h2><strong>4 Essential Things You Need to Know Before You Promote Affiliate Products in an Cold Email Campaign<\/strong><\/h2>\n<h3 id=\"1-if-you-re-a-cold-e-ubir\"><strong>1. If you&#8217;re a cold email veteran, promoting affiliate products is different than what you\u2019re used to<\/strong><\/h3>\n<p>The vast majority of cold outreach pros are promoting their own product (or their own company\u2019s product) or service. Cold emailers understand how to do that.<\/p>\n<p>Promoting a third-party product? That requires a whole different approach.<\/p>\n<p>One that <strong>catches cold emailers totally off guard<\/strong>.<\/p>\n<p>As you&#8217;ll see in the tips below, a cold affiliate promotion can be confusing to recipients \u2014 why are you sending an email trying to get them to buy someone else&#8217;s product? It&#8217;s suspicious.<\/p>\n<p>So your cold email template will need to address that elephant in the room (on top of all the other things a cold outreach message needs to do).<\/p>\n<p>Also, I know lots of cold emailers are <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-settings\/#clicktracking\">terrified of including links<\/a>\u00a0in messages out of email deliverability concerns. In this situation, you&#8217;ll need to include your affiliate link \u2014 so brace yourself.<\/p>\n<h3 id=\"2-if-you-re-an-affil-ualx\"><strong>2. If you&#8217;re an affiliate marketer, promoting via cold outreach is different than what you\u2019re used to<\/strong><\/h3>\n<p>You may be a master of promoting via blog posts, social media, YouTube videos, or even a traditional opt-in email marketing campaign.<\/p>\n<p>Cold email is different. You&#8217;re sending a <strong>succinct, unannounced sales email where you have about 150 words or less<\/strong>\u00a0to convince someone to buy someone else&#8217;s product based on the recommendation from you, a stranger.<\/p>\n<p>Oh, and it needs to feel like a personalized email not just a mass email or generic marketing automation.<\/p>\n<p>You&#8217;ll need a whole new bag of tricks and techniques here.<\/p>\n<h3 id=\"3-you-need-to-make-s-pini\"><strong>3. You need to make sure the affiliate program you&#8217;re promoting allows for cold email<\/strong><\/h3>\n<p>Not every company wants you promoting their product or service through an outreach campaign.<\/p>\n<p>Amazon, which is the world&#8217;s most popular affiliate partner program, famously<a href=\"https:\/\/affiliate-program.amazon.com\/help\/node\/topic\/GQ5CMSPVXBXSFDFV\">\u00a0doesn&#8217;t allow you<\/a>\u00a0to put an affiliate link in email \u2014 cold or from an opt-in email list.<\/p>\n<p>Plenty of other programs have similar rules; <strong>make sure you aren&#8217;t running afoul of a program&#8217;s rules with your affiliate marketing cold email<\/strong>.<\/p>\n<p><em>Note: The GMass affiliate program is one that allows for you to sell via cold email. (But NOT spam.)<\/em><\/p>\n<h3 id=\"4-cold-affiliate-out-cxvb\"><strong>4. Cold affiliate outreach needs to be B2B only<\/strong><\/h3>\n<p>As I mentioned earlier, it&#8217;s possible for your cold campaign to cross a line \u2014 and get swept up by the spam filters \u2014 if you&#8217;re not really speaking to an engaged, receptive target audience.<\/p>\n<p>Doing B2C cold affiliate marketing can get you in trouble; <strong>B2B is a much safer bet<\/strong>\u00a0from a legal perspective. (I&#8217;m not a lawyer, though \u2014 make sure you understand local laws and consult your own attorney before you get started.)<\/p>\n<p>Alright.<\/p>\n<p>Now that we&#8217;ve covered all that, let&#8217;s talk strategy.<\/p>\n<p>Here are the <strong>tips I&#8217;ve learned from my own experiences and from talking to experts<\/strong>\u00a0who have found success in promoting an affiliate offer via a cold email campaign.<\/p>\n<p>I&#8217;ve also included a <strong id=\"strategy-1-be-clear-jxcb\">sample cold email template with each strategy<\/strong>\u00a0\u2014 make sure to adapt these to make them your own and don\u2019t use them word-for-word.<\/p>\n<h2><strong>Strategy #1. Be clear and honest about your relationship to your offer<\/strong><\/h2>\n<p><strong>Who are you<\/strong>\u00a0and <strong>why are you promoting someone else\u2019s product<\/strong>\u00a0or software? It doesn\u2019t make sense on the surface.<\/p>\n<p>Though many cold emailers have lost this thread, at its core, effective cold email marketing is about <strong>establishing a genuine, honest, personal business relationship<\/strong>\u00a0with your recipient.<\/p>\n<p>And in the affiliate situation, you need to be honest and clear: You\u2019re not promoting this software out of the kindness of your heart.<\/p>\n<p>Make sure to <strong>pick the right language<\/strong>. You don\u2019t need to say, \u201cI\u2019m an affiliate marketer.\u201d Use better language like \u201cI\u2019m a partner\u201d or \u201cMy job is matching up companies with software that\u2019s a perfect fit.\u201d<\/p>\n<p>When you lay your cards on the table, you disarm your prospect because it <strong>no longer looks like you\u2019re trying to fool them<\/strong>.<\/p>\n<p>You\u2019re making it clear you\u2019re selling something \u2014 and then, as we\u2019ll cover, you\u2019ll establish why you\u2019re selling it and why they should buy it from you.<\/p>\n<h3 id=\"sample-affiliate-ema-fswg\"><strong>Sample affiliate email marketing template focusing on honesty about who you are<\/strong><\/h3>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Hi {FirstName|auto-first|there}!<\/p>\n<p>I saw {BusinessName} is having everyone return to the office\u2026 which isn\u2019t always the <em>most<\/em>\u00a0popular decision.<\/p>\n<p>One way to make that transition a little happier: <strong>Make your staff even more comfortable<\/strong>\u00a0than they were at home.<\/p>\n<p>I\u2019m a partner for Steelbeam, which makes the most comfortable (yet affordable!) office chairs ever. I would know. I only decided to start promoting their chairs after I bought one\u2026 and never wanted to stand up.<\/p>\n<p>You can check out their chairs on the <a href=\"#\">Steelbeam website<\/a>. I recommend the Steel Jump. I\u2019m sitting on it as I write this to you right now!<\/p>\n<p>Jeff Smith<\/p>\n<p>Partner, Steelbeam Chairs<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image1-3.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image1-3.png\" alt=\"Cold email affiliate marketing template 1\" width=\"1804\" height=\"1304\" \/><\/a><\/figure>\n<h3 id=\"setting-this-up-in-g-tcjv\"><strong>Setting this up in GMass<\/strong><\/h3>\n<p>The email above is pretty basic, so it\u2019s not going to take much to set it up in GMass.<\/p>\n<p>You\u2019ll want to <strong>create a Google Sheet of prospects<\/strong>\u00a0with columns for their email addresses, first names, and business names \u2014 that way you can do a <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheets mail merge<\/a>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image10-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image10-1.png\" alt=\"Make a Google Sheet with prospects\" width=\"1804\" height=\"1304\" \/><\/a><\/figure>\n<p>(Don\u2019t worry if you can\u2019t find their first names. I used GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-detect-a-persons-first-name-from-just-an-email-address\/\">auto-first option<\/a>\u00a0in my template, which automatically tried to detect a prospect\u2019s name from their email. I also have the <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\">fallback<\/a>\u00a0of \u201cthere\u201d in case you don\u2019t have the first name <em>and<\/em>\u00a0GMass can\u2019t detect one.)<\/p>\n<p>Connect your Google Sheet to a new GMass campaign.<\/p>\n<p>Write up your template using the <strong>mail merge tags<\/strong>. You can always reference the mail merge options from your Google Sheet by typing a left curly brace.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image3-3.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"2-find-potential-cus-zuqx\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image3-3.png\" alt=\"Use a left curly brace to bring up mail merge options\" width=\"1804\" height=\"1304\" \/><\/a><\/figure>\n<p>And once the email is all done, you can <strong>send it by pressing the GMass button<\/strong>.<\/p>\n<h2><strong>Strategy #2. Find potential customers who are using expensive\/flawed competitors<\/strong><\/h2>\n<p>It&#8217;s tough to break product loyalty. Even if someone isn\u2019t enamored of a product, the process of switching to something new feels like <em>work<\/em>.<\/p>\n<p>However, <strong>if you can make a compelling case why someone should switch products<\/strong>, you just might be able to get them interested in making the leap.<\/p>\n<p>This is another case where you need to <strong>make it clear in your marketing email who you are<\/strong>\u00a0and why you&#8217;re advocating for the product.<\/p>\n<p>It\u2019s also helpful to <strong>have a few killer stats<\/strong>\u00a0that demonstrate the difference between your prospect&#8217;s current product and the one you&#8217;re selling.<\/p>\n<p>You should <strong>get creative with your prospecting<\/strong>\u00a0to find people using competitor products.<\/p>\n<p>If you&#8217;re selling anything website-related, <a href=\"https:\/\/builtwith.com\/\">BuiltWith<\/a>\u00a0is a great way to find who&#8217;s using competitors&#8217; tech. You can also run searches on reviews, job postings, and social media to source more candidates who could be interested in switching.<\/p>\n<h3 id=\"sample-affiliate-ema-wzta\"><strong>Sample affiliate email marketing template to prospects using a competitor<\/strong><\/h3>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Hello!<\/p>\n<p>I was watching one of your YouTube videos today (the one about {YouTubeTopic}) and I noticed your audio had some static and muffling.<\/p>\n<p>I\u2019m guessing you haven\u2019t upgraded mics because good ones get <em>really<\/em>\u00a0expensive.<\/p>\n<p>You should check out the <a href=\"#\">lavalier mic pack from AudioWiz<\/a>. (Yes, I work as a partner for them \u2014 but I promise they\u2019re the best. Which is actually <em>why<\/em>\u00a0I decided to start working with them.)<\/p>\n<p>It should improve your sound quality significantly \u2014 and it\u2019s a fraction of the price of the $1,000+ pro mics you\u2019ve probably seen.<\/p>\n<p>Let me know if you have any questions about them and I can help you out.<\/p>\n<p>Jeff Smith<\/p>\n<p>Audiophile and Partner, AudioWiz<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image8-3.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image8-3.png\" alt=\"Cold email for affiliate marketing template 2\" width=\"1804\" height=\"1304\" \/><\/a><\/figure>\n<h3 id=\"setting-this-up-in-g-qzzp\"><strong>Setting this up in GMass<\/strong><\/h3>\n<p>There\u2019s nothing too complicated about setting up this email in GMass \u2014 it\u2019s a straightforward mail merge. You would need a column of conversational descriptions of YouTube videos in your Google Sheet \u2014 that element makes this feel much more personal than linking to a video.<\/p>\n<p>This email is a great situation for <a href=\"https:\/\/www.gmass.co\/blog\/stop-follow-ups-reply-click\/\">auto follow-ups that continue until someone clicks or replies<\/a>.<\/p>\n<p>You can set up your automated follow-up messages in the GMass settings. And choose to keep sending if <strong>No Click or Reply<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image11-1.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"3-demonstrate-your-e-rwkm\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image11-1.png\" alt=\"Using no reply or click\" width=\"1804\" height=\"1304\" \/><\/a><\/figure>\n<p>The goal with these follow-ups is to continue breaking down the \u201c<a href=\"https:\/\/www.gmass.co\/blog\/objection-handling\/\">five common sales objections<\/a>\u201d \u2014 since getting someone to switch from their current product to a new one is fertile ground for objections.<\/p>\n<h2><strong>Strategy #3. Demonstrate your expertise on the affiliate product and connect it to your prospect<\/strong><\/h2>\n<p>These next three strategies all focus on the biggest remaining sticking points of cold email outreach:<\/p>\n<ul>\n<li><strong>Why should they buy from YOU<\/strong>\u00a0and not just go to the company\u2019s website directly without you?<\/li>\n<li><strong>Why are YOU promoting this product<\/strong>\u00a0beyond just wanting a commission \u2014 what makes you the right person to connect their business with this product?<\/li>\n<\/ul>\n<p>So as you put together your outreach message, you need to show you\u2019ve considered the needs of your prospect and specifically addressed them with the product you\u2019re promoting.<\/p>\n<p>How can you <strong>demonstrate your expertise and tie it back to your prospect<\/strong>?<\/p>\n<p><strong>Case studies<\/strong>\u00a0are always incredibly powerful in cold email. Do you have a case study where you helped a similar company? If so, share it.<\/p>\n<p>Do you have a <strong>website or social media<\/strong>\u00a0where you do product reviews or evaluations to show your expertise in the product niche? Point to that\u2026 then explain why the particular product you\u2019re promoting is a good fit for this specific company.<\/p>\n<p>Do you have other <strong>credible social proof<\/strong>\u00a0you can show off? How many customers have you worked with? Do you have testimonials? What can you share that shows off your experience?<\/p>\n<p>Or\u2026 <strong>were you once in the prospect&#8217;s shoes<\/strong>\u00a0and now life is better thanks to the product you&#8217;re selling? In that case, you can tell a first-person story and use yourself as the case study.<\/p>\n<p><em>What if you don\u2019t have any case studies or track record?<\/em>\u00a0Hope is not lost! You could put together a demo (or screenshot) connecting the company to the product. This takes more time and effort \u2014 but when you don\u2019t have a track record, you will have to work a bit harder.<\/p>\n<p>You can also use the other two strategies I\u2019ll cover next in this article \u2014 they use enhanced offers to offset a lack of social proof.<\/p>\n<h3 id=\"sample-cold-email-te-rcjg\"><strong>Sample cold email template for affiliate marketing by product experts<\/strong><\/h3>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Hello!<\/p>\n<p>I got your newsletter today (the one about {NewsletterTopic} and, unfortunately\u2026 it went to my spam folder.<\/p>\n<p>That shouldn\u2019t happen.<\/p>\n<p>And I know it\u2026 because it used to happen to me.<\/p>\n<p>I switched to GMass about a year ago and since then, my deliverability has been incredible \u2014 and my open and click rates are almost double what they used to be.<\/p>\n<p>They have all sorts of genius ways they help with deliverability, plus it\u2019s the easiest email marketing platform to switch to since it actually works <em>inside<\/em>\u00a0Gmail.<\/p>\n<p>It\u2019s been so good I decided to become a sales partner, so I could reach out to more places like {CompanyName}.<\/p>\n<p>You should definitely check out <a href=\"https:\/\/www.gmass.co\/blog\/what-makes-gmass-better\/\">what makes GMass different<\/a>\u00a0(and have a look at that deliverability section)!<\/p>\n<p>Let me know if you have any questions about it as well and I\u2019d be happy to help you out.<\/p>\n<p>Jeff Smith<\/p>\n<p>(And yes, I sent this email with GMass.)<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image5-3.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image5-3.png\" alt=\"Affiliate marketing for cold email template 3\" width=\"1804\" height=\"1560\" \/><\/a><\/figure>\n<h3 id=\"setting-this-up-in-g-oelx\"><strong>Setting this up in GMass<\/strong><\/h3>\n<p>When you send a message that talks about hitting the inbox\u2026 you\u2019d better hit the inbox. (And even if your cold emails aren\u2019t about deliverability, you\u2019re still trying to hit the inbox.)<\/p>\n<p>So before you hit the GMass button to send a message like this, you should <strong>take advantage of GMass\u2019s deliverability tools<\/strong>.<\/p>\n<p>Make sure you set up a <a href=\"https:\/\/www.gmass.co\/blog\/tracking-domain\/\">custom tracking domain<\/a>. It only takes a few minutes, but it <strong>gets you away from shared open\/click tracking domains<\/strong>\u00a0\u2014 where other senders\u2019 reputations can affect your deliverability.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image2-3.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image2-3.png\" alt=\"Setting up a custom tracking link\" width=\"1804\" height=\"1104\" \/><\/a><\/figure>\n<p>Plus GMass is one of the few email platforms that <a href=\"https:\/\/www.gmass.co\/blog\/ssl-email-tracking-domains\/\">adds a free SSL certificate to your custom tracking domain<\/a>\u00a0\u2014 and that security is even better for deliverability.<\/p>\n<p>You should also run your campaigns through <a href=\"https:\/\/www.gmass.co\/blog\/spam-solver-tweaks-emails\/\">GMass\u2019s Spam Solver<\/a>\u00a0before you send. It will send your message to 20 seed accounts and analyze your inbox versus spam placement. And then, it will <strong>help you tweak your message until it\u2019s hitting the inbox every time<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/10\/Gif_-Spam-Solver_final_GIF_v05.gif\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10185\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/10\/Gif_-Spam-Solver_final_GIF_v05.gif\" alt=\"\" width=\"960\" height=\"540\" \/><\/a><\/p>\n<p>And before you send, check the box in the Advanced section of the settings to have <a href=\"https:\/\/www.gmass.co\/blog\/email-verification-service\/\">GMass validate your recipients\u2019 email addresses<\/a>\u00a0to avoid hard bounces.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image4-3.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"3-demonstrate-your-e-rwkm\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image4-3.png\" alt=\"Verify emails before sending\" width=\"1804\" height=\"1104\" \/><\/a><\/figure>\n<h2><strong>Strategy #<\/strong><strong>4. Create a free downloadable product to supplement your offer<\/strong><\/h2>\n<p>You want everyone who receives your affiliate emails to <strong>purchase through your link and not to go through the product&#8217;s official website<\/strong>.<\/p>\n<p>(Or, in the case of physical products, third-party sellers like Amazon or other distributors.)<\/p>\n<p>One way to get people to purchase through you is to offer them a free downloadable digital product related to what you&#8217;re selling.<\/p>\n<p>For instance, if you&#8217;re part of the GMass affiliate program, you could\u2026<\/p>\n<ul>\n<li>Create a guide to switching from Mailchimp (or any other email marketing software) to GMass.<\/li>\n<li>Offer a checklist to improve deliverability.<\/li>\n<li>Provide a few Gmail-friendly <a href=\"https:\/\/www.gmass.co\/blog\/email-templates-for-gmail\/\">HTML email templates<\/a>.<\/li>\n<li>Or write a step-by-step guide to setting up Amazon SES, SendGrid, or any other SMTP provider to <a href=\"https:\/\/www.gmass.co\/blog\/send-unlimited-emails-gmail-using-smtp\/\">break Gmail&#8217;s limits with GMass<\/a>.<\/li>\n<\/ul>\n<p>A free <strong>downloadable guide will take some time to create<\/strong>\u00a0\u2014 no question about it. (Then again, you could just use a recent post on your blog or social media and turn <em>that<\/em>\u00a0into a downloadable with a lot less work.)<\/p>\n<p>But there are <strong>three enormous benefits<\/strong>\u00a0to offering one:<\/p>\n<ol start=\"1\">\n<li><strong>Establish your expertise. <\/strong>You&#8217;re not just an affiliate marketer or product advocate \u2014 the downloadable guide sends the signal <strong>you&#8217;ve got topical expertise<\/strong>. That makes someone more likely to trust your opinion and see your recommendation as credible.<\/li>\n<li><strong>Eliminate switching friction.<\/strong>\u00a0As I said earlier, people are largely reluctant to switch products. And one major reason is the effort: Learning to use something new, getting it set up to work as well as their incumbent, and mastering it going forward. The right downloadable guide can walk your prospects through that \u2014 showing them it&#8217;s not that tough and taking them step-by-step through the process.<\/li>\n<li><strong>Encourages reciprocation.<\/strong>\u00a0It&#8217;s human nature to reciprocate when someone does us a favor. When you give someone a gift, it makes them more likely to return the favor by (at the very least) replying to you. Though you&#8217;re looking for sales, not just a high response rate, those things are generally pretty correlated.<\/li>\n<\/ol>\n<h3 id=\"sample-template-for-vwcc\"><strong>Sample template for affiliate marketers offering a downloadable guide<\/strong><\/h3>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Hello there,<\/p>\n<p>I was checking out {StoreName} a little while back (I\u2019m planning to buy {ProductName} as a gift this Christmas) \u2014 but unfortunately, I had to add you to my list of stores with long checkout flows.<\/p>\n<p>Today I\u2019m finally emailing my list to share a really great WooCommerce plugin I work with: Speed Checkout.<\/p>\n<p>It uses a statistically-proven method to increase conversions by an average of 23% by reducing the number of steps in checkout and using psychological tricks to keep customers from abandoning their carts.<\/p>\n<p>Plus\u2026 when you <a href=\"#\">go to their website<\/a>, I\u2019ll instantly send you a guide I created with step-by-step instructions for Speed Checkout installation and setup!<\/p>\n<p>Let\u2019s boost your conversions ASAP. Even though I\u2019m going to convert on {ProductName} either way.<\/p>\n<p>Jeff Smith<\/p>\n<p>eCommerce CRO Consultant and Speed Checkout partner<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image12.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image12.png\" alt=\"Cold email affiliate marketing template 4\" width=\"1804\" height=\"1454\" \/><\/a><\/figure>\n<h3 id=\"setting-this-up-in-g-fxii\"><strong>Setting this up in GMass<\/strong><\/h3>\n<p>I used GMass\u2019s unique <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">Triggered Emails<\/a>\u00a0feature in this campaign. With Triggered Emails, you can <strong>automatically send recipients another email when they open or click your message<\/strong>.<\/p>\n<p>So you can set up a triggered email with your downloadable PDF attached (or a link to your PDF) that goes out immediately when they click your affiliate link.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image9-1.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image9-1.png\" alt=\"Using triggered email on click\" width=\"1804\" height=\"1468\" \/><\/a><\/figure>\n<p>It\u2019s an excellent way to <strong id=\"3-demonstrate-your-e-rwkm\">increase affiliate link click-through rate<\/strong>\u00a0and gives you a <strong>second email touchpoint<\/strong>\u00a0with your prospect where you can keep selling the affiliate product.<\/p>\n<h2><strong>Strategy #<\/strong><strong>5. Enhance the offer by including white glove onboarding<\/strong><\/h2>\n<p>Yes, you&#8217;re selling affiliate products \u2014 but there&#8217;s <strong>no rule that says you can <\/strong><em><strong>only<\/strong><\/em><strong>\u00a0sell those products<\/strong>.<\/p>\n<p>Separate yourself from other potential affiliates selling the same product by <strong>offering to personally help your prospects get started<\/strong>.<\/p>\n<p>Yes, that&#8217;s a lot of extra work, so it <strong>only makes sense on more lucrative products<\/strong>. But on programs with recurring revenue (like web hosting, email marketing software, VPNs, subscriptions, SaaS products, and so on), it&#8217;s worth your time.<\/p>\n<p>Plus,\u00a0your onboarding efforts should translate to your <strong>customers using the product for a longer time<\/strong>\u00a0\u2014 which means <strong>more recurring payments<\/strong>.<\/p>\n<p>There&#8217;s another bonus too. If you do a good job, you can end your onboarding sequence by <strong>offering ongoing consulting services<\/strong>\u00a0\u2014 and charge far more per hour than you&#8217;re making from affiliate sales.<\/p>\n<h3 id=\"sample-cold-emailing-mgwy\"><strong>Sample cold emailing template for affiliate marketing plus onboarding <\/strong><\/h3>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Hello!<\/p>\n<p>You\u2019ve probably been thinking about switching off {EmailProvider} for a long time. It\u2019s way more expensive than you thought, it\u2019s missing some important features, and you\u2019re pretty sure a lot of your emails are going to spam.<\/p>\n<p>But the idea of switching sounds like a HUGE project \u2014 one you don\u2019t have the time or mental energy for.<\/p>\n<p>So I\u2019m here to help you.<\/p>\n<p>I work as a partner with GMass. If you\u2019re not familiar, it\u2019s one of the most popular email marketing platforms out there \u2014 and it works entirely <em>inside<\/em>\u00a0Gmail. It\u2019s more cost-effective, has more features, and better deliverability than {EmailProvider}.<\/p>\n<p>And to make the switch painless\u2026 I\u2019ll personally help you move all your email lists, automation flows, and templates over from {EmailProvider} to GMass.<\/p>\n<p>You can dig into GMass <a href=\"#\">here<\/a>. And I\u2019ll send you another email to schedule a time for me to help answer your questions and guide the migration.<\/p>\n<p>Jeff Smith<\/p>\n<p>Partner, GMass<\/p><\/blockquote>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image6-3.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image6-3.png\" alt=\"Cold emailing for affiliate marketing template 5\" width=\"1804\" height=\"1490\" \/><\/a><\/figure>\n<h3 id=\"setting-this-up-in-g-hfyb\"><strong>Setting this up in GMass<\/strong><\/h3>\n<p>This is another campaign that uses <strong>triggered emails<\/strong>. In this case, I\u2019m sending the triggered email with a scheduling link once they click on my affiliate link.<\/p>\n<p>This is also a good case for GMass\u2019s <a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">segmented campaigns<\/a>\u00a0feature.<\/p>\n<p>After you\u2019ve let this campaign run for a few days, you could <strong>send a follow-up campaign just to people who opened\u2026 but didn\u2019t click<\/strong>. It\u2019s clear they\u2019re interested, but just weren\u2019t <em>quite<\/em>\u00a0convinced enough.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image7-3.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"cold-email-for-affil-myfy\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/08\/image7-3.png\" alt=\"Using segmented campaigns in GMass\" width=\"1804\" height=\"1312\" \/><\/a><\/figure>\n<p>So try to entice them with another message about why they should use the product you\u2019re selling (and take advantage of your onboarding offer).<\/p>\n<h2><strong>Cold Email for Affiliate Marketing: Takeaways and Next Steps<\/strong><\/h2>\n<p>Affiliate marketing is an <strong>unsaturated cold email niche<\/strong>\u00a0\u2014 in no small part because it can be challenging to effectively and credibly sell someone else\u2019s product.<\/p>\n<p>Before you dive into cold emailing your affiliate offers, you should be aware:<\/p>\n<ul>\n<li><strong>It\u2019s not like other cold outreach. <\/strong>It requires a step of explaining who you are and why you\u2019re selling the product \u2014 plus why someone should buy from you.<\/li>\n<li><strong>It\u2019s not like other affiliate promotions. <\/strong>Cold email requires being succinct, credible, and personal \u2014 it\u2019s different from blogging, social media, videos, and even traditional email marketing.<\/li>\n<li><strong>Not all companies allow affiliates to use it. <\/strong>The many, many \u201cspammer\u201d cold emailers of the world have hurt cold email\u2019s reputation \u2014 so some companies won\u2019t allow you to promote their products that way.<\/li>\n<li><strong>These promotions are for B2B only. <\/strong>Cold email needs to come from a business (you) to another business with a legitimate interest or need in what you\u2019re offering.<\/li>\n<\/ul>\n<p>Once you\u2019re ready to start sending campaigns, there are five strategies to keep in mind.<\/p>\n<ul>\n<li><strong>Be clear and honest about why you\u2019re selling this product. <\/strong>You don\u2019t have to use the word \u201caffiliate\u201d \u2014 but also clear up who you are.<\/li>\n<li><strong>Find customers using flawed competitors to the product you\u2019re selling. <\/strong>If you can make a compelling case why your product is significantly better than what they\u2019re using, you can entice people to switch.<\/li>\n<li><strong>Demonstrate your expertise. <\/strong>How can you prove you are an expert on the product you\u2019re selling \u2014 an expert whose advice is worth taking?<\/li>\n<li><strong>Create a free downloadable supplement. <\/strong>Offer a free downloadable supplement about the product to improve your credibility, eliminate the friction of switching, and trigger a reciprocity instinct.<\/li>\n<li><strong>Offer to help with onboarding. <\/strong>Separate yourself from the pack by offering to help your prospects set up the product. Plus, that could lead to high-paying consulting work once you\u2019re done.<\/li>\n<\/ul>\n<p>If you\u2019re looking for a great email platform to use to send your affiliate cold emails, definitely <strong>take a look at GMass<\/strong>.<\/p>\n<p>GMass <strong>works directly inside Gmail\/Google Workspace<\/strong>\u00a0so you won\u2019t have to learn a whole new platform. And GMass makes it easier than <em>any<\/em>\u00a0other software to set up things like <a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">A\/B tests<\/a>, <a href=\"https:\/\/www.gmass.co\/features\/auto-follow-up-gmail\">automated follow-ups<\/a>, and <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a>\u00a0that go out when a prospect opens or clicks.<\/p>\n<p>You can get started by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">installing the Chrome extension<\/a>\u00a0\u2014 no credit card required, and not even a form to fill out! \u2014 and you\u2019ll be <strong>up and running in a matter of minutes<\/strong> for your <strong>free trial<\/strong>.<\/p>\n<p>Also\u2026 if you\u2019re looking for a <a href=\"https:\/\/www.gmass.co\/blog\/affiliate-program\/\">great affiliate program<\/a>\u00a0to promote over cold email (or any other way), check out what we\u2019re offering at GMass.<\/p>\n<p><strong>Big recurring commissions<\/strong>\u00a0(including the most generous year-one commission you\u2019ll find), <strong>instant approval<\/strong>, a <strong>popular product<\/strong>\u00a0with plenty of differentiators, and, yes, you can <strong>promote it over cold email<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cold email affiliate marketing is a spectacular\u00a0way to make more sales \u2014 and they\u2019re lucrative sales, since generally your cold emails will generally promote high-paying software products with\u2026<\/p>\n","protected":false},"author":2,"featured_media":23408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,9153],"tags":[],"class_list":["post-23338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Cold Email Affiliate Marketing: 5 Best Strategies and Templates<\/title>\r\n<meta name=\"description\" content=\"Cold email affiliate marketing can be challenging. 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