{"id":23356,"date":"2023-08-30T22:55:43","date_gmt":"2023-08-30T22:55:43","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=23356"},"modified":"2023-09-08T00:21:19","modified_gmt":"2023-09-08T00:21:19","slug":"instant-reply-bounce-detection","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/instant-reply-bounce-detection\/","title":{"rendered":"New in GMass: Instant Reply and Bounce Detection"},"content":{"rendered":"

GMass has always immediately detected when your prospects open and\/or click<\/a>\u00a0your messages \u2014 and now, GMass also immediately detects<\/strong>\u00a0when you receive a reply<\/strong>\u00a0or when one of your messages bounce<\/strong>!<\/p>\n

\"Instant<\/a><\/p>\n

In the past, it took a few hours for GMass to process replies and bounces due to the sheer number of accounts in our system (when you\u2019ve got 1,000,000+ people using your email platform, that\u2019s a whole lot of accounts to process).<\/p>\n

But we re-engineered the entire process<\/strong>\u00a0to make the process at least 99.999537% faster \u2014 going from a few hours to less than a few seconds.<\/p>\n

In fact, based on our tests, that means GMass now has the fastest reply and bounce detection of any email outreach platform<\/strong>!<\/p>\n

Why Instant Reply\/Bounce Detection Is Valuable for You<\/h2>\n

Here\u2019s why instant detection of replies and bounces will help you create, send, and manage your campaigns even better<\/strong>\u00a0than before.<\/p>\n

Up-to-the-second accurate reports<\/h3>\n

No more waiting<\/strong>\u00a0for your reports to catch up to the emails you\u2019re seeing in your inbox.<\/p>\n

With instant reply and bounce detection, your GMass reports<\/a>\u00a0now show you exactly where your campaign stands every time you check them<\/strong>.<\/p>\n

\"Web-based<\/a><\/figure>\n

If you\u2019re using GMass\u2019s shareable web-based report<\/a>, your teammates, bosses, and clients will see the most accurate numbers possible \u2014 meaning you won\u2019t have to tell them, \u201cI promise we got replies, just wait for the report to update.\u201d<\/p>\n

Good for auto follow-up sequences<\/h3>\n

With auto follow-up sequences<\/a>\u00a0in GMass, you can set your follow-up messages to stop when a recipient opens, clicks, replies, or either clicks or replies<\/a>.<\/p>\n

\"Good<\/a><\/figure>\n

With slower reply detection, we heard some concern around auto follow-ups going out to prospects whose replies were not yet detected. GMass actually\u00a0would<\/em> scan your account for replies right before sending an auto follow-up batch… but if you didn’t know that, it could cause concern.<\/p>\n

Now that\u2019s something you don\u2019t have to worry about. With instant replies, you won’t have to worry about GMass not noticing replies<\/strong>\u00a0\u2014 even if they reply just moments before the auto follow-up is scheduled.<\/p>\n

Good for A\/B testing<\/h3>\n

Want to run an A\/B test<\/a>\u00a0on your GMass campaign and choose your winning variation (or have GMass automatically pick the winner) based on the number of replies?<\/p>\n

\"Good<\/a><\/figure>\n

With instant reply detection, now you can feel confident using a shorter A\/B testing time window<\/strong>\u00a0if you\u2019re judging on replies. And you can also be sure every reply you see in your inbox will count toward the final verdict<\/strong>\u00a0\u2014 even replies that come in right before the decision.<\/p>\n

Good for blazing through responses to interested prospects with The Reply Project<\/h3>\n

The Reply Project<\/a>\u00a0is GMass\u2019s tool for getting through responding to emails in record time. And it\u2019s baked into GMass to help you blaze through replying to the responses to your campaign.<\/p>\n

Now when you click on the Replies number in your reports and launch The Reply Project to send responses, you\u2019ll see every reply<\/strong>\u00a0without the delays.<\/p>\n

\"\"<\/a><\/p>\n

Then The Reply Project will open up each reply<\/strong>\u00a0and you can either type in a message or use templates or ChatGPT for even faster responses.<\/p>\n

Good for teams who use shared bounces<\/h3>\n

GMass\u2019s global bounce feature<\/a> lets teams “share” bounce lists<\/strong>\u00a0(both everyone using the same Google Workspace domain and everyone on your GMass team plan<\/a>).<\/p>\n

When you have global bounces enabled, GMass will automatically suppress any emails you try to send to addresses on any of your teammates’ bounce lists.<\/p>\n

\"Good<\/a><\/figure>\n

With instant bounce detection, you can be confident your bounce lists are up-to-the-second accurate<\/strong>\u00a0\u2014 eliminating the risk of anyone on your team sending to an address that already bounced for another teammate.<\/p>\n

Opens up more AMAZING upcoming features<\/h3>\n

Instant reply detection opens the door for some highly-requested features<\/strong>\u00a0that will help GMass become an even faster, more efficient, and more effective way to run your campaigns.<\/p>\n

Look for things like reply automation, spreading campaigns across multiple accounts, and more \u2014 they\u2019re coming soon, and they\u2019re all thanks to instant reply detection.<\/p>\n

Why Building Instant Reply\/Bounce Detection Was the Biggest Technical Challenge Since GMass Launched<\/h2>\n

So\u2026 it turns out that detecting instant replies and bounces for the 1,000,000+ accounts using GMass was a little bit challenging.<\/p>\n

And by that, I mean it was the most technically-challenging project I\u2019ve encountered in the eight years since I built GMass<\/strong>.<\/p>\n

I tweeted about the process here if you\u2019re curious about all that went into this\u2026<\/p>\n

\n

A few weeks ago, I decided I wanted GMass to have the fastest reply\/bounce detection system of any email outreach platform in existence.<\/p>\n

It turned out to be the most technically challenging project since we launched. (1\/9)
\n👇<\/p>\n

\u2014 Ajay Goel (@PartTimeSnob) August 30, 2023<\/a><\/p><\/blockquote>\n