{"id":23386,"date":"2023-09-06T23:56:20","date_gmt":"2023-09-06T23:56:20","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=23386"},"modified":"2025-02-18T00:16:50","modified_gmt":"2025-02-18T00:16:50","slug":"mimecast-blocks","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/mimecast-blocks\/","title":{"rendered":"How to Get Around Mimecast Blocks"},"content":{"rendered":"<p>So\u2026 you sent an email campaign. And you got a <strong>block bounce notification<\/strong>\u00a0from one or more recipients \u2014 because <strong>they use Mimecast<\/strong>, which blocked your message.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image5.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image5.png\" alt=\"A block notication from Mimecast\" width=\"1650\" height=\"936\" \/><\/a><\/figure>\n<p>It happens.<\/p>\n<p>The Mimecast <a href=\"https:\/\/www.gmass.co\/blog\/email-bounce-codes\/\">bounce code<\/a>\u00a0\u2014 <code>554 Email rejected due to security policies - https:\/\/community.mimecast.com\/docs\/DOC-1369#554<\/code>\u00a0\u2014 among other Mimecast-related bounces are a common but unwelcome sight for email senders everywhere.<\/p>\n<p><strong>Mimecast\u2019s email security filtering is aggressive<\/strong>\u00a0\u2014 <em>extremely<\/em> aggressive.<\/p>\n<p>But\u2026 with its hair trigger, <strong>Mimecast also winds up blocking plenty of legitimate emails too<\/strong>.<\/p>\n<p>Including the ones you send.<\/p>\n<p>In this article, I\u2019ll cover the <strong>steps you can take to get your emails delivered when Mimecast starts blocking you<\/strong>.<\/p>\n<p>I\u2019ll also cover <strong>how to use GMass\u2019s delivery routes<\/strong> feature to help get messages to Mimecast users <strong>without having to sacrifice the settings you want for your campaign<\/strong>.<\/p>\n<p>And finally, I\u2019ll work really hard not to accidentally type \u201cMinecraft\u201d instead of \u201cMimecast,\u201d which I\u2019ve already almost done six times. As far as I know, Minecraft isn\u2019t bouncing emails. Though, like Mimecast, it\u2019s also an empire built with blocks\u2026<\/p>\n<h2 id=\"mimecast-blocks-tabl-wxzo\">Mimecast Blocks: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#what-does-mimecast-d-rlds\">What Does Mimecast Do?<\/a><\/li>\n<li id=\"what-does-mimecast-d-rlds\"><a href=\"#what-to-do-if-you-re-xxfs\">What to Do If You\u2019re a Mimecast Blocked Sender<\/a>\n<ul>\n<li><a href=\"#1-try-turning-off-op-yong\">1. Try turning off open and click tracking \u2014 or setting up a custom tracking domain<\/a><\/li>\n<li><a href=\"#2-try-not-sending-th-mysl\">2. Change your IP by switching between Gmail\/SMTP or resending<\/a><\/li>\n<li><a href=\"#3-appeal-your-case-w-qxkg\">3. Appeal your case with Mimecast (here&#8217;s how)<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#getting-around-mimec-kacn\">Getting Around Mimecast Blocks: Takeaways and Next Steps<\/a><\/li>\n<\/ul>\n<h2>What Does Mimecast Do?<\/h2>\n<p>Mimecast is an email security and filtering company that some companies use as their first line of defense against spam, phishing, and malware.<\/p>\n<p>Every email provider already has some spam and phishing filter \u2014 Gmail and Google Workspace have a filter that does a <em>really<\/em>\u00a0good job. But <strong>some companies want more<\/strong>, so they turn to Mimecast (or one of the others, like Barracuda or Sophos).<\/p>\n<p>Mimecast is known in email marketing circles for being particularly aggressive. In fact, <strong>it blocks most emails that have any open tracking pixel or a URL with click tracking<\/strong>.<\/p>\n<p>We have a history with Mimecast here at GMass. You can read about it in this Twitter thread but, in brief, we included them in our <a href=\"https:\/\/www.gmass.co\/inbox\">Inbox vs. Spam testing tool<\/a>\u00a0for a while \u2014 until they noticed a few years ago and decided to shut that down.<\/p>\n<blockquote class=\"twitter-tweet\">\n<p dir=\"ltr\" lang=\"en\">Let&#8217;s talk about Mimecast.<\/p>\n<p>Mimecast is an email filter that some companies use in front of Google Workspace. What does that mean?<\/p>\n<p>\u2014 Ajay Goel (@PartTimeSnob) <a href=\"https:\/\/twitter.com\/PartTimeSnob\/status\/1699430690234741048?ref_src=twsrc%5Etfw\">September 6, 2023<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Our goal isn\u2019t to fool Mimecast or sneak spam past them.<\/p>\n<p>The goal is to <strong id=\"what-to-do-if-you-re-xxfs\">make sure your legitimate emails get to their recipients<\/strong>\u00a0\u2014 and to <strong id=\"1-try-turning-off-op-yong\">make sure Mimecast isn\u2019t stopping that from happening<\/strong>.<\/p>\n<h2>What to Do If You\u2019re a Mimecast Blocked Sender<\/h2>\n<p>Is Mimecast blocking emails you send? If you\u2019re getting Mimecast bounce notifications, here are the <strong>three things you can do to fix the situation<\/strong>.<\/p>\n<h3>1. Try turning off open and click tracking \u2014 or setting up a custom tracking domain<\/h3>\n<p>Mimecast does <strong>not<\/strong> like shared tracking links inside emails.<\/p>\n<p>So the first thing you can do is try setting up a <a href=\"https:\/\/www.gmass.co\/blog\/tracking-domain\/\">custom tracking domain<\/a>\u00a0\u2014 which is a great deliverability cure most of the time. At Mimecast, you\u2019re still <em>possibly <\/em>looking at rejection (which is why we have other steps in this article), but the custom tracking domain is always a good initial move.<\/p>\n<p>If that doesn&#8217;t work, or if you don&#8217;t want to set up a custom tracking domain, you can try <strong>turning off open tracking and click tracking in your campaigns<\/strong>.<\/p>\n<p>That alone could help you get past Mimecast\u2019s filters.<\/p>\n<p>Of course, <strong>that means you\u2019re missing out on getting open and click-through rates<\/strong>. Those are both valuable analytics for measuring your campaigns.<\/p>\n<p>(Not to mention you may need open\/click tracking for things like <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails that go out when someone opens or clicks<\/a>\u00a0or to <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">stop auto follow-up sequences<\/a>.)<\/p>\n<p>So we built a solution for that situation in GMass&#8230;<\/p>\n<h4 id=\"using-gmass-s-delive-zzhm\">Using GMass\u2019s delivery routes so you don\u2019t have to turn off open\/click tracking for your entire campaign<\/h4>\n<p>GMass\u2019s <strong><a href=\"https:\/\/www.gmass.co\/blog\/delivery-routes\/\">delivery routes<\/a><\/strong>\u00a0feature allows you to <strong>tweak deliverability-boosting settings for individual domains or service providers<\/strong>.<\/p>\n<p>In this case, we want to turn off open tracking and click tracking whenever we send an email to a recipient who\u2019s using Mimecast.<\/p>\n<p>(GMass figures this out by checking the MX records for every email before sending, and using your special delivery route settings when someone\u2019s using Mimecast.)<\/p>\n<p>If you\u2019re not using GMass yet, you\u2019ll need to sign up for an account by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a>. (There\u2019s no credit card required \u2014 not even a form to fill out.)<\/p>\n<p>You can <strong>use delivery routes with every GMass plan<\/strong>, including the 50-emails-per-day free plan.<\/p>\n<p>You set up delivery routes in the <a href=\"https:\/\/www.gmass.co\/blog\/dashboard-guide\/\">GMass dashboard<\/a>, not in the settings for an individual campaign. That\u2019s because delivery routes are an account-level <strong>setting. If you\u2019re having trouble with Mimecast, that\u2019s not going<\/strong>\u00a0to vary from campaign to campaign.<\/p>\n<p>In the GMass dashboard, click the icon on the top right to bring up the settings panel.<\/p>\n<p>Then click into <strong>Sending<\/strong> and click <strong>Manage Delivery Routes<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-23995\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified.png\" alt=\"Finding delivery routes in the menu\" width=\"2004\" height=\"1244\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified.png 2004w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-300x186.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-1024x636.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-768x477.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-1536x953.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-24x15.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-36x22.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/06\/delivroutes-newlocation-tinified-48x30.png 48w\" sizes=\"auto, (max-width: 2004px) 100vw, 2004px\" \/><\/a><\/p>\n<p>In the <strong>Select a service<\/strong>\u00a0dropdown menu, choose Mimecast. Then toggle the switches to <strong>Disable Open Tracking<\/strong>\u00a0and <strong>Disable Click Tracking<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image2.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image2.png\" alt=\"Adding Mimecast's delivery route\" width=\"1804\" height=\"1204\" \/><\/a><\/figure>\n<p>Now click the <strong>Add this route<\/strong>\u00a0button.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image6.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image6.png\" alt=\"Your route has been added\" width=\"1804\" height=\"1204\" \/><\/a><\/figure>\n<p>Mimecast emails will now take a special delivery route. So if you have open and\/or click tracking on for your campaign, all <strong id=\"2-try-not-sending-th-mysl\">emails to non-Mimecast recipients will have the tracking on<\/strong>; <strong>Mimecast recipients will have it off<\/strong>.<\/p>\n<h3>2. Change your IP by switching between Gmail\/SMTP or resending<\/h3>\n<p>If a custom tracking domain and\/or turning off open tracking and click tracking still isn\u2019t appeasing the Mimecast overlords, it\u2019s time to step things up.<\/p>\n<p>Mimecast might have an issue with your Gmail IP or your SMTP provider\u2019s server\/IP.<\/p>\n<p>If you\u2019re sending emails through Gmail\/Google Workspace\u2019s native servers and you&#8217;re facing Mimecast blocks, you can always try resending at a later time in the hopes that your email goes through a different Gmail IP.<\/p>\n<p>But if that doesn&#8217;t work (or you can&#8217;t wait that long), you can change your IP immediately by using GMass&#8217;s delivery routes to send only through a SMTP server. (See instructions below.)<\/p>\n<p>On the flip side, if you\u2019re sending through an SMTP server (which some GMass users do to <a href=\"https:\/\/www.gmass.co\/blog\/send-unlimited-emails-gmail-using-smtp\/\">send unlimited emails in Gmail<\/a>) and having trouble, there\u2019s a chance Mimecast has flagged its IP address.<\/p>\n<p>That means: You can try to circumvent the block by sending through Gmail only, or by sending through a different SMTP service. You could also try changing your SMTP IP if you&#8217;re on a shared IP at your provider (if you&#8217;re using a dedicated IP for your SMTP server, this won&#8217;t be possible).<\/p>\n<h4 id=\"using-gmass-delivery-uiqq\">Using GMass delivery routes to send to Mimecast users only through Gmail<\/h4>\n<p>You can also use GMass\u2019s delivery routes to <strong>send campaigns to Mimecast users only through Gmail<\/strong>. (Or, if you want, only through an SMTP server.)<\/p>\n<p>In your Mimecast delivery route settings, toggle the switch under <strong>Use Gmail<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image3.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image3.png\" alt=\"Using Gmail to send to Mimecast recipients\" width=\"1804\" height=\"1098\" \/><\/a><\/figure>\n<p>GMass will save your new route instructions automatically, and <strong id=\"3-appeal-your-case-w-qxkg\">any emails to Mimecast users will only go through Gmail\u2019s servers from that point on<\/strong>.<\/p>\n<h3><del>3. Appeal your case with Mimecast (here&#8217;s how)<\/del><\/h3>\n<p><em>Mimecast recently took down their sender feedback form, so this method will no longer be viable. They are working on a replacement and we&#8217;ll add it to this guide once it&#8217;s live.<\/em><\/p>\n<p>Even if you\u2019ve tried setting up a custom tracking domain, and tried turning off open tracking and click tracking, <em>and<\/em> you&#8217;ve tried Gmail and SMTP and all the delivery route options \u2014 there\u2019s still a chance Mimecast will bounce your messages.<\/p>\n<p>At that point, you\u2019re going to have to <strong>appeal your case directly with Mimecast<\/strong>.<\/p>\n<p>To appeal, fill out their <strong><a href=\"https:\/\/community.mimecast.com\/s\/sender-feedback\">Sender Feedback form<\/a><\/strong>\u00a0with the details about your situation.<\/p>\n<p>We\u2019ve had to do this a few times with GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/use-our-sendgrid-account\/\">in-house SMTP servers<\/a>. (GMass users sending opt-in emails can apply to use our services for campaigns.)<\/p>\n<p>In our experience, they ask for the original .eml files of the blocked emails. And if you\u2019re sending non-spam emails, you can get them to remove the block.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image1.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image1.png\" alt=\"Our appeal process\" width=\"1867\" height=\"1999\" \/><\/a><\/figure>\n<p>Unfortunately, it seems like they undo the blocks on a sender-by-sender basis \u2014 they have not whitelisted an entire server\/IP.<\/p>\n<p>(If you\u2019re the only one sending, that shouldn\u2019t matter. <a href=\"https:\/\/www.gmass.co\/blog\/teams-features-benefits\/\">Teams<\/a>, on the other hand, <strong id=\"getting-around-mimec-kacn\">may need to individually appeal<\/strong>.)<\/p>\n<h2>Getting Around Mimecast Blocks: Takeaways and Next Steps<\/h2>\n<p>Mimecast is notoriously aggressive in its quest to block spam and malicious emails \u2014 but, as a result, they often block legitimate emails as well.<\/p>\n<p>If Mimecast starts blocking your campaigns, there are <strong>three big steps<\/strong>\u00a0you can take to try to fix the situation.<\/p>\n<ul>\n<li>Set up a custom tracking domain or disable open tracking and click tracking<\/li>\n<li>Taking steps to send through a different IP, whether that&#8217;s switching from Gmail to SMTP (or vice versa) or waiting to send through a different Gmail IP address<\/li>\n<li>Appeal directly to Mimecast<\/li>\n<\/ul>\n<p>With GMass, you can <strong>set up a special delivery route for emails to Mimecast users<\/strong>.<\/p>\n<p>With that delivery route, Mimecast users will receive messages without tracking (and\/or through your choice of servers). Non-Mimecast users can still receive messages with tracking normally.<\/p>\n<p>Delivery routes are just one of the many, <em>many<\/em>\u00a0features that <strong>make GMass one of the most popular email services in the world<\/strong>.<\/p>\n<p>Here\u2019s more on <a href=\"https:\/\/www.gmass.co\/blog\/what-makes-gmass-better\/\">what makes GMass different and better<\/a>\u00a0than the other email services.<\/p>\n<p>And <strong>when you\u2019re ready to sign up<\/strong>, it should take <strong>less than a few minutes<\/strong>. <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">Download the Chrome extension<\/a>, connect your Gmail or Google Workspace account, and <strong>start sending campaigns<\/strong>.<\/p>\n<p>With delivery routes ready for you when you need them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So\u2026 you sent an email campaign. And you got a block bounce notification\u00a0from one or more recipients \u2014 because they use Mimecast, which blocked your message. It happens.\u2026<\/p>\n","protected":false},"author":29,"featured_media":23436,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1954,2723,25,4270],"tags":[],"class_list":["post-23386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-deliverability","category-smtp","category-tracking","category-unsubscribes-and-bounces"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Get Around Mimecast Blocks<\/title>\r\n<meta name=\"description\" content=\"Is Mimecast blocking the emails you&#039;re sending? 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