{"id":23432,"date":"2023-09-20T00:55:47","date_gmt":"2023-09-20T00:55:47","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=23432"},"modified":"2026-02-13T19:16:57","modified_gmt":"2026-02-13T19:16:57","slug":"automatically-apply-sheets-formula","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/automatically-apply-sheets-formula\/","title":{"rendered":"How to Automatically Apply a Google Sheets Formula to a New Row"},"content":{"rendered":"<p>You\u2019re not always going to be able to drag a formula down a column in Google Sheets.<\/p>\n<p>Sometimes, you need <strong>Google Sheets to automatically apply the formula to new rows<\/strong>.<\/p>\n<p>If you&#8217;re entering data into a Sheet manually, the technique might save you a few seconds. But if you&#8217;re using automation to add rows to a Sheet, this technique becomes essential.<\/p>\n<p>That scenario comes up a lot for people using GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/recurring-automated-email-campaigns-gmail-sheets\/\">recurring campaigns<\/a>\u00a0feature.<\/p>\n<p>You add new rows with new contacts to a Google Sheet. (Or, even better, the machine add new rows for you via a web form, <a href=\"https:\/\/www.gmass.co\/blog\/guide-to-zapier-integration\/\">Zapier integration<\/a>, or other automation.)<\/p>\n<p>You want to apply a formula to those rows. But <strong>you can\u2019t drag the formula down to those rows ahead of time<\/strong>\u00a0\u2014 or else they aren\u2019t \u201cnew rows\u201d anymore.<\/p>\n<p>Fortunately, there are a few different <strong>functions in Google Sheets that can automatically apply a column\u2019s formula to any new rows<\/strong>. And I tested them all out to find the most versatile one for you to use in your spreadsheets.<\/p>\n<p>You won\u2019t even have to use a Google Apps Script to make it happen; the formulas are built right into Google Sheets.<\/p>\n<p>Here\u2019s how to use them.<\/p>\n<h2 id=\"toc-xrje\">Apply a Formula to a New Google Sheets Row: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#google-sheets-automa-usdh\">Google Sheets: Automatically Add a Formula to a New Row<\/a><\/li>\n<li id=\"google-sheets-automa-usdh\"><a href=\"#using-your-google-sh-udqv\">Using Your Google Sheet in a Recurring Email Campaign<\/a><\/li>\n<li><a href=\"#the-power-of-the-gma-iakw\">The Power of the GMass + Google Sheets Connection<\/a><\/li>\n<\/ul>\n<h2>Google Sheets: Automatically Add a Formula to a New Row<\/h2>\n<p>Let\u2019s say you have a Google Sheet of prospects for a cold email campaign.<\/p>\n<p>And every time you add a new prospect, you want to automatically do two things:<\/p>\n<ol start=\"1\">\n<li>Calculate an estimate of what they\u2019re spending on job postings.<\/li>\n<li>If you\u2019ve created a report for that prospect, build a link to a custom report which you can then mail merge into your email.<\/li>\n<\/ol>\n<p>Here\u2019s how my Google Sheet looks:<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image7.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image7.png\" alt=\"My sample spreadsheet\" width=\"1828\" height=\"1024\" \/><\/a><\/figure>\n<p>Now I\u2019ll cover the <strong>best Google Sheets technique you can use<\/strong>\u00a0to automatically apply a formula to every new row in a column.<\/p>\n<p>I\u2019ve found this works better across different situations than most of the other options you might see someone recommend (some combo of <code>ARRAYFORMULA<\/code>, <code>FILTER<\/code>, and <code>VLOOKUP<\/code>).<\/p>\n<h3 id=\"using-map-and-lambda-mkeu\">Using MAP and LAMBDA<\/h3>\n<p>In column F of my spreadsheet, I\u2019m doing something pretty simple: Multiplying column D by column E.<\/p>\n<p>I\u2019ve entered this into cell F1.<\/p>\n<p><code>=MAP(F:F,LAMBDA(x, IF(ROW(x)=1,\"EstimatedTotal\",IF(AND(INDEX(D:D,ROW(x))&lt;&gt;0,INDEX(E:E,ROW(x))&lt;&gt;0),INDEX(D:D,ROW(x))*INDEX(E:E,ROW(x)),\"\"))))<\/code><\/p>\n<p>Here\u2019s a breakdown of how it works:<\/p>\n<ul>\n<li>MAP applies a function to each row in the range<\/li>\n<li>LAMBDA allows you to create a custom function<\/li>\n<li>The initial IF command checks if it\u2019s the header row and, if so, applies the header text<\/li>\n<li>The next IF command checks if the column is blank<\/li>\n<li>Then with the AND, we make sure both indexes aren\u2019t zero<\/li>\n<li>If both check out, INDEX finds the values in the right columns for the current row and multiplies them<\/li>\n<\/ul>\n<p>And here\u2019s my result:<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image6-1.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image6-1.png\" alt=\"Automatically calculating the value here\" width=\"1828\" height=\"746\" \/><\/a><\/figure>\n<h3 id=\"concatenating-with-t-eevr\">Concatenating with the MAP and LAMBDA combo<\/h3>\n<p>With the MAP\/LAMBDA combo you can also apply other, more involved formulas. In this case, I\u2019m going to use the CONCATENATE function to create a <a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">personalized link<\/a>.<\/p>\n<p>For that, I use this formula in cell G1.<\/p>\n<p><code>=MAP(G:G,LAMBDA(x, IF(ROW(x)=1,\"ReportURL\",IF(ISBLANK(INDEX(C:C, ROW(x))), \"\", CONCATENATE(\"&lt;a href=\",CHAR(34),\"https:\/\/mysite.com\/report?\", INDEX(C:C, ROW(x)),CHAR(34),\"&gt;Get your custom report&lt;\/a&gt;\")))))<\/code><\/p>\n<p>With that formula, if there\u2019s an entry in the ReportID field for the row, this will <strong>automatically create a HTML-wrapped link<\/strong>\u00a0which I can then use in an email campaign.<\/p>\n<p><em>For reference, CHAR(34) is our way of adding quotation marks around the URL.<\/em><\/p>\n<p>The result:<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image3-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image3-1.png\" alt=\"Google Sheets automatically applies the formula to a new row\" width=\"1999\" height=\"633\" \/><\/a><\/figure>\n<p>And whenever I add a new row, Google Sheets automatically applies the formulas.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image9.gif\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image9.gif\" alt=\"How Google Sheets applies a formula to a new row\" width=\"800\" height=\"229\" \/><\/a><\/figure>\n<p>You should be able to adapt these formulas based on your specific needs.<\/p>\n<p>But if not, <strong>share the formula with your AI tool of choice<\/strong>\u00a0and tell it what you want to do.<\/p>\n<p>The AI tools generally have trouble creating these complex queries from scratch, but since you\u2019re getting them most of the way there, they <em id=\"using-your-google-sh-udqv\">should<\/em>\u00a0be able to help.<\/p>\n<h2>Using Your Google Sheet in a Recurring Email Campaign<\/h2>\n<p>Now that your Google Sheet is set up to automatically apply formulas to new rows, you can <strong>use it in a recurring email campaign<\/strong>.<\/p>\n<p>(I\u2019ll assume you have GMass set up already for this demo. If not \u2014 it takes a few <em>minutes<\/em>\u00a0at most to get started. <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">Download the Chrome extension<\/a>\u00a0here, then you can check the <a href=\"https:\/\/www.gmass.co\/quickstart-guide\">quickstart guide<\/a>\u00a0if needed.)<\/p>\n<h3 id=\"connecting-to-your-g-emcb\">Connecting to your Google Sheet<\/h3>\n<p>In Gmail, click the <strong>spreadsheet icon<\/strong>\u00a0next to the Gmail search bar to bring up the Google Sheets connection box.<\/p>\n<p>Then <strong>choose your Google Sheet<\/strong>\u00a0from the dropdown.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image8.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image8.png\" alt=\"Connect your sheet to GMass\" width=\"1999\" height=\"1315\" \/><\/a><figcaption><\/figcaption><\/figure>\n<p>You can <strong>use any of the optional settings<\/strong>\u00a0if you want. If you choose to <a href=\"https:\/\/www.gmass.co\/blog\/update-google-sheet-campaign-data\/\">update with reporting data<\/a>, those columns will go at the end of your Google Sheet.<\/p>\n<h3 id=\"compose-your-email-u-huck\">Compose your email using your merge tags<\/h3>\n<p>You can now <strong>compose your email<\/strong>\u00a0in the regular Gmail compose window.<\/p>\n<p>To use your <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheet for mail merge<\/a>, type a left curly brace <code>{<\/code> and that will bring up all your column headers.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image4-1.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image4-1.png\" alt=\"My template with merge tags\" width=\"1999\" height=\"1123\" \/><\/a><\/figure>\n<p><em>Note: I also used GMass\u2019s <\/em><em><a href=\"https:\/\/www.gmass.co\/blog\/conditional-content\/\">conditional content feature<\/a><\/em><em>\u00a0here. I\u2019m checking to see if that person\u2019s row has a ReportID. If so, I include the link to the report. If not, I tell them I could put together a report.<\/em><\/p>\n<h3 id=\"setting-this-up-as-a-owho\">Setting this up as a recurring campaign<\/h3>\n<p>Open the <strong>GMass settings<\/strong>\u00a0by clicking the arrow next to the GMass button.<\/p>\n<p>Open the <strong>Schedule<\/strong>\u00a0section.<\/p>\n<p>Then under <strong>Repeat<\/strong>, you can set your <strong>recurrence frequency<\/strong>.<\/p>\n<p>GMass will check your connected Google Sheet at the interval you choose. And if there are new rows, GMass will automatically send your campaign to those new contacts.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image1-1.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image1-1.png\" alt=\"Set up recurrence in GMass settings\" width=\"1999\" height=\"1123\" \/><\/a><\/figure>\n<p>Thanks to the way we automatically applied formulas to new rows, those contacts will get complete emails \u2014 no merge tags missing.<\/p>\n<h3 id=\"adjust-any-other-set-oyyp\">Adjust any other settings and set the campaign live<\/h3>\n<p>You can now <strong>adjust any other settings<\/strong>\u00a0for your campaign (adding <a href=\"https:\/\/www.gmass.co\/features\/auto-follow-up-gmail\">auto follow-ups<\/a>, adding <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\">scheduling<\/a>, and so on).<\/p>\n<p>You also may want to <a href=\"https:\/\/www.gmass.co\/blog\/test-email-sequence\/\">send yourself a test<\/a>\u00a0of the email, to make sure all your merge tags look right.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image2-1.png\" alt=\"Send a test of your mail merge campaign\" width=\"1999\" height=\"1123\" \/><\/a><\/figure>\n<p>Here are my test results \u2014 all looks perfect.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image5-1.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/09\/image5-1.png\" alt=\"A successful test of my Google Sheets data\" width=\"1999\" height=\"1123\" \/><\/a><\/figure>\n<p>And when you\u2019re ready to send your campaign to the initial batch of prospects on your Google Sheet, <strong id=\"the-power-of-the-gma-iakw\">hit the red GMass button<\/strong>\u00a0in the compose window to set the campaign live.<\/p>\n<h2>The Power of the GMass + Google Sheets Connection<\/h2>\n<p><strong>GMass\u2019s native integration with Google Sheets<\/strong>\u00a0allows you to do some <strong>pretty incredible stuff<\/strong>\u00a0when it comes to <strong>personalizing<\/strong>\u00a0email campaigns.<\/p>\n<p>You have <strong>so much more control than you would with a standard CRM<\/strong>\u00a0\u2014 since Google Sheets gives you the power to calculate, style, and prep data in a near-infinite number of ways.<\/p>\n<p>And with techniques like automatically applying formulas to new rows, like we covered in this article, the GMass + Google Sheets connection becomes <strong>even more powerful<\/strong>.<\/p>\n<p>So\u2026 if you haven\u2019t tried out GMass for your email campaigns yet, you really should. Whether you\u2019re sending <strong>cold outreach<\/strong>, <strong>email marketing<\/strong>, <strong>mail merges<\/strong>, something else, or all of the above, <strong>GMass is the ideal solution<\/strong>.<\/p>\n<p>You can do complex things \u2014 but you\u2019re doing them inside Gmail and Google Sheets, two apps you already know and understand.<\/p>\n<p>Join the <strong>400,000+<\/strong>\u00a0other people currently using GMass (who\u2019ve given it more than <strong>9,000 glowing reviews<\/strong>\u00a0on the Chrome Web Store).<\/p>\n<p>You can started by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a> \u2014 there\u2019s no credit card or even web form required for the free trial \u2014 and you\u2019ll be <strong>sending mail merges in a matter of minutes<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re not always going to be able to drag a formula down a column in Google Sheets. Sometimes, you need Google Sheets to automatically apply the formula to\u2026<\/p>\n","protected":false},"author":29,"featured_media":23560,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4261,4263],"tags":[],"class_list":["post-23432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-sheets","category-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Automatically Apply a Google Sheets Formula to a New Row<\/title>\r\n<meta name=\"description\" content=\"Google Sheets automatically add formula to new row walkthrough \u2014 how to have Sheets apply your formula down a column instantly.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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