{"id":23533,"date":"2023-10-18T23:38:03","date_gmt":"2023-10-18T23:38:03","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=23533"},"modified":"2023-12-20T07:15:41","modified_gmt":"2023-12-20T07:15:41","slug":"cold-email-triggered","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-triggered\/","title":{"rendered":"5 Great Ways Cold Emailers Are Using GMass&#8217;s Triggered Emails"},"content":{"rendered":"<p>Triggered emails are a relatively new feature in GMass but have quickly become a <strong>popular and unique way for cold emailers to stand out<\/strong>\u00a0from the masses, to hit <strong>higher levels of engagement<\/strong>, and to <strong>close more deals<\/strong>.<\/p>\n<p>If you aren\u2019t familiar (or need a refresher), <strong>triggered emails are messages that automatically go out to a recipient when they open, click on, or reply to your campaign<\/strong>.<\/p>\n<p>That means the recipient gets another email from you when you <em>know<\/em>\u00a0they\u2019re in their inbox \u2014 and you <em>know<\/em>\u00a0they\u2019re thinking about you.<\/p>\n<p>(Check out our <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">complete guide to triggered emails<\/a>\u00a0for step-by-step instructions on how to set them up and use them.)<\/p>\n<p>We reached out to some of the early adopters of our triggered emails to ask them how they\u2019re using triggers to improve their results.<\/p>\n<p>Lots of cold emailers shared positive news about their success with triggered emails.<\/p>\n<p>And some also <strong>offered to share the techniques they\u2019ve been using to help out other folks in the GMass cold email community<\/strong>.<\/p>\n<p>Here are five great ways cold emailers are using GMass\u2019s triggered emails to drive more engagement, more replies, and more leads and deals.<\/p>\n<h2 id=\"cold-outreach-strate-culp\">Cold Outreach Strategies with Triggered Emails: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#1-doubling-down-on-a-oijl\">1. Doubling Down on a Prospect\u2019s Urgent Problem<\/a><\/li>\n<li id=\"1-doubling-down-on-a-oijl\"><a href=\"#2-sending-a-scheduli-igpj\">2. Sending a Scheduling Link to Interested Prospects Who Reply<\/a><\/li>\n<li><a href=\"#3-using-a-very-short-tpwa\">3. Using a Very Short CTA Email and Having More Info in the Trigger<\/a><\/li>\n<li><a href=\"#4-sending-an-email-t-vcxr\">4. Sending an Email to Encourage a Reply When Someone Clicks on Your Website or Social Links<\/a><\/li>\n<li><a href=\"#5-sharing-a-pdf-of-a-inpl\">5. Sharing a PDF of a Case Study, Article, or Study<\/a><\/li>\n<li><a href=\"#ways-cold-emailers-a-cqpm\">Ways Cold Emailers Are Using Triggered Emails: Wrapping Up<\/a><\/li>\n<\/ul>\n<h2>1. Doubling Down on a Prospect\u2019s Urgent Problem<\/h2>\n<p>Effective cold emails are (usually) ones that accurately identify and offer a solution to a recipient\u2019s pressing problem.<\/p>\n<p><strong>With triggered emails, you can double down on reminding your prospect they have this problem<\/strong>\u00a0\u2014 and further create a <strong>sense of urgency<\/strong>\u00a0for them to act.<\/p>\n<p>One cold emailer I spoke with started using triggered emails for this right after we debuted the feature. He triggers his message when a recipient opens his campaign or automated follow-ups.<\/p>\n<p>\u201cIt makes them more educated on their problems,\u201d he told me, \u201cAs the email is sent out in a time when their interest is at a peak. Overall it\u2019s a great feature to get more awareness in prospects.\u201d<\/p>\n<h3 id=\"sample-template-and-qxle\">Sample template and setup<\/h3>\n<p>Here\u2019s an example of how the doubling down technique could work for triggered emails. First, the initial email.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image2-1.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image2-1.png\" alt=\"A sample cold email to use with a trigger\" width=\"1526\" height=\"976\" \/><\/a><\/figure>\n<p>Here\u2019s the setup for the trigger: An immediate send in the same thread when someone opens the campaign.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image9-1.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image9-1.png\" alt=\"Trigger settings to send a message on open\" width=\"1728\" height=\"1482\" \/><\/a><\/figure>\n<p>And here\u2019s the triggered email that will go out. (Note: The subject line is just a placeholder for internal reference, since this email is going out in the same thread as the original campaign.)<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image4-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"2-sending-a-scheduli-igpj\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image4-1.png\" alt=\"The triggered email that reiterates the offer\" width=\"1728\" height=\"1288\" \/><\/a><\/figure>\n<h2>2. Sending a Scheduling Link to Interested Prospects Who Reply<\/h2>\n<p>If you\u2019re <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-settings\/\">one of the cold emailers<\/a>\u00a0who doesn\u2019t like putting links in a message because of deliverability concerns, this triggered email use case is for you.<\/p>\n<p>\u201cWe don\u2019t use any links in outreach,\u201d a member of a sales team told me, \u201cSo we get a response from someone who was interested and then we\u2019d have to send them a Calendly link to schedule.\u201d<\/p>\n<p>Now with triggers, whenever someone replies, their team uses a triggered email to send out a scheduling link.<\/p>\n<p>And that\u2019s increased the percentage of respondents who schedule a meeting \u2014 mainly because they get the link right away while they\u2019re the most interested.<\/p>\n<p>You might also want to use this technique even if you <em>do<\/em>\u00a0include a scheduling link in your outreach messages. Why? Some people still might reply rather than scheduling \u2014 and you can use the trigger to direct them to book a time.<\/p>\n<h3 id=\"sample-template-and-shbb\">Sample template and setup<\/h3>\n<p>Here\u2019s an example of an initial email in this type of campaign.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image14-1.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image14-1.png\" alt=\"A sample cold email trying to get someone to set up a demo\" width=\"1876\" height=\"1178\" \/><\/a><\/figure>\n<p>Here are the settings for the trigger. I\u2019ve given it a one-minute delay rather than having the triggered email go out instantly.<\/p>\n<p>With that delay, I\u2019m hoping my triggered email \u201cfeels\u201d manual \u2014 like I\u2019m attentive, I spotted the reply, and sent the scheduling link right away.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image8-1.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image8-1.png\" alt=\"Trigger settings to send a scheduling link when someone replies\" width=\"1710\" height=\"1214\" \/><\/a><\/figure>\n<p>And here\u2019s the template for the triggered email with the scheduling link.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image10-1.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"3-using-a-very-short-tpwa\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image10-1.png\" alt=\"The triggered email encouraging someone to book a time\" width=\"1710\" height=\"1020\" \/><\/a><\/figure>\n<h2>3. Using a Very Short CTA Email and Having More Info in the Trigger<\/h2>\n<p>Though longer cold emails <em>can<\/em>\u00a0work (despite what you might hear), most pros like to keep their messages short.<\/p>\n<p>That\u2019s good for catching a prospect\u2019s attention \u2014 but bad if you want to relay\u00a0more details, examples, testimonials, or other info that will help you turn the prospect into an interested lead.<\/p>\n<p>Some GMass users are now sending their short initial email, then triggering a message to go out 10 minutes later after a prospect replies.<\/p>\n<p>That message thanks them for the reply and gives them more info, which helps prepare the lead for the call.<\/p>\n<p>And that\u2019s not the only benefit: This can actually help save time on qualifying leads as well.<\/p>\n<p>Some people who get the second email will realize the offer isn\u2019t right for them. They would\u2019ve said \u201cno\u201d anyway, so it saves you the 30-minute call.<\/p>\n<h3 id=\"sample-template-and-jceg\">Sample template and setup<\/h3>\n<p>Here\u2019s an example of a short initial cold email with a call-to-action.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image3-1.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image3-1.png\" alt=\"A sample of a short cold email\" width=\"1366\" height=\"886\" \/><\/a><\/figure>\n<p>I used these trigger settings to send an immediate second message in the same thread when someone replies.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image15-1.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image15-1.png\" alt=\"Trigger settings when someone replies to the short email\" width=\"1856\" height=\"1126\" \/><\/a><\/figure>\n<p>And here\u2019s the triggered email that elaborates on the problem and the offer (and includes a call-to-action).<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image1-1.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"4-sending-an-email-t-vcxr\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image1-1.png\" alt=\"A longer email elaborating on the short email\" width=\"1856\" height=\"1208\" \/><\/a><\/figure>\n<h2>4. Sending an Email to Encourage a Reply When Someone Clicks on Your Website or Social Links<\/h2>\n<p>Earlier I gave the example of cold outreach pros who don\u2019t like including links in emails. But that\u2019s not everyone.<\/p>\n<p>Plenty of cold emailers <em>do<\/em>\u00a0include links to things like case studies, a portfolio, a landing page, their company\u2019s website, or their relevant social media profiles.<\/p>\n<p>(I <em>did<\/em>\u00a0once write an article advocating for more people using <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-signature\/\">signatures in cold emails<\/a>\u00a0\u2014 and signatures tend to include links.)<\/p>\n<p>One of the reasons cold emailers don\u2019t always like including links is <strong>they can be a distraction<\/strong>.<\/p>\n<p>Every (good) cold email is trying to drive a prospect to take one specific action. That action is rarely a click on a website or LinkedIn profile \u2014 <strong>the desired action is far more likely to be a reply<\/strong>\u00a0expressing interest.<\/p>\n<p>So there\u2019s a risk that when someone leaves your email to follow your link, they might not ever come back and send a response. (Social media rabbit holes are no joke.)<\/p>\n<p><strong>Triggered emails can help bring prospects back to their inbox<\/strong>\u00a0\u2014 and can do so <strong>while you\u2019re top-of-mind<\/strong>\u00a0because they\u2019re checking out your link.<\/p>\n<p>I\u2019ve heard from a few GMass users employing triggers this way: Using click triggers to send an email redirecting the person to reply if they\u2019re interested.<\/p>\n<h3 id=\"sample-template-and-kkxv\">Sample template and setup<\/h3>\n<p>Here\u2019s a sample cold email with links to a company\u2019s website and the sender\u2019s LinkedIn profile. Both of those links add credibility \u2014 but also take the prospect away from their email and away from responding to the call-to-action.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image13-1.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image13-1.png\" alt=\"A sample email with some links in the signature\" width=\"1992\" height=\"1264\" \/><\/a><\/figure>\n<p>For this campaign, I set up my trigger to fire on clicks. And I built in a three-minute delay, which is about how long I\u2019m assuming the person will look at the company\u2019s website or the sender\u2019s social profile.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image7-1.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image7-1.png\" alt=\"Trigger settings that activate on click\" width=\"1920\" height=\"1206\" \/><\/a><\/figure>\n<p>And here\u2019s the triggered template, which refocuses the prospect on the desired action of booking a time to talk.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image6-1.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"5-sharing-a-pdf-of-a-inpl\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image6-1.png\" alt=\"A nudge to get people to reply\" width=\"1520\" height=\"888\" \/><\/a><\/figure>\n<h2>5. Sharing a PDF of a Case Study, Article, or Study<\/h2>\n<p>While you <em>can<\/em>\u00a0send <a href=\"https:\/\/www.gmass.co\/blog\/pdf-mail-merge-send-bulk-emails-pdf-attachments\/\">attachments with your cold emails<\/a>\u00a0in GMass, we know a lot of serious cold emailers prefer not to.<\/p>\n<p>Sadly, the bad actors out there have made us all (rightfully) suspicious of attachments from people we don\u2019t know. So including one with a cold email can lead to spam \u2014 or possibly even suspected phishing \u2014 reports.<\/p>\n<p>But when someone expresses interest and <em>asks<\/em>\u00a0for a PDF? Then it\u2019s open season.<\/p>\n<p>That\u2019s why a handful of cold emailers have been <strong>using GMass\u2019s triggered emails to send PDFs<\/strong>.<\/p>\n<p>Their initial email usually tells interested prospects to reply with a keyword (like \u201cINTERESTED\u201d). And using the reply trigger keyword option, GMass instantly sends the email with the PDF when that reply comes in.<\/p>\n<p>You could also <strong>add a delay to the triggered email if you want to make it seem more natural<\/strong>\u00a0and less automated. Like, add in a five-minute delay so it looks like you composed the email with the PDF attached personally just for them.<\/p>\n<h3 id=\"sample-template-and-fnxo\">Sample template and setup<\/h3>\n<p>Here\u2019s a sample email making an offer to send a valuable report to targeted prospects.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image12-1.png\" alt=\"A sample email offering a report\" width=\"1454\" height=\"1076\" \/><\/a><\/figure>\n<p>In this trigger, I\u2019m only sending when someone replies with the designated keyword.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image5-1.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image5-1.png\" alt=\"Trigger settings that use a keyword\" width=\"1866\" height=\"1148\" \/><\/a><\/figure>\n<p>And here\u2019s the triggered email with the attached PDF.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"ways-cold-emailers-a-cqpm\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image11-1.png\" alt=\"The triggered email with a PDF attached\" width=\"1420\" height=\"982\" \/><\/a><\/figure>\n<h2>Ways Cold Emailers Are Using Triggered Emails: Wrapping Up<\/h2>\n<p>I hope you\u2019re <strong>inspired by these examples<\/strong>\u00a0of ways cold emailers are using GMass\u2019s innovative triggered email feature.<\/p>\n<p>If you want to learn more about <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a>, including more <strong>nuanced details<\/strong>\u00a0along with a <strong>step-by-step setup guide<\/strong>, check out our full blog post on triggers.<\/p>\n<p><strong>Triggered emails are available to GMass users on Premium, Professional, and Team plans<\/strong>.<\/p>\n<p>You can get started with GMass by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a>. You\u2019ll be able to connect your account in a few clicks.<\/p>\n<p>And there\u2019s <strong>no credit card required<\/strong> to try GMass (sending up to 50 emails a day on the free trial) before you\u2019re ready to upgrade to a subscription.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Triggered emails are a relatively new feature in GMass but have quickly become a popular and unique way for cold emailers to stand out\u00a0from the masses, to hit\u2026<\/p>\n","protected":false},"author":29,"featured_media":23536,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4269,33,26],"tags":[],"class_list":["post-23533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-automation","category-email-follow-ups","category-gmass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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