{"id":23554,"date":"2023-10-24T23:22:18","date_gmt":"2023-10-24T23:22:18","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=23554"},"modified":"2023-12-20T07:15:15","modified_gmt":"2023-12-20T07:15:15","slug":"email-marketing-triggered","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/","title":{"rendered":"5 Impressive Ways Email Marketers Are Using GMass&#8217;s Triggered Emails"},"content":{"rendered":"<p>GMass\u2019s <strong>triggered emails<\/strong>\u00a0open up a <strong>whole new world of email marketing strategies<\/strong>\u00a0\u2014 and some pros are taking full advantage.<\/p>\n<p>For those unfamiliar, triggered emails are <strong>automated messages<\/strong>\u00a0that go to a recipient <strong>when they open, click on, or reply to your campaign<\/strong>. That gives you a shot at sending the email when <strong>you <\/strong><em><strong>know<\/strong><\/em><strong>\u00a0your recipient is in their inbox<\/strong>\u00a0and has you <strong>top-of-mind<\/strong>.<\/p>\n<p>(For more on triggered emails, including a step-by-step guide with screenshots to set them up, check out our <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">complete guide<\/a>.)<\/p>\n<p>Because triggered emails are an untapped concept in email we reached out to some of the first GMass users taking advantage of them. And we asked: <strong>How are you using triggers to get better results for your campaigns?<\/strong><\/p>\n<p>Last week we published some of the strategies <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-triggered\/\">cold emailers are using with triggered emails<\/a>; this week we\u2019re talking about the uses opt-in email marketers, eCommerce stores, and newsletter senders shared with us.<\/p>\n<p>We hope this will <strong>serve as inspiration<\/strong>\u00a0and <strong>spark tons of great ideas<\/strong>\u00a0for ways you can use triggered emails in your own campaigns.<\/p>\n<p>Here are <strong>five clever ways email marketers are using triggered emails<\/strong>\u00a0to boost engagement, get more eyeballs on their messaging, and better achieve whatever goals (from sales to authority) they have.<\/p>\n<h2 id=\"email-marketing-stra-zkjp\">Email Marketing Strategies with Triggered Emails: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#1-onboarding-without-eblh\">1. Onboarding Without Overwhelming<\/a><\/li>\n<li id=\"1-onboarding-without-eblh\"><a href=\"#2-sending-an-exclusi-efkn\">2. Sending an Exclusive PDF on Reply<\/a><\/li>\n<li><a href=\"#3-sending-a-delayed-grza\">3. Sending a Delayed Coupon After a Click<\/a><\/li>\n<li><a href=\"#4-asking-for-a-produ-baak\">4. Asking for a Product Review<\/a><\/li>\n<li><a href=\"#5-redirecting-suppor-kpgs\">5. Redirecting Support Seekers to the Right Place<\/a><\/li>\n<li><a href=\"#ways-email-marketers-voth\">Ways Email Marketers Are Using Triggered Emails: Wrapping Up<\/a><\/li>\n<\/ul>\n<h2>1. Onboarding Without Overwhelming<\/h2>\n<p>When a new customer or subscriber signs up with you, odds are you send them some type of welcome email. It might be a single \u201cHello!\u201d or a full onboarding sequence.<\/p>\n<p>Either way, we all tend to bombard new subscribers with <em>a lot<\/em>.<\/p>\n<p>And we basically have to.<\/p>\n<p><strong>Welcome emails are one of the <\/strong><strong><a href=\"https:\/\/www.invespcro.com\/blog\/welcome-emails\/\">most-read message types<\/a><\/strong>\u00a0and give you a chance to properly introduce what you do, begin the onboarding process, and turn the new subscriber into someone who\u2019s loyal, engaged, and recognizes the value of what you offer.<\/p>\n<p><strong>Triggered emails give you an opportunity to spread out your initial message<\/strong>\u00a0\u2014 so you\u2019re not information dumping everything in a single email.<\/p>\n<p>GMass subscribers <a href=\"https:\/\/www.tradingvitamins.com\/\">Trading Vitamins<\/a>, a stock trading and education platform, told me triggered emails have been a huge help in streamlining their onboarding process.<\/p>\n<p>\u201cWe give a small email that allows individuals to get their access or get the information they need without overwhelming them,\u201d Trading Vitamins told me.<\/p>\n<p>\u201cIn that same email, I also say I will be sending them a follow-up email with more in-depth information. It helps big time because instead of overwhelming subscribers or clients in one email, it allows us to send a small call-to-action email with a follow-up immediately instead of losing their attention in a day or two. Then it [could] get lost and then they forget.\u201d<\/p>\n<h3 id=\"sample-template-and-tjrn\">Sample template and setup<\/h3>\n<p>Here\u2019s an example of how you could start your onboarding with a short initial email then follow up with more information.<\/p>\n<p>First, here\u2019s the initial email\u2026<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image1-2.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image1-2.png\" alt=\"A sample of a short onboarding email\" width=\"1804\" height=\"1558\" \/><\/a><\/figure>\n<p>Now here\u2019s how to set up the trigger. I\u2019ve set this to trigger immediately when someone opens the first email. I\u2019ve also set this up so the onboarding email will be in its own Gmail thread with its own subject line.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image5-2.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image5-2.png\" alt=\"Setting up an open trigger with a more elaborate onboarding message\" width=\"1848\" height=\"1098\" \/><\/a><\/figure>\n<p>From there, the triggered email contains more thorough onboarding information now that we know the person is engaged and receptive.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image2-2.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"2-sending-an-exclusi-efkn\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image2-2.png\" alt=\"The triggered email with more onboarding\" width=\"1848\" height=\"1338\" \/><\/a><\/figure>\n<h2>2. Sending an Exclusive PDF on Reply<\/h2>\n<p>It\u2019s always good when email subscribers to reply to a campaign.<\/p>\n<p>It\u2019s good for <a href=\"https:\/\/www.gmass.co\/blog\/what-is-email-deliverability\/\">deliverability<\/a>. It helps forge stronger relationships between you and those recipients. And it helps get your subscribers in the habit of actively engaging with your sends.<\/p>\n<p>One popular technique we\u2019re already seeing with triggered emails is someone <strong>offering a free, exclusive digital product to any subscribers who reply<\/strong>. And then <strong>cueing up a triggered email with the digital product attached<\/strong>, which automatically goes to those responders.<\/p>\n<p>A couple of email marketers on GMass told me they\u2019ve been using this technique.<\/p>\n<p>\u201cI love not having to manually send the file when people reply like I used to,\u201d one told me.<\/p>\n<h3 id=\"sample-template-and-bxrt\">Sample template and setup<\/h3>\n<p>Here\u2019s an example of an email you could send to your list offering them a free eBook, checklist, guide, or other PDF when they reply.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image10-2.png\" alt=\"An email campaign offering a digital download\" width=\"1804\" height=\"1154\" \/><\/a><\/figure>\n<p>Here\u2019s how I set up the trigger. In this case, I have the digital download going out on a slight delay (I want them to feel like I sent it manually).<\/p>\n<p>I\u2019ve also set this up so my reply trigger is looking for a specific keyword (\u201cWANT\u201d) and only sends the message if the recipient\u2019s reply includes that.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image13-2.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image13-2.png\" alt=\"Setting up a reply trigger with a keyword\" width=\"1656\" height=\"1136\" \/><\/a><\/figure>\n<p>And here\u2019s the triggered email with the attachment.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image4-2.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"3-sending-a-delayed-grza\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image4-2.png\" alt=\"The triggered email with the attached PDF\" width=\"1656\" height=\"982\" \/><\/a><\/figure>\n<h2>3. Sending a Delayed Coupon After a Click<\/h2>\n<p>Unfortunately, there\u2019s no such thing as a 100% click-to-conversion rate. Some subscribers are going to click through on your newsletter or other email marketing messages \u2014 but they won\u2019t wind up purchasing a product or your offer.<\/p>\n<p><strong>Triggered emails present a new opportunity for email marketers to take another shot at those potential customers<\/strong>; the people who were interested but not <em>quite<\/em>\u00a0interested enough to convert.<\/p>\n<p>A GMass user named Eric told me he\u2019s using triggers to send a coupon after someone clicks.<\/p>\n<p>That gives him a second email touchpoint with the person that day.<\/p>\n<p>And since the triggered email contains a special coupon, it has the potential to overcome a top <a href=\"https:\/\/www.gmass.co\/blog\/objection-handling\/'\">sales objection<\/a>\u00a0(price).<\/p>\n<p>Eric uses a delay on the triggered email so it doesn\u2019t look like he\u2019s \u201cstalking\u201d the person. He sets the coupon to go out a half hour later. While that probably won\u2019t capture the person while they\u2019re still in their inbox, <strong>it should still arrive while he\u2019s on their mind<\/strong>\u00a0\u2014 and while they might still have the \u201cdo I buy this or not?\u201d decision making debate going on in their head.<\/p>\n<h3 id=\"sample-template-and-ykyh\">Sample template and setup<\/h3>\n<p>Here\u2019s an initial sales email.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image8-2.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image8-2.png\" alt=\"An eCommerce email marketing message\" width=\"1706\" height=\"1278\" \/><\/a><\/figure>\n<p>And here\u2019s how I set up the click trigger with a delay.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image9-2.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image9-2.png\" alt=\"Setting up a click trigger\" width=\"1652\" height=\"1066\" \/><\/a><\/figure>\n<p>Also, in this case, I also decided to set up a suppression list so the triggered email doesn\u2019t go out to people who <em>did<\/em>\u00a0already make the purchase. So I used a suppression list of my order spreadsheet to make sure this trigger only goes to people who clicked but didn\u2019t place an order.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image12-2.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image12-2.png\" alt=\"Using a suppression list\" width=\"1684\" height=\"1036\" \/><\/a><\/figure>\n<p>And finally, here\u2019s the triggered template with the coupon.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image3-2.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"4-asking-for-a-produ-baak\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image3-2.png\" alt=\"A triggered email with a coupon code\" width=\"1652\" height=\"1066\" \/><\/a><\/figure>\n<h2>4. Asking for a Product Review<\/h2>\n<p>It\u2019s tough getting customers to leave reviews. Really tough. (At least happy customers. Angry customers can\u2019t leave one-star reviews fast enough.)<\/p>\n<p>So <strong>the best opportunity is when customers are already thinking about, and excited about, their purchase<\/strong>.<\/p>\n<p>That\u2019s why at least one early adopter of triggered emails is using them to send product review requests.<\/p>\n<p>The request is triggered when someone opens a specific email (in this case, any email in the onboarding sequence) and goes out immediately in the same thread.<\/p>\n<p>All that is designed to <strong>eliminate some of the friction involved in leaving a review<\/strong>\u00a0and increase the odds of a customer taking the time to write one.<\/p>\n<h3 id=\"sample-template-and-eycg\">Sample template and setup<\/h3>\n<p>I haven\u2019t re-included the image again, but once again, I\u2019ll use my web hosting welcome email example for this scenario.<\/p>\n<p>And here\u2019s how I set up the open trigger to go out immediately in the same thread.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image11-2.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image11-2.png\" alt=\"Setting up a trigger on an open\" width=\"1614\" height=\"928\" \/><\/a><\/figure>\n<p>Finally, here\u2019s the review request.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image14-2.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"5-redirecting-suppor-kpgs\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image14-2.png\" alt=\"A review request triggered email\" width=\"1684\" height=\"1352\" \/><\/a><\/figure>\n<h2>5. Redirecting Support Seekers to the Right Place<\/h2>\n<p>I\u2019ll speak from considerable personal experience for a moment here\u2026<\/p>\n<p>When you run a product with support, you want and need users to go through the proper support channels \u2014 it\u2019s how you manage all the incoming requests and make sure everyone gets an answer.<\/p>\n<p>However, not everyone goes through the right channels. It\u2019s quite <strong>common for people to respond to unrelated email campaigns asking support questions<\/strong>.<\/p>\n<p>One triggered email user told me he\u2019s set up a reply trigger that thanks people for their response \u2014 and directs them to use the support channels if they replied with a support question.<\/p>\n<p>It\u2019s possible you might even be able to take that a step further and use a reply trigger keyword here (like \u201chelp\u201d or \u201csupport\u201d). That depends on whether you see the same word coming up in all or most of the support-focused replies.<\/p>\n<h3 id=\"sample-template-and-gfgy\">Sample template and setup<\/h3>\n<p>I didn\u2019t include an initial template here because really, the first message could be anything (a newsletter, an announcement, a transactional email). In this case I\u2019ll again use my promotional eCommerce email.<\/p>\n<p>But here\u2019s how I set up the reply trigger. I am sending it in a new thread immediately.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image7-2.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image7-2.png\" alt=\"A trigger based on a reply\" width=\"1528\" height=\"950\" \/><\/a><\/figure>\n<p>And here\u2019s the triggered email itself.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image6-2.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"ways-email-marketers-voth\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/image6-2.png\" alt=\"A message redirecting people who reached out to support\" width=\"1614\" height=\"1126\" \/><\/a><\/figure>\n<h2>Ways Email Marketers Are Using Triggered Emails: Wrapping Up<\/h2>\n<p>These five ways email marketers are using GMass\u2019s triggered emails is just the beginning.<\/p>\n<p>If you have any recurring pain points or messaging issues with subscribers and customers \u2014 <strong>there\u2019s probably a way you can use triggered emails to help<\/strong>.<\/p>\n<p>Once again, if you want more info on triggered emails or a <strong>step-by-step guide<\/strong>\u00a0for using them in your campaigns, check out our <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">full article on triggers<\/a>.<\/p>\n<p>And good news: <strong>Triggered emails are available on GMass&#8217;s Premium, Professional, and Team plans<\/strong>.<\/p>\n<p>If you\u2019re not a GMass subscriber, you can get started by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a>. You can then <strong>connect your Gmail or Google Workspace account in a few clicks<\/strong>\u00a0\u2014 and you\u2019ll be <strong>sending your first campaigns in a matter of minutes<\/strong>.<\/p>\n<p>There\u2019s <strong>no credit card required<\/strong>\u00a0to try GMass, and you can <strong>send up to 50 emails a day<\/strong> during your free trial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GMass\u2019s triggered emails\u00a0open up a whole new world of email marketing strategies\u00a0\u2014 and some pros are taking full advantage. For those unfamiliar, triggered emails are automated messages\u00a0that go\u2026<\/p>\n","protected":false},"author":29,"featured_media":23557,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4269,33,26],"tags":[],"class_list":["post-23554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-automation","category-email-follow-ups","category-gmass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>5 Impressive Ways Email Marketers Are Using GMass&#039;s Triggered Emails<\/title>\r\n<meta name=\"description\" content=\"How email marketers are using GMass&#039;s triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"5 Impressive Ways Email Marketers Are Using GMass&#039;s Triggered Emails\" \/>\r\n<meta property=\"og:description\" content=\"How email marketers are using GMass&#039;s triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2023-10-24T23:22:18+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-12-20T07:15:15+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/emark-feat-tinified.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2002\" \/>\r\n\t<meta property=\"og:image:height\" content=\"934\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Sam Greenspan\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Greenspan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/\"},\"author\":{\"name\":\"Sam Greenspan\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\"},\"headline\":\"5 Impressive Ways Email Marketers Are Using GMass&#8217;s Triggered Emails\",\"datePublished\":\"2023-10-24T23:22:18+00:00\",\"dateModified\":\"2023-12-20T07:15:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/\"},\"wordCount\":1650,\"commentCount\":5,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/emark-feat-tinified.png\",\"articleSection\":[\"Email Automation\",\"Email Follow-Ups\",\"GMass\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/\",\"name\":\"5 Impressive Ways Email Marketers Are Using GMass's Triggered Emails\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/emark-feat-tinified.png\",\"datePublished\":\"2023-10-24T23:22:18+00:00\",\"dateModified\":\"2023-12-20T07:15:15+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\"},\"description\":\"How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/emark-feat-tinified.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/emark-feat-tinified.png\",\"width\":2002,\"height\":934},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/email-marketing-triggered\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Impressive Ways Email Marketers Are Using GMass&#8217;s Triggered Emails\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\",\"name\":\"Sam Greenspan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g\",\"caption\":\"Sam Greenspan\"},\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/sam_greenspan\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Impressive Ways Email Marketers Are Using GMass's Triggered Emails","description":"How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/","og_locale":"en_US","og_type":"article","og_title":"5 Impressive Ways Email Marketers Are Using GMass's Triggered Emails","og_description":"How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.","og_url":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2023-10-24T23:22:18+00:00","article_modified_time":"2023-12-20T07:15:15+00:00","og_image":[{"width":2002,"height":934,"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/emark-feat-tinified.png","type":"image\/png"}],"author":"Sam Greenspan","twitter_card":"summary_large_image","twitter_creator":"@GMassForGmail","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Sam Greenspan","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/"},"author":{"name":"Sam Greenspan","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/de82c1ac2f78713b569bb57bfb313c98"},"headline":"5 Impressive Ways Email Marketers Are Using GMass&#8217;s Triggered Emails","datePublished":"2023-10-24T23:22:18+00:00","dateModified":"2023-12-20T07:15:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/"},"wordCount":1650,"commentCount":5,"image":{"@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/emark-feat-tinified.png","articleSection":["Email Automation","Email Follow-Ups","GMass"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/","url":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/","name":"5 Impressive Ways Email Marketers Are Using GMass's Triggered Emails","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/emark-feat-tinified.png","datePublished":"2023-10-24T23:22:18+00:00","dateModified":"2023-12-20T07:15:15+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/de82c1ac2f78713b569bb57bfb313c98"},"description":"How email marketers are using GMass's triggered emails, which go out automatically when a recipient opens, clicks on, or replies to a campaign.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/emark-feat-tinified.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/10\/emark-feat-tinified.png","width":2002,"height":934},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Impressive Ways Email Marketers Are Using GMass&#8217;s Triggered Emails"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/de82c1ac2f78713b569bb57bfb313c98","name":"Sam Greenspan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g","caption":"Sam Greenspan"},"url":"https:\/\/www.gmass.co\/blog\/author\/sam_greenspan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/23554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=23554"}],"version-history":[{"count":3,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/23554\/revisions"}],"predecessor-version":[{"id":23847,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/23554\/revisions\/23847"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media\/23557"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=23554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=23554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=23554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}