{"id":24025,"date":"2024-03-06T19:26:40","date_gmt":"2024-03-06T19:26:40","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=24025"},"modified":"2024-03-06T19:26:40","modified_gmt":"2024-03-06T19:26:40","slug":"business-loan-cold-email-templates","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/business-loan-cold-email-templates\/","title":{"rendered":"How to Write the Best Business Loan Cold Emails (5 Templates, Tips)"},"content":{"rendered":"<p>Finding the <strong>best small business loan cold email templates<\/strong>\u00a0is important because \u2014 as you\u2019ve probably experienced \u2014 outreach is extremely competitive in the financing space.<\/p>\n<p>And we\u2019d know. Because GMass is a very popular email platform for <a href=\"https:\/\/www.gmass.co\/blog\/business-financing-cold-outreach\/\">business financing cold outreach<\/a>\u00a0teams. (It might even be the <em>most<\/em>\u00a0popular.)<\/p>\n<p>In my role here at GMass <strong>I\u2019ve worked with several sales teams in the business loan space to help them write more effective cold emails<\/strong>.<\/p>\n<p>These are cold emails that generate a higher volume of replies, higher-quality leads, and, in turn, more successfully closed agreements.<\/p>\n<p>In this article, I\u2019ll share the <strong>five best email tips<\/strong>\u00a0I\u2019ve learned from the small business financing cold emailers \u2014 as well as <strong>five outreach templates<\/strong>\u00a0that employ those tips for proven success.<\/p>\n<h2 id=\"small-business-loan-sebw\">Business Loan Cold Email Templates: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#tip-1-don-t-look-lik-hoex\">Tip #1: Don\u2019t Look Like Spam<\/a><\/li>\n<li><a href=\"#tip-2-use-link-based-vvab\">Tip #2: Use Link-Based Calls-to-Action, Since That\u2019s What Prospects Want<\/a><\/li>\n<li><a href=\"#tip-3-personalize-at-trmx\">Tip #3: Personalize At Scale<\/a><\/li>\n<li id=\"tip-1-don-t-look-lik-hoex\"><a href=\"#tip-4-make-the-email-ebtt\">Tip #4: Make the Email Feel One-on-One<\/a><\/li>\n<li><a href=\"#tip-5-giving-a-why-y-xdtr\">Tip #5: Giving a \u201cWhy You?\u201d Reason<\/a><\/li>\n<li><a href=\"#small-business-loan-pmhv\">Small Business Loan Cold Email Templates: Next Steps<\/a><\/li>\n<\/ul>\n<h2>Tip #1: Don\u2019t Look Like Spam When You Offer Business Financing<\/h2>\n<p>Pretty much every cold emailer worries about the spam folder. <strong>Business financing teams worry about it the most.<\/strong><\/p>\n<p>The main reason: For at least two decades now, spammers (and, even worse, phishers) have been sending unsolicited emails offering people free money.<\/p>\n<p>Legitimate business loan emails, like yours, <strong>have to walk the finest of lines<\/strong>\u00a0to avoid setting off spam alerts \u2014 both at the email clients <em>and<\/em>\u00a0with prospects themselves.<\/p>\n<p>Which means you need to make it abundantly, unmistakably clear that you\u2019re legitimate (and not a bad actor somewhere halfway across the world looking to commit identity fraud).<\/p>\n<p>Some of the best ways I\u2019ve seen business financing sales teams establish legitimacy are:<\/p>\n<p><strong>Including a physical mailing address and phone number. <\/strong>Show you\u2019re based in the recipient\u2019s country \u2014 and they can call you or even show up at your office. They won\u2019t show up \u2014 it\u2019s just reassuring for them to know they <em>could<\/em>.<\/p>\n<p><strong>Treat the email like a real business proposal that doesn\u2019t sound too good to be true. <\/strong>Your prospects aren\u2019t dumb. If your pitch says you can give them a fortune with no credit check or an impossibly low interest rate, that can actually <em>hurt<\/em>\u00a0your cause more than help it.<\/p>\n<p><strong><a href=\"https:\/\/www.gmass.co\/blog\/cold-email-signature\/\">Using a signature<\/a> (with a picture). <\/strong>Cold email \u201cguru\u201d types love telling you not to include images in your emails because they can increase the odds of getting marked as spam.<\/p>\n<p>I\u2019ve found the <strong>opposite<\/strong>\u00a0is true. (Especially because the way <a href=\"https:\/\/www.gmass.co\/blog\/hosted-vs-embedded-images-gmail\/\">GMass embeds images<\/a> is actually a deliverability boost.) Your picture and\/or company log plus identifying information are great ways to help prospects realize you are <em>not<\/em>\u00a0sending spam.<\/p>\n<p><strong>Including a non-disclosure notice. <\/strong>You\u2019re a financial institution (or backed by one\/working for one). The professionals to whom you\u2019re reaching out have come to expect that top financial institutions have notices and disclaimers at the end of their emails. If you don\u2019t, it\u2019s a red flag.<\/p>\n<p><strong>Include trust signals as early as your email subject line. <\/strong>It never hurts to separate yourself from the pack in the subject line. That can help open rates (which, in turn, help click\/reply rates.)<\/p>\n<h3 id=\"template-1-including-dkpo\">Template #1: Including trust signals to avoid the spam look<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image2.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image2.png\" alt=\"Template of a business loan cold email with trust signals\" width=\"1999\" height=\"1521\" \/><\/a><\/figure>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject: <\/strong>Need business funding? 4.99% APR, 500+ great reviews<\/p>\n<p><strong>Copy: <\/strong>Hello,<\/p>\n<p>Need to secure some capital but not sure where to even start?<\/p>\n<p>Let me introduce where you <em>should<\/em>\u00a0start. And finish.<\/p>\n<p>At Pollent Funding we offer highly competitive rates as low as 4.99% (!), flexible payment terms, and same-day approval to growing businesses like yours.<\/p>\n<p>Check out our 500+ reviews on Trustpilot to see what we\u2019ve done for other companies, and what we can\u2019t wait to do for you.<\/p>\n<p>You can reach me directly at 718-024-2423, schedule a time <a href=\"#\">here<\/a>\u00a0\u2014 or you can jump right into our 1-minute <a href=\"#\">form<\/a>\u00a0to pre-qualify and I\u2019ll reach out when everything\u2019s all set.<\/p>\n<p>&#8211; Ferris<\/p>\n<p>\u2013<\/p>\n<p>Ferris Pollent<\/p>\n<p>Founder, Pollent Funding<\/p>\n<p>10010 Avenue of the South Americas<\/p>\n<p>New York, NY 11092<\/p>\n<p>718-024-2423<\/p>\n<p><a href=\"#\">Schedule a time to chat<\/a><\/p>\n<p><a href=\"#\">Site<\/a>\u00a0\/ <a href=\"#\">LinkedIn<\/a>\u00a0\/ <a href=\"#\">Trustpilot reviews<\/a><\/p>\n<p><em>This email is intended only for the person or entity to whom it is addressed and may contain confidential information. If you are not the intended recipient, be aware that any use, reproduction, or distribution of this message is strictly prohibited. If you received this in error, please contact the sender and immediately delete this email.<\/em><\/p><\/blockquote>\n<h3 id=\"using-mysig-with-inb-hzmc\">Using {mysig} with inbox rotation<\/h3>\n<p>One scenario where it can be tricky to use signatures is when you\u2019re using inbox rotation.<\/p>\n<p>That is: When you\u2019re distributing a single campaign across multiple sending accounts to keep each account\u2019s volume low. Inbox rotation is a popular feature in the cold email world today \u2014 but at some email providers, it makes it impossible to use signatures.<\/p>\n<p>At GMass, <strong>we built our <a href=\"https:\/\/www.gmass.co\/blog\/multisend-distributed-campaigns\/\">inbox rotation system, called MultiSend<\/a>, to handle each sending account\u2019s signature<\/strong>.<\/p>\n<p>MultiSend has two built-in merge tags, {SenderName} and {mysig}, that automatically include each sender\u2019s name and signature in the right spots in the right email.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image9.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image9.png\" alt=\"Using SenderName and mysig tags in MultiSend\" width=\"1999\" height=\"1295\" \/><\/a><\/figure>\n<p>MultiSend is available on <a href=\"https:\/\/www.gmass.co\/pricing\">GMass\u2019s professional plan<\/a> for individuals and <strong id=\"tip-2-use-link-based-vvab\">in every team plan<\/strong>.<\/p>\n<h2>Tip #2: Use Link-Based Calls-to-Action, Since That\u2019s What Prospects Want<\/h2>\n<p>In the prior tip I mentioned that cold email influencers often say <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-settings\/\">not to use any images or links in your messages<\/a>. Why? They believe those increase the likelihood of the message going to spam.<\/p>\n<p>I have <strong>not found that to be the case<\/strong>. As long as you include relevant links (and you\u2019re smart about click tracking, which I\u2019ll cover shortly), <strong>links can be an asset and not a detriment<\/strong>.<\/p>\n<p>Links are important in loan outreach emails because <strong>clicking is the action your particular prospects want to take<\/strong>.<\/p>\n<p>The business loan outreach teams I\u2019ve talked to paint a picture of a customer as both <strong>busy and thorough<\/strong>. Someone who\u2019s busy and thorough is highly unlikely to go straight from an email to giving you a call.<\/p>\n<p>They\u2019re much more inclined to click a link to schedule for the future, or to fill out a form \u2014 and to research the finance company.<\/p>\n<p>Give them an option to click, not just to reply or call. That link can generate more leads.<\/p>\n<h3 id=\"template-2-properly-jxqg\">Template #2: Properly using links<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image3.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image3.png\" alt=\"Template of a business loan cold email with link options\" width=\"1999\" height=\"1227\" \/><\/a><\/figure>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject: <\/strong>Need capital today? That\u2019s what we do<\/p>\n<p><strong>Copy: <\/strong>Having immediate access to funds can be the difference between seizing an opportunity or missing it entirely.<\/p>\n<p>At Pollent Funding, we understand the unique challenges small businesses face, and we\u2019re here to offer a helping hand \u2014 with a fast and easy application process, same-day deposits, and transparent terms.<\/p>\n<p>We\u2019ve already helped more than 100 small businesses secure loans since the beginning of the year (check out our <a href=\"#\">testimonials<\/a>).<\/p>\n<p>I know we can help you as well \u2014 but I also know how busy you are. So just fill out this <a href=\"#\">brief form<\/a>\u00a0and I\u2019ll send a <strong>no-obligation, customized loan<\/strong>\u00a0for you and your business needs.<\/p>\n<p>If you have any questions or want to discuss, you can also give me a call or reply to this message.<\/p>\n<p>Let&#8217;s make your business goals a reality\u2014 together.<\/p>\n<p>Regards,<\/p>\n<p>{SenderName}<\/p><\/blockquote>\n<h3 id=\"how-to-use-custom-tr-ljvq\">How to use custom tracking links for a deliverability and click-through boost<\/h3>\n<p>One of the reasons cold emailers avoid adding links to emails is the <strong>deliverability risk presented by shared tracking links<\/strong>.<\/p>\n<p>Quick background: When you use click tracking, your email platform \u201crewrites\u201d your link to send it to a domain where it\u2019s tracked, then redirects to the intended destination. But those tracking domains are shared by users across your email platform \u2014 so their reputation can affect yours. If they\u2019re sending spam, it could make your messages less likely to hit the inbox.<\/p>\n<p>The way around that are <a href=\"https:\/\/www.gmass.co\/blog\/tracking-domain\/\">custom tracking domains<\/a>. That\u2019s where you set up your own tracking domain \u2014 <strong>your reputation is your own<\/strong>.<\/p>\n<p>And GMass is one of the only email platforms that acquires an <a href=\"https:\/\/www.gmass.co\/blog\/ssl-email-tracking-domains\/\">SSL license for your tracking domain<\/a> so it\u2019s secure. (Which is another deliverability booster.)<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image6.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image6.png\" alt=\"Setting up a custom tracking link\" width=\"1960\" height=\"966\" \/><\/a><\/figure>\n<p>The other benefit of custom tracking domains: <strong>Your links are now branded<\/strong>\u00a0with your company when someone mouses over. That can <strong>improve click-through rates<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image8.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image8.png\" alt=\"How a custom tracking link looks on mouseover\" width=\"1734\" height=\"974\" \/><\/a><\/figure>\n<p>Here are <strong id=\"tip-3-personalize-at-trmx\"><a href=\"https:\/\/www.gmass.co\/blog\/tracking-domain\/\">instructions<\/a> for setting up your custom tracking domain<\/strong> in GMass. It takes about five minutes (and we\u2019ll acquire the SSL certificate automatically).<\/p>\n<h2>Tip #3: Personalize At Scale<\/h2>\n<p>Business loan finance emails are some of the least personalized outreach messages I see. (And I see <em>every<\/em>\u00a0type of outreach message here at GMass.)<\/p>\n<p>I get it. Small business financing teams cast a <em>wide<\/em>\u00a0net and send high volumes of emails. <strong>At that volume, trying to personalize at all \u2014 even getting a first name \u2014 is prohibitive.<\/strong>\u00a0And using cold email AI line writers to craft \u201cpersonalized\u201d icebreakers tend to do more harm than good.<\/p>\n<p>What\u2019s the solution? <strong>Personalize at scale<\/strong>.<\/p>\n<p>I\u2019ve talked about this concept before in my article on <a href=\"https:\/\/www.gmass.co\/blog\/personalization-without-data\/\">sending personalized emails when you don\u2019t know much about your prospects<\/a>. Because you know more than you think.<\/p>\n<p>For instance, some ways you can personalize small business financing emails at scale are:<\/p>\n<ul>\n<li>Sending a campaign to a <strong>specific industry<\/strong>, and referencing that industry (and your knowledge of its unique challenges and pain points)<\/li>\n<li>Personalizing around <strong>how you found the prospects<\/strong>\u00a0(see the template below, about hiring)<\/li>\n<li>Mentioning <strong>well-known competitors<\/strong><\/li>\n<\/ul>\n<h3 id=\"template-3-personali-njih\">Template #3: Personalization at scale<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image13.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image13.png\" alt=\"Small business loan cold email template with personalization at scale\" width=\"1999\" height=\"1184\" \/><\/a><\/figure>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject: <\/strong>We do loans for growing small businesses (like yours)<\/p>\n<p><strong>Copy: <\/strong>Hello,<\/p>\n<p>I\u2019m Ferris from Pollent Funding. We\u2019re a top small business financing company. I was researching companies that might be good fits to work with, I found you \u2014 and I saw that you\u2019re hiring.<\/p>\n<p>First of all, congrats. Second, I\u2019ve learned from my other clients that as you grow your headcount, sometimes you need quick access to more capital.<\/p>\n<p>Our specialty here at Pollent Funding is flexible financing with a quick application process and access to funds. We offer competitive rates as low as 4.99% and keep everything transparent and simple.<\/p>\n<p>Worth a chat? You can schedule a time to talk to me <a href=\"#\">here<\/a>\u00a0\u2014 or jump right into our <a href=\"#\">pre-qualification form<\/a>\u00a0and really get this moving.<\/p>\n<p>&#8211; Ferris<\/p><\/blockquote>\n<h3 id=\"how-to-include-perso-cbwj\">How to include personalization with mail merge<\/h3>\n<p><strong><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge\/\">Mail merge<\/a> makes it a simple process to include personalized details<\/strong>\u00a0\u2014 even details that are personalized at scale.<\/p>\n<p>For instance, here\u2019s how I set up my <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">mail merge Google Sheet<\/a> to add a personalized line around different companies\u2019 industries.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image10.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image10.png\" alt=\"Setting up a Google Sheet for personalization at scale\" width=\"1192\" height=\"1190\" \/><\/a><\/figure>\n<p>And here\u2019s how I then bring that into my template using mail merge tags. (I just type a left curly brace and GMass brings up all the column headers from my connected Google Sheet.) I also used another GMass feature, <a href=\"https:\/\/www.gmass.co\/blog\/conditional-content\/\">conditional content<\/a>, to alter my message based on industry.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image12.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image12.png\" alt=\"Using mail merge tags in GMass\" width=\"1999\" height=\"1239\" \/><\/a><\/figure>\n<p>With these techniques I can <strong id=\"tip-4-make-the-email-ebtt\">send emails that really <\/strong><em><strong>feel<\/strong><\/em><strong>\u00a0personalized<\/strong>, even though I don\u2019t even know my recipients\u2019 names.<\/p>\n<h2>Tip #4: Make the Email Feel One-on-One<\/h2>\n<p>Making an email feel \u201cone-on-one\u201d is a close cousin of personalization, though it\u2019s not the same as personalization.<\/p>\n<p>Personalization alone won\u2019t make an email feel one-on-one. Recipients can get a vibe, even without realizing it, that they\u2019re receiving a mass email \u2014 even if it has strong personalization.<\/p>\n<p>Which is why I recommend avoiding things like:<\/p>\n<p><strong>Call-to-action buttons.<\/strong>\u00a0So many loan outreach pros love using buttons. I get it on some level: a button catches the eye and, in theory, entices a click. But people don\u2019t really use big, colorful buttons in one-on-one emails. So when you use one, it\u2019s a hallmark of a mass email.<\/p>\n<p><strong>Sending follow-ups in different threads.<\/strong>\u00a0If you were following up with someone personally you\u2019d reply to your prior message to them \u2014 you wouldn\u2019t start a new email thread with a different subject line.<\/p>\n<p><strong>Writing an email that feels like it\u2019s for a mass audience.<\/strong>\u00a0Make sure your email includes words like \u201cyou\u201d and that it feels like you\u2019re specifically addressing your individual recipient.<\/p>\n<p><strong>Leaving out a signature.<\/strong>\u00a0Yes, once again. If you were sending a one-on-one outreach email to a potential business connection, you\u2019d use your signature.<\/p>\n<p><strong>Slick cold email templates. <\/strong>My template below is not slick. I break a lot of the standard <a href=\"https:\/\/www.gmass.co\/cold-email\">cold email rules<\/a>. I open up by talking about myself, not the prospect. I don\u2019t follow a sales framework. But I also sound like a real person writing a single email to another real person \u2014 and that\u2019s my goal here.<\/p>\n<h3 id=\"template-4-a-one-on-tskx\">Template #4: A one-on-one style outreach message<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image4.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image4.png\" alt=\"A business financing cold email template that feels one-on-one\" width=\"1999\" height=\"1335\" \/><\/a><\/figure>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject:<\/strong>\u00a0Can we work together on a business loan?<\/p>\n<p><strong>Copy: <\/strong>Hi there,<\/p>\n<p>My name is Ferris and I\u2019m the founder of Pollent Funding. We\u2019re a business loan provider in New York.<\/p>\n<p>I was researching home building businesses and after I found your company, I decided to reach out. From what I can tell, you\u2019re (also) growing and you just might benefit from some extra capital.<\/p>\n<p>I offer highly competitive rates as low as 4.99% and flexible payment terms. I\u2019ve pre-qualified you already, so we can move on getting you a loan on the same day we finish your application!<\/p>\n<p>Let me know if you\u2019re interested in talking (you can schedule from the booking link in my signature or just reply).<\/p>\n<p>Hope we can work together soon!<\/p>\n<p>Ferris<\/p>\n<p>\u2013<\/p>\n<p>Ferris Pollent<\/p>\n<p>Founder, Pollent Funding<\/p>\n<p>10010 Avenue of the South Americas<\/p>\n<p>New York, NY 11092<\/p>\n<p>718-024-2423<\/p>\n<p><a href=\"#\">Schedule a time to chat<\/a><\/p>\n<p><a href=\"#\">Site<\/a>\u00a0\/ <a href=\"#\">LinkedIn<\/a>\u00a0\/ <a href=\"#\">5-star Trustpilot reviews<\/a><\/p><\/blockquote>\n<h3 id=\"sending-follow-ups-i-trqh\">Sending follow-ups in the same thread<\/h3>\n<p>GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">automated follow-up<\/a> system is about as easy as it gets. You can <strong>write plain text messages in the settings box<\/strong>\u00a0and they\u2019ll automatically go out in the same thread.<\/p>\n<p>(Notice I also set them up here to continue <a href=\"https:\/\/www.gmass.co\/blog\/stop-follow-ups-reply-click\/\">going out until a recipient replies or clicks<\/a>.)<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image7.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image7.png\" alt=\"Using plain text follow ups in the same thread\" width=\"1999\" height=\"1201\" \/><\/a><\/figure>\n<p>Also\u2026 if you\u2019re sending outreach messages to some contacts you may\u2019ve talked to before, you can even <strong>send your new campaign as replies to your last piece of correspondence<\/strong>\u00a0with each contact.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image1.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image1.png\" alt=\"Sending as the last conversation with a recipient\" width=\"1584\" height=\"972\" \/><\/a><\/figure>\n<p>GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/send-as-replies-examples\/\">\u201csend as replies\u201d feature<\/a> finds your last thread with each contact (or a specific prior campaign) and <strong id=\"tip-5-giving-a-why-y-xdtr\">sends your new campaign as a response<\/strong>. If you don\u2019t have prior threads with some of your contacts, GMass sends the new campaign as a new message.<\/p>\n<h2>Tip #5: Giving a \u201cWhy You?\u201d Reason<\/h2>\n<p>There\u2019s a bad habit in cold email \u2014 not just business loan emails, but across most cold outreach niches \u2014 where senders don\u2019t give a good enough \u201cwhy you?\u201d reason.<\/p>\n<p>Yes, you sent the email that the person is reading. But they\u2019re a business owner. They\u2019re savvy and highly invested in making smart decisions for their business, especially around money.<\/p>\n<p>That means: <strong>They\u2019re not going to decide to work with you <\/strong><em><strong>just<\/strong><\/em><strong>\u00a0because you sent them an email<\/strong>.<\/p>\n<p>And if you don\u2019t give a good enough justification for why they should pick you, your email might inspire them to go out searching for competing loan sources.<\/p>\n<p>Instead, <strong>make sure your email gives a solid justification<\/strong>\u00a0of why they should talk to <em>you<\/em>\u00a0about their loan and not search elsewhere.<\/p>\n<p>Many of the tips in this article address this. Looking legitimate is important. Personalizing to show you understand their specific business is important. Making it feel like you reached out specifically to them is important.<\/p>\n<p>However, you can go further. <strong>State your qualifications, the benefits of your offer, and differentiators<\/strong>\u00a0\u2014 and make sure you do so in the context of how your background will be beneficial to them.<\/p>\n<p>When you pair that with the other tips on this list, you\u2019ll make them want to work with <em>you<\/em>\u00a0on a loan and not just spark their interest in getting a loan (or quotes) from <em>anyone<\/em>.<\/p>\n<h3 id=\"template-5-adding-ju-dfla\">Template #5: Adding justification for \u201cwhy you\u201d?<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image11.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image11.png\" alt=\"A financing loan outreach template that justifies why you\" width=\"1999\" height=\"1291\" \/><\/a><\/figure>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p><strong>Subject: <\/strong>Business financing (4.99% and 24-hour assistance!)<\/p>\n<p><strong>Copy:<\/strong>\u00a0Having trouble financing the supplies you need to make that next big jump? It happens to lots of small businesses like yours.<\/p>\n<p>And for more than 100 of them so far this year \u2014 we\u2019ve been <em>right there<\/em>\u00a0ready to help.<\/p>\n<p>At Pollent Funding, we work with dozens of partners to get you the best rates possible and most favorable terms for loans to help you get your supplies \u2014 or whatever else you need.<\/p>\n<p>We offer same-day approval, flexible and transparent payment terms, and rates often as low as 4.99%, and 24-hour assistance on-call.<\/p>\n<p>Check out our <a href=\"#\">reviews<\/a>\u00a0and you\u2019ll see people saying the same thing over and over: We\u2019re good people who are great to work with.<\/p>\n<p>So let\u2019s get started! You can fill out <a href=\"#\">this form<\/a>\u00a0to start your application, or reply (or call me) if you want to chat.<\/p>\n<p>&#8211; {SenderName}<\/p><\/blockquote>\n<h3 id=\"using-a-b-testing-to-xvbr\">Using A\/B testing to see which value propositions resonate<\/h3>\n<p>You never quite know which of your qualifications or differentiators is going to really resonate with your prospects.<\/p>\n<p>And you can <strong>use A\/B testing to find out<\/strong>.<\/p>\n<p>In GMass, you enter your <a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">A\/B testing<\/a> options in-line, using \u201cspintax.\u201d<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image5.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image5.png\" alt=\"Using spintax for A\/B testing in GMass\" width=\"1999\" height=\"1291\" \/><\/a><figcaption><\/figcaption><\/figure>\n<p>GMass will then <strong id=\"small-business-loan-pmhv\">test your options<\/strong> to a proportion of your list you choose. After the test is complete, GMass can automatically send the winning variation to the rest of your list (or you can choose the variation to use manually.)<\/p>\n<h2>Small Business Loan Cold Email Templates: Next Steps<\/h2>\n<p>The world of <strong>business financing outreach is competitive<\/strong>\u00a0\u2014 but with the right approach, <strong>you can stand out well above the pack<\/strong>.<\/p>\n<p>Make sure your emails hit these marks when you\u2019re putting together your campaigns:<\/p>\n<ul>\n<li>They <strong>don\u2019t look like spam<\/strong><\/li>\n<li>They contain <strong>prospect-friendly next action steps<\/strong>, often in the form of links<\/li>\n<li>They\u2019re <strong>personalized<\/strong>, even if it\u2019s at scale<\/li>\n<li>They <strong>feel like one-on-one messages<\/strong><\/li>\n<li>They make it clear <strong>why a prospect should go with you<\/strong>\u00a0specifically<\/li>\n<\/ul>\n<p>And, of course, you\u2019ll need a <strong>strong email platform<\/strong>\u00a0to help you send those emails.<\/p>\n<p>As I mentioned earlier, <strong>GMass might just be the most popular email platform for business loan cold email teams<\/strong>.<\/p>\n<p>GMass works directly inside Gmail (and connects to Google Sheets), so it\u2019s incredibly easy to use.<\/p>\n<p>GMass also has <strong>exceptional team features<\/strong>, powerful <strong>inbox rotation<\/strong>, and <strong>tons of deliverability tools<\/strong>\u00a0to help you hit the inbox.<\/p>\n<p>You can get started with a free trial of GMass by <strong>downloading the Chrome extension<\/strong>. There\u2019s <strong>no credit card required<\/strong>\u00a0and you can try out all the techniques in this email to experience first-hand <strong>why GMass is so popular with loan outreach teams<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding the best small business loan cold email templates\u00a0is important because \u2014 as you\u2019ve probably experienced \u2014 outreach is extremely competitive in the financing space. And we\u2019d know.\u2026<\/p>\n","protected":false},"author":29,"featured_media":24028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,9155,9153],"tags":[],"class_list":["post-24025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-email-copywriting","category-sales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Write the Best Business Loan Cold Emails (5 Templates, Tips)<\/title>\r\n<meta name=\"description\" content=\"5 important tips from small business loan and financing outreach pros, plus killer cold email templates to close more deals.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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