{"id":24037,"date":"2024-03-13T23:00:12","date_gmt":"2024-03-13T23:00:12","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=24037"},"modified":"2026-02-13T19:13:41","modified_gmt":"2026-02-13T19:13:41","slug":"nonprofit-case-study","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/nonprofit-case-study\/","title":{"rendered":"Case Study: How GMass Solved a Nonprofit’s Time Waste and Deliverability Issues"},"content":{"rendered":"\n\n\n\n
GMass results<\/b> for Save a Life by NHCPS<\/strong>, nonprofit, United States<\/td>\n<\/tr>\n
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Team members saving ~10 hours per month<\/strong><\/td>\n

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Improved and reliable deliverability<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Save a Life by NHCPS<\/a>\u00a0is a nonprofit organization based out of Indiana that provides high-quality online healthcare education courses and certifications to anyone, anywhere in the world<\/strong>. Their goal is to empower people with the knowledge and skills to save lives in emergency situations<\/p>\n

The team of around two dozen people works globally and is fully remote. Together they\u2019ve helped equip more than 6 million people to date (!) with skills and certifications in areas like CPR, AED, First Aid training, and many more.<\/p>\n

\"The<\/a><\/figure>\n

Like pretty much all nonprofits, Save a Life leans <\/strong>heavily<\/strong><\/em>\u00a0on email<\/strong>.<\/p>\n

But in Save a Life\u2019s case, the emails they\u2019re sending can quite literally be the difference between life and death.<\/p>\n

The Problems: Email Deliverability and Time Waste<\/h2>\n

Eloise Johnson, the operations manager for Save a Life by NHCPS, says their team was sending hundreds of emails manually<\/em>\u00a0every day. And that just wasn\u2019t going to work.<\/p>\n

First, they were having deliverability issues<\/strong>. \u201cSending emails to a large list often led to our emails being marked as spam,\u201d Eloise says.<\/p>\n

And again, that was a critical issue because lots of people \u201cnever received life-saving skills, resources, and important updates.\u201d<\/p>\n

Second, their lack of a good email platform solution also caused lots of time waste problems<\/strong>\u00a0and, subsequently, errors<\/strong>.<\/p>\n

\u201cIncluding personal touches like the recipient\u2019s name, company, or other details in each email was time-consuming,\u201d Eloise says, \u201cAnd often led to small mistakes due to manual entry.\u201d<\/p>\n

And third, at Save a Life\u2019s scale, campaign scheduling was a mess<\/strong>. \u201cWe\u2019re a global organization and our courses are used in over 187 countries,\u201d Eloise told me.<\/p>\n

The team needed a better system for \u201csending emails for different time zones or scheduling emails to be sent out at specific times\u201d \u2014 because the manual approach was unsustainable<\/strong>.<\/p>\n

The Solution: GMass\u2019s Deliverability Tools, Mail Merge, and Automation Features<\/h2>\n

The team at Save a Life found GMass in a way we don\u2019t often hear about: In person.<\/p>\n

Save a Life is part of the Disque Foundation<\/a>. Its founder, Fritz Disque, met GMass\u2019s founder, Ajay Goel, when they were both members of the Entrepreneurs Organization in Chicago in the late 2010s.<\/p>\n

So when Fritz\u2019s team needed an email platform that could handle their growing needs, he thought of GMass.<\/p>\n

And it was an ideal fit.<\/p>\n

A platform inside Gmail makes things easy \u2014 and helps deliverability<\/h3>\n

It was a simple transition<\/strong>\u00a0for the Save a Life team to use GMass since it works entirely inside Gmail<\/strong>.<\/p>\n

\u201cHaving a simple integration with Gmail is crucial for us,\u201d Eloise says.<\/p>\n

Because it works directly with Gmail, GMass uses the Gmail API to send campaigns through Google\u2019s servers. That naturally leads to higher deliverability.<\/p>\n

(Not to mention GMass\u2019s other deliverability boosting tools like Spam Solver<\/a>, custom tracking links<\/a>\u00a0with SSL<\/a>, embedded images<\/a>, and more<\/a>.)<\/p>\n

Thanks to the deliverability boost, Eloise says now the team can be confident<\/strong>\u00a0that \u201cour many donors, Save a Life trainers, and other [contacts]… are kept up to date\u201d on everything.<\/p>\n

Using GMass\u2019s features to save time by automating manual processes<\/h3>\n

The Save a Life team was able to replace their (many) manual processes with automated ones using GMass\u2019s features.<\/p>\n

Mail merge<\/h4>\n

The days of having to personalize each email individually came to a quick end<\/strong>.<\/p>\n

With GMass, the team could connect Google Sheets of contacts<\/a>\u00a0and use mail merge<\/a>\u00a0to personalize<\/a>\u00a0whatever details they needed. (If necessary, they can even mail merge things like personalized images<\/a>\u00a0and PDFs<\/a>.)<\/p>\n

Automated follow-ups<\/h4>\n

GMass has quite possibly the easiest automated follow-up system<\/strong>\u00a0of any email platform out there \u2014 you can type in quick follow-ups<\/a>\u00a0right in the settings box.<\/p>\n

Save a Life extended the use of auto follow-ups even further<\/strong>, and uses them to do things like reminding users when they need to recertify in the future to stay up-to-date on required training.<\/p>\n

Scheduling<\/h4>\n

GMass\u2019s scheduling<\/a>\u00a0features help Save a Life get the right campaigns to the right people at the right times<\/strong>. (And with GMass\u2019s newer scheduling features, like skipping holidays<\/a>\u00a0or choosing which days to send\/not send<\/a>, there\u2019s even more flexibility.)<\/p>\n

The Results for Save a Life by NHCPS with GMass<\/h2>\n
\"Save<\/a><\/figure>\n

Now that the Save a Life team is using GMass for their campaigns, correspondence, materials delivery, and follow-ups, they\u2019ve seen significant improvements in all the problems they were initially facing.<\/p>\n