{"id":24063,"date":"2024-03-21T21:22:56","date_gmt":"2024-03-21T21:22:56","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=24063"},"modified":"2026-02-13T19:13:07","modified_gmt":"2026-02-13T19:13:07","slug":"email-countdown-timer","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/email-countdown-timer\/","title":{"rendered":"Email Countdown Timer: How to Add a Quick, Simple Clock in Gmail"},"content":{"rendered":"<p>Want to add an email countdown timer to your Gmail campaign?<\/p>\n<p>That\u2019s now a built-in function in GMass.<\/p>\n<p><em>(If you\u2019re not familiar with GMass, it\u2019s an email marketing platform that works <\/em><em><strong>inside<\/strong><\/em><em> of Gmail. You can send newsletters, mail merges, cold outreach, and more in basically the same way you send your regular emails. Here&#8217;s everything that <a href=\"https:\/\/www.gmass.co\/blog\/what-makes-gmass-better\/\">makes GMass different and better<\/a> than other email platforms.)<\/em><\/p>\n<p>Is it too on-the-nose if I say we\u2019ll get started on using countdown timers in 3\u2026 2\u2026 1\u2026<\/p>\n<h2 id=\"h.5q0lxv8sj14j\">How to Set Up a Countdown Timer in GMass<\/h2>\n<p>To insert a countdown timer into your email campaign, first open the GMass settings box (by clicking the arrow next to the red GMass button.)<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image2-2.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image2-2.png\" alt=\"Bring up the GMass settings\" width=\"1999\" height=\"1200\" \/><\/a><\/figure>\n<p>Scroll down and click on <strong>Advanced <\/strong>to open the advanced options. Then click on the link for <strong>Simple countdown timer<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image3-1.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image3-1.png\" alt=\"In the advanced section, select simple countdown timer\" width=\"1999\" height=\"1200\" \/><\/a><\/figure>\n<p>You\u2019ll get a pop-up giving you two options for the countdown.<\/p>\n<ul>\n<li>Counting down a number of hours<\/li>\n<li>Counting down to a specific end date and time<\/li>\n<\/ul>\n<p>Enter the number of hours or pick the date\/time then click <strong>Add the countdown<\/strong>.<\/p>\n<p><em>Note: If you enter a number of hours, that will be used. If you leave the number of hours blank, the date\/time will be used.<\/em><\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image1-2.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image1-2.png\" alt=\"Add the countdown\" width=\"1999\" height=\"1200\" \/><\/a><\/figure>\n<p>That will insert the countdown box into your email. You can then cut\/paste it to another spot in your email if you\u2019d like.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image4-1.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/03\/image4-1.png\" alt=\"The email countdown timer appears in the email\" width=\"1999\" height=\"1200\" \/><\/a><\/figure>\n<p>The countdown starts when you create the timer, not, say, for every recipient when they open the email.<\/p>\n<h3 id=\"h.x9t1bgpuz7mo\">Can you change the styling on the countdown timer?<\/h3>\n<p>As of right now, you cannot change the visual style of the countdown timer. We may add that in the future.<\/p>\n<h2 id=\"h.jzgise6gv4xn\">Ideas for Using a Countdown Timer<\/h2>\n<p>Here are just a handful of the ways you could use the countdown timer in your email campaigns:<\/p>\n<ul>\n<li><strong>Limited-time offers<\/strong>\u00a0to create a sense of urgency.<\/li>\n<li><strong>Event reminders<\/strong>\u00a0to help build anticipation (and also to show how far off something is in the future).<\/li>\n<li><strong>Product launches<\/strong>\u00a0to create excitement.<\/li>\n<li><strong>Pre-sales<\/strong>\u00a0and other <strong>early access deals<\/strong>.<\/li>\n<li><strong>Seasonal specials<\/strong>.<\/li>\n<li><strong>Flash sales<\/strong>\u00a0and other extremely limited-time offers.<\/li>\n<li>Countdowns to <strong>renewals<\/strong>\u00a0or other <strong>expirations<\/strong>\u00a0to motivate people to renew.<\/li>\n<li><strong>Deadlines<\/strong>\u00a0for fundraising and beyond (a teacher could even use this for a deadline on papers).<\/li>\n<li><strong>Exclusive access windows<\/strong>.<\/li>\n<li><strong>Time-sensitive surveys<\/strong>\u00a0or other votes.<\/li>\n<li><strong>Party\/invitation countdowns<\/strong>, if you use GMass to send things like <a href=\"https:\/\/www.gmass.co\/blog\/save-the-date-email\/\">Save the Dates<\/a>\u00a0or <a href=\"https:\/\/www.gmass.co\/blog\/online-wedding-invitations\/\">invitations<\/a>.<\/li>\n<li><strong>Launch countdowns<\/strong>.<\/li>\n<li><strong>Vacation planning emails<\/strong>.<\/li>\n<li>Keeping people updated on <strong>goals or challenges<\/strong>\u00a0with a limited window, like a read-a-thon.<\/li>\n<li><strong>Countdown to retirement<\/strong>.<\/li>\n<li><strong>Cart abandonment offers<\/strong>\u00a0and other actionable discounts.<\/li>\n<li>You\u2019re sending an email <strong>ransom note<\/strong>. (Kidding! Please do not commit crimes. Also that violates our terms of service.)<\/li>\n<\/ul>\n<h2 id=\"h.x380zp33zs9t\">Let\u2019s get started<\/h2>\n<p>If you\u2019re already a GMass user, <strong>email countdown timers are enabled in your account<\/strong>. (You may need to refresh your Gmail browser window.)<\/p>\n<p>If you aren\u2019t a GMass user yet, give it a try \u2014 and see why we have more than <strong>400,000 users<\/strong>\u00a0who\u2019ve given us an average of <strong>4.8 out of 5 stars<\/strong>.<\/p>\n<p>You can get started by <strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a><\/strong>. There\u2019s <strong>no credit card required<\/strong>\u00a0for the GMass free trial. (And yes, you can use the countdown timer feature \u2014 and all of GMass\u2019s other features \u2014 in the emails you send during your trial.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to add an email countdown timer to your Gmail campaign? That\u2019s now a built-in function in GMass. (If you\u2019re not familiar with GMass, it\u2019s an email marketing\u2026<\/p>\n","protected":false},"author":29,"featured_media":24067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[13,26],"tags":[],"class_list":["post-24063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-campaigns","category-gmass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Email Countdown Timer: How to Add a Quick, Simple Clock in Gmail<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/email-countdown-timer\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Email Countdown Timer: How to Add a Quick, Simple Clock in Gmail\" \/>\r\n<meta property=\"og:description\" content=\"Want to add an email countdown timer to your Gmail campaign? 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