{"id":24672,"date":"2024-11-19T01:27:26","date_gmt":"2024-11-19T01:27:26","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=24672"},"modified":"2026-02-13T19:05:19","modified_gmt":"2026-02-13T19:05:19","slug":"black-friday-triggered-discounts","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/black-friday-triggered-discounts\/","title":{"rendered":"Want an Innovative Black Friday Email Trick? Try Triggered Discounts"},"content":{"rendered":"<p>I know how <strong>hard it is to get your emails to stand out on Black Friday\/Cyber Monday<\/strong> (BFCM) \u2014 it\u2019s the most crowded email marketing time of the year.<\/p>\n<p>With the brands jingle yelling and everyone telling you, \u201cBuy something here.\u201d It\u2019s the most crowded email marketing time of the year. They\u2019ll be overage charges for hosting \u2014 and so on with this bit.<\/p>\n<p>Anyway\u2026<\/p>\n<p>Here at GMass, we have a unique feature called <strong><a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a><\/strong> which you can use to do something <strong>very few of your competitors (if any) are doing with their BFCM emails<\/strong>.<\/p>\n<p>With this technique <strong>you <em>will<\/em> stand out<\/strong> and should be able to <strong>grab extra sales<\/strong> from your email marketing channel.<\/p>\n<p>In this guide, I\u2019ll give you a quick walkthrough of how to set up a triggered email discount in GMass.<\/p>\n<h2>BFCM Triggered Email Discount: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#what-is\">What Is a Triggered Email?<\/a><\/li>\n<li><a href=\"#using-triggered\">Using a Triggered Email to Boost Sales on Black Friday\/Cyber Monday<\/a>\n<ul>\n<li><a href=\"#step-1\">Step 1: Create your BFCM emails as your normally do<\/a><\/li>\n<li><a href=\"#step-2\">Step 2: Create a triggered email to go along with that email<\/a><\/li>\n<li><a href=\"#4-ways\">4 optional ways to make the triggered email more resonant<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"what-is\"><a href=\"#try-gmass\">Not 100% Happy With Your Email Platform? GMass Can Do a Whole Lot More Than Triggered Emails<\/a><\/li>\n<\/ul>\n<h2>What Is a Triggered Email?<\/h2>\n<p>I don&#8217;t want to get too sidetracked from the mission at hand, but we need a brief overview before fully diving in. Here\u2019s my quick intro to triggered emails so you know the fundamentals.<\/p>\n<p>Triggered emails are a feature you\u2019ll find at GMass (and pretty much nowhere else) where we can <strong>send an automated email to your customers when you KNOW they\u2019re in their inbox<\/strong>.<\/p>\n<p>Here\u2019s how it works:<\/p>\n<ol>\n<li>You set up an email campaign in GMass as you normally would.<\/li>\n<li>In the settings, you set up a triggered email to go out when someone opens, clicks on, or replies to your initial email campaign.<\/li>\n<li>The triggered email goes out to them when they take that action.<\/li>\n<\/ol>\n<p>This GIF shows how this works using a click trigger.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/07\/image10.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23173 aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2023\/07\/image10.gif\" alt=\"\" width=\"600\" height=\"338\" \/><\/a><\/p>\n<p>We\u2019ve seen <strong>GMass users come up with incredibly creative ways to use triggered emails<\/strong> in the year-plus we\u2019ve offered the feature.<\/p>\n<p>There have been <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-triggered\/\">cold emailers using triggered emails<\/a> to build urgency, send out scheduling links immediately on reply, and even share PDFs of case studies.<\/p>\n<p>And there have been <a href=\"https:\/\/www.gmass.co\/blog\/email-marketing-triggered\/\">email marketers using triggered emails<\/a> to improve onboarding, send coupons, and generate more reviews.<\/p>\n<p>Here\u2019s how to <strong id=\"using-triggered\">use them to cut through all the noise<\/strong> on Black Friday and Cyber Monday.<\/p>\n<h2>Using a Triggered Email to Boost Sales on Black Friday\/Cyber Monday<\/h2>\n<p>For our BFCM emails, we\u2019re going to set up a trigger that hits people with a special discount <strong>when they\u2019re in their inbox<\/strong> \u2014 and <strong id=\"step-1\">when your brand is on the top of their mind<\/strong>.<\/p>\n<h3>Step 1: Create your BFCM emails as your normally do<\/h3>\n<p>Step 1 is something you\u2019re already doing: Creating emails to send throughout BFCM promoting your offers.<\/p>\n<p><em>Note: If you\u2019re new to GMass, you can get the basics down in a minute or two by checking out the <a href=\"https:\/\/www.gmass.co\/quickstart-guide\">quickstart guide<\/a>.<\/em><\/p>\n<p>Here\u2019s a quick example I made to illustrate this technique. It\u2019s from the fake artichoke company I inexplicably made up like two years ago and now I continue to use for even more inexplicable reasons.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24673\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified.png\" alt=\"My initial campaign email for Black Friday\/Cyber Monday\" width=\"1930\" height=\"1854\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified.png 1930w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-300x288.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-1024x984.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-768x738.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-1536x1476.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-initialcampaign-tinified-48x46.png 48w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/a><\/p>\n<p>Here\u2019s a guide if you need help getting <a href=\"https:\/\/www.gmass.co\/blog\/email-templates-for-gmail\/\">great HTML email templates into Gmail<\/a>.<\/p>\n<p>And once your initial campaign email is ready, <strong id=\"step-2\">we\u2019ll set up the trigger settings<\/strong>.<\/p>\n<h3>Step 2: Create a triggered email to go along with that email<\/h3>\n<p>Open the GMass settings box for the campaign by clicking the red arrow next to the GMass button in the Gmail compose window.<\/p>\n<h4>Initial trigger setup<\/h4>\n<p>Then head down to the <strong>Advanced<\/strong> section and check the box next to <strong>Triggers<\/strong>. That will pull up the triggering options.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24674\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified.png\" alt=\"Trigger options in the settings box\" width=\"1930\" height=\"1504\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified.png 1930w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-300x234.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-1024x798.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-768x598.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-1536x1197.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-24x19.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-36x28.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggersettingsbox-tinified-48x37.png 48w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/a><\/p>\n<p>We want to send a \u201cspecial\u201d discount to our subscribers when they\u2019re looking through their emails, specifically at your campaign.<\/p>\n<p>So I\u2019m going to trigger that discount email to go out on <strong>Opens<\/strong>.<\/p>\n<p>Make sure open tracking is on for your campaign. (That\u2019s in the settings box as well, in the <strong>Tracking<\/strong> options.)<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24675\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified.png\" alt=\"Make sure open tracking is on\" width=\"1930\" height=\"874\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified.png 1930w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-300x136.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-1024x464.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-768x348.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-1536x696.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-24x11.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-36x16.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-opentrackingon-tinified-48x22.png 48w\" sizes=\"auto, (max-width: 1930px) 100vw, 1930px\" \/><\/a><\/p>\n<p>And don\u2019t worry too much about this email going out prematurely or incorrectly due to false\/bot opens. GMass has (as far as we can tell) the <a href=\"https:\/\/www.gmass.co\/blog\/false-opens-in-gmail\/\">most accurate open detection<\/a> of any email sending platform \u2014 so your triggered email will only go out when an actual person opens your email.<\/p>\n<p>Now click on the \u2795 symbol at the bottom of the triggered section to create your trigger email.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24676\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified.png\" alt=\"Click the plus to create a trigger email\" width=\"1900\" height=\"1094\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified.png 1900w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-300x173.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-1024x590.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-768x442.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-1536x884.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-createtrigger-tinified-48x28.png 48w\" sizes=\"auto, (max-width: 1900px) 100vw, 1900px\" \/><\/a><\/p>\n<p>A new Gmail compose window will pop up, with an email address like \u201ctriggertemplate-21ad2143@gmass.co\u201d in the To field. Don\u2019t change that address!<\/p>\n<h4>Composing your triggered email<\/h4>\n<p>Here\u2019s where the strategy part comes in.<\/p>\n<p>I want to make it seem like this person just so happened to get our <strong>secret\/exclusive discount<\/strong> by email \u2014 and luckily, it came just as they were looking at our email and already in the shopping mindset.<\/p>\n<p>So I\u2019m going to be clever with the copy in my trigger email to <strong>sell this as an exclusive deal<\/strong>. (And also while not coming off like we\u2019re creepily stalking the person and monitoring when they looked at our initial email.)<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24677\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified.png\" alt=\"The triggered email template\" width=\"2010\" height=\"1930\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified.png 2010w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-300x288.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-1024x983.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-768x737.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-1536x1475.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-24x24.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-36x36.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggertemplate2-tinified-48x46.png 48w\" sizes=\"auto, (max-width: 2010px) 100vw, 2010px\" \/><\/a><\/p>\n<p>And once the template is done, I\u2019ll <strong>click the red GMass button<\/strong> to save it to the system.<\/p>\n<h4>Adding the triggered email to your campaign<\/h4>\n<p>Now back in the settings box for your initial campaign, click the refresh icon next to the <strong>Opens<\/strong> dropdown.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24678\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified.png\" alt=\"Refresh the list of trigger options\" width=\"1946\" height=\"1084\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified.png 1946w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-300x167.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-1024x570.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-768x428.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-1536x856.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-refreshopens-tinified-48x27.png 48w\" sizes=\"auto, (max-width: 1946px) 100vw, 1946px\" \/><\/a><\/p>\n<p>Now when you open the dropdown menu, your trigger email will be on top.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24679\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified.png\" alt=\"Your new trigger template in the dropdown\" width=\"1946\" height=\"1078\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified.png 1946w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-300x166.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-1024x567.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-768x425.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-1536x851.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-triggerindropdown-tinified-48x27.png 48w\" sizes=\"auto, (max-width: 1946px) 100vw, 1946px\" \/><\/a><\/p>\n<p><strong>Click that template<\/strong> to choose it as your trigger email.<\/p>\n<p>I am not going to change the other trigger settings.<\/p>\n<p>I do NOT want to thread this with the existing conversation; I want this email to show up at the top of the person\u2019s inbox with its own subject line.<\/p>\n<p>And I want to send instantly when someone opens, not on a delay \u2014 because the goal here is to push the person to make their purchasing decision when they\u2019re in their inbox.<\/p>\n<p>So that\u2019s it \u2014 <strong id=\"4-ways\">this triggered email is now set to go out when someone opens the initial campaign<\/strong>.<\/p>\n<p>If you need more help on sending your GMass campaign, including scheduling it to go out when you want it to, that info is available in the <a href=\"https:\/\/www.gmass.co\/quickstart-guide\">quickstart guide<\/a>.<\/p>\n<h3>4 optional ways to make the triggered discount even more effective<\/h3>\n<p>I\u2019ve shown the most basic version of this technique in the example above. But there are plenty of other ways you can make it even more effective with a little extra effort.<\/p>\n<h4>Sending quicker expiring discounts<\/h4>\n<p>In my example above, I set my discount to \u201cexpire\u201d at the end of Cyber Monday.<\/p>\n<p>But if you\u2019re sending multiple marketing campaigns over BFCM (as you should be) \u2014 you can <strong>set different discounts inside different triggered emails for each<\/strong>. You can use that to create an extra sense of urgency to use the discount ASAP.<\/p>\n<h4>Creating unique discount code for each customer<\/h4>\n<p>Part of making this type of triggered discount work is really making it clear that the customer didn\u2019t just get another mass email \u2014 that this is exclusive.<\/p>\n<p>One way you can do that is through <strong>unique coupon codes for each customer<\/strong>.<\/p>\n<p>As long as your eCommerce software can handle bulk coupon codes uploads, you can create the unique coupon codes in your Google Sheet and mail merge them into the email.<\/p>\n<p>Here I made some random coupon codes for each customer in my Google Sheet.<\/p>\n<p>I used this Google Sheets formula to make a code out of the person\u2019s first name, some letters of their last name, and then a random string of digits.<\/p>\n<p><code>=CONCATENATE(A2,\"-\",LEFT(B2,2),\"-\",LEFT((RAND()*1000000),5))<\/code><\/p>\n<p>Then I copied that list of generated coupon codes and pasted the values in a new column (because of how Google Sheets will recalculate the random numbers every time if I don\u2019t do that).<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24680\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified.png\" alt=\"My Google Sheet with unique coupon codes\" width=\"1946\" height=\"1186\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified.png 1946w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-300x183.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-1024x624.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-768x468.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-1536x936.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-24x15.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-36x22.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodes2-tinified-48x29.png 48w\" sizes=\"auto, (max-width: 1946px) 100vw, 1946px\" \/><\/a><\/p>\n<p>So then my trigger template would look like this:<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24681\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified.png\" alt=\"Unique coupon code mail merge\" width=\"1946\" height=\"1446\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified.png 1946w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-300x223.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-1024x761.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-768x571.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-1536x1141.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniquecodemailmerge2-tinified-48x36.png 48w\" sizes=\"auto, (max-width: 1946px) 100vw, 1946px\" \/><\/a><\/p>\n<p>And now when a recipient gets the triggered email, their unique code will mail merge in \u2014 helping to make it clear that this is unique and personalized.<\/p>\n<p>You might even want to <strong>put their unique code in the subject line<\/strong> as a good pattern interruption.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24682\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified.png\" alt=\"The subject line with the unique code\" width=\"1946\" height=\"1444\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified.png 1946w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-300x223.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-1024x760.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-768x570.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-1536x1140.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/bfcmtrigger-uniqueinsubject-tinified-48x36.png 48w\" sizes=\"auto, (max-width: 1946px) 100vw, 1946px\" \/><\/a><\/p>\n<h4>Sending to a landing page instead of giving a discount code in the email<\/h4>\n<p>This one isn\u2019t something you\u2019ll do on the email side.<\/p>\n<p>But if you <strong>send people to a special landing page with the discount<\/strong> rather than including it in the email, you\u2019ll then get them to your site and potentially make it even more likely they\u2019ll buy something using their triggered discount.<\/p>\n<h4>Send the discount on click or reply<\/h4>\n<p>We set up the trigger for this email to go out on an open.<\/p>\n<p>But you could trigger it in different ways, depending on what you think is most effective.<\/p>\n<p><strong>Triggering on click<\/strong><\/p>\n<p>Maybe you want to make sure the email recipient is really deep in the sales funnel \u2014 like to the point when they\u2019ve clicked through to your website.<\/p>\n<p>In that case, you might want to pick the <strong>Click<\/strong> trigger, so they\u2019ll get their exclusive discount only after they\u2019ve followed one of your links to your site.<\/p>\n<p>Fewer people will get the special discount in that case \u2014 but it potentially increases the conversion rate of the people who do click through.<\/p>\n<p><strong>Triggering on reply<\/strong><\/p>\n<p>Though replies aren\u2019t a huge part of the traditional email marketing process, this could be an occasion to use one.<\/p>\n<p>You can mention the special discount in your email (maybe even as an Easter egg, like \u201cAnd as a reward for reading our email so carefully, reply with the word DISCOUNT and we\u2019ll send you a secret coupon code\u201d).<\/p>\n<p>The benefit there is people will feel like they\u2019ve cleverly earned the special discount. They\u2019ll know why they\u2019re getting the trigger.<\/p>\n<p>Plus, as a bonus, <strong id=\"try-gmass\">replies are a reliable deliverability booster<\/strong>; if people are replying to your messages, it\u2019s a top sign to Google and the other email providers that your emails are wanted.<\/p>\n<h2>Not 100% Happy With Your Email Platform? GMass Can Do a Whole Lot More Than Triggered Emails<\/h2>\n<p>In this article I\u2019ve demoed the triggered email feature in GMass and how you can use it for a nice boost on BFCM.<\/p>\n<p>But <strong>that\u2019s far from the only thing GMass does<\/strong> that you aren\u2019t getting at your current email platform.<\/p>\n<p>GMass also offers:<\/p>\n<ul>\n<li><strong>Unlimited everything<\/strong> in your plan (emails, contacts, campaigns, tracking, email address verification) \u2014 <em>yes really<\/em>.<\/li>\n<li><strong>Advanced deliverability tools<\/strong>, including our <a href=\"https:\/\/www.gmass.co\/blog\/spam-solver-tweaks-emails\/\">Spam Solver<\/a> that actually assesses whether your email is likely to go to the inbox or spam folder \u2014 then helps you tweak it to improve those rates.<\/li>\n<li>The flexibility to <strong>jump back and forth between sending marketing emails, cold outreach, and mail merge<\/strong> messages \u2014 and all <strong>inside of Gmail<\/strong>.<\/li>\n<li>Tons of <strong>other unique features<\/strong> that <a href=\"https:\/\/www.gmass.co\/blog\/what-makes-gmass-better\/\">make GMass different and better<\/a>.<\/li>\n<\/ul>\n<p>What to give GMass a try?<\/p>\n<p>All you need to do is <strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">download the Chrome extension<\/a><\/strong> and <strong>you\u2019ll start a free trial<\/strong> \u2014 <strong>no credit card required<\/strong>.<\/p>\n<p>See why <strong>400,000+<\/strong> other emailers use GMass to handle every possible type of email campaign \u2014 and why we have an average rating of <strong>4.8\/5 stars<\/strong> across 10,000+ reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I know how hard it is to get your emails to stand out on Black Friday\/Cyber Monday (BFCM) \u2014 it\u2019s the most crowded email marketing time of the\u2026<\/p>\n","protected":false},"author":29,"featured_media":24684,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,26],"tags":[],"class_list":["post-24672","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-gmass"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Want an Innovative Black Friday Email Trick? 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