{"id":24740,"date":"2024-12-02T15:29:21","date_gmt":"2024-12-02T15:29:21","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=24740"},"modified":"2025-10-07T22:15:43","modified_gmt":"2025-10-07T22:15:43","slug":"run-all-company-email","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/run-all-company-email\/","title":{"rendered":"How We Use GMass to Run ALL Our Company&#8217;s Email (and You Can Too)"},"content":{"rendered":"<p>Earlier this year, a few of us from GMass were on a call with a potential new contractor and they asked what email platform we use to send messages to our list.<\/p>\n<p>\u201cUm\u2026 GMass?\u201d our founder Ajay responded \u2014 almost confused by the question.<\/p>\n<p><strong>It was a no-brainer for us that we\u2019d use GMass to send out campaigns<\/strong>, and would <em>seem<\/em>\u00a0to be a no-brainer for any email sending platform.<\/p>\n<p>But I guess it\u2019s not\u2026<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Chappell Roan: \u201cI&#39;m your favorite artist&#39;s favorite artist.\u201d<\/p>\n<p>Me: &quot;I&#39;m your favorite ESP&#39;s favorite ESP.&quot; <a href=\"https:\/\/t.co\/N6458kDdff\">pic.twitter.com\/N6458kDdff<\/a><\/p>\n<p>&mdash; Ajay Goel (@PartTimeSnob) <a href=\"https:\/\/x.com\/PartTimeSnob\/status\/1823443056961441910?ref_src=twsrc%5Etfw\">August 13, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.x.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>And, I suppose, GMass <em>is<\/em>\u00a0more versatile than pretty much any other email sending platform out there.<\/p>\n<p>Which is why here at GMass, <strong>we can and do use GMass to run <\/strong><em><strong>all<\/strong><\/em><strong>\u00a0the email for our company<\/strong>.<\/p>\n<p>From outreach to sending our newsletter to correspondence to even the most basic one-on-one emails \u2014 every email from GMass flows through GMass.<\/p>\n<p>And you could do that with your company too. (You\u2019d probably save yourself a ton of cash on software and reduce your team\u2019s learning curve a whole bunch in the process.)<\/p>\n<p>So I put this article together to share with you a bunch of different ways we at GMass use GMass to run all of our email. I hope you\u2019ll get a ton of inspiration to do the same.<\/p>\n<h2 id=\"how-gmass-uses-gmass-uxat\">How GMass Uses GMass: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#1-sending-every-emai-uxgg\">1. Sending Every Email to Our List<\/a><\/li>\n<li><a href=\"#2-sending-through-ou-laxt\">2. Sending Through Our SMTP Servers<\/a><\/li>\n<li><a href=\"#3-running-the-hiring-lgrc\">3. Running the Hiring Process<\/a><\/li>\n<li><a href=\"#4-team-features-gjxw\">4. Team Features<\/a><\/li>\n<li id=\"1-sending-every-emai-uxgg\"><a href=\"#5-sending-drip-campa-tkew\">5. Sending drip campaigns and other automated sequences<\/a><\/li>\n<li><a href=\"#6-sending-every-emai-uuzg\">6. Sending every email, even one-on-one, through GMass for tracking<\/a><\/li>\n<li><a href=\"#7-running-outreach-c-xoza\">7. Running outreach campaigns<\/a><\/li>\n<li><a href=\"#8-keeping-our-inboxe-wbkl\">8. Keeping our inboxes clean in record time<\/a><\/li>\n<li><a href=\"#how-you-can-use-gmas-flxs\">How You Can Use GMass to Run All the Email for Your Business Too<\/a><\/li>\n<\/ul>\n<h2>1. Sending Every Email to Our List<\/h2>\n<p>Like pretty much every company, <strong>we regularly send emails to our opted-in list<\/strong>\u00a0of users and subscribers.<\/p>\n<p>We send all sorts of different messages: New feature announcements, useful content, product updates, upcoming live events, and more.<\/p>\n<p>And GMass has some features that come in really handy as we send our marketing emails.<\/p>\n<h3 id=\"sending-to-targeted-fjfo\">Sending to targeted groups<\/h3>\n<p>Not every email goes to every single person on GMass\u2019s email list. (It\u2019s a <em>hearty<\/em>\u00a0list.)<\/p>\n<p>Often, we\u2019ll send to smaller groups of people.<\/p>\n<p>For instance, we recently wanted to let SMTP users know about our new feature where they can connect <a href=\"https:\/\/www.gmass.co\/blog\/multiple-smtp-servers\/\">multiple SMTP servers<\/a>\u00a0to their account. So for that email, we just wanted to send to a subset of our list.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-multiplesmtp.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-multiplesmtp.png\" alt=\"A recent email we sent usi\" width=\"1414\" height=\"938\" \/><\/a><\/figure>\n<p>Fortunately, <strong>there are plenty of good ways to send segmented campaigns in GMass<\/strong>.<\/p>\n<h4 id=\"putting-together-a-q-lufs\">Putting together a quick Google Sheet of contacts<\/h4>\n<p>Sometimes, the easiest way to send a campaign to a specific segment of people is\u2026 just <strong>putting that specific segment of people in a quick Google Sheet<\/strong>.<\/p>\n<p>We\u2019ll do this regularly, often pulling from our database directly to a Sheet when we want to email people who match specific criteria.<\/p>\n<h4 id=\"google-sheet-filteri-vsdx\">Google Sheet filtering<\/h4>\n<p>With GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/send-mail-merge-to-selected-rows-spreadsheet\/\">filtering<\/a>\u00a0feature, we can connect a Google Sheet of a large group (say, all active users) \u2014 but then filter just the rows we want.<\/p>\n<p>So when we wanted to only send to people who\u2019ve connected to an SMTP server, and we have a column for that in our Google Sheet, we could filter on that when we connect the Google Sheet to the campaign.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-filtering.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-filtering.png\" alt=\"Google Sheets filtering in GMass\" width=\"1642\" height=\"1240\" \/><\/a><\/figure>\n<p>Now when GMass creates the mailing list for the campaign, <strong>it will only include the people who match the filtered criteria<\/strong>.<\/p>\n<h4 id=\"using-the-segmented-hqeq\">Using the segmented campaigns option<\/h4>\n<p>In GMass, you can <a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">create a new campaign based on recipients\u2019 actions in a previous campaign<\/a>.<\/p>\n<p>For instance, you can initiate a new campaign to everyone who opened a prior campaign. Or didn\u2019t open. Or opened but didn\u2019t reply. (Basically, you can segment around any metric.)<\/p>\n<p>We use this option in various situations. One time this year was when we were running a Facebook Live webinar and wanted to send a reminder to everyone who opened the email about the event (showing <em>some<\/em>\u00a0interest) but didn\u2019t click through to RSVP.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-segmented.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-segmented.png\" alt=\"Segmented campaigns in GMass\" width=\"1778\" height=\"1280\" \/><\/a><\/figure>\n<p>So we sent a segmented campaign to <strong>everyone who opened but didn\u2019t click<\/strong>\u00a0on our initial email.<\/p>\n<h4 id=\"using-the-email-list-fwxq\">Using the email list builder<\/h4>\n<p>This is one of those GMass features I find slips under a lot of people\u2019s radar \u2014 but can be <em>really<\/em>\u00a0useful in certain cases.<\/p>\n<p>With the <a href=\"https:\/\/www.gmass.co\/features\/gmail-list-builder\">email list builder<\/a>, you can run a search in Gmail, then <strong>GMass will build an email list to everyone who came up in that Gmail search<\/strong>.<\/p>\n<p>We send out emails once or twice a year asking our users what features they\u2019d love to see us add to GMass. And we can use the email list builder to let them know after those features go live.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-emaillistbuilder.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-emaillistbuilder.png\" alt=\"Building a list from a search in Gmail\" width=\"1999\" height=\"168\" \/><\/a><\/figure>\n<p>It\u2019s pretty simple: We run a search for people who replied to the email and used a specific word (say, for example, \u201ctemplates\u201d). Then <strong>we build a list from that search by clicking one button, and send them the update<\/strong>.<\/p>\n<h3 id=\"using-every-gmass-fe-cwvn\">Using every GMass feature as we need them<\/h3>\n<p>The reason GMass even exists is because our founder, Ajay, needed a tool to easily run mail merges inside Gmail and couldn\u2019t find one.<\/p>\n<p>And a decade later, he\u2019s still building features that are useful both to the users <em>and<\/em>\u00a0to all of us inside the company.<\/p>\n<p>So <strong>if there\u2019s a GMass feature, we\u2019ve probably used it<\/strong>.<\/p>\n<p>We\u2019ve used <a href=\"https:\/\/www.gmass.co\/blog\/email-polls\/\">email polls<\/a>\u00a0to <strong>ask single-question surveys<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-emailpolls.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-emailpolls.png\" alt=\"Email polls in our GMass email\" width=\"1370\" height=\"1478\" \/><\/a><\/figure>\n<p>We put a <a href=\"https:\/\/www.gmass.co\/blog\/email-countdown-timer\/\">countdown timer<\/a>\u00a0on various emails, including the occasional <strong>limited-time offers<\/strong>\u00a0we make.<\/p>\n<p>We personalize our <a href=\"https:\/\/www.gmass.co\/blog\/unsubscribe-link\/\">unsubscribe link<\/a>.<\/p>\n<p>We <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\">schedule campaigns<\/a>\u00a0for future dates and times.<\/p>\n<p>We <a href=\"https:\/\/www.gmass.co\/blog\/skip-holidays\/\">skip holidays<\/a>\u00a0and <a href=\"https:\/\/www.gmass.co\/blog\/choose-specific-days\/\">skip specific days<\/a>\u00a0(often weekends) when sending multi-day campaigns.<\/p>\n<p>I\u2019m a <em>notorious <\/em><a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">A\/B tester<\/a>\u00a0(to the point where they had to tell me, \u201cYou know, you don\u2019t have to test <em>this<\/em>\u00a0much\u201d) so I\u2019m constantly A\/B testing our campaigns.<\/p>\n<p>We use <a href=\"https:\/\/www.gmass.co\/blog\/preview-text\/\">preview text<\/a>\u00a0to complement many of our subject lines.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-previewtext.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-previewtext.png\" alt=\"Using preview text\" width=\"1999\" height=\"591\" \/><\/a><\/figure>\n<p>We\u2019ve used <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a>\u00a0to send more information on request.<\/p>\n<p>We <a href=\"https:\/\/www.gmass.co\/blog\/test-email-sequence\/\">test our sequences<\/a>\u00a0before they go out.<\/p>\n<p>If there\u2019s a feature in GMass, we\u2019ve probably used it in a live campaign when we needed it \u2014 and <strong id=\"2-sending-through-ou-laxt\">when we thought it would help make an email more effective<\/strong>. (And, once again, you should too.)<\/p>\n<p>Although actually, I don\u2019t think we\u2019ve ever used the <a href=\"https:\/\/www.gmass.co\/blog\/beat-makers-track-who-listens\/\">beat tracking<\/a>\u00a0features. Maybe in 2025 we\u2019ll hire a new CEO at GMass \u2014 Chief EDM Officer, obviously \u2014 and we\u2019ll be able to use that.<\/p>\n<h2>2. Sending Through Our SMTP Servers<\/h2>\n<p>One of the great advantages of GMass over so many other email platforms is that <strong>we send our emails using the Gmail API<\/strong>, not IMAP. Google allows us to do that because they trust us.<\/p>\n<p>But <strong>there <\/strong><em><strong>are<\/strong><\/em><strong>\u00a0situations where we need to switch over to our <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/smtp-options\/\">SMTP servers<\/a><\/strong>\u00a0for sending as well.<\/p>\n<h3 id=\"our-in-house-smtp-se-igbh\">Our in-house SMTP server<\/h3>\n<p>We have our own in-house SMTP server here at GMass (smtpgm), which you can <a href=\"https:\/\/www.gmass.co\/blog\/use-our-smtp-server\/\">apply to use<\/a> (if you\u2019re sending opt-in emails). Get an <a href=\"https:\/\/www.gmass.co\/blog\/instant-smtp-approval\/\">instant approval decision<\/a> on whether you&#8217;re good to go.<\/p>\n<p>Since we\u2019re sending opt-in emails, we also use it. Granted, we didn\u2019t have to apply, but still.<\/p>\n<p>That server is important for us because <strong>most of our campaigns go above and beyond Google\u2019s daily sending caps<\/strong>\u00a0\u2014 yeah, sometimes we need to <a href=\"https:\/\/www.gmass.co\/blog\/send-unlimited-emails-gmail-using-smtp\/\">break Gmail\u2019s limits<\/a>\u00a0too.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-oursmtp.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-oursmtp.png\" alt=\"Rerouting to our SMTP server\" width=\"1999\" height=\"1130\" \/><\/a><\/figure>\n<p>Plus we always want to make sure the server is working as intended and <strong>delivering to inboxes<\/strong>\u00a0like it\u2019s supposed to.<\/p>\n<h3 id=\"transactional-email-xsij\">Transactional email service<\/h3>\n<p>Here at GMass we also offer a <a href=\"https:\/\/www.gmass.co\/blog\/introducing-smtp-service\/\">free transactional email SMTP relay<\/a>\u00a0(for lower volume transactional email senders).<\/p>\n<p><strong id=\"3-running-the-hiring-lgrc\">We use this for some of our transactional email needs<\/strong>; mostly your standard transactional emails like account notices.<\/p>\n<h2>3. Running the Hiring Process<\/h2>\n<p>One of the great things about GMass\u2019s native connection with Google Sheets is that often, you\u2019re <em>already<\/em>\u00a0working in Google Sheets. That makes it even easier for <strong>GMass to fit seamlessly into your workflow<\/strong>.<\/p>\n<p>For us here at GMass, a great example of that is when we\u2019re hiring.<\/p>\n<p>I recently ran the hiring process for our new video content creator. (He\u2019s doing excellent work over at our <a href=\"https:\/\/www.youtube.com\/gmass\">YouTube channel<\/a>, by the way.)<\/p>\n<p>And I was able to run that entire process using GMass \u2014 plus I was using Google Sheets for it anyway.<\/p>\n<p>As applicants submitted our Google Form, they were automatically added to my Google Sheet.<\/p>\n<p>As I evaluated their applications, I had a column in my Sheet indicating whether or not to reach out for an initial interview.<\/p>\n<p>I sent a <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheets mail merge<\/a>\u00a0campaign to the applicants. Using <a href=\"https:\/\/www.gmass.co\/blog\/send-mail-merge-to-selected-rows-spreadsheet\/\">filters<\/a>, I sent an email with a <a href=\"https:\/\/www.gmass.co\/blog\/calendly-zapier\/\">Calendly link<\/a>\u00a0to everyone I wanted to interview.<\/p>\n<p>I also sent another message to everyone who I wouldn\u2019t be interviewing.<\/p>\n<p>And if they put the time into really personalizing their application, I also put the time into explaining why I wasn\u2019t going to move forward with them.<\/p>\n<p>To do that, I added a <a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">personalized paragraph<\/a>\u00a0into the Google Sheet. GMass would insert that paragraph in their email. But if I hadn\u2019t written something personal to that applicant, I used GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/conditional-content\/\">conditional content<\/a>\u00a0to insert a default line.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-hiringtemplate.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-hiringtemplate.png\" alt=\"Using mail merge and conditional content in hiring\" width=\"1548\" height=\"1140\" \/><\/a><\/figure>\n<p>When candidates wrote back, I used my own advice from <a href=\"https:\/\/www.gmass.co\/blog\/recruiters-reply-project\/\">how recruiters can use The Reply Project<\/a>\u00a0to send responses to their replies.<\/p>\n<p>And I continued to manage the hiring process this way, narrowing down the field and <strong>using GMass to send mass, but personalized, messages<\/strong>.<\/p>\n<p>After the hiring was done, <strong>I had several candidates thank me<\/strong>\u00a0for the personal responses and all the correspondence along the way. GMass made it easy to run my hiring process the <em id=\"4-team-features-gjxw\">right<\/em>\u00a0way: Respectful, never ghosting anyone, but also not taking me hours of copying and pasting the same message over and over.<\/p>\n<h2>4. Team Features<\/h2>\n<p>Our team at GMass makes heavy use of the <a href=\"https:\/\/www.gmass.co\/blog\/teams-features-benefits\/\">team features<\/a>\u00a0to collaborate and share our resources and beyond.<\/p>\n<h3 id=\"sharing-email-templa-cnxv\">Sharing email templates<\/h3>\n<p>All of our one-off emails go out from Ajay\u2019s account but \u2014 not to pull back the curtain <em>too<\/em>\u00a0much \u2014 he doesn\u2019t always have time to write the first drafts.<\/p>\n<p>So when I, or someone else, put together a campaign, <strong>we use GMass\u2019s <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/campaign-templates-in-gmail\/#sharing\">template sharing<\/a><\/strong><strong>\u00a0feature<\/strong>\u00a0to get it into Ajay\u2019s GMass account.<\/p>\n<p>I write the email, use GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/no-more-fear-preview-your-emails-as-drafts-then-send-them-with-one-click\/\">Create Drafts<\/a>\u00a0feature to get it into the system without actually sending it out, then share the template with Ajay from the GMass dashboard.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-sharingtemplates.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-sharingtemplates.png\" alt=\"Sharing templates in GMass\" width=\"1999\" height=\"1092\" \/><\/a><\/figure>\n<p><strong>Now that template is available to him<\/strong>. He can select that template from the dropdown in the GMass settings box and make any changes he wants before sending it off.<\/p>\n<h3 id=\"sharing-unsubscribe-dbxs\">Sharing unsubscribe and bounce lists<\/h3>\n<p>Though most of our campaigns go through Ajay\u2019s account, he\u2019s not the only one sending emails from GMass.<\/p>\n<p>Quite a few come from my accounts (like info about the <a href=\"https:\/\/www.gmass.co\/blog\/affiliate-program\/\">affiliate program<\/a>, for example), and others sometimes send campaigns as well.<\/p>\n<p>And with an email list our size, some unsubscribes and bounces are, sadly, inevitable.<\/p>\n<p><strong>We make sure not to send to anyone who\u2019s unsubscribed or bounced<\/strong>\u00a0from at a teammate\u2019s campaign using <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-globally-shared-unsubscribes-and-bounces-for-multi-user-google-apps-organizations\/\">global unsubscribes and bounces<\/a>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-globalunsubs.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-globalunsubs.png\" alt=\"Using global unsubscribes across a team\" width=\"1999\" height=\"1194\" \/><\/a><\/figure>\n<p>With that feature, if someone unsubscribes from one of my emails, next time Ajay tries to send a message to them it will automatically be suppressed.<\/p>\n<p>I highly recommend this if you\u2019re emailing from multiple people on your team \u2014 it avoids a lot of potential problems and upset recipients.<\/p>\n<h3 id=\"monitoring-each-othe-jper\">Monitoring each others\u2019 campaigns<\/h3>\n<p>After we send out campaigns, we always want to monitor how they\u2019re doing.<\/p>\n<p>Ajay <strong><a href=\"https:\/\/www.gmass.co\/blog\/teams-features-benefits\/#logins\">shares dashboard access<\/a><\/strong>\u00a0with me and a few others, so we can get limited access to his GMass dashboard \u2014 including the ability to see his campaign reports.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-shareddashboard.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-shareddashboard.png\" alt=\"Sharing a dashboard in GMass\" width=\"1999\" height=\"968\" \/><\/a><\/figure>\n<p>We also sometimes will use the <a href=\"https:\/\/www.gmass.co\/blog\/sharing-campaign-reports\/\">sharable web-based campaign reports<\/a>\u00a0from GMass. And, if necessary (like sharing with a contractor), we can <strong id=\"5-sending-drip-campa-tkew\">use the version that does not include specific recipients\u2019 email addresses<\/strong>.<\/p>\n<h2>5. Sending drip campaigns and other automated sequences<\/h2>\n<p>We don\u2019t send <em>too<\/em>\u00a0many automated sequences with GMass \u2014 we always aim to send the right amount of messages to be helpful without being overbearing \u2014 but we do have a few.<\/p>\n<h3 id=\"drip-campaigns-welco-vlis\">Drip campaigns (welcome series and more)<\/h3>\n<p>We get asked from time to time <strong>if it\u2019s possible to run <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/drip-campaign-from-gmail-account\/\">drip campaigns<\/a><\/strong><strong>\u00a0in GMass<\/strong>.<\/p>\n<p>The answer is yes.<\/p>\n<p>Most of the time, people use GMass\u2019s <a href=\"https:\/\/www.gmass.co\/features\/auto-follow-up-gmail\">auto follow-ups<\/a>\u00a0with stop triggers \u2014 for instance, sending a sequence <a href=\"https:\/\/www.gmass.co\/blog\/stop-follow-ups-reply-click\/\">until someone replies or clicks<\/a>. But you can also set it up<strong>\u00a0so the full sequence goes out to everyone<\/strong>\u00a0(unless they unsubscribe).<\/p>\n<p>We use drip campaigns for a <strong>series of welcome emails<\/strong>\u00a0to get some valuable product education to people who install our Chrome extension.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-dripcampaign.png\" data-rel=\"lightbox-image-11\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-dripcampaign.png\" alt=\"Creating drip campaigns in GMass\" width=\"1830\" height=\"1172\" \/><\/a><\/figure>\n<p>We also send drip series in a few other cases as well, like <strong>onboarding for new affiliates<\/strong>.<\/p>\n<p>Our drip campaigns also mix plain text follow-up emails with <a href=\"https:\/\/www.gmass.co\/blog\/rich-content-auto-follow-up-email-sequence\/\">rich text<\/a>\u00a0ones, depending on whether they use HTML or we want to send them as new threads rather than sending as replies. (Rich-text auto follow-ups can start new threads; plain text always go out as replies.)<\/p>\n<h3 id=\"recurring-campaigns-gbpv\">Recurring campaigns<\/h3>\n<p>With <a href=\"https:\/\/www.gmass.co\/blog\/recurring-automated-email-campaigns-gmail-sheets\/\">recurring campaigns<\/a>\u00a0in GMass, you can <strong>automatically send a campaign to someone whenever you add them as a new row in your Google Sheet<\/strong>.<\/p>\n<p>We use recurring campaigns for a handful of campaigns, including the ones I mentioned above.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-recurring.png\" data-rel=\"lightbox-image-12\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-recurring.png\" alt=\"Sending recurring campaigns\" width=\"1999\" height=\"1201\" \/><\/a><\/figure>\n<p>As soon as a new user is pushed to our Google Sheet, <strong id=\"6-sending-every-emai-uuzg\">they\u2019ll immediately get the first email in the campaign<\/strong>.<\/p>\n<h2>6. Sending every email, even one-on-one, through GMass for tracking<\/h2>\n<p>There\u2019s a moment I see a lot when someone becomes a true GMass pro \u2014 and has the lightbulb go off above their head because they\u2019ve realized <em>everything<\/em>\u00a0GMass can do.<\/p>\n<p>It\u2019s when they figure out that you don\u2019t just have to send big campaigns through GMass. <strong>You can send <\/strong><em><strong>every<\/strong><\/em><strong>\u00a0email through GMass.<\/strong><\/p>\n<p>It\u2019s why we have the GMass button right there by the Gmail Send button \u2014 because the GMass button can actually <em>replace<\/em>\u00a0the send button.<\/p>\n<p>Here at GMass, <strong>whenever we\u2019re emailing someone \u2014 even just one-on-one correspondence \u2014 we send through GMass<\/strong>. (Yes, again, you can send a single message through GMass.)<\/p>\n<p>And with that, we get all the <a href=\"https:\/\/www.gmass.co\/blog\/gmail-email-tracking-track-opens-clicks\/\">tracking features<\/a>\u00a0of GMass.<\/p>\n<p>I\u2019ve even used it to <strong>set up a few quick auto follow-ups<\/strong>, to use GMass\u2019s <strong>scheduling features<\/strong>, and <strong id=\"7-running-outreach-c-xoza\">to have that email as a template that\u2019s available<\/strong>\u00a0to me in GMass for quick use in the future.<\/p>\n<p>I hope one day you too attain GMass enlightenment and start sending every single one of your emails through GMass as well.<\/p>\n<h2>7. Running outreach campaigns<\/h2>\n<p>We don\u2019t run endless outreach campaigns at GMass. However, we have run <em>some<\/em>. For example, I ran a campaign to affiliate marketers to encourage them to check out GMass for their promotions.<\/p>\n<p>And, of course, <strong>GMass has some of the best <\/strong><strong><a href=\"https:\/\/www.gmass.co\/cold-email\">cold outreach<\/a><\/strong><strong>\u00a0features anywhere<\/strong>.<\/p>\n<h3 id=\"multisend-inbox-rota-kzax\">MultiSend inbox rotation<\/h3>\n<p><strong>Inbox rotation is great for distributing campaigns across multiple sending accounts<\/strong>.<\/p>\n<p>I used <a href=\"https:\/\/www.gmass.co\/blog\/multisend-distributed-campaigns\/\">MultiSend \u2014 GMass\u2019s inbox rotation feature<\/a>\u00a0\u2014 when I sent my most recent outreach campaign to keep the numbers from each address low.<\/p>\n<h3 id=\"spintax-kjon\">Spintax<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-spintax.png\" data-rel=\"lightbox-image-13\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-spintax.png\" alt=\"Using the AI spintax generator\" width=\"1844\" height=\"1126\" \/><\/a><\/figure>\n<p>You can use <a href=\"https:\/\/www.gmass.co\/blog\/spintax\/\">spintax<\/a>\u00a0inline in GMass. And though I haven\u2019t had an opportunity to use it in a campaign yet, we even have an <strong>AI tool to generate spintax options<\/strong>.<\/p>\n<h3 id=\"auto-follow-ups-tnmn\">Auto follow-ups<\/h3>\n<p>I\u2019ve always hated the process of writing follow-up emails. I feel like I must use all my genius on the initial campaign, and I\u2019m so out of gas by the time I get to the follow-ups they wind up being like \u201cHey, just following up.\u201d<\/p>\n<p>One of the things that attracted me to GMass in the first place was <strong>how simple it was to utilize <\/strong><strong><a href=\"https:\/\/www.gmass.co\/features\/auto-follow-up-gmail\">follow-ups<\/a><\/strong>.<\/p>\n<p>I can <strong id=\"8-keeping-our-inboxe-wbkl\">write plain text auto follow-ups right there in the settings box<\/strong>. I don\u2019t have to go to a new screen or feel like I have to write a magnum opus from scratch. I can just put together a few quick auto follow-ups without feeling like they\u2019re exhausting me.<\/p>\n<p>And that\u2019s exactly what I do for my outreach campaigns.<\/p>\n<h2>8. Keeping our inboxes clean in record time<\/h2>\n<p>We\u2019re using GMass to initiate campaigns and emails \u2014 and <strong>we\u2019re using it for responding to emails too<\/strong>.<\/p>\n<p>If you\u2019re not familiar with <a href=\"https:\/\/www.gmass.co\/blog\/the-reply-project-fast-replies\/\">The Reply Project<\/a>\u00a0from GMass, it\u2019s a tool you can use to <strong>fly through your inbox in record time<\/strong>.<\/p>\n<p>So at GMass, we can use it a few times a day to quickly get to inbox zero, using ChatGPT and templates to handle most of our email responses. (And firing off short replies to others.)<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-replyproject.png\" data-rel=\"lightbox-image-14\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/12\/howweuse-replyproject.png\" alt=\"Replying with the Reply Project\" width=\"1999\" height=\"1275\" \/><\/a><\/figure>\n<p>We also use the Reply Project just to handle <strong>responding to replies to specific campaigns<\/strong>\u00a0by pulling it up from a report.<\/p>\n<p>That way, we aren\u2019t <em id=\"how-you-can-use-gmas-flxs\">so<\/em>\u00a0distracted by email all day long that it prevents us from building new things to make email work better.<\/p>\n<h2>How You Can Use GMass to Run All the Email for Your Business Too<\/h2>\n<p>Once again, at GMass we use GMass\u2026 and not just from time-to-time.<\/p>\n<p>We use GMass to\u2026<\/p>\n<ul>\n<li>Send <strong>all of our campaigns to our users and email list<\/strong>.<\/li>\n<li><strong>Break Gmail\u2019s limits<\/strong>\u00a0with our SMTP service.<\/li>\n<li><strong>Run the hiring process<\/strong>\u00a0in the most efficient and personalized way possible.<\/li>\n<li>Help our <strong>team share<\/strong>\u00a0templates, unsubscribe and bounce lists, and reports.<\/li>\n<li>Send <strong>drip campaigns<\/strong>\u00a0and all other automations.<\/li>\n<li>Send <strong>all our personal emails<\/strong>\u00a0for tracking, scheduling, and follow-ups.<\/li>\n<li>Run <strong>cold outreach campaigns<\/strong>\u00a0to drive sales.<\/li>\n<li>And <strong>manage our inboxes with lightning-fast replies<\/strong>\u00a0using The Reply Project.<\/li>\n<\/ul>\n<p>All told: <strong>We use GMass daily for every possible type of email<\/strong>.<\/p>\n<p>And we\u2019re not the only ones. We\u2019ve heard from plenty of other companies who use GMass to send and manage multiple types of emails too.<\/p>\n<p>Interested in using GMass like this for <em>your<\/em>\u00a0company, business, or organization?<\/p>\n<p>You can <strong>get started with GMass<\/strong>\u00a0by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">downloading the Chrome extension<\/a>. You\u2019ll start a <strong>free trial<\/strong>\u00a0where you can test out GMass to see what it can do.<\/p>\n<p>And when you\u2019re ready, you can subscribe to a paid plan and start taking advantage of <em><strong>all <\/strong><\/em><strong>the different types of emails you can send<\/strong>.<\/p>\n<p>See why almost <strong>400,000 users love GMass<\/strong>\u00a0and have given us an average of <strong>4.8 out of 5 stars<\/strong>\u00a0across <strong>10,000+ reviews<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this year, a few of us from GMass were on a call with a potential new contractor and they asked what email platform we use to send\u2026<\/p>\n","protected":false},"author":29,"featured_media":24742,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26,4699],"tags":[],"class_list":["post-24740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gmass","category-small-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How We Use GMass to Run ALL Our Company&#039;s Email (and You Can Too)<\/title>\r\n<meta name=\"description\" content=\"We send every single email for GMass using GMass \u2014 from newsletters to our one-on-one messages. 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