{"id":2476,"date":"2018-04-01T03:58:13","date_gmt":"2018-04-01T03:58:13","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=2476"},"modified":"2018-04-03T15:10:50","modified_gmt":"2018-04-03T15:10:50","slug":"mailtrack-just-did-something-brilliant","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/mailtrack-just-did-something-brilliant\/","title":{"rendered":"Mailtrack just did something brilliant"},"content":{"rendered":"<p>As the developer of two Chrome extensions, <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf?hl=en-US\">GMass<\/a> and <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/wordzen-for-gmail\/iljjenghdkelgjcolpijbmljfiejjphn?hl=en-US\">Wordzen<\/a>, I&#8217;m always on the lookout for what other Chrome extension developers are doing.\u00a0<a href=\"https:\/\/chrome.google.com\/webstore\/detail\/email-tracking-for-gmail\/ndnaehgpjlnokgebbaldlmgkapkpjkkb?hl=en-US\">Mailtrack<\/a> is a popular Chrome extension for Gmail that <strong>tracks individually sent emails<\/strong>. GMass tracks sent emails too, but it&#8217;s mostly used for batch email campaigns, although you can use GMass&#8217;s tracking features on individually sent emails as well. But I digress&#8230;in this post, I&#8217;ll focus on Mailtrack&#8217;s brilliance.<\/p>\n<h3>Mailtrack and Chrome extensions<\/h3>\n<p>MailTrack is one of the most popular Gmail Chrome extensions on Earth, with <strong>nearly 900,000 users<\/strong>, according to the <a href=\"https:\/\/chrome.google.com\/webstore\/category\/extensions?hl=en-US\">Chrome Web Store<\/a>. I admit, I&#8217;m <strong>envious\u00a0of their growth<\/strong> and would love to see GMass have that many users.<\/p>\n<p>One of the <strong>limitations of Chrome extensions<\/strong> has always been that <strong>they only work on the desktop<\/strong>, and\u00a0<strong>not on mobile<\/strong>. GMass only works on the desktop, not on mobile. Wordzen only works on the desktop, not on mobile. Same with Mailtrack.<\/p>\n<p>So when I saw\u00a0their <strong>announcement that they could now show you the checkmarks<\/strong> indicating whether an email\u00a0has been opened<strong> in the Gmail mobile app<\/strong>, my immediate reaction was, <em><strong>&#8220;No way, impossible!&#8221;<\/strong><\/em><\/p>\n<p>I had to see for myself. First, I turned\u00a0<strong>ON<\/strong> the mobile option on the <strong>Mailtrack Settings<\/strong> page.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Settings.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2524\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Settings-1024x501.gif\" alt=\"\" width=\"720\" height=\"352\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Settings-1024x501.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Settings-300x147.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Settings-768x376.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><\/p>\n<h3>The checkmarks on the iPhone Gmail app<\/h3>\n<p>I sent a tracked email using\u00a0Mailtrack to <strong>briansmith8477@gmail.com<\/strong> from my desktop, and then looked at it in the <strong>Sent<\/strong> folder on both the\u00a0<strong>desktop<\/strong> and\u00a0<strong>iPhone<\/strong>.<\/p>\n<p><em>Sure enough, the famous\u00a0Mailtrack checkmarks were there.<\/em><\/p>\n<figure id=\"attachment_2528\" aria-describedby=\"caption-attachment-2528\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-iPhone-2.gif\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2528 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-iPhone-2-1024x783.gif\" alt=\"\" width=\"720\" height=\"551\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-iPhone-2-1024x783.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-iPhone-2-300x229.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-iPhone-2-768x587.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-2528\" class=\"wp-caption-text\">Mailtrack shows the checkmarks in the Gmail app on both iPhone and Android by applying Labels that are named \u2714 and \u2714\u2714.<\/figcaption><\/figure>\n<h3>But how on Earth did they do this?<\/h3>\n<p>Did they hack the Gmail app? Did they develop a <a href=\"https:\/\/developers.google.com\/gmail\/add-ons\/\">Gmail Add-on<\/a>, which is a new way of developing functionality for the Gmail mobile app that was introduced just six months ago? Maybe, but that sill wouldn&#8217;t make sense because <strong>Gmail Add-ons<\/strong> currently only work on <strong>Android<\/strong>, not on <strong>iOS<\/strong>.<\/p>\n<p>A closer look, and I discovered the brilliance of the\u00a0Mailtrack developers.<\/p>\n<h3>The\u00a0answer? Labels.<\/h3>\n<p>They creatively\u00a0apply\u00a0<strong>Gmail Labels<\/strong> to show whether an email has been opened. Looking at my account, I found two new <strong>Labels<\/strong> had been created,\u00a0the first with one checkmark and\u00a0another with two checkmarks.<\/p>\n<figure id=\"attachment_2521\" aria-describedby=\"caption-attachment-2521\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Created.gif\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2521 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Created-1024x327.gif\" alt=\"\" width=\"720\" height=\"230\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Created-1024x327.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Created-300x96.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Created-768x245.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-2521\" class=\"wp-caption-text\">Mailtrack creates two new Labels in your account, a single-checkmark Label and a double-checkmark Label.<\/figcaption><\/figure>\n<p>When an email is sent, Mailtrack <a href=\"https:\/\/developers.google.com\/gmail\/api\/v1\/reference\/users\/messages\/modify\">programatically applies the \u2714 Label<\/a>. When an email is opened by its recipient,\u00a0Mailtrack\u00a0removes the\u00a0\u2714 <strong>Label<\/strong> and applies the\u00a0\u2714\u2714 <strong>Label<\/strong>. Since the mobile Gmail app\u00a0 always shows\u00a0the\u00a0<strong>Labels<\/strong>\u00a0that are applied to\u00a0a message, you see checkmarks next to the message! Just brilliant.<\/p>\n<p><em>But wait, if they&#8217;re applying these Labels now, won&#8217;t\u00a0they also show\u00a0up in the desktop UI?<\/em><\/p>\n<p>No, they made it so that the Chrome extension\u00a0<em><strong>hides\u00a0<\/strong><\/em>the checkmark <strong>Labels<\/strong> when applied to a message, so that the user instead sees\u00a0the <strong>more aesthetically pleasing checkmarks<\/strong> in the message list view.<\/p>\n<p>The more aesthetically pleasing checkmarks look like this and show up when viewing a list of messages.<\/p>\n<figure id=\"attachment_2523\" aria-describedby=\"caption-attachment-2523\" style=\"width: 720px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2523 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Sent-1024x349.gif\" alt=\"\" width=\"720\" height=\"245\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Sent-1024x349.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Sent-300x102.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Sent-768x262.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><figcaption id=\"caption-attachment-2523\" class=\"wp-caption-text\">In the Gmail web interface, the Mailtrack Chrome extension shows the checkmarks in an aesthetically pleasing way, without the use of Labels.<\/figcaption><\/figure>\n<h3>Hiding the Labels in the web version of Gmail<\/h3>\n<p>In the example below, you can see the <strong>Sent Mail<\/strong> with the &#8220;\u2714\u2714&#8221; <strong>Label<\/strong> applied in addition to another Label, <strong>&#8220;Client Projects&#8221;<\/strong>, that I manually applied myself. But only the <strong>Client Projects<\/strong> <strong>Label<\/strong> shows next to the <strong>Subject<\/strong>. Where is the &#8220;\u2714\u2714&#8221; Label?<\/p>\n<figure id=\"attachment_2522\" aria-describedby=\"caption-attachment-2522\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Hiding-Label.gif\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2522 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Hiding-Label-1024x725.gif\" alt=\"\" width=\"720\" height=\"510\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Hiding-Label-1024x725.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Hiding-Label-300x212.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Hiding-Label-768x544.gif 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Hiding-Label-340x240.gif 340w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-2522\" class=\"wp-caption-text\">The Mailtrack Chrome extension is preventing its own checkmark Labels from displaying.<\/figcaption><\/figure>\n<p><em>The Mailtrack Chrome extension is hiding it.<\/em><\/p>\n<p>We can prove this by removing the\u00a0Mailtrack extension and reloading Gmail.<\/p>\n<p><em>Voila, now you see the checkmark Labels applied to a <strong>Sent Mail.<\/strong><\/em><\/p>\n<figure id=\"attachment_2525\" aria-describedby=\"caption-attachment-2525\" style=\"width: 720px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Showing.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2525 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Showing-1024x382.png\" alt=\"\" width=\"720\" height=\"269\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Showing-1024x382.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Showing-300x112.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Showing-768x287.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/04\/Mailtrack-Labels-Showing.png 1736w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a><figcaption id=\"caption-attachment-2525\" class=\"wp-caption-text\">The Mailtrack Chrome extension hides its own Labels in the Gmail web interface. Deleting the Mailtrack Chrome extension reveals the checkmark Labels.<\/figcaption><\/figure>\n<p>Since the <strong>UI of the mobile app can&#8217;t be altered by a Chrome extension<\/strong> or anything else, the checkmark <strong>Labels<\/strong> do show on mobile, which is exactly what they want.<\/p>\n<h3>Summary<\/h3>\n<p>The <strong>Chrome extension<\/strong> alters the UI to show the more <strong>aesthetically pleasing checkmarks <\/strong>while<strong>\u00a0<\/strong><strong>hiding the checkmark Labels<\/strong>. The <strong>native Gmail mobile app<\/strong> always shows the <strong>checkmark Labels<\/strong> and nothing else, since developers don&#8217;t have the ability to change the UI of the Gmail mobile app.<\/p>\n<p>This is the most\u00a0brilliant use of <strong>Gmail Labels<\/strong> that I&#8217;ve ever seen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the developer of two Chrome extensions, GMass and Wordzen, I&#8217;m always on the lookout for what other Chrome extension developers are doing.\u00a0Mailtrack is a popular Chrome extension\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3770,3462],"tags":[],"class_list":["post-2476","post","type-post","status-publish","format-standard","hentry","category-chrome-extensions","category-developers"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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