{"id":25039,"date":"2025-02-11T18:55:31","date_gmt":"2025-02-11T18:55:31","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25039"},"modified":"2025-07-14T16:51:16","modified_gmt":"2025-07-14T16:51:16","slug":"follow-up-mistakes","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/","title":{"rendered":"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)"},"content":{"rendered":"<p>If you\u2019re sending outreach campaigns (whether cold or warm), there\u2019s a good chance you\u2019re using automated follow-ups \u2014 but unfortunately, <strong>there\u2019s a good chance you\u2019re making follow-up mistakes<\/strong>.<\/p>\n<p>It\u2019s not just you. It\u2019s 99% of people. I mean\u2026 I know all these mistakes and <em>I<\/em>\u00a0still make them sometimes too.<\/p>\n<p>After all, you spend a ton of time carefully examining every word of the initial email in your campaign\u2026 and then the follow-ups are often an afterthought.<\/p>\n<p>In this article, I\u2019ll cover the <strong>five biggest follow-up mistakes<\/strong>\u00a0I\u2019ve seen people make over and over.<\/p>\n<p>And I\u2019ll also give you strategies and examples to avoid making these errors going forward.<\/p>\n<h2 id=\"follow-up-mistakes-t-fhyn\">Follow-Up Mistakes: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#mistake-1-bumping-an-yvbl\">Mistake #1: Bumping an email without any new information<\/a><\/li>\n<li><a href=\"#mistake-2-not-addres-hbtp\">Mistake #2: Not Addressing Different Sales Objections<\/a><\/li>\n<li><a href=\"#mistake-3-not-making-nrio\">Mistake #3: Not Making Your Follow-Ups Look Real<\/a><\/li>\n<li><a href=\"#mistake-4-not-using-fnru\">Mistake #4: Not Using New Subject Lines in Crucial Occasions<\/a><\/li>\n<li><a href=\"#mistake-5-sending-at-esfm\">Mistake #5: Sending At the Wrong Frequency<\/a><\/li>\n<li><a href=\"#follow-up-mistakes-c-xkyt\">Follow-Up Mistakes: Next Steps<\/a><\/li>\n<\/ul>\n<p>Also, here\u2019s a sample <a href=\"https:\/\/www.gmass.co\/cold-email\">cold email<\/a>. I\u2019ll be writing follow-ups to this throughout this article.<\/p>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Hey {FirstName},<\/p>\n<p>Finding companies that need temp staffing isn&#8217;t the problem \u2014 it\u2019s getting in front of them before your competitors like {CompetitorName} do.<\/p>\n<p>Stop wasting hours chasing leads or only relying on word-of-mouth. It\u2019s time to start filling your pipeline with warm, ready-to-hire businesses every month.<\/p>\n<p>I\u2019m a master at helping temp agencies get in front of hiring managers <em>before<\/em>\u00a0they post job listings \u2014 so you\u2019re their first call when they need staff.<\/p>\n<p>Want to see my plan for {CompanyName}?<\/p>\n<p>Let\u2019s set up a quick call, I\u2019ll show you exactly how I\u2019ll do it.<\/p><\/blockquote>\n<p>Now let\u2019s <strong id=\"mistake-1-bumping-an-yvbl\">get into the follow-up mistakes<\/strong>.<\/p>\n<h2>Mistake #1: Bumping an email without any new information<\/h2>\n<p>One common approach to follow-ups is sending a simple one-sentence message like \u201cHey, just making sure you saw this\u201d or \u201cJust in case you missed this&#8230;.\u201d<\/p>\n<p>That\u2019s a <strong>poor strategy<\/strong>\u00a0to grab someone\u2019s attention.<\/p>\n<p>I get <em>why<\/em> we\u2019ve all used that follow-up. It\u2019s easy and feels \u201cgood enough\u201d to check the box of sending a follow-up.<\/p>\n<p>But it\u2019s not.<\/p>\n<p>Rather than \u201cbumping\u201d the email, you need to <strong>think of each follow-up as a new customer touchpoint<\/strong>\u00a0and a <strong>new chance to convince your prospect to take your desired action<\/strong>.<\/p>\n<p>So with each follow-up, <strong>try to bring something new<\/strong>.<\/p>\n<p>After all, <strong>if your initial email wasn\u2019t enticing enough to get them to take action, bumping it almost certainly won\u2019t make a difference<\/strong>.<\/p>\n<h3 id=\"example-of-using-new-nxfq\">Example of using new info rather than bumping<\/h3>\n<p>Here\u2019s a possible follow-up I could send instead of a \u201cbumping this in case you missed it\u201d email.<\/p>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Following up to share my latest numbers.<\/p>\n<p>On average, temp agencies I work with added 10\u201315 warm leads in January from companies actively hiring. And they did it without having to make a single cold call.<\/p>\n<p>I\u2019d love to show you exactly how I\u2019d make that happen for {CompanyName}. Want to see the plan?<\/p><\/blockquote>\n<p>In this follow-up, we give specific, timely numbers.<\/p>\n<p>It\u2019s still a short follow-up, but it\u2019s <strong>more compelling than a generic bump<\/strong>\u00a0\u2014 and more likely to <em>now<\/em>\u00a0drive a prospect to take action.<\/p>\n<h4 id=\"how-to-set-this-up-i-hifq\">How to set this up in GMass<\/h4>\n<p>This is a simple plain text <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">auto follow-up<\/a>, so you can set it up right in the settings box for your campaign.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-plaintext.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-plaintext.png\" alt=\"Entering a plain text auto follow-up in GMass\" width=\"1690\" height=\"1228\" \/><\/a><\/figure>\n<p>I\u2019ve set up GMass to <strong id=\"mistake-2-not-addres-hbtp\">automatically send this follow-up two days after the initial email<\/strong>\u00a0if a prospect hasn\u2019t replied.<\/p>\n<p>And note: You can continue to use the <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheets mail merge<\/a> tags from the initial campaign in these follow-ups.<\/p>\n<h2>Mistake #2: Not Addressing Different Sales Objections<\/h2>\n<p><em>Why<\/em>\u00a0do you send follow-ups?<\/p>\n<p>Because someone didn\u2019t reply.<\/p>\n<p>But if you aren\u2019t clear on the reason they chose not to reply\u2026\u00a0how can you write a follow-up that changes their mind?<\/p>\n<p>There\u2019s a strong possibility they didn\u2019t reply because there\u2019s <em>some<\/em>\u00a0sticking point \u2014 and you didn\u2019t properly address and overcome it.<\/p>\n<p>Those are called <strong>sales objections<\/strong>, and there are five main ones:<\/p>\n<ul>\n<li>No need for what you\u2019re offering.<\/li>\n<li>The value isn\u2019t worth the cost.<\/li>\n<li>There\u2019s no urgency.<\/li>\n<li>They don\u2019t want what you\u2019re offering.<\/li>\n<li>They don\u2019t trust <em>you<\/em>\u00a0to be the one to fix their problem.<\/li>\n<\/ul>\n<p>When you start a new outreach campaign, it\u2019s hard to know what the most common objection will be. You can speculate, but until you\u2019ve talked with customers you won\u2019t know for sure.<\/p>\n<p>So in the meantime \u2014 <strong>use your auto follow-ups to address different sales objections<\/strong>.<\/p>\n<p>In fact, if you were to use a <strong>series of five automated follow-up stages<\/strong>, each one could address a different sales objection in the hopes that you will, in fact, convince the potential customer by hitting on their big hold-up.<\/p>\n<p>You can check out our article on using follow-ups for <a href=\"https:\/\/www.gmass.co\/blog\/objection-handling\/\">objection handling<\/a>\u00a0for an even deeper, in-depth look into how to use automated follow-ups to address sales objections.<\/p>\n<p>But in the meantime, consider even just one automated follow-up to your campaigns that <strong>addresses your (speculative) top objection to overcome<\/strong>.<\/p>\n<h3 id=\"example-of-addressin-senu\">Example of addressing different sales objections<\/h3>\n<p>Here\u2019s a follow-up email that specifically addresses the objection I hear most frequently: I can\u2019t afford it right now\/the value isn\u2019t worth the cost.<\/p>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>No risk, just results.<\/p>\n<p>You only pay for real leads. No upfront fees, no long-term contracts. Again, no risk. If we don\u2019t deliver, you don\u2019t pay. Simple as that. (But we will deliver.)<\/p>\n<p>I can send over a quick breakdown of how this will work for {CompanyName}. Want me to shoot it your way?<\/p><\/blockquote>\n<p>With this email, I\u2019m tackling the most common sales objection I\u2019ve heard. I keep it <strong id=\"mistake-3-not-making-nrio\">tight, focused, and to the point<\/strong>. I also use a CTA that further works on overcoming the top sales objection.<\/p>\n<h2>Mistake #3: Not Making Your Follow-Ups Look Real<\/h2>\n<p>If you reached out to a single business contact and then wanted to send them a follow-up, how would it look?<\/p>\n<p><em>That\u2019s<\/em>\u00a0how your automated follow-ups at scale should look.<\/p>\n<p>Odds are, if you <em>were<\/em>\u00a0following up with a single contact, your message would be:<\/p>\n<ul>\n<li>Plain text or near-plain text.<\/li>\n<li>Short.<\/li>\n<li>Making a push to drive action.<\/li>\n<li>Sent as a reply to the initial email.<\/li>\n<\/ul>\n<p>That\u2019s why at GMass, by default your auto follow-ups are plain text, typed into a small text box to keep them short, and sent as replies.<\/p>\n<p>That <strong>helps keep the organic appearance of a one-on-one follow-up<\/strong>\u00a0\u2014 which is far more effective than a message that feels generic and written for the masses.<\/p>\n<h3 id=\"example-of-using-sen-zgdt\">Example of using sending as replies<\/h3>\n<p>Here\u2019s an email that feels like a quick reply I just came up with and fired off. It makes perfect sense to send as a reply.<\/p>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>I just tested a new template for another temp agency (in Delaware, not a competitor) that worked really well. I think it could be a great fit for {CompanyName} too. Let me know if you\u2019re interested.<\/p><\/blockquote>\n<p>I kept this to only a few sentences, made it feel as personal as possible, and also aimed to <strong>make it feel casual but professional<\/strong>.<\/p>\n<p>I kept the CTA brief here because I didn\u2019t <em>want<\/em>\u00a0it to feel like a crafted CTA; I wanted it to feel more natural.<\/p>\n<h4 id=\"using-gmass-to-send-tugl\">Using GMass to send as replies<\/h4>\n<p>As I noted earlier, plain text auto follow-ups are automatically sent as replies in GMass.<\/p>\n<p>With <a href=\"https:\/\/www.gmass.co\/blog\/rich-content-auto-follow-up-email-sequence\/\">rich-text follow-ups<\/a>, you have the option to send them as replies or as their own new threads.<\/p>\n<p>And GMass also has one other cool feature where you can <a href=\"https:\/\/www.gmass.co\/blog\/send-as-replies-examples\/\">send a <em>new campaign<\/em>\u00a0as replies<\/a>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-sendasreplies.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-sendasreplies.png\" alt=\"Sending as replies in GMass\" width=\"894\" height=\"1012\" \/><\/a><\/figure>\n<p>With this setting, when you send a new campaign, it will <strong id=\"mistake-4-not-using-fnru\">go out as a reply to your last email with a contact<\/strong>. (Or, alternatively, as replies to messages you sent in a specific campaign.) If you\u2019ve never emailed with someone before, the email will go out normally with a subject line.<\/p>\n<h2>Mistake #4: Not Using New Subject Lines in Crucial Occasions<\/h2>\n<p>Yes, this is more-or-less contradictory advice to what I just said. Because it\u2019s a judgement call.<\/p>\n<p>While sending as replies is normally the best approach, there <em>are<\/em>\u00a0cases <strong>where using a separate subject line can resuscitate a campaign<\/strong>.<\/p>\n<p>When you send follow-ups as replies, they don\u2019t get a new subject line. And, since most people have Gmail\u2019s conversation view turned on, all the replies get lumped together \u2014 making it <strong>too easy for someone to miss your latest message<\/strong>.<\/p>\n<p>If you can come up with a <strong>great, attention-grabbing subject line for a follow-up<\/strong>\u00a0and you\u2019re making your strongest, perhaps final, pitch inside \u2014 that can be a case where a new subject line can help it stand out in the inbox.<\/p>\n<p>Though GMass sends follow-ups as replies by default, if you use GMass\u2019s rich-text auto follow-ups, those can have their own subject lines so they\u2019ll appear in their own threads.<\/p>\n<h3 id=\"example-of-using-a-n-yhti\">Example of using a new subject line<\/h3>\n<p>Here\u2019s an example of a follow-up where I wanted to use a new subject line to stand out. (This email is going out under the assumption I haven\u2019t previously mentioned my no-risk pricing model.)<\/p>\n<blockquote style=\"background: #EDEDED; padding: 50px;\"><p>Subject: Limited-Time Offer for {CompanyName} \u2013 No-Risk Free Trial<\/p>\n<p>I\u2019m so confident I can get leads for {CompanyName} I want to make a rare offer. For the rest of the month, you can try out what we do risk-free. I\u2019ll get you warm leads with nothing upfront and no risk to you.<\/p>\n<p>Let me know ASAP if you\u2019re interested, since February is flying by fast.<\/p><\/blockquote>\n<p>I used a separate subject line here to really catch the eye before I make this offer to try to close the deal. I also used real urgency here (the end of the month) rather than the faux urgency a lot of people try (\u201cI only have 2 spots left!!!!!\u201d).<\/p>\n<h4 id=\"how-to-use-a-new-sub-mubw\">How to use a new subject line with auto follow-ups<\/h4>\n<p>To use a new subject line with a GMass email, you\u2019ll need to choose a <a href=\"https:\/\/www.gmass.co\/blog\/rich-content-auto-follow-up-email-sequence\/\">rich-text auto follow-up<\/a>.<\/p>\n<p>Choose to send it in a <strong>new<\/strong>\u00a0thread. Then hit the <strong>+<\/strong>, type in your follow-up message, save it with the GMass button, and choose it from the refreshed dropdown menu.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-richtextfollowup.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-richtextfollowup.png\" alt=\"To avoid the follow-up mistakes of not using a new subject line when it's best, sometimes send with rich text\" width=\"1690\" height=\"1224\" \/><\/a><\/figure>\n<p>Now that follow-up will go out in a new thread with its unique subject line to <strong id=\"mistake-5-sending-at-esfm\">stand out in the inbox<\/strong>.<\/p>\n<h2>Mistake #5: Sending At the Wrong Frequency<\/h2>\n<p>Finding the right timing for an auto follow-up sequence is an art.<\/p>\n<p>You <strong>don&#8217;t want to send them too close together or send too many<\/strong>, and risk someone unsubscribing \u2014 or, even worse, marking you as spam.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25105\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified.png\" alt=\"\" width=\"2304\" height=\"510\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified.png 2304w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-300x66.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-1024x227.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-768x170.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-1536x340.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-2048x453.png 2048w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-36x8.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-toofrequent-tinified-48x11.png 48w\" sizes=\"auto, (max-width: 2304px) 100vw, 2304px\" \/><\/a><\/p>\n<p>On the other hand, you don&#8217;t want to send them so <em>in<\/em>frequently that the recipient forgets who you are and you&#8217;re starting cold all over again.<\/p>\n<p>It&#8217;s a challenge to figure out the right number of follow-ups and the optimal frequency, and something that happens over time.<\/p>\n<p>So while you\u2019re trying to figure out the proper frequency, <strong id=\"follow-up-mistakes-c-xkyt\">start smaller<\/strong>\u00a0and with GMass\u2019s default cadence and <strong>scale your way up from there<\/strong>.<\/p>\n<h2>Follow-Up Mistakes: Conclusion<\/h2>\n<p>There\u2019s a very good reason why we all make follow-up mistakes.<\/p>\n<p><strong>Cold emailers often put all their effort into the initial email<\/strong>. So when it comes time to write follow-ups, they plunk down the first thought on their mind (or unedited AI).<\/p>\n<p>But when you have a good framework for your auto follow-ups, <strong>they can work well with your initial campaign email to close the deal<\/strong>.<\/p>\n<p>As I\u2019ve demoed throughout the article, <strong>GMass is a great email platform for follow-ups<\/strong>\u00a0\u2014 in fact, it\u2019s one of the features GMass users <strong>love the most<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-24555\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass.png\" alt=\"\" width=\"1999\" height=\"1664\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass.png 1999w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-300x250.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-1024x852.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-768x639.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-1536x1279.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-24x20.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-36x30.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2024\/11\/loginanother-gmass-48x40.png 48w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/a><\/p>\n<p>You can easily put together <strong><a href=\"https:\/\/www.gmass.co\/blog\/unlimited-follow-up-stages\/\">unlimited stages<\/a> of<\/strong><strong>\u00a0automated follow-ups<\/strong>\u00a0in the settings box for your campaign.<\/p>\n<p>And that\u2019s not all. GMass has all sorts of other automation options you can use, including <a href=\"https:\/\/www.gmass.co\/blog\/recurring-reminder-emails\/\">recurring campaigns<\/a> and <a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a> that go out when your prospects are in their inbox.<\/p>\n<p>You can get started with GMass by <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\"><strong>installing the Chrome extension<\/strong><\/a>.<\/p>\n<p>You\u2019ll <strong>start a free trial<\/strong>\u00a0\u2014 <strong>no credit card required<\/strong>\u00a0\u2014 and you can send campaigns <em>with<\/em>\u00a0auto follow-ups in <strong>a matter of minutes<\/strong>.<\/p>\n<p>See why <strong>400,000 people<\/strong>\u00a0love GMass and have given us an average rating of <strong>4.8 out of 5 stars<\/strong>\u00a0across <strong>10,000+ reviews<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019re sending outreach campaigns (whether cold or warm), there\u2019s a good chance you\u2019re using automated follow-ups \u2014 but unfortunately, there\u2019s a good chance you\u2019re making follow-up mistakes.\u2026<\/p>\n","protected":false},"author":29,"featured_media":25042,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-25039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-follow-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)<\/title>\r\n<meta name=\"description\" content=\"Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)\" \/>\r\n<meta property=\"og:description\" content=\"Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-02-11T18:55:31+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-07-14T16:51:16+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-feat-tinified.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2002\" \/>\r\n\t<meta property=\"og:image:height\" content=\"934\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Sam Greenspan\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Greenspan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/\"},\"author\":{\"name\":\"Sam Greenspan\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\"},\"headline\":\"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)\",\"datePublished\":\"2025-02-11T18:55:31+00:00\",\"dateModified\":\"2025-07-14T16:51:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/\"},\"wordCount\":2073,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/followupmistakes-feat-tinified.png\",\"articleSection\":[\"Email Follow-Ups\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/\",\"name\":\"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/followupmistakes-feat-tinified.png\",\"datePublished\":\"2025-02-11T18:55:31+00:00\",\"dateModified\":\"2025-07-14T16:51:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\"},\"description\":\"Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/followupmistakes-feat-tinified.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/followupmistakes-feat-tinified.png\",\"width\":2002,\"height\":934},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/follow-up-mistakes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\",\"name\":\"Sam Greenspan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g\",\"caption\":\"Sam Greenspan\"},\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/sam_greenspan\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)","description":"Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/","og_locale":"en_US","og_type":"article","og_title":"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)","og_description":"Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.","og_url":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2025-02-11T18:55:31+00:00","article_modified_time":"2025-07-14T16:51:16+00:00","og_image":[{"width":2002,"height":934,"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-feat-tinified.png","type":"image\/png"}],"author":"Sam Greenspan","twitter_card":"summary_large_image","twitter_creator":"@GMassForGmail","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Sam Greenspan","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/"},"author":{"name":"Sam Greenspan","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/de82c1ac2f78713b569bb57bfb313c98"},"headline":"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)","datePublished":"2025-02-11T18:55:31+00:00","dateModified":"2025-07-14T16:51:16+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/"},"wordCount":2073,"commentCount":0,"image":{"@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-feat-tinified.png","articleSection":["Email Follow-Ups"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/","url":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/","name":"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-feat-tinified.png","datePublished":"2025-02-11T18:55:31+00:00","dateModified":"2025-07-14T16:51:16+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/de82c1ac2f78713b569bb57bfb313c98"},"description":"Here are the most common follow-up mistakes people make without realizing it, and strategies and examples to fix those problems.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-feat-tinified.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/02\/followupmistakes-feat-tinified.png","width":2002,"height":934},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/follow-up-mistakes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Follow Up Mistakes 99% of People Make (+ Quick Fixes)"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/de82c1ac2f78713b569bb57bfb313c98","name":"Sam Greenspan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/544dc4a3d6b96b537586cdde9d818feb8f0de187faed221fdb0dee3a356bf41a?s=96&d=mm&r=g","caption":"Sam Greenspan"},"url":"https:\/\/www.gmass.co\/blog\/author\/sam_greenspan\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/25039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=25039"}],"version-history":[{"count":6,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/25039\/revisions"}],"predecessor-version":[{"id":25483,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/25039\/revisions\/25483"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media\/25042"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=25039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=25039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=25039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}