{"id":25205,"date":"2025-04-04T17:11:39","date_gmt":"2025-04-04T17:11:39","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25205"},"modified":"2025-06-16T17:10:00","modified_gmt":"2025-06-16T17:10:00","slug":"spinmax","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/spinmax\/","title":{"rendered":"SpinMax: Automatic AI-Powered Spintax for Every Email in Your Campaign"},"content":{"rendered":"<p>Introducing SpinMax \u2014 the brand new <strong>AI-powered spintax engine from GMass<\/strong>\u00a0that <strong>automatically makes slight wording variations on every single email in your campaign<\/strong>.<\/p>\n<p>And SpinMax does it all with a single checkbox.<\/p>\n<p>Here\u2019s how to use it.<\/p>\n<h2 id=\"spinmax-table-of-con-jrds\">SpinMax: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#why-we-created-spinm-vqrs\">Why We Created SpinMax for Automatic Spintax<\/a><\/li>\n<li><a href=\"#how-to-use-spinmax-t-jpls\">How to Use SpinMax to Automatically Spin Every Email in Your Campaign<\/a><\/li>\n<li id=\"why-we-created-spinm-vqrs\"><a href=\"#spinmax-faqs-oaba\">SpinMax FAQs<\/a><\/li>\n<li><a href=\"#spinmax-is-available-bhvf\">SpinMax Is Available on All GMass Plans<\/a><\/li>\n<\/ul>\n<h2>Why We Created SpinMax for Automatic Spintax<\/h2>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/spintax\/\">Spintax<\/a>\u00a0has been a popular <strong>deliverability-boosting technique<\/strong>\u00a0in cold email for a few years now \u2014 but it can be a <em>real<\/em>\u00a0time suck.<\/p>\n<p>If you\u2019re not familiar, spintax is where you use different word variations for every email in a campaign \u2014 that way, you\u2019re not sending exactly identical emails which could be a sign of spam. The most basic example: Rotating through greetings like \u201cHi,\u201d \u201cHello,\u201d \u201cHey,\u201d and so on.<\/p>\n<p>Before the modern AI era, we cold email frontiersmen <strong>wrote our own spintax variations<\/strong>. That took a LOT of time. It was probably good for traffic to thesaurus websites though.<\/p>\n<p>In the AI era, the <strong>robots can come up with your spintax variations for you<\/strong>\u00a0(GMass has a great <a href=\"https:\/\/www.gmass.co\/blog\/spintax\/#generating-spintax-inside-GMass\">spintax generator<\/a>\u00a0built into the campaign settings box). But you still have to take at least <em>some<\/em>\u00a0time to run those prompts then add the variations to your emails.<\/p>\n<p><strong>SpinMax solves that problem<\/strong>.<\/p>\n<p>Now, with a sole checkbox, <strong>GMass will send out your campaign with minor word and phrasing changes in every one of your messages<\/strong>.<\/p>\n<p>While we can\u2019t guarantee every message will be 100% unique (across a huge campaign, there are only so many ways to spin your text without straying too far from its meaning or making the language too stilted) \u2014 <strong id=\"how-to-use-spinmax-t-jpls\">you\u2019ll be damn near close<\/strong>.<\/p>\n<h2>How to Use SpinMax to Automatically Spin Every Email in Your Campaign<\/h2>\n<p>Make sure you have the <strong>latest version of the <\/strong><strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">GMass Chrome extension<\/a><\/strong>\u00a0running in your browser. (Refresh your Gmail window if you aren\u2019t sure).<\/p>\n<p>When you\u2019re working on a campaign, open the <strong>GMass settings box<\/strong>.<\/p>\n<p>Head into the <strong>Advanced<\/strong>\u00a0section. Right near the top you\u2019ll see the checkbox for <strong>SpinMax<\/strong>. Check that box.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-settingsbox.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-settingsbox.png\" alt=\"How to use SpinMax in the GMass settings box\" width=\"1999\" height=\"1263\" \/><\/a><\/figure>\n<p>And\u2026 um\u2026 that\u2019s it.<\/p>\n<p><strong>GMass will now spin every one of your messages<\/strong>. (Except the very first message \u2014 that one will go out verbatim.)<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-examples.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-examples.png\" alt=\"Examples of what SpinMax does with emails\" width=\"1999\" height=\"1114\" \/><\/a><\/figure>\n<p>And that can play well with the email providers, as <strong id=\"spinmax-faqs-oaba\">now you aren\u2019t sending out a ton of identical messages<\/strong>.<\/p>\n<h2>SpinMax FAQs<\/h2>\n<p>Here are answers to any questions you may have about using SpinMax to automatically spin all the messages in your campaign.<\/p>\n<h3 id=\"do-i-still-need-to-u-zrcu\">Do I still need to use {{spin}} notation?<\/h3>\n<p>No, in fact \u2014 using GMass\u2019s <code>{{spin}}...{{variation}}...{{end spin}}<\/code> notation will not work with SpinMax.<\/p>\n<p>So don\u2019t include those tags anywhere! However, you can use mail merge tags\u2026<\/p>\n<h3 id=\"does-this-work-with-vype\">Does this work with mail merge personalization?<\/h3>\n<p>Yes, SpinMax works with <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheets mail merge personalization<\/a>. You can use your mail merge tags as you normally would in your messages.<\/p>\n<p>Notice in this screenshot, <strong>all the mail merge personalization is inserted properly<\/strong>\u00a0and GMass spins the text around them.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-mailmerge.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-mailmerge.png\" alt=\"SpinMax retains mail merge personalization\" width=\"1999\" height=\"347\" \/><\/a><\/figure>\n<p>SpinMax also works with <a href=\"https:\/\/www.gmass.co\/blog\/conditional-content\/\">conditional content<\/a>, so feel free to continue using GMass\u2019s <code>{{If\u2026Then}}<\/code> notation wherever you need.<\/p>\n<h3 id=\"does-this-work-with-ruij\">Does this work with auto follow-ups?<\/h3>\n<p><strong>Yes<\/strong>. If you have <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">auto follow-ups<\/a>, SpinMax will spin the text for each of them as well.<\/p>\n<h3 id=\"does-this-work-with-xrwp\">Does this work with A\/B testing?<\/h3>\n<p><strong>No<\/strong>, you cannot use SpinMax and <a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">A\/B testing<\/a>\u00a0together. First, because GMass\u2019s A\/B test uses the <code>{{spin}}<\/code> notation \u2014 but more than that, SpinMax and A\/B testing are mutually exclusive on a conceptual level.<\/p>\n<h3>Does this work with the GMass API?<\/h3>\n<p><strong>Yes<\/strong>, you can use SpinMax when <a href=\"https:\/\/www.gmass.co\/blog\/api-create-send-campaign\/\">generating a campaign<\/a> with the <a href=\"https:\/\/www.gmass.co\/blog\/gmass-api\/\">GMass API<\/a>.<\/p>\n<p>In the <strong>\/api\/campaigns\/{campaignDraftId}<\/strong> endpoint there&#8217;s a boolean setting for using SpinMax.<\/p>\n<h3 id=\"how-does-this-work-w-zuad\">How does this work with formatting?<\/h3>\n<p>SpinMax works <em>great<\/em>\u00a0with any formatting in your message.<\/p>\n<p>For instance, if you bold or italicize some text, SpinMax will bold or italicize whatever it spins that text to become in each message.<\/p>\n<p>Or if you include hyperlinked text, SpinMax might change the words that are hyperlinked but will still link to the proper URL.<\/p>\n<h3>What text does SpinMax spin?<\/h3>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-autofollowups.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-autofollowups.png\" alt=\"SpinMax works on auto follow-ups as well\" width=\"1999\" height=\"468\" \/><\/a><figcaption><\/figcaption><\/figure>\n<p>Right now, SpinMax will spin all of the following:<\/p>\n<ul>\n<li>Subject line<\/li>\n<li>Message<\/li>\n<li>Auto follow-ups<\/li>\n<\/ul>\n<p>There\u2019s no option (yet) to only spin one or two of those. Let us know if that\u2019s something you\u2019d like us to add.<\/p>\n<h3 id=\"i-m-a-little-unsure-hldk\">I\u2019m a little unsure of what these spun variations will wind up looking like\u2026 how can I test this?<\/h3>\n<p>It\u2019s easy to see what the SpinMax variations of your emails will look like before you send them out to real recipients.<\/p>\n<p>When you <a href=\"https:\/\/www.gmass.co\/blog\/test-email-sequence\/\">send yourself a test<\/a>, you\u2019ll <strong>see a spun variation of your message<\/strong>\u00a0(which gives you a little taste).<\/p>\n<p>And, of course, if you want to see all the variations of your message before they go out, you can <a href=\"https:\/\/www.gmass.co\/blog\/no-more-fear-preview-your-emails-as-drafts-then-send-them-with-one-click\/\">create drafts of your campaign<\/a>\u00a0rather than sending it immediately. Then you can <strong>spot check those variations<\/strong>\u00a0and make sure they look good.<\/p>\n<h3 id=\"do-i-have-to-pay-ext-xsin\">Do I have to pay extra for this (or provide an API key for ChatGPT)?<\/h3>\n<p>No! Right now, <strong>GMass is covering all the ChatGPT costs<\/strong>\u00a0that come from SpinMax (and unfortunately, <a href=\"https:\/\/www.linkedin.com\/posts\/ajaygoel999_my-last-email-campaign-cost-me-over-500-activity-7313959620463505409-Kj2R?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAQJTxYB9rfzMXjxjVoFcSyIi14B0HIUPGg\">it ain\u2019t cheap<\/a>).<\/p>\n<p>This may change in the future, but for now, we got you.<\/p>\n<h3 id=\"note-spinmax-slows-d-koad\">Note: SpinMax slows down your email sending<\/h3>\n<p>It takes a few seconds to generate each variation of your message \u2014 so SpinMax will, in essence, <strong>add about five- to 10-second pauses between every email<\/strong>\u00a0GMass sends in your campaign.<\/p>\n<p>That means: If you normally like to use GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-feature-throttle-your-email-campaign\/\">throttling<\/a>\u00a0feature, that time will be <strong>added on<\/strong>\u00a0to the pause duration you choose.<\/p>\n<p>So if you choose a 5-10 second pause between messages and have SpinMax on, <strong id=\"spinmax-is-available-bhvf\">that will now be more like a 10-20 second delay<\/strong>. To keep things at 5-10 seconds, don\u2019t set any throttling speed \u2014 because SpinMax is going to pause that long in between emails as it creates its messages.<\/p>\n<p>Also, if the OpenAI API fails while we&#8217;re trying to spin your campaign, we&#8217;ll pause and try again later to redo any messages that weren&#8217;t spun.<\/p>\n<h2>SpinMax Is Available on All GMass Plans<\/h2>\n<p>If you\u2019re already a GMass subscriber, good news: <strong>SpinMax is included in your GMass plan and you can begin using it immediately<\/strong>.<\/p>\n<p>And if you\u2019re not a GMass subscriber and want to give SpinMax a try, <strong>you can test it out during your free trial<\/strong>.<\/p>\n<p>Just <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">install the Chrome extension<\/a>\u00a0to begin your free trial with <strong>no credit card required<\/strong>.<\/p>\n<p>Come see why almost <strong>400,000 users love GMass<\/strong>\u00a0for cold outreach and beyond \u2014 and why we have an <strong>average rating of 4.8 out of 5 stars<\/strong>\u00a0across <strong>10,000+ reviews<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introducing SpinMax \u2014 the brand new AI-powered spintax engine from GMass\u00a0that automatically makes slight wording variations on every single email in your campaign. And SpinMax does it all\u2026<\/p>\n","protected":false},"author":29,"featured_media":25207,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428,26,4255],"tags":[],"class_list":["post-25205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email","category-gmass","category-new-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>SpinMax: Automatic AI-Powered Spintax for Every Email in Your Campaign<\/title>\r\n<meta name=\"description\" content=\"Introducing SpinMax - GMass&#039;s automatic, AI-powered spintax engine that makes slight wording variations to every single message in your campaign.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/spinmax\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"SpinMax: Automatic AI-Powered Spintax for Every Email in Your Campaign\" \/>\r\n<meta property=\"og:description\" content=\"Introducing SpinMax - GMass&#039;s automatic, AI-powered spintax engine that makes slight wording variations to every single message in your campaign.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/spinmax\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2025-04-04T17:11:39+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-06-16T17:10:00+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/spinmax-feat2-tinified.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"2002\" \/>\r\n\t<meta property=\"og:image:height\" content=\"934\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Sam Greenspan\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sam Greenspan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/\"},\"author\":{\"name\":\"Sam Greenspan\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\"},\"headline\":\"SpinMax: Automatic AI-Powered Spintax for Every Email in Your Campaign\",\"datePublished\":\"2025-04-04T17:11:39+00:00\",\"dateModified\":\"2025-06-16T17:10:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/\"},\"wordCount\":1142,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/spinmax-feat2-tinified.png\",\"articleSection\":[\"Cold Email\",\"GMass\",\"New Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/\",\"name\":\"SpinMax: Automatic AI-Powered Spintax for Every Email in Your Campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/spinmax\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/spinmax-feat2-tinified.png\",\"datePublished\":\"2025-04-04T17:11:39+00:00\",\"dateModified\":\"2025-06-16T17:10:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/de82c1ac2f78713b569bb57bfb313c98\"},\"description\":\"Introducing SpinMax - 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