{"id":25218,"date":"2025-04-09T18:14:35","date_gmt":"2025-04-09T18:14:35","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25218"},"modified":"2025-04-09T18:14:35","modified_gmt":"2025-04-09T18:14:35","slug":"ai-platform-case-study","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/ai-platform-case-study\/","title":{"rendered":"Case Study: How Jamout.ai Hit 67%+ Click-Through Rates with GMass"},"content":{"rendered":"\n\n\n\n
GMass results<\/b> for Jamout.ai<\/strong>,\u00a0AI education and tools platform, Colorado<\/td>\n<\/tr>\n
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92%+ open rates<\/strong><\/td>\n

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67%+ click-through rates<\/strong><\/td>\n

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10+ hours saved per week<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Jamout.ai<\/a>\u00a0is an AI education and tools platform<\/strong>\u00a0based out of Denver, Colorado. Their goal is to help businesses learn how to use AI for their operations \u2014 and\/or get cheaper and easier access to a whole bunch of AI services.<\/p>\n

The company was founded by Jam Anderson, who\u2019s been a marketing and business strategy pro for more than two decades.
\n\"Jam
\nAs Jam found more and more businesses looking to integrate AI into their operations \u2014 but really not knowing how to get started and quickly getting overwhelmed \u2014 she founded Jamout.ai both to teach AI and make it accessible<\/strong>.<\/p>\n

Jamout.ai is unique in the market<\/strong>\u00a0in offering businesses AI education as well as access to key AI tools.<\/p>\n

Businesses and individuals can take their webinars, workshops, bootcamps, and individual consulting for AI adoption \u2014 as well as use a hub that gives members access to lots of major AI tools at a more affordable price.<\/p>\n

Email is a key channel for Jamout.ai<\/strong>, both for sales and customer communication.<\/p>\n

But they found some problems on both fronts with traditional email solutions.<\/p>\n

The Problem: Managing Multiple Audience Segments and Services<\/h2>\n

Jamout.ai serves a diverse range of businesses, not just one niche. (Hey, just like us here at GMass!)<\/p>\n

The good news? So many potential customers to help. The bad news? A fragmented audience can be challenging from a marketing perspective.<\/p>\n

\u201cUnlike companies that market to a single audience, Jamout.ai serves a variety of professionals,\u201d Jam says, \u201cFrom freelancers and small business owners to corporate teams and industry-specific specialists.\u201d<\/p>\n

\u201cEach of these groups requires different messaging, different AI use cases, and different levels of education. Manually keeping track of who needs what was a logistical nightmare<\/strong>.\u201d<\/p>\n

And that wasn\u2019t the only challenge.<\/p>\n

The second issue: Finding an easier way to send all the emails required for organizing events and maintaining engagement across their various services.<\/p>\n

\u201cWith multiple offerings \u2014 including one-on-one consulting, bootcamps, and a growing membership \u2014 staying engaged with leads and participants across different services became a time sink,\u201d Jam says.<\/p>\n

\u201cWe needed a way to automate follow-ups, keep track of sign-ups, and ensure every lead was nurtured properly<\/strong>.\u201d<\/p>\n

But there aren\u2019t many email apps out there designed for everything from sales outreach to event organizing to customer nurturing.<\/p>\n

In fact, there might only be one<\/em>. And fortunately, Jam found it\u2026<\/p>\n

The Solution: GMass for Outreach, Event Management, and Nurturing Emails \u2014 All in One Tool, and All in Gmail<\/h2>\n

Jam discovered GMass when she went hunting for an email platform that could ideally meet <\/strong>all<\/strong><\/em>\u00a0their needs<\/strong>.<\/p>\n

\u201cWe found GMass while searching for a Gmail-integrated email automation tool that would allow us to send personalized email sequences and track responses without leaving Google Workspace,” she says.<\/p>\n

\u201cWe teach businesses how to leverage AI to automate and streamline their operations,\u201d Jam says, so GMass\u2019s ability to handle sophisticated personalization and automation tasks was exactly what they needed to \u201cpractice what we preach.\u201d<\/p>\n

Here are the GMass features that Jamout.ai has been using to run their email campaigns.<\/p>\n

Mail merge with Google Sheets<\/h3>\n

Since GMass integrates natively with Google Sheets, using mail merge personalization<\/a>\u00a0from a sheet of contacts is incredibly simple<\/strong>.<\/p>\n

For a diverse customer base like Jam\u2019s, GMass\u2019s filtering feature<\/a>\u00a0is also great for campaigns.<\/p>\n

\"Using<\/a><\/figure>\n

Example: If Jamout.ai wanted to send a message just to financial services businesses, they could set a filter when they connect their Google Sheet where BusinessType=Financial. Then GMass would create a campaign only pulling the contacts on the sheet from that business type.<\/p>\n

Conditional logic for customizing messages<\/h3>\n

GMass\u2019s conditional content<\/a>\u00a0is valuable for the Jamout team as they can <\/strong>customize what they say to different audiences \u2014 all inside a single message<\/strong>.<\/p>\n

\"Using<\/a><\/figure>\n

For example, when they have a Google Sheet of contacts for an event, they can send out one email to everyone \u2014 and use conditional content to change the message if someone\u2019s already RSVPed or not.<\/p>\n

Automated follow-ups<\/h3>\n

Easy but versatile automated follow-ups<\/a>\u00a0were one of the major factors that attracted Jam to GMass.<\/p>\n

Her team can send as many stages of auto follow-ups as they need and use the various stop triggers (for instance, stopping sequences on click or on open) to make sure as many people as possible take the desired action.<\/p>\n

“GMass allowed us to build automated email sequences that saved us hours of manual outreach and follow-ups every week,” Jam says.<\/p>\n

Email tracking<\/h3>\n

Jamout.ai uses GMass\u2019s email tracking<\/a>\u00a0to gauge the effectiveness of their campaigns.<\/p>\n

In particular, because GMass has more accurate open tracking<\/a>\u00a0than other email sending platforms, they know<\/em>\u00a0the metrics really mean something.<\/p>\n

Plus, the tracking data is great for sending segmented follow-up campaigns<\/a>.<\/p>\n

\"Using<\/a><\/figure>\n

For instance, sending a follow-up to everyone who opened an event invitation but didn\u2019t click<\/strong>\u00a0on the link.<\/p>\n

A\/B testing<\/h3>\n

GMass\u2019s inline A\/B testing<\/a>\u00a0makes it super easy to A\/B test something in every campaign<\/strong>\u00a0\u2014 whether it\u2019s a subject line, email copy, or both.<\/p>\n

So Jamout.ai uses A\/B testing to constantly refine and optimize their messages to maximize opens, clicks, and replies.<\/p>\n

The Results<\/h2>\n

Since Jam started using GMass, she\u2019s seen fantastic results.<\/p>\n