{"id":25288,"date":"2025-04-30T22:36:02","date_gmt":"2025-04-30T22:36:02","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25288"},"modified":"2025-04-30T22:36:55","modified_gmt":"2025-04-30T22:36:55","slug":"subsequences","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/subsequences\/","title":{"rendered":"Subsequences in GMass: How to Automate Conditional Follow-Up Campaigns"},"content":{"rendered":"<p><strong>Subsequences<\/strong>\u00a0are a powerful email automation technique \u2014 and one that\u2019s <em>not<\/em>\u00a0oversaturated like so many other tactics.<\/p>\n<p>With subsequences, you <strong>automatically send a follow-up campaign to a recipient when they take an action<\/strong>\u00a0on an initial campaign.<\/p>\n<p>For instance, you could automatically send a subsequence to everyone who clicks on an email. Or you could send one to everyone who replies.<\/p>\n<p>Subsequences are simple to set up in GMass using a combo of our <strong>dynamic lists<\/strong>\u00a0feature and our <strong>behavior-based segmentation<\/strong>\u00a0feature.<\/p>\n<p>In this article, I\u2019ll walk you through the process of setting this up.<\/p>\n<h2 id=\"subsequences-in-gmas-hkxp\">Subsequences in GMass: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#how-to-set-up-a-subs-yiax\">How to Set Up a Subsequence in GMass<\/a>\n<ul>\n<li><a href=\"#step-1-create-a-dyna-izjz\">Step 1: Create a dynamic behavior-based list<\/a><\/li>\n<li><a href=\"#step-2-making-the-be-gvcl\">Step 2: Making the behavior-based campaign dynamic<\/a><\/li>\n<li id=\"how-to-set-up-a-subs-yiax\"><a href=\"#what-about-subsequen-vqtl\">What about subsequences based on specific words in a reply?<\/a><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"#next-steps-for-subse-ntgz\">Next Steps for Subsequences in GMass<\/a><\/li>\n<\/ul>\n<h2 id=\"step-1-create-a-dyna-izjz\">How to Set Up a Subsequence in GMass<\/h2>\n<p>There\u2019s a quick two-step process to set up a conditional subsequence in GMass.<\/p>\n<p>You can set one up as a follow-up to any campaign with these steps\u2026<\/p>\n<h3>Step 1: Create a dynamic behavior-based list<\/h3>\n<p>In Gmail, click on the envelope icon to the right of the search bar to create a <strong><a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">behavior-based segmentation<\/a><\/strong><a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">\u00a0campaign<\/a>.<\/p>\n<p>If you\u2019re not familiar, these are <strong>new, automated follow-up campaigns that go out based on the action a recipient takes in an initial campaign<\/strong>.<\/p>\n<p>For instance, you could send one of these to everyone who clicked, or replies, or opened but didn\u2019t click, and so on.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-behaviorbutton.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-behaviorbutton.png\" alt=\"Initiate a behavior-based follow-up campaign\" width=\"1999\" height=\"517\" \/><\/a><\/figure>\n<p>Select your initial campaign from the dropdown. Then select the action you want to use for your subsequence.<\/p>\n<p>In my example here, I\u2019m sending my subsequence to everyone who replies to the initial campaign.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-behaviorsettings.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-behaviorsettings.png\" alt=\"Choose your campaign and behavior\" width=\"1936\" height=\"1292\" \/><\/a><\/figure>\n<p>Click the <strong id=\"step-2-making-the-be-gvcl\">Compose follow-up<\/strong>\u00a0button. GMass will open up a new compose window where you can create your subsequence.<\/p>\n<h3>Step 2: Making the behavior-based campaign dynamic<\/h3>\n<p>We\u2019re now going to employ GMass\u2019s <strong><a href=\"https:\/\/www.gmass.co\/blog\/dynamic-lists\/\">dynamic lists<\/a><\/strong>\u00a0feature.<\/p>\n<p>With dynamic lists, your email list can change and grow over time; it\u2019s not static in GMass.<\/p>\n<p>So every time someone new replies to your initial campaign, <strong>they\u2019ll be added to the dynamic list<\/strong>\u00a0for your behavior-based follow-up campaign.<\/p>\n<p>To turn your list dynamic, <strong>edit the email alias<\/strong>\u00a0that GMass generated (in my case, it was 1-recipients-85f2a23f@gmass.co) by adding in -dynamic before the @ symbol.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-dynamicaddress.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-dynamicaddress.png\" alt=\"Change the email address to make it dynamic\" width=\"1936\" height=\"634\" \/><\/a><\/figure>\n<p>Now <strong>type up your behavior-based follow-up campaign<\/strong>. It can include everything you\u2019d use in a standard GMass campaign, including <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">automated follow-ups<\/a>.<\/p>\n<p>One more setting before we send: We need to make it a <strong><a href=\"https:\/\/www.gmass.co\/blog\/recurring-reminder-emails\/\">recurring campaign<\/a><\/strong>. That way, GMass will send emails once a day to everyone who\u2019s been added into your dynamic list because they now match the behavior criteria.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-recurring.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/04\/subsequences-recurring.png\" alt=\"Set the campaign to recur daily\" width=\"1936\" height=\"1292\" \/><\/a><\/figure>\n<p>Once you\u2019re all set, <strong>click the red GMass button<\/strong>\u00a0to send the initial batch of your behavior-based follow-up campaign messages.<\/p>\n<p>And now, once a day, <strong id=\"what-about-subsequen-vqtl\">this subsequence campaign will recur<\/strong>\u00a0\u2014 and go to any new people who\u2019ve taken your desired action.<\/p>\n<h3>What about subsequences based on specific words in a reply?<\/h3>\n<p>With the technique I\u2019ve described above, unfortunately, you won\u2019t be able to restrict follow-up campaigns only to people who meet additional criteria.<\/p>\n<p>So with the technique above, you can send to everyone who replied\u2026 but not, say, only to those whose replies contained the word \u201cinterested.\u201d<\/p>\n<p>If you\u2019d like to better restrict your follow-up campaigns, there are a few options.<\/p>\n<p>One is <strong><a href=\"https:\/\/www.gmass.co\/blog\/triggered-emails\/\">triggered emails<\/a><\/strong>. That\u2019s GMass\u2019s feature where you can send an automation to people who reply and you <em>can<\/em>\u00a0base that on specific words appearing in the reply.<\/p>\n<p>The downside is that triggered emails aren\u2019t a full sequence, so you can\u2019t also have automated follow-ups with them.<\/p>\n<p>The second is a <strong>more complex workaround <\/strong>that brings AI into the mix. I won\u2019t detail the entire process here (it would roughly quadruple the length of this article), but I\u2019d do it like this:<\/p>\n<ul>\n<li>Set up a <strong>Google Apps Script<\/strong>\u00a0to <strong>bring replies to your campaign into a Google Sheet<\/strong>. Check out our step-by-step walkthrough on <a href=\"https:\/\/www.gmass.co\/blog\/convert-email-to-google-she\">how to convert Gmail to Google Sheets<\/a>.<\/li>\n<li><strong>Use an AI integration<\/strong>, either Google\u2019s built-in Gemini AI (if you have access) or a third-party like <a href=\"https:\/\/www.gmass.co\/blog\/gpt-for-sheets\/\">GPT for Sheets<\/a>, to <strong>analyze those replies<\/strong>\u00a0and determine if they want you to follow up.<\/li>\n<li id=\"next-steps-for-subse-ntgz\"><strong>Create a recurring campaign<\/strong>\u00a0based on that Google Sheet, where GMass automatically sends your new subsequence to everyone who the AI says you should.<\/li>\n<\/ul>\n<p>The downside here is the complexity of the setup \u2014 this will take a bit of time and you\u2019ll need to test it before you set it live.<\/p>\n<h2>Next Steps for Subsequences in GMass<\/h2>\n<p>Good news: <strong>If you have a GMass plan, you can set up subsequences as I described right now<\/strong>.<\/p>\n<p>Everything I\u2019ve discussed \u2014 behavior-based segmentation, dynamic lists, recurring campaigns \u2014 is included in your GMass plan.<\/p>\n<p>And if you\u2019re not a GMass subscriber yet\u2026 it\u2019s time to give it a try.<\/p>\n<p>You can <strong>test out GMass for free<\/strong>, with <strong>no credit card required<\/strong>. Just <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">install the Chrome extension<\/a>\u00a0to get started. And you can do the subsequence technique in this article during your free trial.<\/p>\n<p>Come see why almost <strong>400,000 users love GMass<\/strong>\u00a0for mail merge, bulk email, and all types of campaigns \u2014 and why they give it an <strong>average rating of 4.8 out of 5 stars<\/strong>\u00a0across <strong>10,000+ reviews<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Subsequences\u00a0are a powerful email automation technique \u2014 and one that\u2019s not\u00a0oversaturated like so many other tactics. With subsequences, you automatically send a follow-up campaign to a recipient when\u2026<\/p>\n","protected":false},"author":29,"featured_media":25290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[],"class_list":["post-25288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-follow-ups"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Subsequences in GMass: How to Automate Conditional Follow-Up Campaigns<\/title>\r\n<meta name=\"description\" content=\"How to create a subsequence - that&#039;s an automated follow-up campaign when someone takes a behavior or meets a condition, like replying or clicking.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/subsequences\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Subsequences in GMass: How to Automate Conditional Follow-Up Campaigns\" \/>\r\n<meta property=\"og:description\" content=\"How to create a subsequence - 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