{"id":25300,"date":"2025-05-03T17:40:30","date_gmt":"2025-05-03T17:40:30","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25300"},"modified":"2025-10-29T17:46:48","modified_gmt":"2025-10-29T17:46:48","slug":"set-end-time","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/set-end-time\/","title":{"rendered":"How to Set an End Time for a GMass Campaign"},"content":{"rendered":"<p>By popular demand, introducing a new scheduling feature in GMass: <strong>You can now set a daily end time for your campaigns<\/strong>.<\/p>\n<p>Before, you could set a specific time to start sending a campaign but there was no option to also set an end time. So if you wanted to send a campaign from, say, 9:00 A.M. to 12:00 P.M., that wasn\u2019t possible. (At least not without a whole lot of workarounds.)<\/p>\n<p>But now, <strong>you have the option to set an end time for your campaign (and its auto follow-ups)<\/strong>.<\/p>\n<p>GMass will send messages from your campaign from its scheduled start time until that end time. Once that time hits, GMass will pause your campaign then resume sending according to your schedule on the next day.<\/p>\n<p>In this guide, I\u2019ll cover <strong>how to use the set end time feature<\/strong>\u00a0and explain some of the nuances you might encounter along the way.<\/p>\n<h2 id=\"set-end-times-table-wgqs\">Set End Times: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#how-to-set-an-end-ti-csnl\">How to Set an End Time for a Campaign in GMass<\/a>\n<ul>\n<li id=\"how-to-set-an-end-ti-csnl\"><a href=\"#setting-an-end-time-btwt\">Setting an end time for your campaign<\/a><\/li>\n<li><a href=\"#setting-an-end-time-kgys\">Setting an end time for auto follow-ups<\/a><\/li>\n<\/ul>\n<\/li>\n<li id=\"setting-an-end-time-btwt\"><a href=\"#set-end-time-faq-syrm\">Set End Time FAQ<\/a><\/li>\n<li><a href=\"#set-end-time-in-gmas-samk\">Set End Time in GMass: Next Steps<\/a><\/li>\n<\/ul>\n<h2>How to Set an End Time for a Campaign in GMass<\/h2>\n<p>Hey, good news: Setting an end time is about as simple as it gets.<\/p>\n<h3>Setting an end time for your campaign<\/h3>\n<p>In the GMass <a href=\"https:\/\/www.gmass.co\/blog\/gmass-settings-box\/\">settings box<\/a>\u00a0for your campaign, click into the <strong>Schedule <\/strong>section.<\/p>\n<p>That\u2019s where you can optionally set a start time (using the dropdown that starts with <strong>Now<\/strong>).<\/p>\n<p>And you\u2019ll now see an option as well to <strong>Set end time<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-settinginbox.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-settinginbox.png\" alt=\"The set end time setting in the GMass settings box.\" width=\"1694\" height=\"1096\" \/><\/a><\/figure>\n<p>Check the box. A time field will appear where you can set your end time.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-endtimesettings.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-endtimesettings.png\" alt=\"Specify your end time\" width=\"1694\" height=\"1096\" \/><\/a><\/figure>\n<p>By default, the end time is in your local time zone. However, if you\u2019ve used GMass\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/time-zones\/\">time zone feature<\/a>\u00a0for your account, the time zone will correspond to whatever you\u2019ve selected there.<\/p>\n<p>That\u2019s a little different than the start time box here in the settings, which shows you a time zone \u2014 and allows you to alter the time zone. So <strong>if you change the time zone in the box for the campaign start time, that time zone will then also apply to the end time<\/strong>.<\/p>\n<p>When you put in a start time and an end time, you establish the full sending window for GMass to follow.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-setstarttime.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-setstarttime.png\" alt=\"You can also set a start time\" width=\"1694\" height=\"1096\" \/><\/a><\/figure>\n<p>So in the above example, GMass will start sending the campaign at 9:00 A.M. and pause at 12:00 P.M., sending for those three hours only.<\/p>\n<p>If your end time arrives and GMass hasn\u2019t sent out all the emails in your campaign, the <strong>system will pause<\/strong>\u00a0and <strong>resume sending at your designated start time the following day<\/strong>.<\/p>\n<p>You\u2019ll also receive a notification that lets you know the campaign has paused.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-notification.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" id=\"setting-an-end-time-kgys\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-notification.png\" alt=\"Your notification about the end time\" width=\"1880\" height=\"862\" \/><\/a><\/figure>\n<h3>Setting an end time for auto follow-ups<\/h3>\n<p>There\u2019s no specific \u201cset end time\u201d feature for auto follow-ups \u2014 but they will abide by the end time you\u2019ve established here.<\/p>\n<p>You can choose the start time for each auto follow-up. The end time will automatically be the same end time as your campaign.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-autofollowups.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-autofollowups.png\" alt=\"Start and end times for auto follow-ups\" width=\"1694\" height=\"1522\" \/><\/a><\/figure>\n<p>If you <strong>do not<\/strong>\u00a0specify a start time for auto follow-ups, GMass will send them at the same time as your main campaign. And GMass will then stop at the campaign\u2019s end time (assuming you\u2019ve set it) and resume sending on the next day.<\/p>\n<p>If you <strong id=\"set-end-time-faq-syrm\">do<\/strong>\u00a0specify a start time for auto follow-ups, GMass will send at that time and, again, will stop at the campaign\u2019s end time assuming you\u2019ve set it.<\/p>\n<h2>Set End Time FAQ<\/h2>\n<p>Here are some of the questions you might have about setting an end time for your campaigns and how it works.<\/p>\n<h3 id=\"do-i-have-to-set-an-pjuh\">Do I have to set an end time for a campaign?<\/h3>\n<p>No. <strong>Setting an end time is completely optional<\/strong>. As is setting a start time. You can set one, neither, or both.<\/p>\n<h3 id=\"what-happens-if-i-se-scgp\">What happens if I set an end time but not a start time?<\/h3>\n<p>When you don\u2019t specify a start time, GMass sends your campaign when you initiate it by clicking the GMass button. That becomes the de facto \u201cstart time.\u201d<\/p>\n<p>So if you have an end time specified, GMass will send until that cut off. Then it will resume sending the following day at that de facto start time.<\/p>\n<h3 id=\"what-happens-if-the-zqso\">What happens if the end time makes it so my campaign goes out too gradually and starts getting bumped to weekend days?<\/h3>\n<p>If you\u2019re worried about the start and end times of a campaign, I\u2019d suspect you\u2019re also someone who\u2019s worried about the days of the week when GMass sends it as well.<\/p>\n<p>You can control that through our <strong><a href=\"https:\/\/www.gmass.co\/blog\/choose-specific-days\/\">choose specific days<\/a><\/strong>\u00a0feature. That\u2019s another setting in the <strong>Scheduling<\/strong>\u00a0section of the settings box.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-choosespecificdays.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/05\/setendtime-choosespecificdays.png\" alt=\"Using choose specific days to avoid sending on weekends\" width=\"1734\" height=\"1026\" \/><\/a><\/figure>\n<p>If you instruct GMass not to send on weekends, your campaign and auto follow-ups won\u2019t go out on Saturdays and Sundays \u2014 even if they\u2019re bumped there because of an end time. GMass will resume sending on Monday.<\/p>\n<h3>Will an end time mess up the timing on my auto follow-ups?<\/h3>\n<p>There was a chance of that happening, but we made sure it&#8217;s not the case.<\/p>\n<p><em><strong>Curious about the inner workings? You can keep reading. Otherwise, just have peace of mind knowing everything will go out as scheduled.<\/strong><\/em><\/p>\n<p>Normally, a &#8220;day&#8221; in auto follow-ups means 24 hours. But that could cause problems with your sending window, because if an email goes out right at the end time, there&#8217;s a chance the auto follow-up processor would start that 24-hour clock right\u00a0<em>after<\/em> the sending window. That could lead to extra delays in auto follow-ups.<\/p>\n<p>So we tweaked the system. If you have a campaign with end times, we calculate the days to wait on an auto follow-up by actual days, not by 24-hour periods. So as soon as the time crosses midnight in your default time zone, that will count as a day. Your auto follow-ups will go out at the correct number of days, within your sending window.<\/p>\n<p>The only exception is if you set a sending time for that auto follow-up stage. That overrides the campaign launch time as GMass calculates your sending window. If that creates a sending window too small for the auto follow-ups to get out in time, GMass will try again the next day. However, this is a rare case.<\/p>\n<h3 id=\"what-if-my-end-time-gqps\">What if my end time is earlier than my start time?<\/h3>\n<p>So let\u2019s say your campaign is supposed to start sending at 2:00 P.M. \u2014 but you set the end time for 1:00 P.M.<\/p>\n<p>GMass interprets that as 1:00 P.M. <em>the following day<\/em>. So your campaign would actually send for 23 hours.<\/p>\n<p>Here\u2019s the logic behind that, and pardon if this starts to sound like the \u201ctime is a flat circle\u201d stuff from <em>Interstellar<\/em>.<\/p>\n<p>Really, no time is actually before or after any other time, because you can cross over days \u2014 and GMass always interprets the end time as happening after the start time.<\/p>\n<p>If you send a campaign that starts at 11:00 P.M. and ends at 1:00 A.M., it should only send for two hours as it crosses days.<\/p>\n<p>The same theory applies to the start and end times. GMass looks at those times, <strong>figures out a window between them where the start time is first and the end time is second<\/strong>, and it uses that window.<\/p>\n<h3 id=\"what-if-i-hit-my-gma-ubbx\">What if I hit my Gmail sending limit before the end time?<\/h3>\n<p>Here\u2019s a rare case with start and end times.<\/p>\n<p>Normally, if you hit your <a href=\"https:\/\/www.gmass.co\/blog\/you-can-now-send-10000-emails-with-gmass-and-gmail\/\">Gmail sending limit<\/a>\u00a0(which is up to 500 emails per day for free Gmail accounts and up to 2,000 emails per day for paid Google Workspace accounts), GMass pauses your campaign 25 hours and then resumes sending.<\/p>\n<p>But if that 25-hour mark is outside of your sending window, <strong>GMass will instead resume at your designated start time<\/strong>.<\/p>\n<p>For example, if your start time is 2:30 P.M. and end time is 3:00 P.M., and you hit your sending limit in between, GMass won\u2019t resume 25 hours later \u2014 because that would be after 3:30 P.M., which is outside your sending window. So in that case, GMass will further advance the campaign to the next possible day at the 2:30 P.M. start time.<\/p>\n<h3 id=\"will-gmass-remember-hmdt\"><span style=\"font-size: 18.72px;\">What happens if I set a daily limit on emails but GMass doesn&#8217;t hit that limit during my sending window?<\/span><\/h3>\n<p>Let&#8217;s say you&#8217;ve set GMass to send 100 emails per day. But during your short sending window, GMass only sends 80.<\/p>\n<p>GMass will give priority to the sending window \u2014 so it will\u00a0<em>not<\/em> send 20 more emails that day after your window is over.<\/p>\n<h3 id=\"will-gmass-remember-hmdt\">Will GMass remember the end time when I start a new campaign?<\/h3>\n<p>Yes. The <strong id=\"set-end-time-in-gmas-samk\">end time is a <\/strong><em><strong>sticky<\/strong><\/em><strong>\u00a0setting<\/strong>. That means when you start a new campaign, if your last campaign had an end time, the new campaign will start with the same end time already filled in.<\/p>\n<p>(You can always change it or turn it off for that campaign.)<\/p>\n<h3>What happens if I use an end time on a recurring campaign?<\/h3>\n<p>Let&#8217;s say you have a <a href=\"https:\/\/www.gmass.co\/blog\/recurring-automated-email-campaigns-gmail-sheets\/\">recurring campaign<\/a> that&#8217;s checking a Google Sheet for new rows every few hours (or even <a href=\"https:\/\/www.gmass.co\/blog\/instantly-send-new-rows\/\">instantly<\/a>).<\/p>\n<p>If you add new contacts outside of your daily sending window, GMass will hold the email until the next allowed time.<\/p>\n<p>So if you have a recurring campaign set to send instantly to new contacts&#8230; your sending window is 1:00 P.M. to 4:00 P.M. daily&#8230; and you add a new row at 5:00 P.M. \u2014 GMass will send the email at 1:00 P.M. the following day.<\/p>\n<h2>Set End Time in GMass: Next Steps<\/h2>\n<p>Setting end times to campaigns is just one of the <strong>many, many scheduling features available to you in GMass.<\/strong>\u00a0(And why GMass users find the scheduling tools to be far superior to Gmail\u2019s built-in option.)<\/p>\n<p>Some of GMass\u2019s other scheduling features include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/choose-specific-days\/\">Choosing specific sending days<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/skip-holidays\/\">Skipping holidays<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-feature-throttle-your-email-campaign\/\">Throttling send speeds<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/recurring-reminder-emails\/\">Sending recurring campaigns<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/time-zones\/\">Setting a default time zone<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">Scheduling auto follow-ups<\/a><\/li>\n<li><a href=\"https:\/\/www.gmass.co\/blog\/timing\/\">Setting a max number of emails per day<\/a><\/li>\n<\/ul>\n<p>And a whole lot more.<\/p>\n<p>If you\u2019re already a GMass user, the set end times feature is included in your plan.<\/p>\n<p>And if you aren\u2019t a GMass user, <strong>you can give it a try \u2014 for free<\/strong>.<\/p>\n<p>Just <strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">install the Chrome extension<\/a><\/strong>\u00a0to get started. You\u2019ll be able to <strong>use all of GMass\u2019s features during your free trial<\/strong>\u00a0\u2014 including all the scheduling features.<\/p>\n<p>Come see why almost <strong>400,000 people<\/strong>\u00a0rely on GMass to send all sorts of campaigns \u2014 and why they give GMass an <strong>average of 4.8 out of 5 stars<\/strong>\u00a0across <strong>10,000+ reviews<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By popular demand, introducing a new scheduling feature in GMass: You can now set a daily end time for your campaigns. Before, you could set a specific time\u2026<\/p>\n","protected":false},"author":29,"featured_media":25303,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-25300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scheduling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Set an End Time for a GMass Campaign<\/title>\r\n<meta name=\"description\" content=\"How to schedule an end time for your GMass campaign to cut off your sending at a specific time of day,\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/set-end-time\/\" \/>\r\n<meta property=\"og:locale\" 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