{"id":25385,"date":"2025-06-17T21:04:37","date_gmt":"2025-06-17T21:04:37","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25385"},"modified":"2025-08-18T22:21:13","modified_gmt":"2025-08-18T22:21:13","slug":"evergreen-email-sequence","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/evergreen-email-sequence\/","title":{"rendered":"How to Make an Evergreen Email Sequence in Gmail (It&#8217;s Easy)"},"content":{"rendered":"<p><strong>Evergreen email sequences<\/strong>\u00a0are some of the <strong>most valuable automations<\/strong>\u00a0you\u2019ll ever set up.<\/p>\n<p>When you get one right, they\u2019re as close to a \u201cset it and forget it\u201d sales, marketing, and growth lever as you\u2019ll ever pull.<\/p>\n<p>And, believe it or not, <strong>you can create and run evergreen email sequences in Gmail<\/strong>.<\/p>\n<p>In this article, I\u2019ll walk you through creating evergreen emails \u2014 from a <a href=\"https:\/\/www.gmass.co\/blog\/drip-campaign-from-gmail-account\/\">drip welcome series<\/a>\u00a0to a <a href=\"https:\/\/www.gmass.co\/cold-email\">cold outreach sequence<\/a>\u00a0and everything in between. Plus, I\u2019ll share a step-by-step guide for creating one with your Gmail account.<\/p>\n<h2 id=\"evergreen-email-sequ-alzi\">Evergreen Email Sequence: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#what-is-evergreen-em-chjl\">What Is Evergreen Email Marketing?<\/a><\/li>\n<li id=\"what-is-evergreen-em-chjl\"><a href=\"#the-easiest-way-to-s-kthl\">The Easiest Way to Set Up an Evergreen Email Sequence<\/a><\/li>\n<li><a href=\"#how-to-set-up-your-e-brls\">How to Set Up Your Evergreen Email Sequences in Gmail<\/a><\/li>\n<li><a href=\"#evergreen-email-sequ-ckgu\">Evergreen Email Sequence: Next Steps<\/a><\/li>\n<\/ul>\n<h2>What Is Evergreen Email Marketing?<\/h2>\n<p>Before we get too deep, I want to make sure we\u2019re all using the term \u201c<strong>evergreen email<\/strong>\u201d the same way \u2014 because I\u2019ve seen it tossed around a bunch of different ways over my many, many years in the email world.<\/p>\n<p>The best definition of evergreen email I can give you is:<\/p>\n<p>Evergreen email marketing is creating an automated email and\/or email sequence that remains relevant and valuable over time \u2014 and goes out automatically when someone takes a specific action.<\/p>\n<p>It has three MAJOR pros:<\/p>\n<ul>\n<li><strong>It\u2019s a one-time effort with a long-term payoff. <\/strong>Yes, you may tweak your evergreen sequences from time to time, but the vast majority of the work takes place up front.<\/li>\n<li><strong>It\u2019s automated, saving you a ton of time. <\/strong>You don\u2019t have to do anything to send out your evergreen email \u2014 the machines handle that.<\/li>\n<li><strong>Automated, relevant emails are highly engaging and highly lucrative. <\/strong><\/li>\n<\/ul>\n<p>Unlike traditional campaigns that may have a limited shelf life, evergreen emails are designed to be relevant for an extended period, making them a savvy choice for any email marketing strategy.<\/p>\n<h3 id=\"what-are-some-exampl-opgc\">What are some examples of evergreen email marketing sequences?<\/h3>\n<p>Some of the best examples of evergreen email sequences are:<\/p>\n<p><strong>Welcome series. <\/strong>This is an email flow that introduces your product\/company, gets new customers or participants excited and educated, and nurtures both brand loyalty and engagement.<\/p>\n<p><strong>Lead magnet delivery plus nurturing. <\/strong>A person signs up to receive a lead magnet, like a PDF or eBook. They receive that lead magnet free in the first email in the series, then continue to receive nurturing emails to try to convert them into customers.<\/p>\n<p><strong>Product education and onboarding. <\/strong>These sequences help new users become acclimated to your product. They can help reduce churn.<\/p>\n<p><strong>Cold outreach sequence. <\/strong>If you\u2019ve nailed your cold outreach messaging, you can set up a campaign that automatically goes out to new prospects whenever you add them to a Google Sheet.<\/p>\n<p><strong>Cart abandonment sequence. <\/strong>When a customer on your eCommerce site leaves a product in their cart, they receive a sequence of emails encouraging them to complete checkout. (Sometimes with a discount, sometimes with just a sense of urgency.)<\/p>\n<p><strong>Content drips. <\/strong>Educational emails that drip out over time to help cultivate long-term interest.<\/p>\n<p><strong>Inbound lead follow-up sequence. <\/strong>When someone on your website requests a demo or otherwise is looking for more info, they\u2019re entered into a sequence that includes a scheduling link \u2014 followed by more emails nudging them until they respond.<\/p>\n<p><strong>Re-engagement campaign. <\/strong>These emails try to get inactive email subscribers and\/or customers to once again engage with your brand. They can have a lower success rate than other automations \u2014 but often, they bring at least <em>some<\/em>\u00a0otherwise lost customers back into the fold.<\/p>\n<p><strong>Lost deal revival sequence. <\/strong>Automatically send a sequence to past leads that didn\u2019t work out to see if they\u2019re <em>now<\/em>\u00a0interested in your solution.<\/p>\n<h3 id=\"can-i-create-evergre-ggjz\">Can I create evergreen cold email sequences?<\/h3>\n<p>Yes, absolutely.<\/p>\n<p>Keep in mind that <strong>just because a sequence is evergreen, that doesn\u2019t mean its content is static<\/strong>.<\/p>\n<p>You can use <a href=\"https:\/\/www.gmass.co\/blog\/mail-merge\/\">mail merge<\/a>\u00a0to bring in details about each prospect so when they receive their message, it\u2019s personalized to them and their pain point.<\/p>\n<h3 id=\"how-long-should-an-e-qlsa\">How long should an evergreen email sequence be?<\/h3>\n<p>It really depends on the sequence.<\/p>\n<p>I\u2019ve seen welcome campaigns that are a single email and some that are dozens.<\/p>\n<p>Some cold emailers will send one outreach message, some will follow up daily for weeks.<\/p>\n<p>You\u2019re <strong>aiming for a balance<\/strong>\u00a0\u2014 enough to prompt action, but not so much that it\u2019s a turn-off.<\/p>\n<p>Also, note: Not every evergreen series has to be a drip campaign where everyone gets every single message. You can set up end triggers \u2014 for instance, sending messages in the sequence <a href=\"https:\/\/www.gmass.co\/blog\/stop-follow-ups-reply-click\/\">until a person replies or clicks<\/a>.<\/p>\n<h3 id=\"can-i-have-more-than-rscc\">Can I have more than one evergreen sequence going at a time?<\/h3>\n<p>You not only \u201ccan\u201d do that \u2014 you <em id=\"the-easiest-way-to-s-kthl\">should<\/em>.<\/p>\n<p>Because, once again, automations are incredibly effective tools that require little to no ongoing work on your part.<\/p>\n<h2>The Easiest Way to Set Up an Evergreen Email Sequence<\/h2>\n<p>I\u2019m now going to show you <strong>the easiest way to set up an evergreen email sequence in Gmail<\/strong>.<\/p>\n<p>To pull this off, you\u2019ll need a Chrome extension called GMass.<\/p>\n<p>GMass actually <strong>transforms your Gmail account into an email marketing platform<\/strong>\u00a0\u2014 you can use it to send everything from newsletters to sales outreach to mail merge campaigns all from Gmail.<\/p>\n<p>It also makes it <strong>dead simple to set up evergreen email sequences in Gmail<\/strong>.<\/p>\n<h3 id=\"why-is-it-better-to-vtyh\">Why is it better to set up an evergreen sequence with GMass (not with Mailchimp or ConvertKit)?<\/h3>\n<p>There are three big advantages of using GMass for your evergreen email marketing sequences over apps like Mailchimp, ConvertKit, ActiveCampaign, Klaviyo, and Constant Contact.<\/p>\n<ol start=\"1\">\n<li><strong>GMass supports all types of evergreen campaigns. <\/strong>GMass is the only software that\u2019s versatile enough to allow cold outreach, traditional marketing, and mail merge campaigns. Software like <a href=\"https:\/\/www.gmass.co\/blog\/mailchimp-alternatives\/\">Mailchimp<\/a>\u00a0is only for traditional marketing; Klaviyo is even a step narrower, for eCommerce automations. GMass will work for <em>anything<\/em>\u00a0you need to do.<\/li>\n<li><strong>Everything happens in Gmail. <\/strong>You don\u2019t need to learn a new platform to create evergreen email sequences with GMass, since everything happens <em>inside<\/em>\u00a0Gmail. You create your campaign in the Gmail compose window.<\/li>\n<li id=\"how-to-set-up-your-e-brls\"><strong>It\u2019s way more affordable. <\/strong>That\u2019s right: GMass gives you unlimited everything with your plan. So this won\u2019t be a situation like Mailchimp where it starts cheap and then explodes in price once you\u2019re sending to a larger list.<\/li>\n<li><strong>GMass allows for as many stages as you need.\u00a0<\/strong>With GMass, you have <a href=\"https:\/\/www.gmass.co\/blog\/unlimited-follow-up-stages\/\">unlimited sequence stages<\/a> \u2014 so go ahead and send as many emails as you need.<\/li>\n<\/ol>\n<h2>How to Set Up Your Evergreen Email Sequences in Gmail<\/h2>\n<h3 id=\"make-sure-you-have-g-zvug\">Make sure you have GMass installed<\/h3>\n<p>The first step is <a href=\"https:\/\/chromewebstore.google.com\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">installing the GMass Chrome extension<\/a>. You can get that going from the Chrome Web Store.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-chromeextension.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-chromeextension.png\" alt=\"Add GMass to Chrome\" width=\"1999\" height=\"1184\" \/><\/a><\/figure>\n<p>You <strong>don\u2019t need to put in a credit card<\/strong>\u00a0to try out GMass \u2014 you don\u2019t even need to fill out a form. Once you\u2019ve installed the Chrome extension, you\u2019ll automatically be up and running.<\/p>\n<h3 id=\"create-a-google-shee-xczg\">Create a Google Sheet where you\u2019ll add your contacts<\/h3>\n<p>GMass uses a Google Sheet of contacts which, again, is designed to keep your life simple.<\/p>\n<p>At a minimum, your Google Sheet needs a column for email addresses. But if you want to use <a href=\"https:\/\/www.gmass.co\/blog\/google-sheets-mail-merge\/\">Google Sheets mail merge personalization<\/a>, you can add more columns to do so.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-googlesheet.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-googlesheet.png\" alt=\"Create a Google Sheet of contacts\" width=\"1812\" height=\"1084\" \/><\/a><\/figure>\n<p>You can put as many contacts as you need in the Google Sheet. (And don\u2019t worry about getting them all in there now; <strong>you\u2019ll be able to add contacts in the future<\/strong>\u00a0and they\u2019ll automatically receive your evergreen sequence.)<\/p>\n<p>Note: You don\u2019t have to title your Google Sheet \u201cEvergreen [whatever]\u201d like I did.<\/p>\n<h3 id=\"create-the-campaign-qwgh\">Create the campaign<\/h3>\n<p>Now that we\u2019ve got our list of contacts, we\u2019ll put together our campaign.<\/p>\n<p>In Gmail, click the <strong>Google Sheets icon<\/strong>\u00a0that GMass added next to the Gmail search bar.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-sheetsicon.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-sheetsicon.png\" alt=\"Connect your Google Sheet using the icon\" width=\"1874\" height=\"1154\" \/><\/a><\/figure>\n<p>Select your Google Sheet of contacts from the dropdown. Then click <strong>Connect to Spreadsheet<\/strong>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-choosesheet.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-choosesheet.png\" alt=\"Choose your Google Sheet from the dropdown\" width=\"1874\" height=\"1252\" \/><\/a><\/figure>\n<p>GMass brings in all your contacts from the sheet. Now you can type up the first message in your evergreen sequence.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-composeemail.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-composeemail.png\" alt=\"Compose the first message in your evergreen email sequence\" width=\"1820\" height=\"1180\" \/><\/a><\/figure>\n<p>You\u2019ll see in the email above I\u2019m running a <a href=\"https:\/\/www.gmass.co\/gmail-mail-merge\">Gmail mail merge<\/a>\u00a0\u2014 using mail merge tags to include each contact\u2019s first name and company name.<\/p>\n<h3 id=\"add-your-follow-up-e-jcla\">Add your follow-up emails<\/h3>\n<p>Now <strong>open up the <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/gmass-settings-box\/\">GMass settings box<\/a><\/strong>\u00a0for this campaign. You can do that by clicking the little arrow next to the red GMass button in the Compose window.<\/p>\n<p>Go to the <a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">Auto Follow-ups<\/a>\u00a0section of the settings box.<\/p>\n<p>Here, you\u2019ll be able to set up some important things:<\/p>\n<ul>\n<li>How many days after the initial message to send each follow-up.<\/li>\n<li>Any stop trigger, for instance stopping the sequence if someone replies. To create a drip campaign where everyone gets every email in the sequence, choose \u201c<strong>Everyone<\/strong>\u201d from the dropdown menu.<\/li>\n<li>What time to send that message (optionally).<\/li>\n<\/ul>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-autofollowupsettings.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-autofollowupsettings.png\" alt=\"Pick the settings for your follow-up messages\" width=\"1820\" height=\"1180\" \/><\/a><\/figure>\n<p>Now you can <strong>type in your first follow-up message right in the box<\/strong>. It will go out as a plain-text reply to your initial message as scheduled.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-plaintext.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-plaintext.png\" alt=\"You can write the plain text email in the box\" width=\"1816\" height=\"1176\" \/><\/a><\/figure>\n<p>If you want more options \u2014 like using rich text formatting and HTML, or having the follow-up go out with a separate subject line in a new thread \u2014 use the rich-text options instead.<\/p>\n<p>Here are instructions for creating <a href=\"https:\/\/www.gmass.co\/blog\/rich-content-auto-follow-up-email-sequence\/\">rich-text auto follow-ups<\/a>. (Basically, you\u2019ll need to type each one in the Gmail compose window. It\u2019s easy, though not <em>as<\/em>\u00a0easy as plunking in plain text follow-ups right here in the settings box.)<\/p>\n<p>You can now repeat this process for as many auto follow-up stages as you need. (Once again: There&#8217;s no limit on how many stages you can use in GMass.)<\/p>\n<h3 id=\"make-your-list-dynam-wuuy\">Make your list dynamic and recurring<\/h3>\n<p>We now want to make our campaign <strong>dynamic<\/strong>\u00a0and <strong>recurring<\/strong>.<\/p>\n<p>When we make the campaign <em>dynamic<\/em>, it allows us to use the Google Sheet of contacts as our source of truth. If we remove someone from that sheet, they\u2019ll stop getting auto follow-ups, for example.<\/p>\n<p>To <a href=\"https:\/\/www.gmass.co\/blog\/dynamic-lists\/\">make the list dynamic<\/a>, you\u2019ll need to add a word to the email alias address GMass gave your list in the compose window. Click into the email address and add \u201c-dynamic\u201d before the @ symbol.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-dynamic.png\" data-rel=\"lightbox-image-7\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-dynamic.png\" alt=\"Make the email dynamic\" width=\"1820\" height=\"1180\" \/><\/a><\/figure>\n<p>Now we\u2019ll <strong>make it a <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/recurring-automated-email-campaigns-gmail-sheets\/\">recurring campaign<\/a><\/strong>, so every time we add someone new to the Google Sheet they\u2019ll automatically begin our evergreen sequence.<\/p>\n<p>Back in the GMass settings box, head down to the <strong>Schedule<\/strong>\u00a0section.<\/p>\n<p>Check the box next to <strong>Repeat<\/strong>. Then choose the frequency at which you want GMass to check your Google Sheet for new rows. In my example, I\u2019ll have it check every hour.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-recurring.png\" data-rel=\"lightbox-image-8\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-recurring.png\" alt=\"Turn this into a recurring campaign\" width=\"1820\" height=\"1180\" \/><\/a><\/figure>\n<p>And <strong>that\u2019s all it takes<\/strong>\u00a0to create this automation.<\/p>\n<h3 id=\"initiate-the-campaig-bpjl\">Initiate the campaign<\/h3>\n<p>While you\u2019re in the settings box, you can also <strong>fine tune other settings you want<\/strong>\u00a0(like <a href=\"https:\/\/www.gmass.co\/blog\/new-feature-schedule-mass-emails\/\">scheduling a time<\/a>\u00a0for the campaign to go out).<\/p>\n<p>You can also send yourself a test of the entire sequence.<\/p>\n<p>Once everything\u2019s ready to go, <strong>click the red GMass button to send the campaign<\/strong>. Do NOT click the usual blue Gmail send button, or none of the GMass features will work.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreenemailsequence-gmass.png\" data-rel=\"lightbox-image-9\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreenemailsequence-gmass.png\" alt=\"Hit the red GMass button to send your evergreen email campaign\" width=\"1820\" height=\"1180\" \/><\/a><\/figure>\n<p>Now your evergreen campaign will run, indefinitely, until you stop it.<\/p>\n<h3 id=\"monitor-and-edit-you-bxdr\">Monitor and edit your campaign as you need<\/h3>\n<p>Even though evergreen email campaigns are set-it-and-forget-it by nature, there\u2019s still more you can do after your campaign is running.<\/p>\n<p>If you need to <a href=\"https:\/\/www.gmass.co\/blog\/edit-campaign\/\">edit your campaign<\/a>, go into the Drafts folder in Gmail. Find the draft, make your changes, and click the <strong>SAVE Changes<\/strong>\u00a0button in the GMass settings box.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-savechanges.png\" data-rel=\"lightbox-image-10\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/evergreen-savechanges.png\" alt=\"Save any changes you make in the future\" width=\"896\" height=\"448\" \/><\/a><\/figure>\n<p>There are also plenty of other things you can do now that your campaign has started:<\/p>\n<ul>\n<li><strong>Monitor your <\/strong><strong><a href=\"https:\/\/www.gmass.co\/features\/reporting\">analytics<\/a><\/strong>. You can even share them.<\/li>\n<li><strong>Manage your replies<\/strong>\u00a0using GMass\u2019s unique <a href=\"https:\/\/www.gmass.co\/blog\/the-reply-project-fast-replies\/\">Reply Project tool<\/a>.<\/li>\n<li><strong>Create a <\/strong><strong><a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">follow-up campaign<\/a><\/strong>\u00a0(for instance, one to everyone who goes through your sequence without ever opening a message \u2014 and yes, this can be automated too).<\/li>\n<li><strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-cancel-or-edit-auto-follow-ups\/\">Edit<\/a><\/strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-cancel-or-edit-auto-follow-ups\/\">\u00a0your automated follow-ups<\/a>.<\/li>\n<\/ul>\n<p>But, of course, you don\u2019t <em id=\"evergreen-email-sequ-ckgu\">have<\/em>\u00a0to do any of that. You can keep letting your sequence run untouched and keep getting all the value out of it that you\u2019re looking for.<\/p>\n<h2>Evergreen Email Sequence: Next Steps<\/h2>\n<p><strong>Evergreen emails<\/strong>\u00a0are a powerful tool in your arsenal \u2014 <strong>automations with relevant and timeless content that indefinitely sell, nurture, and more without any extra effort on your part<\/strong>.<\/p>\n<p>The best part: With GMass, you can create an evergreen email sequence inside Gmail and have it <strong>up and running in less than a half hour<\/strong>.<\/p>\n<p>To get started with GMass, just <strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">install the extension<\/a><\/strong><strong>\u00a0in Google Chrome<\/strong>.<\/p>\n<p>Come see why nearly <strong>400,000<\/strong>\u00a0people use (and love) GMass \u2014 and why they\u2019ve given it an average of <strong>4.8 out of 5 stars<\/strong>\u00a0across tens of thousands of reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evergreen email sequences\u00a0are some of the most valuable automations\u00a0you\u2019ll ever set up. When you get one right, they\u2019re as close to a \u201cset it and forget it\u201d sales,\u2026<\/p>\n","protected":false},"author":29,"featured_media":25387,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4269,4],"tags":[],"class_list":["post-25385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-automation","category-gmail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to Make an Evergreen Email Sequence in Gmail (It&#039;s Easy)<\/title>\r\n<meta name=\"description\" content=\"Creating an evergreen email sequence \u2014 an automated campaign that requires no updating \u2014 is powerful and doable in Gmail. Here&#039;s how.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/evergreen-email-sequence\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to Make an Evergreen Email Sequence in Gmail (It&#039;s Easy)\" \/>\r\n<meta property=\"og:description\" content=\"Creating an evergreen email sequence \u2014 an automated campaign that requires no updating \u2014 is powerful and doable in Gmail. 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