{"id":2545,"date":"2018-03-07T17:03:27","date_gmt":"2018-03-07T17:03:27","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=2545"},"modified":"2018-03-07T17:03:27","modified_gmt":"2018-07-11T02:28:53","slug":"growing-your-email-marketing-list-the-right-way","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/growing-your-email-marketing-list-the-right-way\/","title":{"rendered":"Growing Your Email Marketing List the Right Way (Part 1)"},"content":{"rendered":"

In the not-so-distant past, the buying, borrowing, renting and sharing of mailing lists<\/strong> were among the hottest trends in the email marketing industry. That isn\u2019t the case anymore thanks to the increasingly growing preference of original user-engaged email marketing lists. The explanation behind this change is simple; building an engaged subscriber list<\/strong> often leads to far-lasting benefits compared to the rented, bought or shared mailing lists.<\/p>\n

If you want to continue with the oft-futile and banal practice of trying to flesh out conversions from the skeletons of inorganically-built email marketing lists, then\u2014by all means\u2014be our guest and knock yourself out! But if you are all about growing your mailing lists organically<\/strong> and enjoying the endless benefits that come with them, then please follow this guide as we take you through well-proven strategies to help you build and maintain<\/strong> an engaged email marketing list<\/strong>.<\/p>\n

Provide Multiple Email Sign-up Opportunities<\/span><\/h3>\n

Below are some of the best email sign-up options<\/strong> you can use to build your email list quickly:<\/p>\n

Home Page<\/span><\/h3>\n

Your site\u2019s home page will often be the most visited page on your site, so including an opt-in email sign-up section on it can do wonders for you. Not only does this give primary visibility to your site and its offerings, it also centralizes your engagements<\/strong> with the customers.<\/p>\n

Sub Pages<\/span><\/h3>\n

Depending on the nature of your site and its products\/services, you can include sign-up calls to action<\/strong> on your subpages in areas such as on the sidebars, in the footer and in your top navigation. Creative pop-up calls to action could also be an option here.<\/p>\n

\"Marketing
Pop-up call-to-action on Hubspot\u2019s subpages<\/figcaption><\/figure>\n

Welcome and Thank You Messages<\/span><\/h3>\n

Receiving a \u201cwelcome\u201d and \u201cthank you\u201d message whenever someone completes a form, downloads or installs something from your site is an excellent opportunity for you to call the users to an email sign-up action. In this call-to-action, be sure to include short and appealing information<\/strong> about the benefits that will come from joining the emailing marketing list<\/strong>.<\/p>\n

A study by Marketing Sherpa<\/a> confirms this viewpoint by showing that welcome emails were the highest performing<\/strong> email marketing messages, as is highlighted in the picture below:<\/p>\n

\"The<\/p>\n

Blog<\/span><\/h3>\n

If your website has a blog section, it will likely be one of the most visited areas, making it a great place to target your visitors with a call to action for email sign-up<\/strong>, be it in the top navigation or on the sidebar of the blog contents. <\/span><\/p>\n

Supplemental Leads<\/span><\/h3>\n

Signing up for a product or other online forms can be tailored to include email sign-up opportunities<\/strong> as part of the package subscribers are opting into. <\/span><\/p>\n

\"Supplemental<\/p>\n

In Person Sign-ups<\/span><\/h3>\n

Conferences<\/strong>, product meetings<\/strong>, and other related physical company events<\/strong> provide a perfect opportunity to not only market your brand in person\u00a0but to also ask the people you meet to sign-up for your company\u2019s mailing list. You can do this by bringing your own equipment to help sign-up these people or guide them on how to sign-up from their own devices.<\/span><\/p>\n

Optimize Your Sign-up and Opt-in Pages<\/span><\/h3>\n

Here a couple of ways you can optimize your email marketing sign-up and opt-in pages:<\/span><\/p>\n

Offer Incentives<\/span><\/h3>\n

Human beings are naturally self-serving, so signing up for your emailing list just to be part of your community may not be a convincing enough reason. On the flipside, offering them an incentive–like a simple gift<\/strong> or coupon<\/strong> upon signing up to the list–will most-likely entice and captivate their self-interests<\/strong>, making them opt-in to the subscription.<\/span><\/p>\n

\"Offer<\/p>\n

Have a Clear Email Sign-up Section<\/span><\/h3>\n

If you want users to sign up for your email list, make the process simple for them by having <\/span>visible sign-up and unsubscribe options<\/span><\/a> on your targeted pages. Consider a clear call to action<\/strong> placed appropriately on your site, preferably in an easily accessible area that has no competing ads or other attention-dividing calls to action. <\/span><\/p>\n

Be Catchy and Straight to the Point<\/span><\/h3>\n

While it is important to include details such as your terms and conditions, your privacy policy and\/or the benefits of signing up to the email marketing list; it is extremely important that you keep the email sign-up call-to-action <\/strong><\/span>brief, catchy and straight to the point<\/span><\/a>. No one wants to spend a lot of time trying to read tons of stuff when opting into your list. Plus, if there are any other details you deem important, you can always provide links<\/strong> or send the info later<\/strong> to the signed-up people.<\/span><\/p>\n

Transparency and All-Inclusiveness<\/span><\/h3>\n

As has been mentioned above, brief and punchy email sign-up messages are usually the best. Even so, you should never sacrifice quality<\/strong> just for the sake of being brief\u2014be sure to include all the relevant details<\/strong> on the sign-up section, either by summarizing the points<\/strong> or offering links to relevant info<\/strong>. Doing this not only helps in establishing trust<\/strong> with the members of your list, but it also ensures that the people who sign up for the list are well-informed. <\/span><\/p>\n

Security and Legitimacy Guarantee<\/span><\/h3>\n

It is advisable to have some form of testimonials or certifications on your opt-in pages. This serves the important purpose of assuring the people signing up to your email that their emails and sign-up details are secured<\/strong>. <\/span>A study by Nielsen<\/span><\/a> supports this point, reporting that \u201c92% of people will trust a recommendation from a peer<\/strong>, and 70% of people will trust a recommendation from someone they don\u2019t even know.<\/strong>\u201d<\/span><\/p>\n

Send a Dazzling Welcome Email<\/span><\/h3>\n

Making a strong first impression<\/strong> to the readers is monumentally important, as it sets the tone for future emails.<\/span><\/p>\n

\"Dazzling<\/p>\n

Typically, this email should be sent immediately after the signup. Some of the things the welcome email should be able to include are: show friendly appreciation for the new member<\/strong> (i.e. saying \u201cthank you\u201d or even sending a welcome coupon), provide useful information about the benefits and fundamentals of being part of the email list<\/strong>, address concerns about issues such as privacy and security through FAQs, and explain any relevant steps and tips<\/strong> regarding the use of products\/services on your site.<\/p>\n

More than that, the welcome email should be able to spark user engagement<\/strong>, be it through accessing an exclusive user forum or by encouraging them to watch your videos and\/or participate on your social media forums.<\/p>\n

If the new member didn\u2019t set his\/her email preference when signing up, you can include details of how this can be done in the welcome email as well.<\/p>\n

Finally, remember to keep the email as catchy as possible<\/strong>. With the right images and designs, you actually don\u2019t need a ton of text on the welcome email to dazzle your new members.<\/p>\n

Conclusion<\/span><\/h3>\n

…See Part 2 of \u201cGrowing Your Email Marketing List the Right Way\u201d for a highlight of the remaining strategies to build and maintain an engaged subscriber marketing list.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the not-so-distant past, the buying, borrowing, renting and sharing of mailing lists were among the hottest trends in the email marketing industry. That isn\u2019t the case anymore\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2545","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"\r\nGrowing Your Email Marketing List the Right Way (Part 1)<\/title>\r\n<meta name=\"description\" content=\"Part 1 of 2 on growing your email marketing lists organically and enjoying the endless benefits that come with them. 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