{"id":25512,"date":"2025-07-23T00:05:28","date_gmt":"2025-07-23T00:05:28","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=25512"},"modified":"2025-07-23T00:05:28","modified_gmt":"2025-07-23T00:05:28","slug":"bulk-email-marketing","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/bulk-email-marketing\/","title":{"rendered":"7 Smart Ways to Make Your Bulk Email Marketing Feel One-on-One"},"content":{"rendered":"<p>OK\u2026 so this <em>seems<\/em>\u00a0obvious but I still feel like I have to say it: <strong>The entire key to bulk email marketing is making it feel like it\u2019s not bulk email marketing.<\/strong><\/p>\n<p>If you can master that, it will do incredible things for your business.<\/p>\n<p>But so, so, <em>so<\/em>\u00a0few people have mastered it.<\/p>\n<p>I know because I\u2019ve worked with thousands of people on email marketing over the past decade and I\u2019ve seen it daily. I can also count on one hand the number of truly incredible marketing emails I get in a month.<\/p>\n<p>In this article, I\u2019ll give you all the <strong>best advice, tips, and ideas<\/strong>\u00a0that I\u2019ve gathered in all my years in email marketing \u2014 all focused on the goal of making your\u00a0bulk emails feel personal, relevant, worth opening, and worth acting on.<\/p>\n<h2 id=\"bulk-email-marketing-aadt\">Bulk Email Marketing: Table of Contents<\/h2>\n<ul>\n<li><a href=\"#why-bulk-email-marke-vxly\">Why Bulk Email Marketing Fails<\/a><\/li>\n<li><a href=\"#7-essential-tips-for-exyx\">7\u00a0Essential Tips for Bulk Email Marketing That Feels Personal<\/a><\/li>\n<li><a href=\"#how-and-why-to-send-qybx\">How and Why to Send Bulk Email Marketing Through Gmail<\/a><\/li>\n<li><a href=\"#make-your-bulk-email-gpas\">Make Your Bulk Email Marketing Feel Personal<\/a><\/li>\n<\/ul>\n<h2>Why Bulk Email Marketing Fails<\/h2>\n<p>This is all pretty intuitive, so I won\u2019t go too long here. But to <em>fix<\/em>\u00a0the problems with <a href=\"https:\/\/www.gmass.co\/gmail-mass-email\">mass email marketing<\/a>, first we all have to see eye-to-eye on what those problems are.<\/p>\n<h3 id=\"we-ve-all-gotten-sne-uorp\">We\u2019ve all gotten sneaky good at spotting mass emails<\/h3>\n<p>I see this <em>constantly<\/em>\u00a0with new email marketers.<\/p>\n<p>They write copy that\u2019s clearly mass produced \u2014 but maybe throw in a {FirstName} mail merge tag or an AI-generated line about a detail from their recipient\u2019s LinkedIn \u2014 and think they\u2019ll magically fool people into believing it\u2019s a one-on-one message.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-generic.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-generic.png\" alt=\"A bulk email marketing message that does NOT get it right\" width=\"1442\" height=\"718\" \/><\/a><\/figure>\n<p>We\u2019ve all been getting bulk email for a quarter century at this point. <strong>No one\u2019s getting fooled<\/strong>.<\/p>\n<p>Not even by the AI-written personalization that often feels like it\u2019s <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-ai\/\">bordering on cyberstalking<\/a>.<\/p>\n<h3 id=\"we-subconsciously-de-falt\">We subconsciously devalue bulk email<\/h3>\n<p>When people sense they&#8217;re receiving a mass email, <strong>they immediately devalue it<\/strong>.<\/p>\n<p>They don\u2019t do it on purpose. They don\u2019t care if the content is actually relevant.<\/p>\n<p>If they spot bulk email, <strong>it gets the bulk treatment in their brain<\/strong>.<\/p>\n<p>The good news: The same person who deletes an obvious marketing email will happily engage with a message that feels personal and conversational. They&#8217;ll open it, read it, even respond to it. The content might be nearly identical, but the presentation makes all the difference.<\/p>\n<h3 id=\"generic-bulk-emails-kgek\">Generic bulk emails tend to be bad for deliverability<\/h3>\n<p>One of the keys to <a href=\"https:\/\/www.gmass.co\/blog\/what-is-email-deliverability\/\">email deliverability<\/a>\u00a0is how people interact with your messages.<\/p>\n<p><strong>Obvious bulk emails will likely get fewer opens, fewer clicks, and fewer replies<\/strong>. And that engagement isn\u2019t good for your future deliverability.<\/p>\n<p>Also\u2026 when people mark you as spam, <strong id=\"7-essential-tips-for-exyx\">that\u2019s especially bad for your deliverability<\/strong>.<\/p>\n<p>The solution? Make your bulk emails feel like they&#8217;re not bulk at all.<\/p>\n<h2>7\u00a0Essential Tips for Bulk Email Marketing That Feels Personal<\/h2>\n<p>So how can you send large-scale email campaigns that genuinely feel one-on-one?<\/p>\n<p>Here are the most successful techniques I\u2019ve observed.<\/p>\n<h3 id=\"1-master-real-person-iici\">1. Master real personalization (beyond {FirstName})<\/h3>\n<p>Everyone knows to use someone&#8217;s first name in an email. But that&#8217;s table stakes now.<\/p>\n<p>With more and more people using AI for personalization, even deeper references are becoming standard. But those rarely feel personalized <em>the right way<\/em>.<\/p>\n<p>What\u2019s the right way?<\/p>\n<p><strong>Referencing something unique, relevant, and specific<\/strong>.<\/p>\n<p>That doesn\u2019t mean you used AI to craft a reference to their city \u2014 it means you have an anecdote.<\/p>\n<p>That doesn\u2019t mean you used AI to come up with a pain point \u2014 you used your expertise to spot something no one else has.<\/p>\n<p>That doesn\u2019t mean you reference one of their blog posts \u2014 it means you offer an actual interesting thought on that blog post.<\/p>\n<p>The goal is to make each recipient think, <strong>\u201cEven if I\u2019m not the only person getting this email, they took the time to focus <\/strong><em><strong>this<\/strong><\/em><strong>\u00a0one on me.\u201d<\/strong><\/p>\n<h3 id=\"2-write-like-you-re-vgpv\">2. Write like you\u2019re emailing a single person<\/h3>\n<p>Whenever I\u2019m helping people learn <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-copywriting\/\">cold email copywriting<\/a>, I start out by having them write a single email to a single prospect.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-oneononetemplate.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-oneononetemplate.png\" alt=\"Writing a one-on-one message before you write a bulk email marketing message\" width=\"1906\" height=\"1318\" \/><\/a><\/figure>\n<p>Then we compare that to their most recent mass email blast.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-makingitbulk.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-makingitbulk.png\" alt=\"Turning a one-on-one email into one that feels more personal\" width=\"1906\" height=\"1256\" \/><\/a><\/figure>\n<p>The two emails look, feel, and sound completely different. Every. Single. Time.<\/p>\n<p>Really look at those templates. Which one is far more likely to get a response?<\/p>\n<p><strong>Next time you\u2019re writing a bulk email, try writing a single email first<\/strong>. You\u2019ll be surprised how much more conversational, personal, and genuine it sounds.<\/p>\n<p>(P.S. 99% of the people I work with <em>hate<\/em>\u00a0this exercise and this advice. So very few of them follow it and stick with it. That\u2019s a huge advantage for you if you do it.)<\/p>\n<h3 id=\"3-send-from-a-person-wgog\">3. Send from a person, not a brand<\/h3>\n<p>&#8220;noreply@company.com&#8221; screams bulk email. So does &#8220;Outreach Team.&#8221;<\/p>\n<p>Instead, <strong>send from an actual person with a real name<\/strong>\u00a0\u2014 and a <strong>real profile picture<\/strong>.<\/p>\n<p>Use something like &#8220;Jeff from Company&#8221; or just &#8220;Jeff Jones&#8221; in the From field.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-fromname.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-fromname.png\" alt=\"The from name with a name and a brand\" width=\"1772\" height=\"1156\" \/><\/a><\/figure>\n<p>Include a real signature with a photo if it fits your brand. (No, this won\u2019t hurt deliverability if you do your <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-signature\/\">email signature<\/a>\u00a0right.)<\/p>\n<p>And make sure the <a href=\"https:\/\/www.gmass.co\/blog\/reply-to-address\/\">reply-to address<\/a>\u00a0actually works, because personal emails get replies.<\/p>\n<p>This simple change will <strong>dramatically improve your overall engagement<\/strong>.<\/p>\n<h3 id=\"4-segment-like-your-djeh\">4. Segment like your open rates depend on it (because they do)<\/h3>\n<p>I know you don\u2019t have time to do an hour of research on every prospect. (I mean, you\u2019d have amazing results if you did, but that\u2019s not really The Game we\u2019re playing.)<\/p>\n<p>So <strong>if you can\u2019t personalize that granularly, you need to personalize at scale<\/strong>.<\/p>\n<p>Segment by behavior (what they&#8217;ve clicked, bought, or downloaded), demographics (job title, company size, location), and engagement level (how often they open your emails, or whether <a href=\"https:\/\/www.gmass.co\/features\/segmented-campaigns\">they\u2019ve replied to a prior campaign<\/a>).<\/p>\n<p>The smaller and more specific your segments, the more personal your emails can feel.<\/p>\n<p><strong>One well-targeted email to 100 people will outperform a generic blast<\/strong>\u00a0to 1,000 every single time.<\/p>\n<h3 id=\"5-make-your-subject-jwgs\">5. Make your subject lines conversational<\/h3>\n<p>Your subject line is the first signal of whether your email is personal or bulk. Avoid promotional language like &#8220;Don&#8217;t Miss Out!&#8221; or &#8220;Last Chance!&#8221; \u2014 those phrases immediately trigger people\u2019s marketing email alerts.<\/p>\n<p>Instead, <strong>write subject lines like you&#8217;re texting a friend<\/strong>. &#8220;Quick question about your marketing stack&#8221; or &#8220;This reminded me of our conversation&#8221; feel infinitely more personal than &#8220;Boost Your Marketing ROI by 300%!&#8221;<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-casualsubject.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-casualsubject.png\" alt=\"A casual subject line example\" width=\"1706\" height=\"318\" \/><\/a><\/figure>\n<p>You should <strong><a href=\"https:\/\/www.gmass.co\/blog\/ab-test\/\">A\/B test<\/a><\/strong><strong>\u00a0extensively here<\/strong>. You\u2019ll be shocked at how the most casual, almost throwaway subject lines can perform the best.<\/p>\n<h3 id=\"6-keep-your-email-de-tciu\">6. Keep your email design simple and clean<\/h3>\n<p>Fancy email templates with complex layouts, bright colors, and &#8220;Buy Now&#8221; buttons look like marketing emails.<\/p>\n<p>If you want your bulk emails to feel personal, <strong>make them look more like emails and less like advertisements<\/strong>.<\/p>\n<p>Consider plain text emails or very simple HTML designs.The design should fade into the background and let your message take center stage.<\/p>\n<p>Also, <strong>consider actually sending from your Gmail account<\/strong>, since no one\u2019s sending one-on-one emails from Mailchimp. (Yes, you <em>can<\/em>\u00a0<a href=\"https:\/\/www.gmass.co\/blog\/send-mass-emails-gmail\/\">send bulk emails from Gmail<\/a>\u00a0\u2014 I\u2019ll show you how in the next section of this article.)<\/p>\n<h3 id=\"7-use-advanced-mail-kdyd\">7. Use advanced mail merge features<\/h3>\n<p>Basic mail merge stops at names, companies, and even AI generated platitudes.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/mail-merge-personalization\/\">Advanced mail merge<\/a>\u00a0can <strong>dynamically change entire <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/personalize-entire-paragraph-mail-merge\/\">paragraphs<\/a><\/strong><strong>, <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-personalized-image-in-email-marketing-campaign\/\">images<\/a><\/strong><strong>, <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\">links<\/a><\/strong><strong>, or calls-to-action<\/strong>\u00a0based on what you know about each recipient.<\/p>\n<p>Show different product recommendations based on past purchases. Include different case studies based on their industry. Change your call-to-action based on where a prospect is in your sales funnel.<\/p>\n<p>Remember that one-on-one template from earlier in the article? Here\u2019s how I turned it into a <a href=\"https:\/\/www.gmass.co\/blog\/google-mail-merge-template\/\">Google mail merge template<\/a>.<\/p>\n<figure style=\"text-align: center;\"><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-goodtemplate.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/07\/bulkemailmarketing-goodtemplate.png\" alt=\"Another great bulk email marketing template\" width=\"1906\" height=\"1290\" \/><\/a><\/figure>\n<p><strong id=\"how-and-why-to-send-qybx\">The more your email adapts to each individual recipient, the less it will feel like bulk email marketing<\/strong>.<\/p>\n<h2>How and Why to Send Bulk Email Marketing Through Gmail<\/h2>\n<p>Here\u2019s another of my Things That Are Obvious But Still Need to Be Said moments in this article: <strong>E<\/strong><strong>mail marketing platforms are designed to send marketing emails<\/strong>.<\/p>\n<p>They push you toward flashy templates, promotional language, and features that make your emails look and feel like bulk marketing.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/mailchimp-alternatives\/\">Mailchimp<\/a>, Constant Contact, Klaviyo, ActiveCampaign, and all the rest of their ilk are built around the assumption that you want your emails to look like newsletters or promotional blasts.<\/p>\n<p>And, as a result, their personalization options barely scratch the surface.<\/p>\n<p>If your goal is bulk email marketing that doesn&#8217;t look like bulk email marketing \u2014 aka the <em>entire point of this entire article<\/em>\u00a0\u2014\u00a0<strong>these platforms are working against you<\/strong>.<\/p>\n<h3 id=\"gmail-based-solution-kmrq\">Gmail-based solutions: Your secret weapon<\/h3>\n<p>The best-kept secret in email marketing? Sending your bulk emails through Gmail.<\/p>\n<p>I know it\u2019s the best-kept secret because I\u2019ve been working at the leading Gmail-based bulk email company for several years now and every time I\u2019m talking to someone about my job, they say, \u201cWait, you can do that in Gmail?\u201d<\/p>\n<p>And <strong>for bulk email marketing that doesn\u2019t feel like bulk email marketing, there\u2019s really no better foundation<\/strong>.<\/p>\n<p>When you get an email from someone&#8217;s Gmail account, it immediately feels more personal and trustworthy.<\/p>\n<p>There&#8217;s no corporate infrastructure visible, no obvious email marketing platform fingerprints. <strong>It just looks like someone sent you an email<\/strong>.<\/p>\n<p>Gmail-based solutions let you send bulk emails that look exactly like the personal emails already sitting in your recipients&#8217; inboxes. Same interface, same threading, same natural conversation flow.<\/p>\n<p>And with the right level of personalization, <strong>those messages genuinely <\/strong><em><strong>do<\/strong><\/em><strong>\u00a0feel like one-on-one emails<\/strong>.<\/p>\n<h3 id=\"gmass-the-best-of-bo-jjqd\">GMass: The best of both worlds<\/h3>\n<p>This is where GMass changed everything when it pioneered bulk email inside Gmail in 2015 \u2014 and where it continues to lead today.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25341\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage.png\" alt=\"\" width=\"1999\" height=\"1205\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage.png 1999w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-300x181.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-1024x617.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-768x463.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-1536x926.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-36x22.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2025\/06\/gmailnativemailmerge-gmasshomepage-48x29.png 48w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" \/><\/a><\/p>\n<p><strong>GMass is a Chrome extension that transforms Gmail into a powerful bulk email marketing platform<\/strong>\u00a0while <strong>keeping all the personal touches<\/strong>\u00a0that make Gmail emails feel authentic.<\/p>\n<h4 id=\"the-personal-touch-eysg\">The personal touch<\/h4>\n<p>With GMass, you can send unlimited emails to unlimited contacts, but every single email looks like it came from your personal Gmail account.<\/p>\n<p>Your recipients see a normal Gmail email with your real name, your actual signature, and none of the corporate marketing baggage.<\/p>\n<p>You can even send a bulk email campaign where <a href=\"https:\/\/www.gmass.co\/features\/send-as-replies\">every message will go out as a reply to your last correspondence with each person<\/a>.<\/p>\n<h4 id=\"the-power-features-pzcn\">The power features<\/h4>\n<p>But while GMass is easy to use inside Gmail, it\u2019s not underpowered. GMass gives you all the advanced features you need for effective bulk email marketing:<\/p>\n<ul>\n<li><strong>Advanced mail merge<\/strong>\u00a0that goes way beyond names and companies<\/li>\n<li><strong><a href=\"https:\/\/www.gmass.co\/blog\/auto-follow-up-emails-until-reply\/\">Automated follow-up<\/a><\/strong><strong>\u00a0sequences<\/strong>\u00a0that feel like natural conversation starters<\/li>\n<li><strong>A\/B testing capabilities<\/strong>\u00a0to optimize your campaigns<\/li>\n<li><strong><a href=\"https:\/\/www.gmass.co\/blog\/reports\/\">Detailed analytics<\/a><\/strong>\u00a0to track what&#8217;s working<\/li>\n<li><strong>Deliverability tools like <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/spam-solver-tweaks-emails\/\">Spam Solver<\/a><\/strong>\u00a0that help ensure your emails actually make it to the inbox<\/li>\n<li><strong id=\"make-your-bulk-email-gpas\">Ability to <\/strong><strong><a href=\"https:\/\/www.gmass.co\/blog\/you-can-now-send-10000-emails-with-gmass-and-gmail\/\">break Gmail&#8217;s normal sending limits<\/a><\/strong>\u00a0while staying completely within Google&#8217;s terms of service<\/li>\n<\/ul>\n<h2>Make Your Bulk Email Marketing Feel Personal<\/h2>\n<p>I\u2019ve said it throughout this article but I\u2019ll say it again because it\u2019s so damn important: <strong>B<\/strong><strong>ulk email marketing works best when it doesn&#8217;t feel like bulk email marketing at all<\/strong>.<\/p>\n<p>You can have scale and personalization.<\/p>\n<p>You can reach thousands of people while making each person feel like you&#8217;re talking directly to them.<\/p>\n<p>But it <strong>requires the right approach and the right tools<\/strong>.<\/p>\n<p>Start with the mindset shift: <strong>write emails like you&#8217;re talking to one person<\/strong>, not broadcasting to thousands. Then <strong>choose tools that support that approach<\/strong>\u00a0instead of fighting against it.<\/p>\n<p><strong><a href=\"https:\/\/www.gmass.co\/\">GMass<\/a><\/strong><strong>\u00a0transforms your Gmail into the most powerful personal-feeling email marketing platform on the planet<\/strong>.<\/p>\n<p>And you can give it a <strong>try for free<\/strong>\u00a0with <strong>no credit card required<\/strong>. Just <strong><a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">install the Chrome extension<\/a><\/strong>\u00a0and start sending emails within minutes.<\/p>\n<p>See why <strong>nearly 400,000 users<\/strong>\u00a0rely on GMass for their mass email marketing campaigns \u2014 and why it gets an <strong>incredible average rating of 4.8 out of 5 stars<\/strong>\u00a0across tens of thousands of reviews.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>OK\u2026 so this seems\u00a0obvious but I still feel like I have to say it: The entire key to bulk email marketing is making it feel like it\u2019s not\u2026<\/p>\n","protected":false},"author":29,"featured_media":25516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6140],"tags":[],"class_list":["post-25512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mass-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>7 Smart Ways to Make Your Bulk Email Marketing Feel One-on-One<\/title>\r\n<meta name=\"description\" content=\"The key to bulk email marketing is making it feel like one-on-one, personalized messages. Here are the absolute best techniques to do that.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/bulk-email-marketing\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"7 Smart Ways to Make Your Bulk Email Marketing Feel One-on-One\" \/>\r\n<meta property=\"og:description\" content=\"The key to bulk email marketing is making it feel like one-on-one, personalized messages. 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