{"id":2618,"date":"2018-02-28T06:01:26","date_gmt":"2018-02-28T06:01:26","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=2618"},"modified":"2018-02-28T06:01:26","modified_gmt":"2018-07-11T02:29:22","slug":"website-redesign-process-part-3","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/website-redesign-process-part-3\/","title":{"rendered":"Mastering the Website Redesign Process (Part 3): Best Practices for Success in Website Redesign"},"content":{"rendered":"

Clear and Targeted Goal-setting<\/h3>\n

The goal-setting phase<\/strong> is unquestionably the most important stage of redesigning a website, considering everything else in the redesign process if built off this stage. It is therefore very crucial that your goals are SMART (Specific, Measurable, Attainable, Relevant, Timely)<\/strong>, clearly defined and well-targeted to meet the objectives of the new site design.<\/p>\n

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To make certain that your redesign plans stay on track, ensure that your goals address all the key questions that drive the new design process<\/a>. For example: What are the top design priorities by the site\u2019s owners? Which success metrics<\/strong> are to be achieved by the redesigned site? What are the site\u2019s main opportunities for improvement? Which industry trends can help take the site to the next level? What can be done during the design to increase customer engagement and the realization of conversions<\/strong>?<\/p>\n

Assemble a Balanced Team<\/h3>\n

Usually, product managers and web designers constitute the core team in the design process, and rightfully so. That being said, the success of the process calls for everyone to do his\/her job properly<\/a>, which means market researchers, users, industry experts and data analysts (among others) must all be involved in helping design the new site. Like the cogs in the redesign process, a single member of this diagnostic team can easily mess up the design process, so no one\u2019s importance should be overlooked.<\/p>\n

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Build a Flexible Site<\/h3>\n

The world of online business is in constant state of flux, with new technologies and trends emerging and changing every other day. As such, your redesigned website should be tailored flexibly to allow for potential changes in the future. By flexibility<\/strong>, we also mean that your website should be easy to use and responsive when accessed by different devices<\/a>.<\/p>\n

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Ensure accessibility and responsiveness in your redesigned website<\/figcaption><\/figure>\n

Allocate Your Resources Realistically<\/h3>\n

As has been detailed above, the website redesign process is highly involving, which means that you will most likely have to allocate sufficient money, time and human capital resources for the success of the redesign process<\/a>. Prototyping<\/strong>, website development<\/strong> and the experimentation<\/strong> stages are usually the most involving stages in terms of resources. However, that doesn\u2019t mean you shouldn\u2019t allocate sufficient resources for, let\u2019s say, the background research and content creation stages. Ultimately, each phase of the design process affects each other in one way or another, thus necessitating unbiased and realistic allocation of resources throughout the entire site design process.<\/p>\n

Plan and Aim High<\/h3>\n

There\u2019s nothing wrong with starting small or budgeting small when planning for your website design. However, the ubiquitous nature of web-based business<\/a> can easily lead to unprecedented huge growths, meaning the smallest of ideas can change into global sensations overnight. So rather than aiming and planning small in your current redesign plans and then having to incur lots of resources when you want to make upgrades; you\u2019d rather plan big and save yourself all that trouble. Of course, best-practice budgeting techniques should be duly considered here.<\/p>\n

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Structure Your Metrics Accordingly<\/h3>\n

The key metrics<\/strong> to track in the design process vary from industry to industry, so we can\u2019t say that there is one universal way for you to track the metrics and do your experimentation. Even so, studies conducted by various redesign experts indicate that the following metrics should be given top consideration per their industries, more so in regard to experimentation:<\/p>\n

Top Ecommerce Website Metrics<\/strong><\/p>\n