{"id":26260,"date":"2026-08-17T22:05:31","date_gmt":"2026-08-17T22:05:31","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=26260"},"modified":"2026-08-17T22:05:31","modified_gmt":"2026-08-17T22:05:31","slug":"deep-analysis","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/deep-analysis\/","title":{"rendered":"Deep Analysis in GMass: AI Reports on What Campaign Stats Really Mean"},"content":{"rendered":"<p>GMass gives you detailed analytics on every email campaign, which is great \u2014 but not everyone knows exactly what to <em>do<\/em> with them.<\/p>\n<p>We get a decent number of <strong>questions about campaign stats<\/strong>, like&#8230;<\/p>\n<ul>\n<li>Is my open rate\/click rate\/reply rate good?<\/li>\n<li>Was my deliverability good or am I going to spam?<\/li>\n<li>How is it possible my open rate is 90%?<\/li>\n<li>Are these real opens or bot opens?<\/li>\n<li>Are these real clicks or bot clicks?<\/li>\n<li>What do I do about bounces and blocks?<\/li>\n<li>Why is my bounce\/block\/unsubscribe rate so high?<\/li>\n<li>How did my campaign\u00a0<em>actually<\/em> perform?<\/li>\n<\/ul>\n<p>So we just launched a new feature called <strong>Deep Analysis<\/strong>, and it&#8217;s our favorite way to use AI with email campaigns to date.<\/p>\n<p>With Deep Analysis,\u00a0<strong>we trained our AI system on email campaigns, what the numbers mean, what hidden pitfalls might be behind the numbers, and how to diagnose and fix any problems.<\/strong><\/p>\n<h2>How to Use Deep Analysis to Get Insight into Your Email Campaigns<\/h2>\n<p>Head to the <a href=\"https:\/\/www.gmass.co\/blog\/reports\/\">web-based campaign report<\/a> for your campaign. (It&#8217;s linked in your reporting email or by clicking on the campaign in the GMass dashboard.)<\/p>\n<p>You can run a deep analysis on any campaign, past or present.<\/p>\n<p>On that page, you&#8217;ll see a button that says\u00a0<strong>Dig Deeper<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26262\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified.png\" alt=\"The Dig deeper button\" width=\"2004\" height=\"1098\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified.png 2004w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-300x164.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-1024x561.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-768x421.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-1536x842.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-digdeeper-tinified-48x26.png 48w\" sizes=\"auto, (max-width: 2004px) 100vw, 2004px\" \/><\/a><\/p>\n<p>The analysis will run, and then give you a full deep dive into the campaign. Usually this takes well under a minute.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26263\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified.png\" alt=\"Deep analysis result\" width=\"2004\" height=\"1154\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified.png 2004w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-300x173.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-1024x590.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-768x442.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-1536x885.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-24x14.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-36x21.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result1-tinified-48x28.png 48w\" sizes=\"auto, (max-width: 2004px) 100vw, 2004px\" \/><\/a><\/p>\n<p>You&#8217;ll see different parts of the report color-coded in different ways (red meaning a serious warning, yellow meaning a moderate warning, blue meaning good news, gray meaning neutral).<\/p>\n<p>You&#8217;ll also <strong>get advice on what to do with the information, including possible remedies<\/strong> (if needed).<\/p>\n<p>For example, here is some good news about the clicks (the analysis finds they&#8217;re almost certainly real) and bounces (isolated situation).<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26264\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified.png\" alt=\"Good news blocks\" width=\"2004\" height=\"1360\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified.png 2004w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-300x204.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-1024x695.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-768x521.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-1536x1042.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-24x16.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-36x24.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-result2-tinified-48x33.png 48w\" sizes=\"auto, (max-width: 2004px) 100vw, 2004px\" \/><\/a><\/p>\n<p>Here&#8217;s a report from a different campaign, showing some news that wasn&#8217;t so good.<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-26265\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified.png\" alt=\"\" width=\"2004\" height=\"1310\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified.png 2004w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-300x196.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-1024x669.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-768x502.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-1536x1004.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-24x16.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-36x24.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2026\/08\/deepanalysis-resultsbad-tinified-48x31.png 48w\" sizes=\"auto, (max-width: 2004px) 100vw, 2004px\" \/><\/a><\/p>\n<p>But whether the news is bad, mixed, neutral, or good \u2014 it&#8217;s <strong>all extremely valuable insight into your campaign<\/strong>.<\/p>\n<p>This is <strong>the kind of job <a href=\"https:\/\/www.gmass.co\/ai\">AI<\/a> is great for<\/strong>: Analyzing a dataset and spotting patterns that a human eye might not (or it would take quite a while for us to spot). It&#8217;s high-level campaign data analysis, delivered super fast, to help you make better decisions.<\/p>\n<h2>Why GMass Is Focused on Having the Best Campaign Reporting in the Industry<\/h2>\n<p>Deep Analysis is our newest feature around campaign analytics and it continues something we&#8217;ve been working on for years: <strong>the best campaign reporting in the entire industry<\/strong>.<\/p>\n<ul>\n<li>We make it easier to <a href=\"https:\/\/www.gmass.co\/blog\/sharing-campaign-reports\/\">share campaign reports<\/a>.<\/li>\n<li>We have reports you can view everywhere (they&#8217;re emailed to you, on your dashboard, <a href=\"https:\/\/www.gmass.co\/blog\/update-google-sheet-campaign-data\/\">in your Google Sheet<\/a>, and on the internet).<\/li>\n<li>We have <a href=\"https:\/\/www.gmass.co\/blog\/instant-reply-bounce-detection\/\">instant reply and bounce detection<\/a>.<\/li>\n<li>We&#8217;re constantly working on having the <a href=\"https:\/\/www.gmass.co\/blog\/false-opens-in-gmail\/\">most accurate open rates<\/a> you&#8217;ll find anywhere, with things like <a href=\"https:\/\/www.gmass.co\/blog\/pixel-blocking-chrome-extension\/\">Tracker Blocker<\/a>, <a href=\"https:\/\/www.gmass.co\/blog\/open-tracking-hardening\/\">open tracking hardening<\/a>, Apple MPP reporting, and more.<\/li>\n<\/ul>\n<p>If you&#8217;re a <strong>GMass subscriber<\/strong>, all of this reporting \u2014 including Deep Analysis \u2014 is <strong>already included in your plan<\/strong>.<\/p>\n<p>And if you&#8217;re not a GMass subscriber, you can <strong>try GMass for free with no credit card required<\/strong>. <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">Download the Chrome extension<\/a> to get started.<\/p>\n<p>And you can come see why <strong>400,000+ people<\/strong> use GMass and have given us an <strong>average rating of 4.8 out of 5 stars<\/strong> across tens of thousands of reviews \u2014 for our analytics, and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GMass gives you detailed analytics on every email campaign, which is great \u2014 but not everyone knows exactly what to do with them. We get a decent number\u2026<\/p>\n","protected":false},"author":29,"featured_media":26269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4267],"tags":[],"class_list":["post-26260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Deep Analysis in GMass: AI Reports on What Campaign Stats Really Mean<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/deep-analysis\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Deep Analysis in GMass: AI Reports on What Campaign Stats Really Mean\" \/>\r\n<meta property=\"og:description\" content=\"GMass gives you detailed analytics on every email campaign, which is great \u2014 but not everyone knows exactly what to do with them. 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