{"id":281,"date":"2016-11-24T07:00:00","date_gmt":"2016-11-24T07:00:00","guid":{"rendered":""},"modified":"2016-11-24T07:00:00","modified_gmt":"2018-07-11T04:43:29","slug":"how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/","title":{"rendered":"How to include a personalized link in a Gmail email marketing campaign"},"content":{"rendered":"<div dir=\"ltr\">\n<p>GMass, the ultimate email marketing tool for Gmail, offers lots of\u00a0<a href=\"http:\/\/www.gmass.co\/blog\/?p=324\">mail merge personalization options<\/a>, from simple mail-merge personalization to fallback values and even <a href=\"http:\/\/www.gmass.co\/blog\/?p=325\">automatic first name detection<\/a>. Sometimes, you may need to get a little more sophisticated and include a <strong>personalized link or URL<\/strong> for each recipient of your email marketing campaign.<\/p>\n<p>The best practice for including a personalized URL is to include the full URL, with personalization in place, or an HTML code snippet of the link, as a column in your <strong>Google Docs spreadsheet<\/strong>.<\/p>\n<\/div>\n<h3 dir=\"ltr\"><span style=\"color: #993300;\">Raw URL Example<\/span><\/h3>\n<div dir=\"ltr\">Below is an example of a spreadsheet where the personalized link is in raw form, with just the URL specified.<\/div>\n<div dir=\"ltr\"><\/div>\n<div><a href=\"https:\/\/2.bp.blogspot.com\/-ZADOhUDahmc\/WDR2gbEc0PI\/AAAAAAAACm0\/4tJ40B-61_EH9eGS-iF1EmeP_dvmA12eQCLcB\/s1600\/Gmail-Mail-Merge-Personalized-URL-Raw.gif\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2.bp.blogspot.com\/-ZADOhUDahmc\/WDR2gbEc0PI\/AAAAAAAACm0\/4tJ40B-61_EH9eGS-iF1EmeP_dvmA12eQCLcB\/s640\/Gmail-Mail-Merge-Personalized-URL-Raw.gif\" width=\"640\" height=\"186\" border=\"0\" \/><\/a><\/div>\n<p>After using GMass to connect to your spreadsheet, the <strong>Compose<\/strong> window launches, and your message might look like this:<\/p>\n<div><a href=\"https:\/\/4.bp.blogspot.com\/-kN8NA5Fk9I0\/WDR4PLG6jvI\/AAAAAAAACm8\/valfnwkXhzsRJf9AN1w3jH1LcS06MqdlwCLcB\/s1600\/Gmail-Personalized-URL-Compose.gif\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/4.bp.blogspot.com\/-kN8NA5Fk9I0\/WDR4PLG6jvI\/AAAAAAAACm8\/valfnwkXhzsRJf9AN1w3jH1LcS06MqdlwCLcB\/s400\/Gmail-Personalized-URL-Compose.gif\" width=\"400\" height=\"275\" border=\"0\" \/><\/a><\/div>\n<p>When your email is sent, the recipient, maria@google.com, will get a message that looks like this:<\/p>\n<div><a href=\"https:\/\/1.bp.blogspot.com\/-Eu5KgFDr0io\/WDR8VMwG7rI\/AAAAAAAACnY\/UQOTfjkPyZUhxPx-4-x1iJUfo0hY9VtsgCLcB\/s1600\/Gmail-Received-Personalized-URL-raw.gif\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-Eu5KgFDr0io\/WDR8VMwG7rI\/AAAAAAAACnY\/UQOTfjkPyZUhxPx-4-x1iJUfo0hY9VtsgCLcB\/s400\/Gmail-Received-Personalized-URL-raw.gif\" width=\"400\" height=\"243\" border=\"0\" \/><\/a><\/div>\n<div><\/div>\n<div>The link appears just as it did in the row for maria@google.com in the spreadsheet. Hovering over the link shows that it points to the same URL as is displayed.<\/div>\n<h3><span style=\"color: #993300;\">URL with Anchor Text Example<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Next is an example of a spreadsheet where the personalized link is part of an HTML anchor tag, such that meaningful text is displayed that, when clicked, will take the user to the personalized URL. The full <strong>&lt;a href&gt;<\/strong> anchor tag will be inserted into the HTML message at the point designated by the <strong>{PersonalizedURL}<\/strong> mail merge tag.<\/span><\/p>\n<div><a href=\"https:\/\/1.bp.blogspot.com\/-v8vTXMF8tBk\/WDR2gWK72OI\/AAAAAAAACmw\/3ZruRaA-7vc-Oyi0jgtxBAgMzoWNq-DqACLcB\/s1600\/Gmail-Mail-Merge-Personalized-URL-Anchor.gif\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-v8vTXMF8tBk\/WDR2gWK72OI\/AAAAAAAACmw\/3ZruRaA-7vc-Oyi0jgtxBAgMzoWNq-DqACLcB\/s640\/Gmail-Mail-Merge-Personalized-URL-Anchor.gif\" width=\"640\" height=\"142\" border=\"0\" \/><\/a><\/div>\n<p>After using GMass to connect to your spreadsheet, the <strong>Compose<\/strong> window launches, and your message might look like this:<\/p>\n<div><a href=\"https:\/\/1.bp.blogspot.com\/-kN8NA5Fk9I0\/WDR4PLG6jvI\/AAAAAAAACm8\/NEpXD5iyz6URenh3stl_1nMNONyGZiXuQCEw\/s1600\/Gmail-Personalized-URL-Compose.gif\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-kN8NA5Fk9I0\/WDR4PLG6jvI\/AAAAAAAACm8\/NEpXD5iyz6URenh3stl_1nMNONyGZiXuQCEw\/s400\/Gmail-Personalized-URL-Compose.gif\" width=\"400\" height=\"275\" border=\"0\" \/><\/a><\/div>\n<p>When your email is sent, the recipient will get a message that looks like this:<\/p>\n<div><a href=\"https:\/\/1.bp.blogspot.com\/-_HLHC5qGcws\/WDR8aTZ3n9I\/AAAAAAAACnc\/D9mOJsNJ15UuPGMNCiYwsRifGrx-6PmUACLcB\/s1600\/Gmail-Received-Personalized-URL-anchor.gif\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/1.bp.blogspot.com\/-_HLHC5qGcws\/WDR8aTZ3n9I\/AAAAAAAACnc\/D9mOJsNJ15UuPGMNCiYwsRifGrx-6PmUACLcB\/s400\/Gmail-Received-Personalized-URL-anchor.gif\" width=\"400\" height=\"278\" border=\"0\" \/><\/a><\/div>\n<div><\/div>\n<div>The anchor text is displayed, since it was surrounded by <strong>&lt;a href&gt;<\/strong> tags in the spreadsheet cell, but hovering over the link displays the target URL in the bottom status bar of the browser (highlighted in yellow).<\/div>\n<h3><span style=\"color: #993300;\">Click tracking will not be applied<\/span><\/h3>\n<p>If you enable click tracking in GMass settings, these particular links will not be modified, regardless of whether you use the raw URL or anchor text approach. That&#8217;s because GMass applies click tracking to links before it applies mail merge personalization, so by the time the links are personalized, the click tracking process has already finished altering links in the campaign. In addition, theoretically, because these links are unique to each recipient in the first place, it&#8217;s not necessary for GMass to click-track them since they are trackable on the web server of the domain in the personalized URL.<\/p>\n<h3><span style=\"color: #993300;\">Do not personalize links directly in the Compose window<\/span><\/h3>\n<p>The reason we advocate placing the full personalized URL as a column in your spreadsheet is because the Gmail <strong>Compose<\/strong> window is prone to altering a personalized link and rendering it a broken link. This is due to how Gmail encodes a message behind the scenes.<\/p>\n<p>In this example:<\/p>\n<table cellspacing=\"0\" cellpadding=\"0\" align=\"center\">\n<tbody>\n<tr>\n<td><a href=\"https:\/\/2.bp.blogspot.com\/-szNrlplrqkI\/WDR-hdvB-gI\/AAAAAAAACno\/OuhciP9wPMgu2W44MLZb6ljI1FpNxemmwCLcB\/s1600\/Gmail-Compose-URL-Changed.gif\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/2.bp.blogspot.com\/-szNrlplrqkI\/WDR-hdvB-gI\/AAAAAAAACno\/OuhciP9wPMgu2W44MLZb6ljI1FpNxemmwCLcB\/s640\/Gmail-Compose-URL-Changed.gif\" width=\"640\" height=\"450\" border=\"0\" \/><\/a><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\"><span style=\"color: #ff0000;\">Do NOT personalize URLs as shown above.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p dir=\"ltr\">The user has attempted to personalize a URL directly inside the <strong>Gmail Compose window<\/strong>, by inserting the mail merge personalization variables as part of the URL. In theory this should accomplish the same objective as placing the full personalized link in the spreadsheet cell, but <span style=\"color: #ff0000;\">this actually does not work because Gmail encodes the curly brackets into their HTML-encoded form, replacing the left curly bracket with %7B and the right curly bracket with %7D<\/span>. This encoding would break the GMass personalization process, causing these merge tags to not be replaced with their appropriate values.<\/p>\n<h3><span style=\"color: #993300;\">Summary<\/span><\/h3>\n<p>If you need to send <strong>personalized URLs<\/strong> as part of a Gmail-based email marketing campaign, include the full personalized URLs, one for each recipient, in your Google Docs spreadsheet rather than including the mail merge personalization variables as part of the link in the <strong>Compose<\/strong> window.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GMass, the ultimate email marketing tool for Gmail, offers lots of\u00a0mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. Sometimes,\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4254,4263],"tags":[],"class_list":["post-281","post","type-post","status-publish","format-standard","hentry","category-gmail-tips-and-tricks","category-personalization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>How to include a personalized link in a Gmail email marketing campaign<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/how-to-include-a-personalized-link-in-a-gmail-email-marketing-campaign\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"How to include a personalized link in a Gmail email marketing campaign\" \/>\r\n<meta property=\"og:description\" content=\"GMass, the ultimate email marketing tool for Gmail, offers lots of\u00a0mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first name detection. 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