{"id":296,"date":"2016-10-24T23:10:00","date_gmt":"2016-10-24T23:10:00","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=296"},"modified":"2016-10-24T23:10:00","modified_gmt":"2018-07-11T06:34:05","slug":"creating-quality-email-content-and-great-subject-lines","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/creating-quality-email-content-and-great-subject-lines\/","title":{"rendered":"Creating Quality Email Content and Great Subject Lines"},"content":{"rendered":"<p><b>Make your Email Stand out as <u>Relevant<\/u> and <u>Valuable<\/u><\/b><\/p>\n<div style=\"text-align: justify;\">First things first &#8211; and this cannot be emphasized enough &#8211; subject line is crucial. Subject lines not only introduce the tone and contents of your message, but they will also determine if your recipient even opens your mail.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Which of these subject lines sounds best to you?<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">1) Avocados on Sale<\/div>\n<div style=\"text-align: justify;\">2) Football Season Means Guacamole and Chips \u2022 Coupon for Ripe Avocados<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">The second option communicates relevance and value up front. If the marketer has planned properly, <\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p>this subject line will accompany a recipient list targeted to football fans, and the email will have a<\/p>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<p>strong likelihood of high open rates.<\/p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Another school of thought argues that shorter subject lines yield the most success. Hillary Clinton<\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/1.bp.blogspot.com\/-UfqZaHgwfUA\/WA92CJaVNyI\/AAAAAAAAAJw\/XIadS4GTIiMl6fUlHBEZDFvkMuHWScBPgCLcB\/s1600\/LETTER_oPEMN.jpg\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"171\" src=\"https:\/\/1.bp.blogspot.com\/-UfqZaHgwfUA\/WA92CJaVNyI\/AAAAAAAAAJw\/XIadS4GTIiMl6fUlHBEZDFvkMuHWScBPgCLcB\/s200\/LETTER_oPEMN.jpg\" width=\"200\" \/><\/a><\/div>\n<p>once sent out an email blast inviting people to attend a $500-a-plate fundraiser with the subject line \u201cLunch?\u201d. This type of succinctness is appealing and generates successful open rates.&nbsp;<\/p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">For this product, I believe that #2 would have a great open rate.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">The best advice for choosing a subject line is to ask yourself, \u201cWould I open this email?\u201d If not, it is time to re-think. It is also prudent to experiment with different subject lines. If you\u2019re sending 5000 emails, you have a great opportunity. First, send two sets of 500 &#8211; each with a different subject line. Your open rates will determine the subject line which should accompany the remaining emails.<\/div>\n<div><\/div>\n<p><b>Content<\/b><br \/><b><br \/><\/b><\/p>\n<div style=\"text-align: justify;\">Think about these four concepts when writing an email: Brevity \u2022 Empathy \u2022 Value \u2022 Action \u2022 Pictures<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Whether short or long, remember that the subject line should be designed to communicate value catered specifically to the targeted recipients. Using the avocado example, this might be a good message:<\/div>\n<p><\/p>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/1.bp.blogspot.com\/-0e4PDa0-eeE\/WA6T2CqCJ-I\/AAAAAAAAAJM\/zqOB0Szu2_kyxCTimUZHlVDlGXgzTNu-wCLcB\/s1600\/Guacamole-Autentico.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"138\" src=\"https:\/\/1.bp.blogspot.com\/-0e4PDa0-eeE\/WA6T2CqCJ-I\/AAAAAAAAAJM\/zqOB0Szu2_kyxCTimUZHlVDlGXgzTNu-wCLcB\/s200\/Guacamole-Autentico.jpg\" width=\"200\" \/><\/a><\/div>\n<div style=\"text-align: justify;\"><b><span style=\"color: #38761d;\">Everyone loves fresh guacamole!<\/span><\/b> Delicious, low in saturated fat and cholesterol-free&#8230;how could you go wrong? We know you want to please your guests when they stop by to watch the big game, so take advantage of the lowest prices this year on ripe, flavorful avocados. Click <span style=\"color: red;\">this link<\/span> to get an additional 10% off your next purchase at Bob\u2019s Fruits and Vegetables. And now, since you have those avocados on your hands&#8230;<span style=\"color: red;\">click here<\/span> for this amazing guac recipe! Happy snacking!<\/div>\n<div><\/div>\n<div style=\"text-align: justify;\">This message is brief, relates to the reader, includes 2 value statements, makes calls for action, and has a great picture, but it could always be improved. Now is the time to experiment. Try a version with bullet points and a different picture; let the open rate make the decision for you.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Once again, do some testing. Try a version with bullet points and perhaps a different picture and then see if you click rate improves.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Make your Email Stand out as Relevant and Valuable First things first &#8211; and this cannot be emphasized enough &#8211; subject line is crucial. Subject lines not only\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-296","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Creating Quality Email Content and Great Subject Lines<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/creating-quality-email-content-and-great-subject-lines\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Creating Quality Email Content and Great Subject Lines\" \/>\r\n<meta property=\"og:description\" content=\"Make your Email Stand out as Relevant and Valuable First things first &#8211; and this cannot be emphasized enough &#8211; subject line is crucial. 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