{"id":299,"date":"2016-09-30T17:54:00","date_gmt":"2016-09-30T17:54:00","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=299"},"modified":"2016-09-30T17:54:00","modified_gmt":"2018-07-11T06:28:32","slug":"is-there-a-best-day-to-launch-an-email-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/is-there-a-best-day-to-launch-an-email-marketing-campaign\/","title":{"rendered":"Is There a Best Day to Launch an Email Marketing Campaign?"},"content":{"rendered":"<p><span style=\"font-family: inherit; font-size: large;\"><b>Conventional Wisdom on Email Timing is Evolving<\/b><\/span><\/p>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">A 2016 email marketing study concluded that <b>Emails sent on Saturdays generate 60% higher-than-average conversion rates.<\/b><o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Wow! Everyone should start mailing on Saturdays, right?<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Not necessarily.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/-fgmVdot9a1k\/V-6marjd3JI\/AAAAAAAAAIM\/BQPAa0Z3iWs6MOUp7uDCvkhA8mIDTVzKQCEw\/s1600\/days-of-the-week.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\"><img loading=\"lazy\" decoding=\"async\" alt=\"email marketing\" border=\"0\" height=\"140\" src=\"https:\/\/4.bp.blogspot.com\/-fgmVdot9a1k\/V-6marjd3JI\/AAAAAAAAAIM\/BQPAa0Z3iWs6MOUp7uDCvkhA8mIDTVzKQCEw\/s200\/days-of-the-week.jpg\" title=\"\" width=\"200\" \/><\/a><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Think about your target. Are you emailing to businesses or consumers? Are your prospects senior citizens, or are they college students? Are you sending emails to \u201cC\u201d level executives or to small business owners?<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Now, put yourself into the position of your target and ask \u201cwhen would I be most likely to open an email if I were that person?<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">College students do over 80% of their internet activity on mobile devices and that\u2019s something to keep in mind. They are not likely to read long-winded content and they are probably not receptive to emails on weekends when they\u2019re engaged in social activities.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Mid-level management people will probably open their email at work during business hours.&nbsp;<\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Early morning or after lunch might be the best time. \u201cC\u201d level executives may have their emails screened by an assistant and so you might want to slant the content for that possibility and deliver early morning during the work week.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Senior citizens? They have more time than people who work 40+ hours per week and they are looking for interesting content. You may want to avoid small type fonts for obvious reasons, and seniors generally wake up early so early morning might be an effective strategy.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">A Brief Case Study<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">A software service marketed a new product to physicians and sent large quantities of mail on Tuesdays because that was the conventional wisdom at the time. The open rates were abysmal for the first few days but then they suddenly shot up on the weekends, especially Sunday.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Doctors simply do not have the time to open email during the work week when they\u2019re occupied with exams, hospital rounds, or surgery. When the weekend comes and they have a few hours of free time they will often open their email.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">Knowing what doctors had opened on Sunday but not converted, the sales team started a follow-up reminder campaign for the following Sunday morning so it email would be on top of their list. Opens, clicks, and conversions to sales all increased and the campaign achieved their goals!<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><b><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">When to Send?<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">The answer is to run tests. Fortunately GMass makes it easy to track clicks and opens in the Main Campaign Report. Run the report at various intervals and you will know who opened your emails and when. Here are a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=QLFtSXDb12I\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">video<\/span><\/a><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"> and an <\/span><a href=\"http:\/\/blog.gmass.co\/2016\/07\/main-campaign-report-shows-email-addresses-merge-fields-and-tracking.html\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">article<\/span><\/a><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"> on that feature.<o:p><\/o:p><\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify; text-justify: inter-ideograph;\"><span style=\"font-family: &quot;segoe ui symbol&quot; , sans-serif; mso-fareast-language: JA;\">It can be a challenge to find the perfect combination, but try experimenting with different content, subject lines, and timing until you reach just the right combination. GMass is an excellent hands-on platform that is perfect for business owners and managers to use as they build and customize a successful marketing strategy!<o:p><\/o:p><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Conventional Wisdom on Email Timing is Evolving A 2016 email marketing study concluded that Emails sent on Saturdays generate 60% higher-than-average conversion rates. Wow! Everyone should start mailing\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[16,8],"tags":[],"class_list":["post-299","post","type-post","status-publish","format-standard","hentry","category-campaign","category-email-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Is There a Best Day to Launch an Email Marketing Campaign?<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/is-there-a-best-day-to-launch-an-email-marketing-campaign\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Is There a Best Day to Launch an Email Marketing Campaign?\" \/>\r\n<meta property=\"og:description\" content=\"Conventional Wisdom on Email Timing is Evolving A 2016 email marketing study concluded that Emails sent on Saturdays generate 60% higher-than-average conversion rates. 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