{"id":3055,"date":"2018-06-14T16:30:38","date_gmt":"2018-06-14T16:30:38","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=3055"},"modified":"2023-12-04T07:58:28","modified_gmt":"2023-12-04T07:58:28","slug":"send-email-campaign-as-reply-to-recent-conversation","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/send-email-campaign-as-reply-to-recent-conversation\/","title":{"rendered":"Send an email campaign as a reply to the most recent conversation"},"content":{"rendered":"<p><strong>Sending a mail merge campaign<\/strong> is\u00a0a powerful\u00a0tool for staying in touch with customers or potential customers, but they still run the risk of being &#8220;detected&#8221; as a mass email campaign instead of a personalized email campaign.<\/p>\n<p>That&#8217;s because when we normally send\u00a0person-to-person emails,<strong> we <em>respond<\/em> to the person&#8217;s previous email instead of starting a <em>new<\/em> email thread<\/strong>.\u00a0Pretty much all email campaigns\u00a0you&#8217;ve ever seen are sent and received as <em>new<\/em> threads.<\/p>\n<p>GMass, however, allows you to <em>send an email campaign as a reply<\/em>.<\/p>\n<p>Today I will show you how you can easily send out an email campaign while having <strong>the emails go out as\u00a0replies\u00a0to each person&#8217;s email.\u00a0<\/strong><\/p>\n<h2>How to Send a New Campaign As Replies<\/h2>\n<h3>1. Go to the Advanced section of the GMass settings box<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20499\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified.png\" alt=\"How to set up send as replies for a campaign\" width=\"1916\" height=\"1042\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified.png 1916w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-300x163.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-1024x557.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-768x418.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-1536x835.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-settingsbox-tinified-48x26.png 48w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\" \/><\/a><\/p>\n<p>Open up the GMass settings box in your Gmail compose window. Then head down to the Advanced section. The first option is &#8220;Send as:&#8221; \u2014 <strong>toggle that to &#8220;Replies.&#8221;<\/strong><\/p>\n<h3>2. Choose which emails you want to reply to<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20498\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified.png\" alt=\"Choose how you want to send replies\" width=\"1916\" height=\"1042\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified.png 1916w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-300x163.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-1024x557.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-768x418.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-1536x835.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-36x20.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-choosereplies-tinified-48x26.png 48w\" sizes=\"auto, (max-width: 1916px) 100vw, 1916px\" \/><\/a><\/p>\n<p>You have two choices when it comes to replying. You can either send your new campaign emails as a reply to&#8230;<\/p>\n<ul>\n<li><strong>Your last email conversation<\/strong> with each recipient, regardless of what it is<\/li>\n<li>A <strong>specific past GMass campaign<\/strong> (which you can choose from the dropdown box)<\/li>\n<\/ul>\n<p>You might choose the first option, replying to the last email conversation, if you&#8217;ve had back-and-forth correspondence with your recipients. The second option could be good if you want to follow up to a specific email campaign you sent with GMass, especially if there wasn&#8217;t much back-and-forth correspondence.<\/p>\n<p>And&#8230; <strong>that&#8217;s it<\/strong>. Your campaign will now go out as replies to your prior conversation (or replies to a specific prior campaign) for each recipient.<\/p>\n<p>Let&#8217;s look at an example of this in action.<\/p>\n<h2>Example: Answering Job Application Emails<\/h2>\n<p>As I&#8217;ve <a href=\"https:\/\/www.gmass.co\/blog\/gmail-applicant-tracking-system-recruiting\/\">blogged about<\/a> in the past, <strong>GMass<\/strong> can be used effectively as an <strong>automated\u00a0Applicant Tracking System<\/strong>. In cases in which job applicants are emailing you their resume and letter of application, it&#8217;s a great idea to use the <strong>&#8220;Send as replies&#8221; feature<\/strong> to send out emails as replies to these candidates, because it gives the impression you have taken the time to actually hit &#8220;reply&#8221; and respond to them personally \u2014instead of just sending out a form letter.<\/p>\n<p>Although that is actually exactly what you will be doing, <strong>it will\u00a0<em>feel\u00a0<\/em>personal<\/strong>, and GMass never prevents you from manually sending out your own replies as well, if you want to.<\/p>\n<p>Let&#8217;s say that after meeting a few applicants, you have learned more about the types of skills they might bring to the table, and now you&#8217;d like to\u00a0ask all applicants by email whether they have that skill, so that you can zero in on a small list of prime candidates.\u00a0This is a perfect opportunity for a <strong>Send as replies<\/strong> style mail merge.<\/p>\n<h3>1. Write your email in Gmail like you normally would<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1.png\" data-rel=\"lightbox-image-2\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20500\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1.png\" alt=\"Compose your email as usual in Gmail\" width=\"1198\" height=\"886\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1.png 1198w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1-300x222.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1-1024x757.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1-768x568.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1-24x18.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1-36x27.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-1-48x35.png 48w\" sizes=\"auto, (max-width: 1198px) 100vw, 1198px\" \/><\/a><\/p>\n<p>Head to the Gmail compose window and write the email you want to send as a reply.<\/p>\n<h3>2. Click the arrow next to the GMass window to open the settings<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button.png\" data-rel=\"lightbox-image-3\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20501\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button.png\" alt=\"The GMass settings button\" width=\"410\" height=\"198\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button.png 410w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button-300x145.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button-24x12.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button-36x17.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-recruiterfollow-button-48x23.png 48w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/a><\/p>\n<p>Again, just standard stuff here: Click the arrow; as you can see above, when you mouse over it, it reminds you it&#8217;s the GMass Settings.<\/p>\n<h3>3. Go to the Advanced section of the settings box to send as replies<\/h3>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas.png\" data-rel=\"lightbox-image-4\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20502\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas.png\" alt=\"Send as replies options\" width=\"1684\" height=\"1032\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas.png 1684w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-300x184.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-1024x628.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-768x471.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-1536x941.png 1536w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-24x15.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-36x22.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasrelies-recruiterfollow-sendas-48x29.png 48w\" sizes=\"auto, (max-width: 1684px) 100vw, 1684px\" \/><\/a><\/p>\n<p>We have to choose between sending as replies to the last conversation with the recipient, or to a specific GMass campaign.<\/p>\n<p>Here, <strong>it makes sense to send as replies to the last conversation<\/strong>, since the recruiting process often involves a lot of replying back-and-forth.<\/p>\n<p>Then choose any other settings for your campaign and when you&#8217;re ready to send, hit the GMass button.<\/p>\n<h3>4. The results<\/h3>\n<p>Now the emails you sent will be received in the same thread as the original job application email that each candidate sent you. Let&#8217;s take a look to confirm that:<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result.png\" data-rel=\"lightbox-image-5\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20503\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result.png\" alt=\"The result of sending as a reply\" width=\"1512\" height=\"648\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result.png 1512w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result-300x129.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result-1024x439.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result-768x329.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result-24x10.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result-36x15.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-result-48x21.png 48w\" sizes=\"auto, (max-width: 1512px) 100vw, 1512px\" \/><\/a><\/p>\n<p><strong>Looks good!\u00a0<\/strong>You&#8217;ve reached out to multiple people, but addressed each individually and replied to their last email instead of starting a new email thread.<\/p>\n<h3>So what&#8217;s the Subject Line?<\/h3>\n<p>When you\u00a0check the <strong>Send as replies<\/strong> setting, if a prior conversation with the recipient is found, the Subject Line from that prior conversation is used, and we add a &#8220;Re: &#8221; to it if necessary. That&#8217;s what forces the email to show up as part of that prior conversation. In this case, the Subject Line that you set for the campaign is ignored.<\/p>\n<p>If no prior conversation with the recipient is found, then the Subject that you set is used.<\/p>\n<h3>What if the Last Email was <em>From<\/em> You?<\/h3>\n<p>The previous scenario covers the case in which one uses <strong>Send as replies<\/strong> when the last email related to the recipient is <strong>from<\/strong> the recipient. But what happens if the last email related to the recipient is <strong>from you<\/strong> and <strong>to the recipient?<\/strong>\u00a0For example:<\/p>\n<ol>\n<li>Jack sends email to Linda; in this case, for a job application.<\/li>\n<li>Linda replies, thanking him for the application [<em><strong>this step was <span style=\"text-decoration: underline;\">not<\/span> shown in the previous example<\/strong>\u00a0<\/em>].<\/li>\n<li>Jack does not reply.<\/li>\n<li>Some time passes, and\u00a0a question occurs to Linda, something she wants to send out to all job applicants. So, Linda uses <strong>GMass<\/strong> to send an email campaign (including to Jack), using &#8220;Send as replies&#8221;.<\/li>\n<li><strong>What happens: <\/strong>In Jack&#8217;s case,\u00a0the new email goes out <strong>as a reply to Linda&#8217;s last email to Jack<\/strong> \u2014 <em>so it looks like Linda is manually following up with Jack.<\/em><\/li>\n<\/ol>\n<p>Let&#8217;s take a look at what that looks like on screen:<\/p>\n<p><a href=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple.png\" data-rel=\"lightbox-image-6\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20504\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple.png\" alt=\"Sending when the last email was from you\" width=\"1510\" height=\"814\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple.png 1510w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple-300x162.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple-1024x552.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple-768x414.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple-24x13.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple-36x19.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2018\/06\/sendasreplies-resultwithmultiple-48x26.png 48w\" sizes=\"auto, (max-width: 1510px) 100vw, 1510px\" \/><\/a><\/p>\n<h3>What if There is <span style=\"text-decoration: underline;\">no<\/span> Prior Email From or To the Recipient?<\/h3>\n<p>It depends on the scenario.<\/p>\n<p>If you use &#8220;send as replies&#8221; to your\u00a0<strong>last conversation with a recipient<\/strong> and there is no prior conversation with that recipient, your message will go to them in a new thread and start a new conversation.<\/p>\n<p>But if you use &#8220;send as replies&#8221; to a\u00a0<strong>specific campaign<\/strong> and a recipient in your new campaign was not a part of that prior campaign, they will be skipped entirely and will <strong>NOT<\/strong> receive the message.<\/p>\n<h2>Other uses for &#8220;Send as Replies&#8221;<\/h2>\n<p>This feature is useful anytime you want to reach out to more than a few people about an issue that you were already engaged in, one-on-one, in an email, with each of them. Examples might include:<\/p>\n<ul>\n<li><strong>Following up on any kind of sales email,<\/strong> for those that are still undecided. This works well if there has been any changes in the features, price, or other aspects of the product or service you are selling. A reply could take the form along the lines of, &#8220;I know you&#8217;re probably still thinking about our last discussion about our product, but wanted to let you know that we now offer&#8230;&#8221; This could be a good time to send your replies to a prior GMass campaign (since you&#8217;re building on the prior cold email offer, not your prior one-on-one conversation with the person).<\/li>\n<li><strong>Personalized mass &#8220;thank yous&#8221;<\/strong> for everyone that RSVP&#8217;d to an event, including weddings, parties, conferences, and other gatherings.<\/li>\n<li><strong>Any kind of business update<\/strong> for people who have had correspondence with you about your product or service. So, for example, if someone wrote you about your business in the past, perhaps to inquire about a product, you can write them back (even months later) as a reply, letting them know you now offer an upgraded product or service&#8211;or a new product entirely.<\/li>\n<li><strong>Teachers<\/strong>\u00a0whose schools use Gmail for schools can use this feature to communicate to all parents as a reply to each parent&#8217;s last email if they want to broadcast a general message but make it feel more personalized.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Sending a mail merge campaign is\u00a0a powerful\u00a0tool for staying in touch with customers or potential customers, but they still run the risk of being &#8220;detected&#8221; as a mass\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4255],"tags":[],"class_list":["post-3055","post","type-post","status-publish","format-standard","hentry","category-new-features"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Send an email campaign as a reply to the most recent conversation<\/title>\r\n<meta name=\"description\" content=\"It&#039;s now possible to send an email campaign, where your message goes out as a reply to the most recent email thread with each person.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" 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