{"id":3086,"date":"2018-05-28T04:36:03","date_gmt":"2018-05-28T04:36:03","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=3086"},"modified":"2026-03-16T21:42:40","modified_gmt":"2026-03-16T21:42:40","slug":"gdpr","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/gdpr\/","title":{"rendered":"Our obligatory General Data Protection Regulation (GDPR) notice"},"content":{"rendered":"

The General Data Protection Regulation (GDPR)<\/strong>, a new law passed by the European Union two years ago\u00a0with implications for email marketing,\u00a0started enforcement on\u00a0Friday, May 25th, 2018<\/strong>.<\/p>\n

Some users have asked us whether GMass<\/strong> is GDPR-compliant, so\u00a0let’s discuss that now.<\/p>\n

First, the Bottom Line<\/h3>\n

Since GMass is just a plugin and we don’t help our customers collect any user\/subscriber data,\u00a0there is nothing GMass can do\u00a0to make sure you are GDPR-compliant<\/strong>. Essentially, this law doesn’t apply directly to GMass itself<\/strong>, other than how we conduct our own email marketing for our own business. <\/strong><\/p>\n

However,\u00a0GMass<\/strong> users\u00a0<\/strong>need to take action on this individually. That’s because a\u00a0typical marketing service might have a feature that helps its users create opt-in sign-up forms, but GMass<\/strong> doesn’t have that — our users have their own opt-in forms, and they have to get their data into a spreadsheet somehow in order to use GMass<\/strong>.<\/p>\n

Making Sure You’re Compliant<\/h3>\n

There are a number of important issues to keep in mind to make sure your GMass<\/strong> marketing campaigns are GPDR-compliant<\/strong> (and, again, this applies regardless of whether you use GMass<\/strong> or some other service). Generally, all these rules are intended to prevent email marketers from collecting data about users without their explicit consent:<\/strong><\/p>\n