{"id":316,"date":"2016-07-25T02:05:00","date_gmt":"2016-07-25T02:05:00","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=316"},"modified":"2016-07-25T02:05:00","modified_gmt":"2018-07-11T05:26:53","slug":"political-email-marketing-with-gmass","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/political-email-marketing-with-gmass\/","title":{"rendered":"Political Email Marketing with GMass"},"content":{"rendered":"<p><b>Personal, Direct Messages Sway Voters<\/b><\/p>\n<div style=\"text-align: justify;\">2016 is shaping up to be one of the most contentious and important election years in history. Local, state, and federal races are heating up and campaigns for candidates and causes are gearing up to garner votes.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"clear: both; text-align: center;\"><\/div>\n<div style=\"text-align: justify;\">\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/3.bp.blogspot.com\/-HTPmQ2idFnw\/V5V0y0UrYBI\/AAAAAAAAAGc\/buXqkasmBmAyytbjQfIebBDxPH4zxHMYgCLcB\/s1600\/YourVoteCounts-480x480.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/3.bp.blogspot.com\/-HTPmQ2idFnw\/V5V0y0UrYBI\/AAAAAAAAAGc\/buXqkasmBmAyytbjQfIebBDxPH4zxHMYgCLcB\/s200\/YourVoteCounts-480x480.jpg\" width=\"200\" \/><\/a><\/div>\n<p>Many voters remain undecided until the moment they step into the voting booth, so it behooves campaigners to be persistent, consistent, and responsive right up to the finish line.&nbsp;<\/p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Experienced marketing professionals and winning campaign managers know that the campaign that wins the race is the one that does the best job delivering their message to undecided voters.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">An article from NPR.org \u201c<a href=\"http:\/\/www.npr.org\/sections\/itsallpolitics\/2015\/07\/28\/426022093\/as-political-campaigns-go-digital-and-social-email-is-still-king\"><span style=\"color: #cc0000;\">Political Campaigns Go Social, But Email Is Still King<\/span><\/a>\u201d said that \u201con the Democratic side, the Obama camp took 90 percent of their online money from emails in 2012.\u201d That\u2019s impressive, and indicates the high impact of email marketing.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">GMass is the ideal platform for savvy political campaign strategists to design, build, and deploy email blasts. Some of the features that are particularly effective for reaching voters are:<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u2022<span style=\"white-space: pre;\"> <\/span>Tracking \u2013 You\u2019ll know who opens your emails and who clicks on your calls to action.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u2022<span style=\"white-space: pre;\"> <\/span>Personalization \u2013 Placing your recipient\u2019s name into the subject line and body of the email boosts the open and click rates for your campaigns. GMass makes this an easy step.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u2022<span style=\"white-space: pre;\"> <\/span>Automatic Follow-Up \u2013 Set a campaign once, and let it run. Voters who don\u2019t open or click your<\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/1.bp.blogspot.com\/-MXOWaELUJHI\/V5VzCPQpIuI\/AAAAAAAAAGQ\/A1xTgt8_k3IVpHAcR2iD0fM7VwVE_tZ_ACLcB\/s1600\/POL_EMM.png\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"91\" src=\"https:\/\/1.bp.blogspot.com\/-MXOWaELUJHI\/V5VzCPQpIuI\/AAAAAAAAAGQ\/A1xTgt8_k3IVpHAcR2iD0fM7VwVE_tZ_ACLcB\/s200\/POL_EMM.png\" width=\"200\" \/><\/a><\/div>\n<p>message after the first send will be sent automatic reminders if you wish. This feature saves time and increases overall effectiveness.<\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u2022<span style=\"white-space: pre;\"> <\/span>Mail-Merge \u2013 Connecting your list of donors to GMass is seamless and makes setting up campaigns easy.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">GMass is a <span style=\"color: orange;\">\u2605\u2605\u2605\u2605\u2605<\/span> reviewed extension on the Chrome Web Store and works with any active Gmail account. One of the best GMass features is that because the emails are sent through your Gmail account, they are less likely to be stopped with spam filters. GMass users enjoy the highest delivery, open, and click rates in the email marketing industry.<\/div>\n<div style=\"text-align: justify;\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Personal, Direct Messages Sway Voters 2016 is shaping up to be one of the most contentious and important election years in history. Local, state, and federal races are\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,8,19],"tags":[],"class_list":["post-316","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","category-email-marketing","category-gmail-mail-merge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Political Email Marketing with GMass<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/political-email-marketing-with-gmass\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Political Email Marketing with GMass\" \/>\r\n<meta property=\"og:description\" content=\"Personal, Direct Messages Sway Voters 2016 is shaping up to be one of the most contentious and important election years in history. 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