{"id":331,"date":"2016-06-08T12:38:00","date_gmt":"2016-06-08T12:38:00","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=331"},"modified":"2016-06-08T12:38:00","modified_gmt":"2018-07-11T05:29:21","slug":"a-gmass-success-story","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/a-gmass-success-story\/","title":{"rendered":"A GMass Success Story"},"content":{"rendered":"<div><b><span style=\"font-size: 12.0pt; line-height: 107%;\">Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing<o:p><\/o:p><\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Larry Miller is a 30-year veteran of the auto repair business in south Florida. While the large dealerships and auto-repair chains called him a \u201ctechnician,\u201d he prefers \u201cwrench turner\u201d or even \u201cgrease monkey.\u201d He told us recently that he worked very hard for others for too long, and always dreamed of someday being his own boss. A greasy entrepreneur, I asked him? He said he\u2019s ok with that.<\/div>\n<div style=\"text-align: justify;\"><o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Larry took the leap and started his own business in 2014, taking many customers with him. He is a rare breed of tradesmen who follow the \u201calways do the right thing\u201d philosophy and his customers appreciate that\u2026.most of the time.<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">In his first two years in business Larry would occasionally run into a customer who hadn\u2019t visited his<o:p><\/o:p><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/-hHsgP-9CusU\/V1gRr0pQ4UI\/AAAAAAAAAFQ\/OGcAHlN54MoHimiF8FA4XiIrHWh7Q-vFgCLcB\/s1600\/Auto_Repair_Email_Marketing.jpeg\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"103\" src=\"https:\/\/4.bp.blogspot.com\/-hHsgP-9CusU\/V1gRr0pQ4UI\/AAAAAAAAAFQ\/OGcAHlN54MoHimiF8FA4XiIrHWh7Q-vFgCLcB\/s200\/Auto_Repair_Email_Marketing.jpeg\" width=\"200\" \/><\/a><\/div>\n<p>shop for a while and he would ask where he or she had been. Invariably the customer would reply \u201cwell, I saw a coupon on the internet from the big dealership for a cheap oil change, so I dropped by over there.\u201d Dismayed but undaunted, Larry tried to figure out how to stop losing his customers to his former employers.<\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">A friend told him about email marketing, so Larry started collecting email addresses from every customer with the promise that he would send news about special deals on repairs and promised to beat any coupon.<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Larry tried one of the big email marketing companies, but had a tough time trying to use the graphic design templates. He also couldn\u2019t figure out the tracking and other tools and was about to give up when he found GMass.<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cKeeping a running list on Google sheets is easy, and typing up my monthly messages takes about 10 minutes,\u201d he told us. \u201cI keep it simple, the customers get my mail, and it\u2019s really easy.\u201d<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Larry figured out how to add a column on the spreadsheet for dates-of-service and now he sends a mass email each month to customers who are due for an oil change or check-up. <o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">\u201cBasically I\u2019m doing the same thing the big guys do, but on a smaller scale,\u201d Larry said. I feel like I\u2019m controlling my business, which is satisfying.\u201d<o:p><\/o:p><\/div>\n<p><span style=\"font-family: &quot;Calibri&quot;,sans-serif; font-size: 11.0pt; line-height: 107%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: &quot;Times New Roman&quot;; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;\"><br \/><\/span>                  <span style=\"line-height: 107%;\"><span style=\"font-family: inherit;\">Larry loves that GMass is free, but says he will gladly pay whatever it costs when the day comes there is a fee. \u201cIt\u2019s a business expense,\u201d Larry said. \u201cBut this one brings me a lot more more business.\u201d&nbsp;<\/span><\/span><br \/><span style=\"line-height: 107%;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/span><span style=\"line-height: 107%;\"><span style=\"font-family: inherit;\">GMass is an extension for Chrome and Gmail. It installs easily and is a very robust and versatile platform for sending mass-email messages. <a href=\"https:\/\/www.youtube.com\/watch?v=0UeaF8ZI3gk\">Click here<\/a> to watch a video on YouTube that will guide you through the set-up.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto repair business in south Florida. While the large\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4256,8,6,25],"tags":[],"class_list":["post-331","post","type-post","status-publish","format-standard","hentry","category-announcements","category-email-marketing","category-mail-merge","category-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>A GMass Success Story<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/a-gmass-success-story\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"A GMass Success Story\" \/>\r\n<meta property=\"og:description\" content=\"Auto Repair Business Beats the Internet Coupons with Targeted Email Marketing Larry Miller is a 30-year veteran of the auto repair business in south Florida. 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