{"id":356,"date":"2016-04-06T15:52:00","date_gmt":"2016-04-06T15:52:00","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=356"},"modified":"2016-04-06T15:52:00","modified_gmt":"2018-07-11T06:20:38","slug":"gmass-gets-your-message-to-the-inbox-lets-talk-about-content","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/gmass-gets-your-message-to-the-inbox-lets-talk-about-content\/","title":{"rendered":"GMass Gets Your Message to the Inbox \u2013 Let\u2019s Talk About Content"},"content":{"rendered":"<div style=\"text-align: justify;\"><b>Email Marketing Remains the Best Channel to Reach Customers \u2013 if it\u2019s Done Right<o:p><\/o:p><\/b><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">You look at your email inbox, and there are 8 unread messages. Four look like spam, three are from companies you do business with, and one is from a friend. Which one gets opened first?<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">Pretty easy choice.<o:p><\/o:p><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/2.bp.blogspot.com\/-BB4EEJ5C4Yo\/VwUwI2ZxJBI\/AAAAAAAAADM\/nyaTjaNk5y0w849lN0jCDfKi9llR52GQA\/s1600\/Gmail_logo.png\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"88\" src=\"https:\/\/2.bp.blogspot.com\/-BB4EEJ5C4Yo\/VwUwI2ZxJBI\/AAAAAAAAADM\/nyaTjaNk5y0w849lN0jCDfKi9llR52GQA\/s200\/Gmail_logo.png\" width=\"200\" \/><\/a><\/div>\n<div style=\"text-align: justify;\">An old adage says \u201cpeople do business with people they like,\u201d and another of my favorites is \u201cpeople will forget what you said. People will forget what you did. But people will never forget how you made them feel.\u201d Make your customers feel good!<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">So, here are a few tips to help your emails get opened, read, and then hopefully converted to sales.<o:p><\/o:p><\/div>\n<div style=\"text-align: justify;\"><b><br \/><\/b><\/div>\n<div style=\"text-align: justify;\"><b>General Tips<o:p><\/o:p><\/b><\/div>\n<div style=\"margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;\">\n<div style=\"text-align: justify;\"><!--[if !supportLists]-->1.<span style=\"font-size: 7pt; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/span>Don\u2019t waste people\u2019s time. Never send an email unless it will benefit the reader. Offer something &#8211; a discount, a freebie, even a tip that might help make them healthy, wealthy or wise.<o:p><\/o:p><\/div>\n<\/div>\n<div style=\"margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;\">\n<div style=\"text-align: justify;\"><!--[if !supportLists]-->2.<span style=\"font-size: 7pt; font-stretch: normal;\">&nbsp; &nbsp; <\/span>Use your name as the \u201cfrom\u201d address \u2013 it\u2019s more personal than a company name and most people appreciate that.<o:p><\/o:p><\/div>\n<\/div>\n<div style=\"margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;\">\n<div style=\"text-align: justify;\"><!--[if !supportLists]-->3.<span style=\"font-size: 7pt; font-stretch: normal;\">&nbsp;&nbsp;&nbsp;<\/span>Personalize the email with the recipient\u2019s first name. \u201cDear Bob\u201d is better than \u201cMr. Smith\u201d but don\u2019t overdo the name in the content of the message. You don\u2019t want to come across as creepy.<o:p><\/o:p><\/div>\n<\/div>\n<div style=\"margin-left: .25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: justify; text-indent: -.25in;\">\n<div style=\"text-align: justify;\"><!--[if !supportLists]-->4.<span style=\"font-size: 7pt; font-stretch: normal;\">&nbsp; &nbsp; &nbsp;<\/span>Respect your reader\u2019s time and intelligence. Keep it short, to the point, and friendly.<o:p><\/o:p><\/div>\n<\/div>\n<div style=\"text-align: justify;\"><b><br \/><\/b><\/div>\n<div style=\"text-align: justify;\"><b>Subject Lines<o:p><\/o:p><\/b><\/div>\n<div style=\"text-align: justify;\">Again, keep it short, and be different. I sent out a campaign once with the subject line \u201cYou\u2019ll be Happy if You Open This.\u201d It worked! Hillary Clinton once sent out an email blast inviting people to attend a $500-a-plate fundraiser and her subject line was \u201cLunch?\u201d It was very successful.<o:p><\/o:p><\/div>\n<div style=\"clear: both; text-align: center;\"><a href=\"https:\/\/4.bp.blogspot.com\/-DE8bbuxVr8s\/VwUwvzOF13I\/AAAAAAAAADU\/wmSq4lDmQ3s1KIjTdE8LIJe0pjRFzg0sg\/s1600\/gmass_logo_4.png\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em;\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/4.bp.blogspot.com\/-DE8bbuxVr8s\/VwUwvzOF13I\/AAAAAAAAADU\/wmSq4lDmQ3s1KIjTdE8LIJe0pjRFzg0sg\/s200\/gmass_logo_4.png\" width=\"200\" \/><\/a><\/div>\n<p>Experiment, and track results.<\/p>\n<div style=\"text-align: justify;\"><b><br \/><\/b><\/div>\n<div style=\"text-align: justify;\"><b>Content<o:p><\/o:p><\/b><\/div>\n<div style=\"text-align: justify;\">It\u2019s a good idea to start by stating the purpose of the mail, then write 3-4 bullet points and a summation. Include a call to action, and always, always, always thank the customer!<b><o:p><\/o:p><\/b><\/div>\n<div style=\"text-align: justify;\"><b><br \/><\/b><\/div>\n<div style=\"text-align: justify;\"><b>GMass<o:p><\/o:p><\/b><\/div>\n<div style=\"text-align: justify;\">If you\u2019re using GMass you probably already know that personalizing is easy with the mail-merge function, and you can see who opens the emails with Tracking and then follow-up with Automatic Reply Management. We are always adding new features and functionality.<o:p><\/o:p><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\">We get the message to the reader, it\u2019s up to you after that!<o:p><\/o:p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing Remains the Best Channel to Reach Customers \u2013 if it\u2019s Done Right You look at your email inbox, and there are 8 unread messages. Four look\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,4,26,30],"tags":[],"class_list":["post-356","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-gmail","category-gmass","category-open-rate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>GMass Gets Your Message to the Inbox \u2013 Let\u2019s Talk About Content<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/gmass-gets-your-message-to-the-inbox-lets-talk-about-content\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"GMass Gets Your Message to the Inbox \u2013 Let\u2019s Talk About Content\" \/>\r\n<meta property=\"og:description\" content=\"Email Marketing Remains the Best Channel to Reach Customers \u2013 if it\u2019s Done Right You look at your email inbox, and there are 8 unread messages. 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