{"id":359,"date":"2016-03-27T00:14:00","date_gmt":"2016-03-27T00:14:00","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=359"},"modified":"2016-03-27T00:14:00","modified_gmt":"2018-07-11T06:20:20","slug":"los-angeles-entrepreneur-uses-gmass-to-grow-his-businesses","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/los-angeles-entrepreneur-uses-gmass-to-grow-his-businesses\/","title":{"rendered":"Los Angeles Entrepreneur Uses GMass to Grow his Businesses"},"content":{"rendered":"<div style=\"text-align: justify;\"><\/div>\n<div style=\"text-align: justify;\"><b><span style=\"font-size: 12.0pt; line-height: 107%;\"><span style=\"font-family: inherit;\">Email Marketing Works Wonders for Gaining New and Keeping Current Customers<o:p><\/o:p><\/span><\/span><\/b><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">Russell Nohelty is an LA-based writer, director, producer, and successful businessman. With a resume like that you wonder how he also finds time to help others operate and grow their businesses.&nbsp;<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">He&#8217;s an entrepreneur who shares his experience and expertise with other aspiring writers and business owners, which is nice to see in today\u2019s competitive business environment.<\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><a href=\"https:\/\/2.bp.blogspot.com\/-oLQhLx-fBBk\/Vvclbs-jbvI\/AAAAAAAAACY\/HsMhgXMiF90Rtta9_WjAK0ePpI22YN-Mg\/s1600\/Wannabe%2BPress.jpg\" style=\"clear: left; float: left; margin-bottom: 1em; margin-right: 1em;\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/2.bp.blogspot.com\/-oLQhLx-fBBk\/Vvclbs-jbvI\/AAAAAAAAACY\/HsMhgXMiF90Rtta9_WjAK0ePpI22YN-Mg\/s200\/Wannabe%2BPress.jpg\" width=\"200\" \/><\/a><span style=\"font-family: inherit;\">Nohelty has owned and operated cell phone companies and other businesses, and currently owns the publishing company <a href=\"http:\/\/www.wannabepress.com\/\">www.wannabepress.com<\/a>. He also produces a podcast series called \u201cThe Business of Art\u201d which is available through iTunes. Russell says \u201cthe Business of Art aims to demystify business for artists and art for businessmen, though we really only do the former. Every week a new guest talks about how they run successful businesses.\u201d<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">Wannabe Press occupies the bulk of Russell\u2019s time, and he grows that company using several digital channels including email marketing and social media.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">\u201cEmail marketing is an art unto itself,\u201d Russell told us recently. \u201cThere are different approaches to different targeted customers, depending on the message and the goal.\u201d Nohelty uses one of the large bulk-email services for sending his newsletter every month, which cultivates readers through a contact form on his website. These are usually sent to large numbers of recipients and the average open rates is about 25%.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">Mr. Nohelty uses GMass for more personalized campaigns, and the number of recipients for these campaigns runs from 100 to 500 people. \u201cGMass works great for smaller, targeted campaigns, and one of the reasons I love it is the response rate, said Russell. \u201cFifty to sixty percent open rates are common, which is unheard of in the email marketing business, but that\u2019s what I see on a regular basis.\u201d<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">The energetic entrepreneur uses short subject lines and keeps the messages brief as well. \u201cThe<\/span><\/div>\n<div style=\"clear: both; text-align: center;\"><span style=\"font-family: inherit;\"><a href=\"https:\/\/2.bp.blogspot.com\/-J-MduV-qvok\/Vvclp0m_OSI\/AAAAAAAAACc\/H0vbIoYKtuYhV8GRR3GVir8pxnCutDe4A\/s1600\/gmass_logo_left.png\" style=\"clear: right; float: right; margin-bottom: 1em; margin-left: 1em; text-align: justify;\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" border=\"0\" height=\"200\" src=\"https:\/\/2.bp.blogspot.com\/-J-MduV-qvok\/Vvclp0m_OSI\/AAAAAAAAACc\/H0vbIoYKtuYhV8GRR3GVir8pxnCutDe4A\/s200\/gmass_logo_left.png\" width=\"200\" \/><\/a><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"> personalization feature and the fact that the email is coming directly from me to my customer creates an intimate business connection that is effective beyond anything I would have expected,\u201d said Russell.<o:p><\/o:p><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit;\">The other GMass features like tracking, scheduling, and automatic reply management help Nohelty manage his campaigns efficiently and while GMass is free right now, he is confident he\u2019ll keep using the Chrome extension if they eventually do begin charging a monthly or usage fee.<o:p><\/o:p><\/span><\/div>\n<p><\/p>\n<div style=\"text-align: justify;\"><span style=\"font-size: 14.6667px; line-height: 15.6933px;\"><br \/><\/span><\/div>\n<div style=\"text-align: justify;\"><span style=\"font-family: inherit; line-height: 107%;\">\u201cBeing an entrepreneur means being aware of every tool available to help me grow, and there will always be a place in my marketing toolbox for GMass.\u201d<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and successful businessman. With a resume like that you\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8,6,25],"tags":[],"class_list":["post-359","post","type-post","status-publish","format-standard","hentry","category-email-marketing","category-mail-merge","category-tracking"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Los Angeles Entrepreneur Uses GMass to Grow his Businesses<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/los-angeles-entrepreneur-uses-gmass-to-grow-his-businesses\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Los Angeles Entrepreneur Uses GMass to Grow his Businesses\" \/>\r\n<meta property=\"og:description\" content=\"Email Marketing Works Wonders for Gaining New and Keeping Current Customers Russell Nohelty is an LA-based writer, director, producer, and successful businessman. 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