{"id":3625,"date":"2018-11-16T17:46:32","date_gmt":"2018-11-16T17:46:32","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=3625"},"modified":"2019-01-08T05:04:09","modified_gmt":"2019-01-08T05:04:09","slug":"outrank-google","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/outrank-google\/","title":{"rendered":"We now outrank Google in its own search results"},"content":{"rendered":"

Here’s an SEO win<\/strong> that I never thought I’d experience. For a particular Gmail search term, we now\u00a0outrank Google, on Google<\/strong>.<\/p>\n

One of my articles\u00a0about a Gmail\u00a0bounce code<\/strong> outranks<\/em> Google’s own page on that same bounce code.<\/p>\n

If you’ve sent any sizable email marketing<\/a> campaigns from your Gmail account, you’ve likely encountered the dreaded 69585 bounce<\/a>. It looks like this:<\/p>\n

The code “69585”<\/strong> is unique to Gmail and is not<\/em> a standard SMTP code. A while back I wrote a detailed explanation of what this bounce means and how to handle it. And now, if you Google “69585”<\/strong> or some derivative of that search phrase, look what happens:<\/p>\n

\"\"
Can you believe GMass is #1 and Google is #3?<\/figcaption><\/figure>\n

Amazing! The GMass article is #1<\/strong>, and the official Google article is #3<\/strong>, with a support forum article sneaking its way into the #2 spot. If there was ever any suspicion as to whether Google favored itself, you can let that suspicion go.<\/p>\n

Now, about Facebook listening to us through our phones and targeting ads to us that way…<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s an SEO win that I never thought I’d experience. For a particular Gmail search term, we now\u00a0outrank Google, on Google. One of my articles\u00a0about a Gmail\u00a0bounce code\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4592],"tags":[],"class_list":["post-3625","post","type-post","status-publish","format-standard","hentry","category-seo"],"acf":[],"yoast_head":"\r\nWe now outrank Google in its own search results<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/outrank-google\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"We now outrank Google in its own search results\" \/>\r\n<meta property=\"og:description\" content=\"Here’s an SEO win that I never thought I’d experience. For a particular Gmail search term, we now\u00a0outrank Google, on Google. One of my articles\u00a0about a Gmail\u00a0bounce code\u2026\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/outrank-google\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2018-11-16T17:46:32+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2019-01-08T05:04:09+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/Gmail-69585.gif\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/\"},\"author\":{\"name\":\"Ajay Goel\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"headline\":\"We now outrank Google in its own search results\",\"datePublished\":\"2018-11-16T17:46:32+00:00\",\"dateModified\":\"2019-01-08T05:04:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/\"},\"wordCount\":193,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Gmail-69585.gif\",\"articleSection\":[\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/\",\"name\":\"We now outrank Google in its own search results\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Gmail-69585.gif\",\"datePublished\":\"2018-11-16T17:46:32+00:00\",\"dateModified\":\"2019-01-08T05:04:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Gmail-69585.gif\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/Gmail-69585.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/outrank-google\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"We now outrank Google in its own search results\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\",\"name\":\"Ajay Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"caption\":\"Ajay Goel\"},\"description\":\"Ajay is the founder of GMass and has been developing email sending software for 20 years.\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/PartTimeSnob\",\"https:\\\/\\\/x.com\\\/PartTimeSnob\"],\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/ajay-goel\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"We now outrank Google in its own search results","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/outrank-google\/","og_locale":"en_US","og_type":"article","og_title":"We now outrank Google in its own search results","og_description":"Here’s an SEO win that I never thought I’d experience. For a particular Gmail search term, we now\u00a0outrank Google, on Google. One of my articles\u00a0about a Gmail\u00a0bounce code\u2026","og_url":"https:\/\/www.gmass.co\/blog\/outrank-google\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2018-11-16T17:46:32+00:00","article_modified_time":"2019-01-08T05:04:09+00:00","og_image":[{"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/Gmail-69585.gif","type":"","width":"","height":""}],"author":"Ajay Goel","twitter_card":"summary_large_image","twitter_creator":"@PartTimeSnob","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Ajay Goel","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/"},"author":{"name":"Ajay Goel","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"headline":"We now outrank Google in its own search results","datePublished":"2018-11-16T17:46:32+00:00","dateModified":"2019-01-08T05:04:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/"},"wordCount":193,"commentCount":1,"image":{"@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/Gmail-69585.gif","articleSection":["SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/outrank-google\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/","url":"https:\/\/www.gmass.co\/blog\/outrank-google\/","name":"We now outrank Google in its own search results","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/Gmail-69585.gif","datePublished":"2018-11-16T17:46:32+00:00","dateModified":"2019-01-08T05:04:09+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/outrank-google\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/Gmail-69585.gif","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/11\/Gmail-69585.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/outrank-google\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"We now outrank Google in its own search results"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8","name":"Ajay Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","caption":"Ajay Goel"},"description":"Ajay is the founder of GMass and has been developing email sending software for 20 years.","sameAs":["https:\/\/twitter.com\/PartTimeSnob","https:\/\/x.com\/PartTimeSnob"],"url":"https:\/\/www.gmass.co\/blog\/author\/ajay-goel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/3625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=3625"}],"version-history":[{"count":8,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/3625\/revisions"}],"predecessor-version":[{"id":3767,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/3625\/revisions\/3767"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=3625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=3625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=3625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}