{"id":3721,"date":"2019-01-06T04:18:47","date_gmt":"2019-01-06T04:18:47","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=3721"},"modified":"2025-08-29T21:53:33","modified_gmt":"2025-08-29T21:53:33","slug":"set-reply-to-address-per-email-campaign","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/","title":{"rendered":"Set a custom Reply-To address per email campaign"},"content":{"rendered":"

You can now set a custom Reply-To address<\/strong> per individual mail-merge campaign.<\/p>\n

\"\"
Now you can set the Reply-To directly in the settings for your campaign.<\/figcaption><\/figure>\n

When should you set a Reply-To?<\/h3>\n

There are several cases when you may want to set a custom Reply-To<\/strong> for your mail merge campaigns.<\/p>\n

    \n
  1. Let’s say you’re sending a campaign to some VIP contacts, and you want to personally handle the responses<\/strong>. In this case, you would leave your Reply-To<\/strong> blank,\u00a0because you want the replies to come back directly to you. (If the Reply-To<\/strong> is blank, replies come back to the From Address<\/strong> of the email.)<\/li>\n
  2. Let’s say you’re sending a promotional campaign to all of your customers, and you want your assistant Mary to handle the replies<\/strong>. Now you could set your Reply-To<\/strong> to mary@company.com.<\/li>\n
  3. Let’s say you’re sending an announcement out about a new feature in your software product, and you anticipate people replying with questions about the feature. You may want to set your Reply-To to your support address<\/strong>. In GMass’s case, if I were sending a campaign announcing a new GMass feature, I would set the Reply-To<\/strong> to our Zendesk support address.<\/li>\n<\/ol>\n

    In the past, GMass used the Reply-To<\/strong> specified in your Gmail Settings<\/strong> and set that same Reply-To<\/strong> for your outbound mail merge emails. In Gmail’s Settings<\/strong>, Reply-To<\/strong> addresses are set per From Address<\/strong> used in your Gmail account.<\/p>\n

    Setting the Reply-To in Gmail’s Settings, but now you can set it in GMass’s Settings box.<\/figcaption><\/figure>\n

    GMass would set the Reply-To<\/strong> based on the From Address<\/strong> chosen from the Compose<\/strong> window in Gmail. This approach wasn’t the most flexible, because if you wanted replies for just a particular campaign to go to a different address, you would have to change your Gmail account-wide Reply-To setting<\/em>, and that would affect even 1-on-1 emails that you may have sent around the same time you sent your mail merge. You would have to remember to change your Reply-To<\/strong> back after your campaign is finished. Furthermore, changing the Reply-To<\/strong> in Gmail Settings<\/strong> just for a GMass campaign takes you out of the GMass experience.\u00a0Now, however, you can set your Reply-To address right in the GMass Settings box<\/strong>, and you can change or remove the Reply-To<\/strong> for each individual email marketing campaign you send.<\/p>\n

    Setting the Reply-To in GMass versus Gmail’s Settings<\/h3>\n

    If you don’t specify a Reply-To<\/strong> in the GMass Settings box, but you do have a Reply-To<\/strong> set in your Gmail Settings, then GMass will still use the Reply-To<\/strong> in your Gmail Settings<\/strong> for your campaign. If you set both, then the Reply-To<\/strong> set in the GMass Settings box takes precedence.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    You can now set a custom Reply-To address per individual mail-merge campaign. When should you set a Reply-To? There are several cases when you may want to set\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4255],"tags":[],"class_list":["post-3721","post","type-post","status-publish","format-standard","hentry","category-new-features"],"acf":[],"yoast_head":"\r\nSet a custom Reply-To address per email campaign<\/title>\r\n<meta name=\"description\" content=\"You can now set a campaign's Reply-To address directly in the GMass Settings box. If left blank, GMass will use the Reply-To from your Gmail settings.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Set a custom Reply-To address per email campaign\" \/>\r\n<meta property=\"og:description\" content=\"You can now set a campaign's Reply-To address directly in the GMass Settings box. If left blank, GMass will use the Reply-To from your Gmail settings.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/\" \/>\r\n<meta property=\"og:site_name\" content=\"GMass Blog\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GmailMailMerge\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2019-01-06T04:18:47+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2025-08-29T21:53:33+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/01\/GMass-Reply-To-web.png\" \/>\r\n<meta name=\"author\" content=\"Ajay Goel\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@PartTimeSnob\" \/>\r\n<meta name=\"twitter:site\" content=\"@GMassForGmail\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ajay Goel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/\"},\"author\":{\"name\":\"Ajay Goel\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"headline\":\"Set a custom Reply-To address per email campaign\",\"datePublished\":\"2019-01-06T04:18:47+00:00\",\"dateModified\":\"2025-08-29T21:53:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/\"},\"wordCount\":475,\"commentCount\":4,\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/GMass-Reply-To-web.png\",\"articleSection\":[\"New Features\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/\",\"name\":\"Set a custom Reply-To address per email campaign\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/GMass-Reply-To-web.png\",\"datePublished\":\"2019-01-06T04:18:47+00:00\",\"dateModified\":\"2025-08-29T21:53:33+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\"},\"description\":\"You can now set a campaign's Reply-To address directly in the GMass Settings box. If left blank, GMass will use the Reply-To from your Gmail settings.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/GMass-Reply-To-web.png\",\"contentUrl\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/GMass-Reply-To-web.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/set-reply-to-address-per-email-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Set a custom Reply-To address per email campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/\",\"name\":\"GMass Blog\",\"description\":\"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/#\\\/schema\\\/person\\\/b5fa74f8765b860701158fd77162fff8\",\"name\":\"Ajay Goel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g\",\"caption\":\"Ajay Goel\"},\"description\":\"Ajay is the founder of GMass and has been developing email sending software for 20 years.\",\"sameAs\":[\"https:\\\/\\\/twitter.com\\\/PartTimeSnob\",\"https:\\\/\\\/x.com\\\/PartTimeSnob\"],\"url\":\"https:\\\/\\\/www.gmass.co\\\/blog\\\/author\\\/ajay-goel\\\/\"}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Set a custom Reply-To address per email campaign","description":"You can now set a campaign's Reply-To address directly in the GMass Settings box. If left blank, GMass will use the Reply-To from your Gmail settings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Set a custom Reply-To address per email campaign","og_description":"You can now set a campaign's Reply-To address directly in the GMass Settings box. If left blank, GMass will use the Reply-To from your Gmail settings.","og_url":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/","og_site_name":"GMass Blog","article_publisher":"https:\/\/www.facebook.com\/GmailMailMerge\/","article_published_time":"2019-01-06T04:18:47+00:00","article_modified_time":"2025-08-29T21:53:33+00:00","og_image":[{"url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/01\/GMass-Reply-To-web.png","type":"","width":"","height":""}],"author":"Ajay Goel","twitter_card":"summary_large_image","twitter_creator":"@PartTimeSnob","twitter_site":"@GMassForGmail","twitter_misc":{"Written by":"Ajay Goel","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#article","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/"},"author":{"name":"Ajay Goel","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"headline":"Set a custom Reply-To address per email campaign","datePublished":"2019-01-06T04:18:47+00:00","dateModified":"2025-08-29T21:53:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/"},"wordCount":475,"commentCount":4,"image":{"@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/01\/GMass-Reply-To-web.png","articleSection":["New Features"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/","url":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/","name":"Set a custom Reply-To address per email campaign","isPartOf":{"@id":"https:\/\/www.gmass.co\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/01\/GMass-Reply-To-web.png","datePublished":"2019-01-06T04:18:47+00:00","dateModified":"2025-08-29T21:53:33+00:00","author":{"@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8"},"description":"You can now set a campaign's Reply-To address directly in the GMass Settings box. If left blank, GMass will use the Reply-To from your Gmail settings.","breadcrumb":{"@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#primaryimage","url":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/01\/GMass-Reply-To-web.png","contentUrl":"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/01\/GMass-Reply-To-web.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.gmass.co\/blog\/set-reply-to-address-per-email-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.gmass.co\/blog\/"},{"@type":"ListItem","position":2,"name":"Set a custom Reply-To address per email campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.gmass.co\/blog\/#website","url":"https:\/\/www.gmass.co\/blog\/","name":"GMass Blog","description":"Tips and tricks for sending mail merge and mass email campaigns directly from Gmail","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.gmass.co\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.gmass.co\/blog\/#\/schema\/person\/b5fa74f8765b860701158fd77162fff8","name":"Ajay Goel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f3a70af05bbabe47925150d5a1320540e801b78055a74da20658fc97cd0706a2?s=96&d=mm&r=g","caption":"Ajay Goel"},"description":"Ajay is the founder of GMass and has been developing email sending software for 20 years.","sameAs":["https:\/\/twitter.com\/PartTimeSnob","https:\/\/x.com\/PartTimeSnob"],"url":"https:\/\/www.gmass.co\/blog\/author\/ajay-goel\/"}]}},"_links":{"self":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/3721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/comments?post=3721"}],"version-history":[{"count":10,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/3721\/revisions"}],"predecessor-version":[{"id":25606,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/posts\/3721\/revisions\/25606"}],"wp:attachment":[{"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/media?parent=3721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/categories?post=3721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gmass.co\/blog\/wp-json\/wp\/v2\/tags?post=3721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}