{"id":647,"date":"2017-01-12T17:06:53","date_gmt":"2017-01-12T17:06:53","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=647"},"modified":"2017-01-12T17:06:53","modified_gmt":"2018-07-11T04:37:33","slug":"look-where-mailchimp-annual-report-landed","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/look-where-mailchimp-annual-report-landed\/","title":{"rendered":"Look where the MailChimp Annual Report landed"},"content":{"rendered":"<p>Every year I look forward to receiving <a href=\"https:\/\/mailchimp.com\/2016\/\">MailChimp&#8217;s Annual Report<\/a>. It&#8217;s funny, pretty, and full of interesting statistics. It also lands squarely in my <strong>Gmail Promotions<\/strong> folder, along with other name-brand emails:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-648\" src=\"http:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/01\/MailChimp-Annual-Report-Promotions-Folder-1024x480.gif\" alt=\"\" width=\"720\" height=\"338\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/01\/MailChimp-Annual-Report-Promotions-Folder-1024x480.gif 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/01\/MailChimp-Annual-Report-Promotions-Folder-300x141.gif 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2017\/01\/MailChimp-Annual-Report-Promotions-Folder-768x360.gif 768w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/p>\n<p>GMass can hardly be called a competitor to MailChimp, given that MailChimp is a full-service email marketing service provider that integrates with hundreds of external systems, and GMass is a Gmail extension to send low-volume mail merge campaigns. In its annual report, MailChimp states that its users sent over <strong>246 billion emails<\/strong> last year. In\u00a0comparison, GMass sent a paltry <strong>67 million emails<\/strong> last year.<\/p>\n<p>Would you rather send <strong>246 billion emails<\/strong> that all land in the <strong>Promotions<\/strong> folder, or would you rather send <strong>67 million emails<\/strong> that all hit the <strong>Inbox<\/strong>? Actually, you&#8217;d be wise to choose the former. Even if only 0.1% of people ever check email in the <strong>Promotions<\/strong> folder, that&#8217;s still <strong>246 million eyeballs versus 67 million<\/strong>. Fine, MailChimp, you win because of your massive scale. But unless you, as an email marketer, have a list of 246 billion emails, you might consider GMass over a traditional email marketing service provider if you want your emails to go straight to the Inbox.<\/p>\n<p>Because GMass integrates with your Gmail or G Suite account, all emails are sent from Gmail&#8217;s\u00a0own servers, meaning they almost <strong>always land in the recipient&#8217;s Inbox<\/strong>, not the <strong>Promotions<\/strong> folder and not the <span style=\"color: #ff0000;\">Spam<\/span> folder. And, because GMass is integrated with your Inbox, it can do things like <a href=\"http:\/\/www.gmass.co\/blog\/new-feature-automatic-follow-up-emails-until-you-get-a-reply\/\">send automatic follow-ups to people who don&#8217;t reply<\/a>, a feature MailChimp will never have.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every year I look forward to receiving MailChimp&#8217;s Annual Report. It&#8217;s funny, pretty, and full of interesting statistics. It also lands squarely in my Gmail Promotions folder, along\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1954,4268],"tags":[],"class_list":["post-647","post","type-post","status-publish","format-standard","hentry","category-email-deliverability","category-interesting"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Look where the MailChimp Annual Report landed<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/look-where-mailchimp-annual-report-landed\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Look where the MailChimp Annual Report landed\" \/>\r\n<meta property=\"og:description\" content=\"Every year I look forward to receiving MailChimp&#8217;s Annual Report. 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