{"id":935,"date":"2017-03-02T19:09:14","date_gmt":"2017-03-02T19:09:14","guid":{"rendered":"http:\/\/www.gmass.co\/blog\/?p=935"},"modified":"2017-03-02T19:09:14","modified_gmt":"2018-07-11T04:24:26","slug":"gmail-increases-email-size-limit-to-50-mb-but-theres-a-catch","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/gmail-increases-email-size-limit-to-50-mb-but-theres-a-catch\/","title":{"rendered":"Gmail increases email size limit to 50 MB, but there&#8217;s a catch&#8230;"},"content":{"rendered":"<p>Gmail <a href=\"https:\/\/gsuiteupdates.googleblog.com\/2017\/03\/receive-emails-of-up-to-50mb-in-gmail.html\">announced yesterday<\/a> that the <strong>email size\u00a0limit has been upped from 25 MB to 50 MB<\/strong>, but there&#8217;s a catch &#8212; it&#8217;s <strong>only for RECEIVING emails<\/strong>. Meaning, if you&#8217;re a <strong>Gmail<\/strong> or <strong>G Suite<\/strong> user, you are still limited to sending an email with a max of 25 MB of content, but <strong>if a NON Gmail user sends YOU an email, that email can contain 50 MB of data. <\/strong>That data can be anything from inline images to attachments to even 50 MB worth of HTML, although that would be a heck\u00a0of a lot of HTML.<\/p>\n<p>Yesterday tech blogs were quick to cover the Gmail announcement, but <span style=\"color: #ff0000;\">most of them did so incorrectly<\/span>, including <a href=\"http:\/\/www.pcmag.com\/news\/352131\/gmail-increases-file-attachment-size-limit-to-50mb\">PC Magazine<\/a> and <a href=\"http:\/\/www.ubergizmo.com\/2017\/03\/gmail-attachment-size-increased-50mb\/\">ubergizmo<\/a>, both of whom <strong>incorrectly referenced the limit as an attachment size limit instead of an overall email size limit<\/strong>. Even the venerable <a href=\"https:\/\/techcrunch.com\/2017\/03\/01\/huzzah-gmail-now-accepts-attachments-up-to-50-mb\/\">TechCrunch<\/a> failed to emphasize that the limit is for RECEIVING only.\u00a0Having built GMass, which is a plugin for Gmail that adds <a href=\"http:\/\/www.gmass.co\">mass email<\/a> and <a href=\"http:\/\/www.gmass.co\/gmail-mail-merge\">mail merge<\/a> capabilities to any Gmail or G Suite account,\u00a0<strong>I&#8217;ve become an expert on Gmail<\/strong>, so you can count on me and my blog for accurate and detailed information.<\/p>\n<p>GMass\u00a0<strong>enforces an overall email size\u00a0limit of 12 MB<\/strong>. <em>Why do we do this when Gmail has a 25 MB size\u00a0limit?<\/em> Because while it&#8217;s fine to send large attachments for person-to-person email, <strong>sending large attachments in mass clogs networks and frustrates recipients<\/strong>.<\/p>\n<p>Assume for a moment that you are sending a mail merge campaign in Gmail to 1,000 recipients, and each contains a 20 MB attachment. <em>That&#8217;s 20 Gigabytes of data sent across the Internet, an astronomical\u00a0amount for a 1,000 recipient\u00a0email campaign. <\/em>Even with our current limit of 12 MB, you can easily saturate a network, so please use attachments sparingly in email, and be aware that the size of an attachment can double when its encoded into the format necessary to transmit over email. Meaning, if you attach a 5 MB file to an email campaign, that 5 MB will expand to about 10 MB after it is base-64 encoded\u00a0and put into MIME format.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gmail announced yesterday that the email size\u00a0limit has been upped from 25 MB to 50 MB, but there&#8217;s a catch &#8212; it&#8217;s only for RECEIVING emails. Meaning, if\u2026<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4256,2506],"tags":[],"class_list":["post-935","post","type-post","status-publish","format-standard","hentry","category-announcements","category-gmail-limits"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>Gmail increases email size limit to 50 MB, but there&#039;s a catch...<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.gmass.co\/blog\/gmail-increases-email-size-limit-to-50-mb-but-theres-a-catch\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Gmail increases email size limit to 50 MB, but there&#039;s a catch...\" \/>\r\n<meta property=\"og:description\" content=\"Gmail announced yesterday that the email size\u00a0limit has been upped from 25 MB to 50 MB, but there&#8217;s a catch &#8212; it&#8217;s only for RECEIVING emails. 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