{"id":9467,"date":"2019-08-16T09:25:55","date_gmt":"2019-08-16T09:25:55","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=4467"},"modified":"2022-04-20T21:31:22","modified_gmt":"2022-04-20T21:31:22","slug":"cold-emails-that-get-responses","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-emails-that-get-responses\/","title":{"rendered":"6 Ways to Write Highly Effective Cold Emails That Get Responses"},"content":{"rendered":"

It\u2019s no secret that many cold emails are simply terrible \u2014 which is why they aren’t cold emails that get responses. If you have an inbox, you already know this because you\u2019ve received tons of them. They don\u2019t feel authentic, they have shockingly stupid subject lines, and they presume that you have nothing better to do with your time. That may be why only a quarter of recipients will open these emails<\/a>.<\/p>\n

There\u2019s a reason that poor marketers don\u2019t have success with cold email marketing<\/a>. The average response rate for run-of-the-mill cold emails is less than 10%.<\/p>\n

However, when done correctly, cold-email marketing can create tremendous results. For example, one B2B company was able to get a 57% open rate, 21% response rate, and 16 new B2B customers, all by changing a few elements in their cold emails<\/a>.<\/p>\n

That raises the\u00a0crucial question: How do you write cold emails that actually get responses?<\/strong><\/p>\n

In this post, we\u2019re going to give you six winning tactics for cold email copywriting<\/a> for responses that will resonate with the reader, connect you with prospects, and ultimately generate more sales.<\/p>\n

Ready? Let\u2019s dive in.<\/p>\n

Step #1 for Cold Emails That Get Responses: Get Into the Mind of Your Prospect<\/h2>\n

First and foremost, take the time to get inside the mind of your prospect. Consider their psychology and figure out their stress points.<\/p>\n

Avoid throwing \u201ceverything\u201d into an email and hoping that by sending out a large volume of emails, you\u2019ll generate some sort of response. That doesn\u2019t work when there are real people on the receiving end of your emails. They\u2019ll see your message as spammy and reach for the delete key.<\/p>\n

So how do you get into the mind of your prospect?<\/strong><\/p>\n

Remember that your job is to convince an individual, not a company<\/strong>. A human is reading your email, and most people make decisions based on emotion, not logic. When writing your emails, consider the emotional state of your prospects. What are their aspirations, job demands, stress points, and struggles?<\/p>\n

When writing your emails, tap into those motivators<\/strong>. Help recipients see why working with you will alleviate their greatest obstacles or fears, as well as help them achieve their goals.<\/p>\n

Also, consider the timing of your email. How does your prospect typically work? Are they checking their inbox all day, or do they look at email only in batches?<\/p>\n

While you can\u2019t know the answers for certain, you can time your email for best results. You\u2019ll have a greater chance of getting to both types \u2014 frequent and infrequent inbox checkers \u2014 if you send your email early in the morning (6 AM-ish) to get their attention first thing in the day, or in the late afternoon, shortly before they head home.<\/p>\n

Step #2 for Cold Emails to Get Responses: Target the Right Person<\/h2>\n

It\u2019s essential to get your email in front of the right person on the first try<\/strong>. If you rely on others to forward your emails spontaneously to the right people, you\u2019re kidding yourself, and the results will prove it.<\/p>\n

You need to communicate with the one person who will benefit most from what you\u2019re offering and who has the authority to make the decision to work with you.<\/p>\n

If you\u2019re reaching out to small businesses, contact the owner directly. If you\u2019re reaching out to larger businesses, it can be tricky to find the right person. However, LinkedIn is an excellent at helping to find good targets<\/strong>.<\/p>\n

Search for a specific job title within an organization, such as \u201cVP of HR IBM,\u201d and LinkedIn will give you a match. (For more help, check out our guide to LinkedIn prospecting for cold emailers<\/a>.)<\/p>\n

Once you have found the right name, you can use a tool such as Hunter.io<\/a> or Voila Norbert<\/a> to find your prospect\u2019s email address.<\/p>\n

If you\u2019re not sure that the person you\u2019ve targeted is the decision-maker or right influencer, you can include a line in your email that says something like, \u201cIf you\u2019re not the one who is responsible for [your topic] at [company], could you put me in touch with the person who handles this?\u201d That can increase your chances of getting in front of the right person even if you\u2019ve targeted the wrong one.<\/p>\n

Step #3 to Get Responses to Cold Emails: Craft a Compelling Subject Line<\/h2>\n

Your subject line is no different than the headline in a newspaper. Add interest so that people can\u2019t help but open your email. It\u2019s the most important line in your email because if you don\u2019t get the subject line right, no one will read the masterpiece that follows.<\/p>\n

There\u2019s a reason almost 50% of emails are deleted<\/a> without ever being opened. It\u2019s because half of all email subject lines didn\u2019t do their job.<\/p>\n

So how do you craft the perfect subject line?<\/p>\n