{"id":9531,"date":"2019-08-22T17:15:51","date_gmt":"2019-08-22T17:15:51","guid":{"rendered":"https:\/\/www.gmass.co\/blog\/?p=9531"},"modified":"2023-10-09T18:37:18","modified_gmt":"2023-10-09T18:37:18","slug":"cold-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.gmass.co\/blog\/cold-email-subject-lines\/","title":{"rendered":"43 Cold Email Subject Lines That Get Your Emails Opened Instantly (and When to Use Them)"},"content":{"rendered":"<p>According to <a href=\"https:\/\/www.radicati.com\/wp\/wp-content\/uploads\/2015\/02\/Email-Statistics-Report-2015-2019-Executive-Summary.pdf\" target=\"_blank\" rel=\"noopener nofollow\">a recent study<\/a>, the average professional receives about 121 emails per day.<\/p>\n<p>That\u2019s <strong>a lot of noise to push through<\/strong> if you want to be heard.<\/p>\n<p>The truth is, if no one opens your email, those prospects don\u2019t become leads, contacts, <em>or<\/em> customers.<\/p>\n<p>In other words, without achieving that first step \u2014 getting your emails opened \u2014 <em>everything<\/em> falls apart.<\/p>\n<p>Whether you&#8217;re asking for seed funding,\u00a0<a href=\"https:\/\/www.ascenial.com\/blog\/ecommerce-capital-loans-which-is-best\" target=\"_blank\" rel=\"noopener nofollow\">eCommerce capital<\/a>, or real estate investment, you want your email to be read.<\/p>\n<p><strong>So, how do you craft a great cold email subject line?\u00a0<\/strong><\/p>\n<p>By that, I mean the kind of subject line that doesn\u2019t just generate clicks, but also promises something which is paid off in your email \u2014 as opposed to being clickbaity and pushing prospects away.<\/p>\n<p>In other words, <strong>the kind of subject line that gets people to read your email and <em>take action<\/em><\/strong>.<\/p>\n<p>You might have some experience with <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-copywriting\/\">cold email copywriting<\/a> and merely need some new examples to inspire you. Or maybe you\u2019re new to <a href=\"https:\/\/www.gmass.co\/cold-email\" target=\"_blank\" rel=\"noopener noreferrer\">cold email<\/a> and want to know best practices.<\/p>\n<p>Then again, maybe you have experience but need something for a particular situation and want an easy solution that fits in well with the other parts of an <a href=\"https:\/\/www.gmass.co\/blog\/cold-emails-that-get-responses\/\">effective email that gets responses<\/a>.<\/p>\n<p>In this article, I\u2019ll cover all kinds of common scenarios and show you the perfect templates and specific subject line examples to help you generate clicks <em>and<\/em> conversions through cold emails.<\/p>\n<p>For instance, I&#8217;ll show you how to:<\/p>\n<ul>\n<li>Generate that first touch<\/li>\n<li>Use the power of mutual connection<\/li>\n<li>Or, if you don\u2019t have that connection, speak with relevance<\/li>\n<li>Give an immediate indication of value<\/li>\n<li>Communicate a sense of urgency<\/li>\n<li>Create email subject lines when you\u2019re not getting a response after numerous attempts<\/li>\n<\/ul>\n<p>But first, what makes a great cold email subject line?<\/p>\n<p>One that gets someone who has no idea who you are, to click and take action?<\/p>\n<h2>Cold email subject line best practices<\/h2>\n<p>I <em>could<\/em> spit a bunch of subject lines at you, crafted specifically with cold email in mind, and call it a day.<\/p>\n<p>(We\u2019ll do that anyway in the next section.)<\/p>\n<p>BUT what\u2019s the point if you don\u2019t know why those subject lines work?<\/p>\n<p>Rather than lob a bunch of examples at you and hope they fit your situation and work when you need them, I&#8217;m going to cover some cold email subject line best practices first.<\/p>\n<p>The <strong>goal is not that you&#8217;ll read tons of awesome examples, but that you\u2019ll have examples <em>and<\/em> the know-how to put together a great subject line<\/strong> for cold emails on your own. Or, tweak the ones I&#8217;ll show you below to make them perfect for your situation.<\/p>\n<p>Here are a few best practices to help make your cold email subject lines better:<\/p>\n<h3>1. Whatever you do, <em>don\u2019t<\/em> use clickbait subject lines<\/h3>\n<p>According to a study by <a href=\"http:\/\/www.convinceandconvert.com\/convince-convert\/15-email-statistics-that-are-shaping-the-future\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Convince &amp; Convert<\/a>, 69% of people who report emails as spam send those reports based on the subject line alone.<\/p>\n<p>Every time you put yourself out there online, whether it\u2019s a cold email campaign, networking, or creating content for your target market, <strong>you\u2019re making a promise<\/strong>.<\/p>\n<p>That promise could be to learn how to get their videos to rank higher in YouTube\u2019s search results, how to manage their team more effectively, or how to be more productive in the morning.<\/p>\n<p>No matter what that promise is, you\u2019ve crafted a subject line or headline that tells that person to expect a particular type of value.<\/p>\n<p>When you break that promise, you push those people you\u2019re trying to attract as far away from you as possible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9544\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-1024x210.jpg\" alt=\"43 Cold Email Subject Lines\" width=\"640\" height=\"131\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-1024x210.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-300x62.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-768x158.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH-48x10.jpg 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-2-SKITCH.jpg 1228w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9542\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-1024x213.jpg\" alt=\"43 Cold Email Subject Lines\" width=\"640\" height=\"133\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-1024x213.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-300x62.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-768x159.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-24x5.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-36x7.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH-48x10.jpg 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/CLICKBAIT-1-SKITCH.jpg 1214w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>&#8220;Headline thinking&#8221; isn\u2019t just a problem for blogs and online publications. It has a lot to do with what makes an effective email subject line.<\/p>\n<p>That\u2019s because you don\u2019t want a subject line that just makes someone open your email. Ultimately, you want them to take action, whether that\u2019s responding or clicking on your link.<\/p>\n<p>When you use a clickbait subject line, the recipient opens your email and sees that you\u2019ve broken the promise \u2014 and that takes the olive branch of trust they\u2019ve just extended to you and snaps it in half because you failed to deliver what you suggested with your subject line.<\/p>\n<p><strong>You don\u2019t merely want them to open up your email; you want them to read through your email and feel good about the interaction.<\/strong> Trick them, and they\u2019ll be quick to hit delete and move on.<\/p>\n<h3>2. Keep your subject lines short<\/h3>\n<p>Long subject lines can work in some cases, but with 55% of working professionals reading emails from mobile, it\u2019s usually not worth the risk.<\/p>\n<p>The average mobile screen can fit only five to eight words per subject line:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9548 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mobile-1-e1566492848575.jpg\" alt=\"43 Cold Email Subject Lines\" width=\"550\" height=\"421\" \/><\/p>\n<p>By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9549 size-full\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mobile-Good-e1566492868374.jpg\" alt=\"43 Cold Email Subject Lines\" width=\"550\" height=\"394\" \/><\/p>\n<p>Of course, it\u2019s about more than mobile. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational.<\/p>\n<p>If you want your emails opened, you need to e<strong>mulate the kind of email they\u2019d get from a colleague or friend<\/strong>. Do that by making your subject line appear welcoming and non-threatening (and then follow it with an <a href=\"https:\/\/www.gmass.co\/blog\/5-high-yield-cold-email-outreach-templates\/\">outreach email<\/a> that gets results).<\/p>\n<p>By the way, if you&#8217;re using <a href=\"https:\/\/www.gmass.co\/blog\/cold-emails-jobs\/\">cold emails for a job search<\/a>, remember that hiring managers may be reading your message on their phone, so again, keep the subject line short.<\/p>\n<h3>3. Offer something enticing<\/h3>\n<p>You have to offer something \u2014 anything \u2014 to encourage the recipient to open your email.<\/p>\n<p>It could be something clearly valuable such as important results, but also it might be something less obvious such as a mutual connection \u2014 when you&#8217;re a friend of someone they know, or when you follow the same interests on Twitter, for instance.<\/p>\n<p>In both cases, <strong>you\u2019re offering them something that makes opening your email enticing<\/strong> to them, whether it\u2019s value, connection, curiosity, or something else entirely.<\/p>\n<p>Mentioning results or stats related to your offering is valuable because they suggest they might be able to take advantage of similar results.<\/p>\n<p>A mutual connection offers the promise of value because it tells them that you\u2019re someone with whom they have something in common \u2014 a connection they would enjoy.<\/p>\n<p>This is the crux of good cold email subject lines. They don\u2019t know you, at least directly, so you need to find a way to entice them in your subject line.<\/p>\n<p>This kind of subject line, as opposed to clickbait, promises something you can actually deliver, which then improves not only open rates but also response rates and conversions.<\/p>\n<p>So, <strong>think about what you have to offer the person or people you\u2019re emailing<\/strong>. What do you have to give? Make that subject line a promise of that enticing factor, and then make sure that your email delivers on it.<\/p>\n<p>There are more best practices focused on how to craft the best cold email subject lines possible, but these are among the most important.<\/p>\n<p>Be mindful of the promise you\u2019re making to your recipients, keep it short, and make every subject line enticing. If you do,\u00a0 your open rates will go through the roof.<\/p>\n<p>(By the way, make sure you&#8217;re using a quality <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-software\/\">cold email software<\/a> solution to do all this.)<\/p>\n<h2>43 Cold Email Subject Lines That Get Your Emails Opened Instantly (and When to Use Them)<\/h2>\n<p>Now that you have a clear understanding of what makes a great cold email subject line, let\u2019s dive into some examples.<\/p>\n<p>While it\u2019s best to craft your own subject lines, because only you know exactly to whom you\u2019re speaking, it\u2019s hard to start without something to inspire you.<\/p>\n<p>So, here are 43 of the best subject lines for cold email.<\/p>\n<p>The sections below are <strong>organized by category<\/strong> so that you can find examples for relevant situations \u2014 subject lines for emails that will not only get opened but also compel your prospects to take action:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9550\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-1024x207.png\" alt=\"43 Cold Email Subject Lines\" width=\"640\" height=\"129\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-1024x207.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-300x61.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-768x155.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Mutual-connection.png 1226w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Showing a mutual connection<\/h3>\n<p>One of the best things you can do in a cold subject line is to show a mutual connection such as an ex-colleague or professional group in which you both have an interest.<\/p>\n<p>You might not always be able to do this, but when you can, use it. It\u2019s one of the single most effective subject line strategies.<\/p>\n<p>(Taking advantage of anything you can to make a cold email a little warmer is the point of almost every strategy for writing subject lines.)<\/p>\n<h4>When to use it:<\/h4>\n<p>Roughly <a href=\"https:\/\/www.nielsen.com\/us\/en\/insights\/article\/2012\/consumer-trust-in-online-social-and-mobile-advertising-grows\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">92% of people trust recommendations from their personal network<\/a>. If you can take advantage of the power of recommendation, it\u2019s much more likely that you\u2019ll get an open.<\/p>\n<p>That means, if you can use it (although it won\u2019t often be the case), it should always be the first strategy you choose for your subject lines.<\/p>\n<p>And while you might not often have a mutual contact, you can frequently find something else you share to create a similar effect.<\/p>\n<p>For example, you may have:<\/p>\n<ul>\n<li>Worked at the same company at different points<\/li>\n<li>Had a mutual friend or colleague<\/li>\n<li>Lived in the same city<\/li>\n<li>Gone to the same conference<\/li>\n<li>Become part of the same Facebook group or other social media tribe<\/li>\n<\/ul>\n<p>With that kind of mutual connection, you can <strong>create the immediate sense of familiarity<\/strong> that it takes to transform a subject line from cold to warm because you are generating trust.<\/p>\n<p>Trust is the main challenge when communicating through cold email. By showing a mutual connection, you help create confidence and credibility \u2014 by giving your prospect something trusted to grab and hold.<\/p>\n<h4>Subject line examples:<\/h4>\n<ul>\n<li>\u201c5 minutes for a drink after [Conference keynote]?\u201d<\/li>\n<li>\u201c[Mutual contact] mentioned you\u201d<\/li>\n<li>\u201c[Mutual contact] said we should connect\u201d<\/li>\n<li>\u201cI noticed you on [Facebook\/social group]. Can we connect?\u201d<\/li>\n<li>\u201cHey Mark, we met at [Conference]\u201d<\/li>\n<li>\u201cA friend of [mutual contact]\u201d<\/li>\n<li>\u201cWould like to connect\u2013 5 minutes at [local coffee shop]?\u201d<\/li>\n<li>\u201cYour comments on [social post] were insightful\/inspiring\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9553\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-1024x215.png\" alt=\"43 Cold Email Subject Lines\" width=\"640\" height=\"134\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-1024x215.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-300x63.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-768x161.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-36x8.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Relevance.png 1222w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Speak to your audience with relevance<\/h3>\n<p>What if you don\u2019t have a mutual connection of any kind?<\/p>\n<p>That\u2019s the position in which most of us find ourselves, whether reaching out to expand your network, sending a <a href=\"https:\/\/www.gmass.co\/blog\/prospecting-email\/\">prospecting email<\/a>, or scheduling demos for your product.<\/p>\n<p>In that case, there\u2019s another way to make your cold email subject lines more personal than just adding their first name: <em>relevance<\/em>.<\/p>\n<h4>When to use it:<\/h4>\n<p>The Direct Marketing Association (DMA) found that segmented email campaigns can generate as much as a <a href=\"https:\/\/thedma.org\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">760% increase in revenue<\/a>.<\/p>\n<p>That\u2019s because <strong>personalization makes the recipient feel like the email was written specifically for them<\/strong>.<\/p>\n<p>In fact, personalized messages generate <a href=\"https:\/\/www.experianplc.com\/media\/news\/2014\/experian-marketing-services-study-finds-personalized-emails-generate-six\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">6x higher close rates<\/a> compared to those without personalization\u2013 and it all starts with the subject line.<\/p>\n<p>You can recreate this effect with your cold emails by identifying things to mention in your subject line that are relevant to the contact.<\/p>\n<p>For example, their:<\/p>\n<ul>\n<li>Industry<\/li>\n<li>Professional interests<\/li>\n<li>Personal interests, such as a favorite sports team or TV show, etc.<\/li>\n<li>Opinions (even strong opinions, such as political views or other controversies, if you\u2019re careful about it)<\/li>\n<\/ul>\n<p>Segment your list so that the subject line is appropriate for each person. You should always personalize your emails using this subject line strategy whenever you don\u2019t have any mutual connection.<\/p>\n<h4>Subject line examples:<\/h4>\n<ul>\n<li>\u201c[Industry] has a real problem\u2026\u201d<\/li>\n<li>\u201cMost [professionals you\u2019re targeting] make this mistake\u201d<\/li>\n<li>\u201cCheck out the best new [business] in [location]\u201d<\/li>\n<li>\u201cIt\u2019s our job to develop our children\u2019s eating habits\u201d<\/li>\n<li>\u201cLive chat is the future \u2014 but everyone misses this one thing\u201d<\/li>\n<li>\u201cI see business like my favorite movie, Rocky\u201d<\/li>\n<li>\u201cRemote is the future of work, but it has its challenges\u201d<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9547\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-1024x214.png\" alt=\"43 Cold Email Subject Lines\" width=\"640\" height=\"134\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-1024x214.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-300x63.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-768x160.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-36x8.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Create-that-first-touch.png 1218w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Generate that first touch<\/h3>\n<p>What if you\u2019re contacting someone for the first time and you can\u2019t find any mutual connection or point of relevance?<\/p>\n<p>Maybe you have a group of contacts from companies your manager believes are a good fit for your service, but you don\u2019t have much more information, or you can\u2019t figure out a good angle to personalize your subject line.<\/p>\n<p>In that case, <strong>you\u2019re just trying to generate that first touch and get their attention \u2014 somehow<\/strong>. In these instances, you can try <strong>humor<\/strong>, <strong>piquing their curiosity<\/strong>, or <strong>suggesting a mystery<\/strong>.<\/p>\n<h4>When to use it:<\/h4>\n<p>When you have nothing to pull from to personalize your email, focus on enticing your readers with mystery or humor.<\/p>\n<p>There are a lot of strategies you can use to generate that first touch, even if it\u2019s a simple \u201cyes\u201d to sending information or setting up a brief call.<\/p>\n<p>Of course, humor is a great tactic because people love to laugh, and it\u2019s an easy way to break down barriers.<\/p>\n<p>Also, mystery and curiosity work because people are naturally inclined to want to find out more.<\/p>\n<p>Then again, sometimes a simple subject line personalized with their name can do the trick.<\/p>\n<p>No matter what direction you go with that first email, the idea is the same. This is the first email you\u2019re sending, so <strong>it needs to be enticing enough that a busy human will open it<\/strong>.<\/p>\n<h4>Subject line examples:<\/h4>\n<ul>\n<li>\u201cQuick question, Mark\u201d<\/li>\n<li>\u201cCheck this out, Jen\u201d<\/li>\n<li>\u201cYou\u2019re not alone.\u201d<\/li>\n<li>\u201cSteal this strategy (it\u2019s our best yet)\u201d<\/li>\n<li>\u201cYou won\u2019t believe this story\u201d (This one is great if you can follow it up with an entertaining story that\u2019s relevant to your offer\/reason for connecting)<\/li>\n<li>\u201cYou\u2019re invited\u201d<\/li>\n<li>\u201cThree went in, one came out\u2026\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9552\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-1024x214.png\" alt=\"\" width=\"640\" height=\"134\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-1024x214.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-300x63.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-768x160.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-36x8.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Promising-value.png 1218w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Provide an immediate sense of value<\/h3>\n<p>Showing a personal connection is powerful. But it\u2019s not the only way to get people to open your cold emails.<\/p>\n<p>Hinting at \u2014 or outright stating \u2014 the value you can bring your prospect even before they open your email is also quite effective.<\/p>\n<p>Remember how many emails the average professional gets each day (121).<\/p>\n<p>Every day, they\u2019re wading through a sea of emails that float in from colleagues at work, newsletters and authorities they follow, cold emails from other companies, and now, your email. <strong>Without a sense of value, yours may be at the bottom of their list in terms of importance.<\/strong><\/p>\n<p>However, if you can show your email target that your message offers a value that is relevant to them, they\u2019ll be much more likely to cut through that noise and open your email.<\/p>\n<h4>When to use it:<\/h4>\n<p>Value-based subject lines are especially useful if you\u2019re trying to sell a product or service that already has great data to back up its effectiveness.<\/p>\n<p>It\u2019s your call whether you choose to focus on personalizing your subject line or communicating value.<\/p>\n<p>However, if you\u2019re trying to see who&#8217;s more interested in your new offer for something like retargeting, then making your subject line about value alone can provide you with more precise data than if you personalize your subject line.<\/p>\n<h4>Subject line examples:<\/h4>\n<ul>\n<li>\u201cDid you know [competitor] ranks higher than you for \u2018[keyword]\u2019? This is why.\u201d<\/li>\n<li>\u201cOur best resources for improving your team\u2019s performance\u201d<\/li>\n<li>\u201cThere\u2019s a better way to build a strong brand on social\u201d<\/li>\n<li>\u201cWe\u2019ve studied the best [groups] in [industry]. Here\u2019s what makes them different.\u201d<\/li>\n<li>\u201cI\u2019d like to help\u201d<\/li>\n<li>\u201cSave [dollar amount\/%] on [business expense]\u201d<\/li>\n<li>\u201cX tips for turning around a slow season\u201d<\/li>\n<li>\u201cA quick idea for improving [topic of interest for the prospect]\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9556\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-1024x207.png\" alt=\"\" width=\"640\" height=\"129\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-1024x207.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-300x61.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-768x156.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Sense-of-urgency.png 1224w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>Create a sense of urgency<\/h3>\n<p>According to a study by the PR firm, Citizen Relations, <a href=\"http:\/\/strategyonline.ca\/2015\/03\/09\/the-impact-of-fomo\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">60% of Millennial customers<\/a> said they\u2019ve made a purchase after experiencing FOMO (&#8220;fear of missing out&#8221;).<\/p>\n<p>Millennials are now the largest generation in the U.S. workforce, which means your ability to connect with them will have a big impact on your outreach or sales \u2014 so it&#8217;s important to u<strong>nderstand the power of scarcity in your subject lines<\/strong>.<\/p>\n<p>Scarcity \u2014 in this case, used to create urgency \u2014 is a sales tactic as old as time. It\u2019s still around because it works (and always has).<\/p>\n<p>According to a report by Invesp, subject lines that create a sense of urgency <a href=\"https:\/\/www.invespcro.com\/blog\/email-subject-lines-statistics-and-trends\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">have a 22% higher open rate<\/a>.<\/p>\n<p>It\u2019s no surprise, then, that when marketing suite <a href=\"https:\/\/sumo.com\/stories\/best-email-subject-lines\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">SumoMe<\/a> revealed their ten most successful headlines ever, four were based on time scarcity:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9557\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-1024x836.jpg\" alt=\"\" width=\"640\" height=\"523\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-1024x836.jpg 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-300x245.jpg 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-768x627.jpg 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-24x20.jpg 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-36x29.jpg 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines-48x39.jpg 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/SumoMe-Top-Subject-Lines.jpg 1098w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h4>When to use it:<\/h4>\n<p>First, you need to be careful not to ride too close to clickbait when using this technique, because you must build trust.<\/p>\n<p>However, if your offer is authentically time-sensitive or in limited supply, any subject line that expresses that urgency or scarcity will work like a charm and should be used to its full potential.<\/p>\n<p>There are also <strong>times when you can create a sense of urgency out of nothing<\/strong>.<\/p>\n<p>For example, if you\u2019re trying to network with an authority or potential customer, and an industry conference is coming up soon, you can use that impending event to create urgency.<\/p>\n<p>If your first subject line was value-based but didn\u2019t generate a response, such as:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9559 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-1024x208.png\" alt=\"\" width=\"640\" height=\"130\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-1024x208.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-300x61.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-768x156.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example.png 1218w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>You can send another email that says something like:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9558 size-large\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-1024x208.png\" alt=\"\" width=\"640\" height=\"130\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-1024x208.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-300x61.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-768x156.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/Time-sensitive-example-2.png 1220w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>There are only 12 days left now, so next week, you can send a similar email to mention that your schedule is filling up for the event, now there are only \u201c5 days left\u2026\u201d<\/p>\n<p>While no one has to respond, this approach does create a sense of urgency, and if they\u2019re interested, they\u2019ll feel like there&#8217;s a reason to reply before the event.<\/p>\n<h4>Subject line examples:<\/h4>\n<ul>\n<li>\u201cJust [number] seats left for [training]&#8230;\u201d<\/li>\n<li>\u201cAre you ready for [event]?\u201d<\/li>\n<li>\u201cAre you on track to hit your Q3 goals (I\u2019d like to help)\u201d<\/li>\n<li>\u201c3 days until [conference] (Can we talk?)\u201d<\/li>\n<li>\u201cJen \u2014 free for a quick chat next Monday, the 21st?\u201d<\/li>\n<li>\u201cNext week only \u2014 watch me [do something] live\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-9551\" src=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-1024x212.png\" alt=\"\" width=\"640\" height=\"133\" srcset=\"https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-1024x212.png 1024w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-300x62.png 300w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-768x159.png 768w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-24x5.png 24w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-36x7.png 36w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response-48x10.png 48w, https:\/\/www.gmass.co\/blog\/wp-content\/uploads\/2019\/08\/No-response.png 1220w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<h3>When you get no response<\/h3>\n<p>It\u2019s not a great feeling when your first \u2014 or first few \u2014 emails don\u2019t get a response.<\/p>\n<p>But it\u2019s not the end of the world.<\/p>\n<p>In fact, the old sales maxim of \u201cit takes <strong>seven touches to close a sale<\/strong>\u201d isn\u2019t just a myth.<\/p>\n<p>According to a study by <a href=\"https:\/\/www.rainsalestraining.com\/sales-research\/sales-prospecting-research\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">RAIN Group<\/a>, it takes about eight touches to book an appointment with a new lead.<\/p>\n<p>A study published in the <a href=\"https:\/\/hbr.org\/2011\/03\/the-short-life-of-online-sales-leads\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Harvard Business Review<\/a> echoed this, finding that your chance of making contact doesn\u2019t peak (90%) until the sixth attempt.<\/p>\n<p>Still, it doesn\u2019t feel good when you\u2019ve released several emails and don&#8217;t have a single response.<\/p>\n<p>If you\u2019re about to retire a contact to your &#8220;no response&#8221; list, there are a few types of emails you can send that might finally generate that reply you\u2019ve been looking for before you completely give up on the contact.<\/p>\n<h4>When to use it:<\/h4>\n<p>It\u2019s important not to give up on anyone too early. You never know when they might finally be compelled to respond. That may have more to do with their timing than with your email.<\/p>\n<p>Still, you can\u2019t keep stringing things along if you don&#8217;t see any activity.<\/p>\n<p>If you believe a contact isn\u2019t going anywhere and you\u2019re about to send it into your dead pile, why not send one last \u201cHail Mary\u201d pass?<\/p>\n<p>These can work well because <strong>they can often elicit a response, even if the person isn\u2019t interested<\/strong>. At least that way, you know when someone isn\u2019t a good prospect for you.<\/p>\n<p>Keep in mind that these subject lines should be reserved for situations where you see diminishing returns to your follow-ups.<\/p>\n<p>That means if 95% of contacts respond by the sixth touch, you should reserve these &#8220;no response&#8221; emails for the seventh or eighth email.<\/p>\n<h4>Subject line examples:<\/h4>\n<ul>\n<li>\u201cMark, did I come on too strong?\u201d<\/li>\n<li>\u201cYou okay, Jen?\u201d<\/li>\n<li>\u201cIt\u2019s not you, it\u2019s me\u201d (This can work because it relieves pressure from the prospect, which may encourage them to reply \u2014 finally.)<\/li>\n<li>\u201cThanks for your time, Mark\u201d (This works for a similar reason: it clearly suggests this is your last attempt to reach out and can relieve pressure on a contact who isn\u2019t interested, and at least they may let you know. Or, it can compel someone who is interested, but too busy to follow up, to shoot you a response with a quick explanation.)<\/li>\n<\/ul>\n<p><strong>Great ways to use scarcity as a last attempt when you\u2019re getting no response<\/strong>:<\/p>\n<ul>\n<li>\u201cReady to cross you off my list \u2014 one last try?\u201d<\/li>\n<li>\u201cReaching out one last time (Can you let me know either way?)\u201d<\/li>\n<li>\u201cClosing the pilot program Monday, reaching out once more\u201d<\/li>\n<\/ul>\n<h2>Give your cold email subject lines a boost: Final thoughts<\/h2>\n<p>Cold email doesn\u2019t have to be stuffy and lifeless.<\/p>\n<p>If you angle your subject lines the right way, they can suggest a connection, generate interest, or promise value (sometimes all three). And all of these are effective strategies for getting more clicks and responses.<\/p>\n<p>Remember, <strong>the best subject line is the one you make your own<\/strong>. What kind of value can you offer?<\/p>\n<ul>\n<li>Have you uncovered a relevant connection with the prospect?<\/li>\n<li>Do you have something you believe they\u2019d find interesting based on their bio or social activity?<\/li>\n<li>Do you have real value you can offer to advance their career, build their business, or something else?<\/li>\n<\/ul>\n<p>Think about what you have that you can provide to give the person you\u2019re emailing, even if it\u2019s as simple as feedback or a compliment.<\/p>\n<p>Use the cold email subject line best practices we talked about earlier, in tandem with the templates and subject line examples above (and don\u2019t be afraid to experiment), to take your subject line response to a higher level.<\/p>\n<p>And when you&#8217;re ready to move past the subject line, take a look at <a href=\"https:\/\/www.gmass.co\/blog\/cold-email-templates\/\">5 Cold Email Templates for Any Situation<\/a> to learn how to structure the body of your emails. From there, you can get into <a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-cold-email\/\">how to start a cold email<\/a> or <a href=\"https:\/\/www.gmass.co\/blog\/how-to-start-an-email\/\">how to start an email<\/a> of any kind and check out other tips from our <a href=\"https:\/\/www.gmass.co\/blog\/email-copywriting\/\">email copywriting<\/a> guide.<\/p>\n<p>And when you&#8217;re ready to actually start sending your perfectly-crafted cold emails, check out <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">GMass<\/a>. It works right inside your Gmail and is a powerful but easy-to-use way to compose, send, automatically follow up, test, and track your cold emails.<\/p>\n<p>Run <a href=\"https:\/\/www.gmass.co\/features\/ab-testing-gmail\">quick A\/B tests<\/a> to see which subject lines work better. <a href=\"https:\/\/www.gmass.co\/features\/auto-follow-up-gmail\">Send follow-ups<\/a> as replies to the previous message (or use new subject lines for your replies, but include the full prior conversation in the email). <a href=\"https:\/\/www.gmass.co\/features\/gmail-scheduling\/\">Schedule emails<\/a>, <a href=\"https:\/\/www.gmass.co\/features\/personalization-mass-emails\">personalize every detail<\/a>, and get the results you&#8217;re after.<\/p>\n<p><strong>Get started with GMass for free<\/strong> by downloading the extension at the <a href=\"https:\/\/chrome.google.com\/webstore\/detail\/gmass-powerful-mail-merge\/ehomdgjhgmbidokdgicgmdiedadncbgf\">Chrome web store<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a recent study, the average professional receives about 121 emails per day. That\u2019s a lot of noise to push through if you want to be heard.\u2026<\/p>\n","protected":false},"author":2,"featured_media":9671,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5428],"tags":[],"class_list":["post-9531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cold-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\r\n<title>43 Cold Email Subject Lines That Get Your Emails Opened Instantly<\/title>\r\n<meta name=\"description\" content=\"Need amazing subject lines that help you generate clicks and conversions? 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