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Inbox Exposed: Danny Rubin, Business Communication Author and Speaker
Email is a non-negotiable part of everyday life. For some, it’s an unruly time suck, but enlightened email users have systems to ensure they’re not a slave to the inbox. We’re asking smart thinkers to give us a peek inside their inboxes, share tips, ideas, gripes, and everything in between.
This week we chat with Danny Rubin, the author of “Wait, How Do I Write This Email?” We discussed why writing a great email can be so challenging and how to overcome those hurdles and write emails that elicit a response.
An excerpt of the full interview appears below.
What can a person do to express themselves better over email?
There are two things I always tell people: First, you must do an effective job validating other people, proving that you’ve researched other people first; do your homework on them and respect their work with detailed examples before you talk about yourself. If it’s an important conversation, an important relationship, take the time to make it special to them and they’re going to answer you.
When you talk about yourself, do so with detail: quantify success, link to examples, never be vague. I always say, if you want people to take an interest in you, then you first have to take interest in them. And that’s something people often forget or never think about because we live in a very egotistical age. But the people who stand out are the ones who run the opposite direction.