Cold Email Insights #14

Hey everyone,

Sometimes you learn a lot from stepping outside your industry and or seeing things in a different framework.

Though most of you are using cold email for marketing and/or sales, today’s cold email of the week is from a software engineer whose email landed him a job.

Good outreach is good outreach whether it is for sales, marketing or your job search!

I’m also sharing the Ultimate Guide to Prospecting in 2021, which will help ensure your emails are reaching the best possible recipients.

Before we get to that, the most clicked link from the last newsletter was this one about dominating cold email.

On to this week’s newsletter…

🧠 Throw Fuel on Your Cold Email Fire

10X your cold email conversion rate: Marketing guru Neil Patel revealed his cold email secret sauce on the Marketing School podcast — re-targeting pixels. The pixels are placed in the email and then the recipient sees ads for the offer all across the web. On a different episode, cold email follow up is discussed.

A good approach to cold email always starts with the right list. To ensure you nail your prospecting strategy, take a look at our Ultimate Guide to Prospecting in 2021, which includes 8 no-nonsense tips for successful prospecting.

⚒️ Why You Need 3 Different Cold Emails 🔗

Draft 3 versions of your cold email template: short, medium, and long. Ideally, you want to use the short one, which will include a quick ask for action. More details and advice in these tweets from Neville Medhora.

Get data-driven answers to your cold email deliverability questions (& more!) using real-time information culled from GMass. Check out the Email Deliverability Wizard.

🚨 Cold Email of the Week 📧

Max Mautner is a software engineer at Netflix. But before that, he landed an engineering job by sending a cold email to the CTO. Here’s the email that landed him the role:

This email works because it’s to-the-point, highly relevant for the recipient, and makes a clear ask — elements that should be applied to any good cold email.

That’s all for today.

I hope you enjoyed issue #14.

Ajay Goel