Cold Email Insights #2


We got some great responses to the first issue of this newsletter! I’m glad it’s helpful. Please continue to send feedback! And remember, if you don’t want to receive future newsletters, please opt-out, no hard feelings.

There has been a lot of great podcast episodes about cold email lately. We’ve included two of the best below.

Remember, every issue of the newsletter includes a “Cold Email of the Week” that’s either really good or really bad. Here’s the cool part — we’d like to include emails from you. Any time you get an email that either gets you to respond (because it’s so good 👍) or hit your face on the keyboard (because it’s so bad 🤦‍♂️), please send it to [email protected] (Jacci is going to help me keep track of these gems). We’ll take care of obscuring any identifying info from the bad ones.

Okay, on to this week’s info…

🧠 Brain Power

“If you’re gentle, understanding, and compassionate, politely send a second or third email and don’t get upset about it. Persistence pays off,” Derek Sivers says on a podcast interview. The OG online entrepreneur shares tips for connecting with anyone and says you should restrict yourself to one (or even zero) questions when you first reach out.

Damian Thompson, co-founder of LeadFuze and the founder of VPSales, discusses cold email for B2B SaaS on Startups for the Rest of Us. His recommendation: Start out by showing the 2 biggest problems you solve for your prospects.

⚒️ Resources 🔗

Formatted Email Subject Lines is free Chrome extension that lets you change the format style of your email subject lines to help your emails stand out (and get opened faster)!

GMass recently launched a free email verification service. If you’re sending email campaigns with GMass, the verifier will check each email address to make sure it’s valid before sending your message. If you’re NOT sending campaigns with GMass, you can still use it with whatever email outreach tool you want. Verifying your email list improves deliverability and reduces the bounces you get after sending.

🚨 Cold Email of the Week 📧

This sales rep used cold emails (like the one below) to generate 6-figures of pipeline within his first month on the job.

What this email does well:

  • Using bullet points makes the email more scannable
  • Instead of asking for a call immediately, it instead asks the recipient: Is that something you’re interested in hearing more about?

Additional break down here.

That’s it for this week.

I hope you enjoyed issue #2.

Ajay Goel