Cold Email Insights #3
Summer is winding down in the Northern Hemisphere, which means that business is on the uptick. This week we several worthwhile cold email templates and resources to help you maximize your outreach as business picks up over the next few weeks.
Before we move on to the new content, the most clicked link from the last newsletter was the Formatted Email Subject Lines, a free Chrome extension.
Okay, on to this week’s info…
🧠 Brain Power ⚡
Michael Thompson, a career and communications coach, describes the process he used to cold email more than 200 people he admired. He got responses from everyone except for three people.
⚒️ Resources 🔗
When you’re sending a cold email, landing in Spam is the worst possible thing. It’s the email equivalent of DOA (dead on arrival). GMass’ Spam Solver was designed to prevent this. The tool, which is included in the GMass extension, automates the process of optimizing for inbox delivery. It will test your campaign across 20 different Gmail and G Suite accounts, with different filters in place.
🚨 Cold Email of the Week 📧
This week, we’re highlighting a poor cold email. It’s not the worst we’ve ever seen, but it’s unlikely to be effective because:
It’s vague, lacks details that would be meaningful to the recipient
Pushes for a phone call, but doesn’t offer a compelling reason why
That’s it for this week.
I hope you enjoyed issue #3.