<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1822615684631785&amp;ev=PageView&amp;noscript=1"/>

Our new “Spam Solver” tweaks your email until it hits the inbox

You’re preparing an email campaign, and you send it to a few of your own test addresses, only to find that it’s going to Spam. What do you do? If you’re like millions of other email marketers, you might try a different Subject line, or you might turn off tracking, or you might take out images, all in a trial-and-error attempt to bypass Gmail’s filters and make it to the Inbox.

 

This manual trial-and-error process is exhausting — changing your message, then sending to your test addresses, then waiting to see where the email lands — this is the least fun part of an email marketer’s job.

Our new Spam Solver automates this process, and reports Inbox vs. Promotions vs. Spam placement across 20 different Gmail and G Suite accounts, with different filters in place. You can see how your email campaign performs across a range of accounts that have additional filters from well known spam filters like Barracuda, Symantec, and Sophos. Let’s say across the 20 seed accounts, your email hits 5 Inboxes, 10 Promotions, and 5 Spam folders. Try eliminating images, to see if that helps. That didn’t help much? Try sending just a plain text version of your email.

Keep tweaking your email until you get the Inbox placement rate that you want.

How do you use the Spam Solver?

After you’ve composed your campaign in a regular Gmail Compose window, just click the “Spam Solver” button in the GMass Settings box. That’s it … just one click, and you’re off to the races.

Click the Spam Solver button and you’re one step closer to getting your email into your recipient’s inbox.

If you’ve been a longtime GMass user, you’ll notice that we’ve replaced the button “Inbox or Spam” with the new “Spam Solver” button. The old “Inbox or Spam” button would launch the classic Inbox, Spam, or Promotions tool, which showed a feed of emails going into the 20 seed addresses. You can still view that raw feed by going directly to gmass.co/inbox or by clicking the “raw feed” link from the Spam Solver tool. The Spam Solver tool uses the Inbox, Spam, or Promotions tool behind the scenes.

The list of tests and their meanings

Here’s a list of the tests that you can run to vary your email.

Eliminate Images
All <img> tags are removed and replaced with the ALT text, if available. If your email contains inline images, the inline image MIME part is removed from the message.

Plain Text Only
Instead of sending a standard HTML and Plain Text email, we send only the Plain Text version. This also has the effect of eliminating open and click tracking, and this will also eliminate images, since plain text emails don’t have links or images.

Remove Unsubscribe Link
If you’re using the GMass-provided unsubscribe link, this variation will remove that link and the sentence containing that link. For example, if at the bottom of your email, you have a sentence that reads:

Click here to unsubscribe.

that is hyperlinked to the generic GMass unsubscribe URL of

https://www.gmass.co/gmass/u?u=OUTBOUND

then that whole sentence and link will be removed.

Send from Ajay’s SendGrid
This will route your emails through our internal SendGrid account rather than through Gmail’s servers. The emails will still show in your “Sent Mail” folder though.

One-liner Test Email
This test replaces your Subject and Message with a simple one line statement.

Swap Out “From” Domain
This test replaces your actual From address with an entirely different address that we control and that doesn’t send outreach emails. This test is used to determine if your From address or From domain has a reputation problem. Because this test causes a different From address to be used, the emails are NOT sent from your Gmail account. They are sent from the Gmail account associated with our internal From address used for this test.

Make Subject Lowercase
Exactly what it says. It takes your Subject line and makes all the characters lowercase.

What about testing for SPF, DKIM, and DMARC?

If you’re sending your email from your Gmail or G Suite account, your emails are usually already SPF and DKIM compliant automatically, without any extra setup on your end. That’s because Google handles this for you. The Spam Solver can’t “test” a different version of your SPF or DKIM setup for you, but you can use our Email Analyzer to ensure your emails are passing SPF and DKIM. In most cases, however, the reason for ending up in Promotions or Spam is NOT because of SPF or DKIM.

What happens when you send a set of emails?

The emails are sent from your Gmail account to the seed address listed on our core Inbox, Spam, or Promotions tool. You can see the emails being sent by watching your “Sent Mail” folder. You can also see the emails arriving in real-time by having a separate browser tap opened to gmass.co/inbox.

All emails will show in your “Sent Mail” folder except if you run the “Swap out from domain” test. In this case, we take your email content, exactly as it is, but send it through an entirely separate G Suite account that we control. The From address, and therefore the From domain, will be among those that we control. The purpose of this test is to determine if your deliverability issue is caused by sending from a domain with a poor reputation. If you find that your email hits the Inbox by using this test, there’s a good chance that your from domain is the culprit in your Spam placement problem. What from address do we use to send your email? We don’t reveal that, but it changes at random — we use domains that we control that don’t typically send email campaigns, and therefore have no risk of being associated with spam. Lastly, because the emails are sent through a G Suite account that we control, you won’t see these emails in your “Sent Mail” folder.

You’ve run a variation that lands your email in the Inbox. Hooray! How do you apply those settings to your actual campaign?

Every set of tests that you run is actually a new “campaign” as far as GMass is concerned. Because every campaign you send is saved, once you’ve sent a variation that lands in the Inbox, if you want to send your actual campaign to your actual email list in the same way, you can easily emulate what the “spam solver” did in your campaign settings.

For example, if the test that landed you in the Inbox was “Turn off tracking,” then in your actual campaign in your GMass settings, uncheck Open Tracking and Click Tracking to mimic the same behavior. If “Remove unsubscribe link” resulted in the Inbox placement you want, then you can just select the last campaign from the “Prior Content” dropdown, and that will load the exact Subject/Message used in the most recent test.

What do you think?

The “Spam Solver” is a tool unlike any other in the email marketing industry. Please provide your feedback below. Also, if you have ideas for additional “tests” that should be included, mention that too.

35 Comments
  1. Excellent! We need more genius like you? No one is enough for every century, last century was Einstein’s! Thanks a lot!

  2. If our normal gSuite account seems to have a questionable reputation, how can we improve that? And can use use a different “send acct” if it’s not a gSuite email?

    1. Hi Scott,

      If your sending reputation isn’t up to par with where you want it to be, and if you haven’t already, we highly suggest to implement a sender policy framework.

      A sender policy framework or SPF increases your trustworthiness in the eyes of the receiving email server. The server can cross check the domain name against the associated IP address to make sure that it is legitimate. If you don’t have an SPF in place, your emails might be rejected.

      You can also check your reputation by doing tests with online applications such as Sender Score: https://www.senderscore.org/ to help you identify and resolve any existing issues with your domain.

  3. It keeos saying:
    There was an error:
    General Exception One or more errors occurred.

    I don’t see anywhere what general exception one is.

    1. Hi Ken,

      Those are general errors with Gmail servers. You should also see a notification statement in that same email that states GMass will resend to those affected addresses.

  4. So my recommendation shows as – Swap out “from” domain as my best solution.

    I have 1 company gsuite email, with a few Alias’s. If I send under an alias would that work?

    Or do I have t create a brand new gsuite account (which I guess will cost me another monthly fee)

    Ant help/ideas are most welcome

    1. Hi Javed,

      Yes, sending using a different alias would send From that email address. If the domain is different, then this would be the same as swapping out the From domain from the spam solver test recommendation.

  5. I have run a few campaigns through GMass, and love the program. Sometimes I get messages that my email has been determined to be SPAM by some internet standard, and was not delivered. I think that has more to do with the text it is seeing inside the email, than the things that your Spam tester is working on. What should I do about these?

    1. Hi Dan,

      When it comes to the actual content, you can reword your email body as combinations of some words are filtered out as spam by some filters.

  6. I tried all combinations, and the best I got was 10 emails going to Inbox…and all I had to choose was to “send as plain-text”.

    Nothing else helped get all of the emails to send to Inbox 🙁

    Even Ajay’s SendGrid account option, landed every email in Spam….

    So, 10 emails going to inbox is a lot better than all of them going to spam… But it’s still 50/50, and that is kinda disappointing.

    Anyone been able to figure out a way to get all of them to inbox?

  7. Now after testing my campaign with this new spam tool… google is now cutting me off after 10 emails… i was sending 250 per day with no issue…. now i cant send more than 10

    Be aware

  8. Hi,

    I am new to Gmass and I am not a computer person. When I run the spam solver it comes up with “Switch out the Domain” – when I do this all my emails go to the inbox.

    What does this mean?

    Does Gmass do it automatically or do I do something to swap out the domain in the “From” email

  9. Hi
    I’ve reloaded my gmail a couple of times after the Spam Solver feature was released but can’t see the swap domain option even though I can see Spam Solver in the GMASS options. Any ideas how this can be resolved?

  10. If the “Swap Out “From” Domain” looks like a positive action for us — How do we act on this? Do we change our email from using the steps in the other blog post or is this a checkbox solution that pulls an email address that you have stored away. – Thx

  11. I have been trying to use this but the colored circle keeps spinning and nothing happens. I was told that the tool had been down for 12 hours, but was now back up, yet I still have the same result. No access to Spam Solver

  12. “Ajay’s SendGrid” option improves my delivery, however I don’t see where I can activate or turn on this feature in GMass. Any ideas?

  13. Running into repeated issues with my “from domain” after receiving 100% primary inbox using the spam solver. I send a couple of campaigns, the emails get delivered, then I go to schedule a few more and spam solver still gives me 100% primary inbox but then a day later, after those campaigns have gone out and we’ve gotten very minimal responses, I check the spam solver again and suddenly ALL emails are going to spam. I have reached out to support several times and have head nothing back. I hold over 75 accounts with you through different team plans and would very much appreciate a response immediately or I will be forced to cancel my over $700/mo in services. Please advise. Thank you.

  14. I am having the same issue as Jay Bing above. I am using GMail, with GMass and I just set up a paid account with Sendgrid, hoping that this might help. Still 100% of the test emails in your SPAM Solver are coming up as SPAM. I am dead in the water until I can figure out the problem.
    Thanks

  15. Wow! My problems with deliverability seem over or massively reduced by over 48% so far. Many thx for this brilliant software!

Leave a Reply

Your email address will not be published. Required fields are marked *

Try GMass today

It only takes 30 seconds to install it!

Install Now GMass requires Chrome
Share This