The Gmail Genius Issue #26 — How to use your inbox for more than just email

Birchbox CEO explains how emailing strangers can help you get ahead
Birchbox CEO Katia Beauchamp describes her recipe for the perfect cold email.

Your inbox can do a lot more than just organize your email
You might already be using email to post directly to social media, but have you thought of using it for data backup? This article describes how you can use it for that and a few other useful things.

Google’s G Suite may not kill off Microsoft Office 365, but it’s gaining ground with enterprises
In the last two years, the number of organizations paying for G Suite has doubled to more than 4 million.


How I Email: Scott Gerber, CEO of The Community Company

Scott Gerber, along with his co-founder of The Community Company, have written a new book, “Superconnector: Stop Networking and Start Building Business Relationships that Matter.” We spoke with him about the email habits of superconnectors.¬†Here’s an excerpt:

I think email, like everything else, has become inhuman. A lot of superconnectors find ways to bring back humanity to the inhuman. This goes for all social media, and email marketing too. That’s really the core thesis of what these guys and women do so much better than the vast majority of people on communications platforms.

Read the full interview >>