New Feature: Unsubscribe Link

You now have the option to insert an Unsubscribe link into your email marketing campaigns with GMass. To insert an unsubscribe link, just click the “Add Unsubscribe Link” button in the settings box, and a link will be added at the cursor in the body of the message.

We recommend that an unsubscribe link be added to all mass emails containing promotional or marketing content. If you don’t have regular back-and-forth email correspondence with the people whom you’re emailing, it’s wise to include an unsubscribe link.

If a recipient clicks the link, their email address will be placed on your GMass account’s unsubscribe list. You’ll also be notified via a report that will appear in the GMass Reports –> Unsubscribes label in your Gmail account.

When you send future mass emails with GMass, your recipient list will be checked against your Unsubscribe list, and anyone found on the unsubscribe list will be removed automatically as a recipient. You don’t have to manually remove people that have unsubscribed because GMass will do that for you.

Important Notes about the GMass Unsubscribe Link:

  1. To re-subscribe an address, the subscriber must click on the re-subscribe option after unsubscribing. One can re-subscribe anytime by clicking on any unsubscribe link from any past GMass email. Note that deleting an unsubscribe report from the GMass Reports section will not remove an address from your unsubscribe list.
  2. If you wish to manually unsubscribe certain email addresses, you can easily add them to your account. Just follow the instructions here to import an unsubscribe list.
  3. If you wish to manually re-subscribe certain email addresses, you can do so by following these instructions to manually remove an address from your Unsubscribe list.
  4. If you wish to manually insert the unsubscribe link into the body of your emails, so that it flows with your email design, create a link to:

    https://www.gmass.co/gmass/u?u=OUTBOUND

    The “OUTBOUND” part will be replaced with a unique identifier at the time the email is sent.

23 Replies to “New Feature: Unsubscribe Link”

  1. Anonymous

    Question…if someone unsubscribes from an email from GMass does it also unsubscribe them from Gmail emails? I still need to make sure clients can still be contacted through email if needed…

  2. Unknown

    This isn't working. I unsubscribed myself and followed the steps to re-subscribe. My email does not show up in the draft for me to unsubscribe and then re-subscribe.

  3. Ajay Goel

    A GMass unsubscribe does NOT affect sending with the regular Gmail "Send" button. You will still be able to send with Gmail's Send, even if an address is on your GMass unsubscribe list.

  4. Jake Miller

    I'd love if there was a way to totally personalize the unsubscribe form. I'm doing wedding photography marketing with gmass and the more they think it's all written just for them the better! Ideally it would hit them with one more question on the way out that I could customize. Have you guys thought about making this a wordpress plugin?

  5. Anonymous

    I have downloaded GMass and enable it, but the extension button is invisible and I cannot use it. what can I do to fix this?

  6. howard entman

    If a receiver unsubscribes, does that unsubscribe him from ALL emails I send, even if the subsequent email is from a different googledocs sheet? In other words, if a person unsubscribes from one marketing campaign, does that unsubscribe him from ALL marketing campaigns that I run, even if I use a different mailing list?

  7. Ajay Goel

    Yes, if your recipient clicks the Unsubscribe link, it unsubscribes that email address from all subsequent GMass campaigns sent via that particular Gmail account. So yes, even if you maintain separate mailings lists, as long as you're sending from the same Gmail/Google Apps account, an unsubscribe is universal to your whole account.

  8. Hasan

    How to modify the unsubscribe link pointing to our own domain with the new cname record? Then is it possible to remove the name “GMass” in the same unsubscribe page?

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