You now have the option to insert an Unsubscribe link into your email marketing campaigns with GMass.
Adding an unsubscribe link in GMass
To insert an unsubscribe link, just click the Unsubscribe Link button in the Settings box, and a link will be added at the cursor in the body of the message.
We recommend that an unsubscribe link be added to all mass emails containing promotional or marketing content, but the decision is up to you. If you don’t have regular back-and-forth email correspondence with the people whom you’re emailing, it’s wise to include an unsubscribe link.
If a recipient clicks the link, their email address will be placed on your GMass account’s Unsubscribe List. You’ll also be notified via a report that will appear in the GMass Reports –> Unsubscribes Label in your Gmail account. (You can also check unsubscribes on a per-campaign basis in the reports in the GMass dashboard and on the web.)
When you send future mass emails with GMass, your email list will be checked against your Unsubscribe List, and anyone found on the unsubscribe list will be removed automatically as a recipient. You don’t have to manually remove people that have unsubscribed from your source email list because GMass handles the elimination of unsubscribed addresses from campaigns for you.
What your recipient will see
When your recipient clicks on the Unsubscribe Link, he/she will be taken to an unsubscribe page that looks like this and asks for confirmation:
For free accounts, a text link to GMass is also included on this page. For paid accounts, as shown in the screenshot above, there is no link to GMass.
Important notes about the GMass unsubscribe link
- To re-subscribe an address, the subscriber must click on the re-subscribe option after unsubscribing. One can re-subscribe anytime by clicking on any unsubscribe link from any past GMass email. Note that deleting an unsubscribe report from the GMass Reports section will not remove an address from your unsubscribe list.
- If you wish to manually insert the unsubscribe link into the body of your emails, so that it flows with your email design, create a link to:https://www.gmass.co/gmass/u?u=OUTBOUNDThe “OUTBOUND” part will be replaced with a unique identifier at the time the email is sent, and the “www.gmass.co” part will be replaced with your account’s tracking domain.
Managing your unsubscribe list in the GMass dashboard
From there, you can search to see if certain addresses are on your unsubscribe list, add new addresses to that list, or remove addresses so they’ll begin receiving your emails again.
Also note that in the unsubscribe settings, you can choose “Ignore unsubscribes” and/or “Use global unsubscribes.”
“Ignore unsubscribes” tells GMass to ignore your unsubscribe list and send your emails to everyone, even if they’ve opted out.
“Use global unsubscribes” activates GMass’s global unsubscribe feature. When that feature is activated, whenever someone clicks your unsubscribe link, they’ll automatically also be unsubscribed from everyone else in your Google Workspace organization.
Our goal with unsubscribes in GMass is to make everything as simple for you as possible. Add an unsubscribe link to your emails with one click. Manage addresses from your dashboard. And never worry about manually removing people who unsubscribe from your lists — GMass will just automatically suppress emails to those contacts.
Download GMass from the Chrome web store to get started for free and let us take on a huge chunk of your unsubscribe management.