GMass has always offered click tracking, so you can see who clicked the links in your campaigns and transactional emails. But there is one thing we have wanted to improve for a while: the way click-tracked links look.

Previously, a GMass click-tracked link could look something like this:

https://ajaygoel.fmailroute.net/x/d?c=52320554&l=7f8a18a7-1799-404b-ad9f-66a226d6f290&r=539824ce-da86-4eae-a513-e611d8519241

That link works perfectly from a technical standpoint. It uniquely identifies the campaign, the recipient, and the destination URL.

But to a human recipient, it looks a little intimidating.

Now GMass can generate friendlier click-tracking links that look like this instead:

https://ajaygoel.fmailroute.net/gmass_pricing_xduqmatr

And if you use your own branded tracking domain, your links can look even cleaner. For example:

https://track.wordzen.com/contact_p47izv7q

Same click tracking. Same reporting. Same redirects. Much cleaner-looking URLs.

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What friendlier click-tracking links do

Friendlier click-tracking links replace the old query-string-heavy format with a cleaner URL path.

Instead of this:

https://ajaygoel.fmailroute.net/x/d?c=52320554&l=7f8a18a7-1799-404b-ad9f-66a226d6f290&r=539824ce-da86-4eae-a513-e611d8519241

GMass can now generate this:

https://ajaygoel.fmailroute.net/text_technical_faq_xduqmatr

The friendly part of the URL is based on the destination link.

For example, a link to:

https://www.gmass.co/pricing

may become:

https://ajaygoel.fmailroute.net/gmass_pricing_xduqmatr

A link to:

https://www.wordzen.com/contact

may become:

https://ajaygoel.fmailroute.net/wordzen_contact_p47izv7q

The last part of the URL, like:

xduqmatr

is still a unique tracking identifier. GMass uses that short code to look up the original campaign, recipient, and destination URL.

So your recipients see a friendlier-looking link, while GMass still records the click properly.

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Why we built this

Click tracking often requires redirect URLs. That is true for GMass and for basically every email marketing system.

But long tracked links can look technical or suspicious, especially when they include lots of query-string parameters and IDs.

The old GMass format exposed the internal structure of the tracking link:

c = campaign ID
l = link ID
r = recipient ID

That was useful for GMass internally, but not meaningful to recipients.

The new format hides those internal IDs behind a short friendly code and makes the URL easier to read.

For example:

https://ajaygoel.fmailroute.net/gmass_pricing_xduqmatr

is much more approachable than:

https://ajaygoel.fmailroute.net/x/d?c=52320554&l=7f8a18a7-1799-404b-ad9f-66a226d6f290&r=539824ce-da86-4eae-a513-e611d8519241

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How the friendly part is created

GMass looks at the destination URL and builds a readable slug from it.

For example:

https://www.gmass.co/pricing

becomes:

gmass_pricing

And:

https://www.wordzen.com/contact

becomes:

wordzen_contact

Then GMass adds a unique short code to the end:

wordzen_contact_p47izv7q

That full path becomes the click-tracked URL:

https://ajaygoel.fmailroute.net/wordzen_contact_p47izv7q

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Smarter behavior with branded tracking domains

Friendlier click-tracking links work especially well with branded tracking domains.

For example, suppose the destination URL is:

https://www.wordzen.com/contact

Using a regular GMass tracking domain, the friendlier tracked link may look like this:

https://ajaygoel.fmailroute.net/wordzen_contact_p47izv7q

That makes sense because wordzen is not already part of the tracking domain.

But if your branded tracking domain is:

track.wordzen.com

then GMass avoids repeating wordzen and generates:

https://track.wordzen.com/contact_p47izv7q

instead of:

https://track.wordzen.com/wordzen_contact_p47izv7q

This keeps links shorter, cleaner, and more natural-looking.

The same idea applies to any custom tracking domain. For example, link.gma.as is a branded tracking domain used by GMass itself, so a GMass link might look like:

https://link.gma.as/pricing_xduqmatr

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Works with regular and custom tracking domains

Friendlier click-tracking links work with both regular GMass tracking domains and custom branded tracking domains.

A regular GMass tracking domain might look like:

https://ajaygoel.fmailroute.net/pricing_xduqmatr

A custom branded tracking domain might look like:

https://track.wordzen.com/contact_p47izv7q

Or, for GMass’s own branded tracking domain:

https://link.gma.as/pricing_xduqmatr

If your tracking domain supports HTTPS, GMass will use HTTPS for the tracked link.

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Works for regular campaigns and transactional emails

This feature applies to both major types of GMass sending:

1. Regular GMass campaigns.
2. Transactional emails sent through the GMass transactional API or SMTP relay.

That means your marketing campaigns, mail merges, sequences, and transactional messages can all benefit from cleaner click-tracked links.

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What stays the same

This is mostly a visual and trust improvement. The underlying GMass click-tracking behavior is still the same.

GMass still records clicks.

GMass still associates each click with the correct campaign, recipient, and destination URL.

GMass still powers click reports, campaign analytics, notifications, webhooks, and click-triggered follow-ups.

GMass still redirects the recipient to the original destination URL.

So if someone clicks:

https://ajaygoel.fmailroute.net/gmass_pricing_xduqmatr

GMass still sends them to the original destination, such as:

https://www.gmass.co/pricing

The link just looks cleaner before they click it.

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What happens to old click-tracked links?

Nothing changes for links that have already been sent.

Old click-tracked links continue to work.

This feature only affects newly generated click-tracked links after the setting is enabled for your account.

So if an old campaign contains links like:

https://ajaygoel.fmailroute.net/x/d?c=...

those links will continue to redirect and track clicks normally.

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How to turn it on or off

You can control this feature from your GMass settings.

Go to:

GMass Settings → Tracking

Then look for:

Use friendlier click-tracking links

Check the box to use the new friendlier format.

Uncheck the box to keep using the older click-tracking format.

For existing GMass users, this setting may be off until you choose to enable it. For new users, GMass will default to the friendlier link format.

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Which links are click-tracked?

The same GMass click-tracking rules still apply.

GMass does not click-track every possible link blindly. For example, GMass avoids click-tracking unsubscribe links, certain system links, banned links, and links where tracking has explicitly been disabled with:

gmasstrack=false

Also, GMass is careful around links where the visible link text is itself a URL, because changing the destination behind visible URL text can confuse recipients.

The new friendlier format changes the appearance of eligible click-tracked links. It does not change GMass’s core rules for deciding which links should or should not be tracked.

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Why this matters

Email recipients are increasingly cautious about links. That is a good thing.

A link like this:

https://ajaygoel.fmailroute.net/x/d?c=52320554&l=7f8a18a7-1799-404b-ad9f-66a226d6f290&r=539824ce-da86-4eae-a513-e611d8519241

can look technical, even if it is perfectly legitimate.

A link like this:

https://ajaygoel.fmailroute.net/gmass_pricing_xduqmatr

is easier to understand and less intimidating.

And when paired with a branded tracking domain, it can look even better:

https://track.wordzen.com/contact_p47izv7q

That makes your emails feel cleaner, more polished, and more trustworthy.

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Bottom line

Friendlier click-tracking links give you the same GMass tracking power with cleaner URLs.

You still get click reports, analytics, webhooks, notifications, and automation triggers.

Your recipients get links that look less scary.

That’s a win for everyone.