🧠 Brain Power ⚡

Is “addiction to speed” the death of your email outreach? On Josh Braun’s podcast, Kevin “KD” Dorsey, VP of Inside Sales at PatientPop, breaks down how he gets at least 30% open rates on cold email.

The key to a great coldemail isn’t about making bigger promises. It’s about being specific with who you can help and the meaningful result you can offer them, writes Aaron Krall.

⚒️ Resources 🔗

Could photos of cute dogs be a game-changer for your sales emails? Gusto thinks so. Take a look at their actual email campaign and others from companies like Zoom, SurveyMonkey, DocuSign, Hubspot, and others at Good Sales Emails.

Are your emails hitting the recipient’s main inbox or are they going to spam? GMass’ free tool shows you exactly that. It will show you where your emails are landing, plus when you use the tool, you can search to see where emails sent by other email marketing services are landing.

🚨 Cold Email of the Week 📧

This cold email helped a founder land 7 meetings at Twitter, Klout, LinkedIn.

What this email does well:

• A brief, clear intro.
• Demonstrates she’s done research on the company (mentions the company’s Github page)
• Shows how her tool can add value for the recipient